Bean Marketing in Uganda - Uganda Strategy Support Program Notes
Bean Marketing in Uganda - Uganda Strategy Support Program Notes
Bean Marketing in Uganda - Uganda Strategy Support Program Notes
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The big profit that <strong>in</strong>put traders get expla<strong>in</strong>s the fast growth of the <strong>in</strong>put trad<strong>in</strong>g bus<strong>in</strong>ess<br />
<strong>in</strong> the country as reported <strong>in</strong> Table 11 (only 6% of respondents <strong>in</strong>curred losses).<br />
However, it is expected that, as new entrants come <strong>in</strong> the <strong>in</strong>put market, the MRR is would<br />
decl<strong>in</strong>e.<br />
Transportation, <strong>in</strong>formation and Communication<br />
Introduction: This section exam<strong>in</strong>es the methods that respondents used to transport their<br />
<strong>in</strong>puts and how they get their market <strong>in</strong>formation. The section also analyzes the<br />
communication methods that respondents used <strong>in</strong> conduct<strong>in</strong>g their bus<strong>in</strong>ess <strong>in</strong> the <strong>in</strong>put<br />
market.<br />
Transport: Table 12 shows that the most common type of transportation for wholesalers<br />
is a variety of trucks rang<strong>in</strong>g from ½ ton to more than 10 tons and by own car. Only<br />
about 10% of wholesalers and 22% of both importers and retailers use public buses. The<br />
majority of retailers use public transportation namely buses and microbuses. Given the<br />
high frequency of their purchases, and their small consignments of <strong>in</strong>puts, use of public<br />
transport is convenient and the cheapest method of transport for retailers.<br />
Source of Market Information and Communication: Table 13 show that regular<br />
customers and suppliers are the major sources of market <strong>in</strong>formation for all types of<br />
traders. Other traders are also a ma<strong>in</strong> source of market <strong>in</strong>formation for retailers. Mass<br />
media and published data seem to be <strong>in</strong>significant sources of <strong>in</strong>formation, as is common<br />
<strong>in</strong> low-<strong>in</strong>come countries. This reflects the limited accessibility to reliable market<br />
<strong>in</strong>formation<br />
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