Doing Business in Hungary 2010 - International Franchise Association

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Chapter 4: Leading Sectors for U.S. Export and Investment
Commercial Sectors
• Computer Hardware (CPT) and Computer Software (CFS)
• Franchising (FRA)
• Logistics (TRN)
• Medical Equipment (MED)
• Pollution Control (POL)
• Renewable Energy (REQ)
• Safety and Security (SEC)
• Travel and Tourism Services and Investment (TRA)
Agricultural Sectors
• Soybean Meal
• Bovine Semen
• Poultry Breeding Stock
• Dried fruits and nuts
Commercial Sectors Return to top
Computer Hardware (CPT) and Computer Software (CSF)
Overview Return to top
Computer Hardware 2008 2009 2010 (est.)
Total Market Size (in USD
millions)
Source: IDC Hungary
1,549 1,149 1,160
Packaged Software 2008 2009 2010 (est.)
Total Market Size (in USD
millions)
Source: IDC Hungary
738 698 701
In 2009, the total Hungarian IT market of USD 2.88 billion decreased by 15 percent; the sale of
hardware products fell by 26 percent, that of the software products by 6 percent and the
services market shrunk by 5 percent. In 2010, within the stagnating IT market only the sale of
hardware products is expected to increase, the software market will stagnate, whereas the
services market will even decrease by 1 percent. IDC Hungary expects a 4-5 percent increase
of the IT market in 2011 reaching the 2008 level by 2012.
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