<strong>in</strong>consistent. Although <strong>Hungary</strong> adopted a market economy only 20 years ago, competition is fierce <strong>in</strong> virtually every sector. Many of the market leaders are from Western Europe (especially Germany, <strong>Hungary</strong>’s lead<strong>in</strong>g trad<strong>in</strong>g partner), but <strong>in</strong>creas<strong>in</strong>gly Hungarian and Asian (e.g., Ch<strong>in</strong>ese) firms also play a formidable role <strong>in</strong> the economy. All companies must comply with standards, regulations and certification requirements of the EU, which <strong>Hungary</strong> jo<strong>in</strong>ed <strong>in</strong> 2004. http://www.buyusa.gov/europeanunion For more <strong>in</strong>formation on <strong>Hungary</strong>’s regulations, please refer to Chapter 3, Sell<strong>in</strong>g U.S. Products and Services and Chapter 5, Trade Regulations and Standards. Market Opportunities Return to top In spite of the many challenges that accompany the global economic crisis, <strong>Hungary</strong> rema<strong>in</strong>s an attractive market for U.S. <strong>in</strong>vestment and exports. <strong>Hungary</strong>’s strategic location <strong>in</strong> Europe, access to EU markets, highly skilled and educated work-force, sound <strong>in</strong>frastructure and other advantages have led companies such as GE, Alcoa, AES, GM, IBM and many others to locate facilities here, both <strong>in</strong> manufactur<strong>in</strong>g and services. Currently, there are 2000 partially owned, and 128 wholly owned US companies operat<strong>in</strong>g <strong>in</strong> <strong>Hungary</strong>. Foreign direct <strong>in</strong>vestment (FDI) has helped modernize <strong>in</strong>dustries, create jobs, boost exports and spur economic growth. Cumulative FDI stock has totaled more than US $80 billion s<strong>in</strong>ce 1989, the highest <strong>in</strong> the region on a per capita basis. Among the important sectors: automotive, IT, logistics and, more recently, shared services (e.g., back office and/or call center operations). All told, American companies have <strong>in</strong>vested more than $9 billion <strong>in</strong> <strong>Hungary</strong> s<strong>in</strong>ce 1989, mak<strong>in</strong>g the U.S. the 4th-largest foreign <strong>in</strong>vestor beh<strong>in</strong>d Germany, Austria and the Netherlands. Meanwhile, U.S. exports to <strong>Hungary</strong> have topped US$1 billion dollars <strong>in</strong> each of the last five years, led by IT equipment, automotive components, <strong>in</strong>dustrial eng<strong>in</strong>es and other manufactur<strong>in</strong>g supplies. U.S. exports to <strong>Hungary</strong> were US$1.29 billion <strong>in</strong> 2008, up slightly over 2007 exports of US$1.10 billion. January through November, 2009 export figures from the US to <strong>Hungary</strong> were US$1.02 billion. Fund<strong>in</strong>g from the EU has also driven growth, and will cont<strong>in</strong>ue to do so. S<strong>in</strong>ce 2004, EU funds have been used to improve telecommunications, energy and highway <strong>in</strong>frastructure. As part of a second National Development Plan (2007-2013), <strong>Hungary</strong> will allocate approximately €25 billion (US$36.8 billion) <strong>in</strong> projects rang<strong>in</strong>g from tourism and transportation to healthcare and environment. For a complete list<strong>in</strong>g of the most promis<strong>in</strong>g <strong>in</strong>dustries, please see Chapter 4, Lead<strong>in</strong>g Sectors for U.S. Export and Investment. Market Entry Strategy Return to top The U.S. Government – through Embassy Budapest and the Departments of Commerce, State, and Agriculture – stands ready to support U.S. firms, whether enter<strong>in</strong>g or already do<strong>in</strong>g bus<strong>in</strong>ess <strong>in</strong> <strong>Hungary</strong>. The U.S. Embassy promotes a sound Hungarian bus<strong>in</strong>ess environment and advocates on behalf of U.S. companies bidd<strong>in</strong>g on major Hungarian Government tenders or fac<strong>in</strong>g bus<strong>in</strong>ess problems due to government policies. In addition, the staff of U.S. officers and Hungarian commercial specialists at the Embassy’s U.S. Commercial Service (USCS) can assist U.S. firms to access the Hungarian market and solve commercial problems through costeffective service programs and market research. For more <strong>in</strong>formation, please refer to Chapter 3, Sell<strong>in</strong>g U.S. Products and Services, and visit the USCS Budapest website, http://www.buyusa.gov/hungary/en/ 4
Return to table of contents Chapter 2: Political and Economic Environment For background <strong>in</strong>formation on the political and economic environment of the country, please click on the l<strong>in</strong>k below to the U.S. Department of State Background Notes. http://www.state.gov/r/pa/ei/bgn/26566.htm 5
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accreditation bodies. Membership is
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will result in future project propo
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insurance policies do not cover exp
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Business Europe The Confederation o
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