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USAID'S COMPETITIVENESS PROJECT - USAID Macedonia

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ideas into bankable projects. As a result of these efforts, this quarter four more financial facilitators joined the<br />

team of FP consultants bringing the total number to 27 consultants grouped in 6 consulting companies and 11<br />

individuals.<br />

Financial platform matchmaking events<br />

As part of the promotional efforts of the Financial<br />

Platform, MCP organized a series of matchmaking and<br />

educational regional events. Such events bridge the<br />

asymmetric flow of information between financial service<br />

providers and companies, and enable companies to<br />

engage financial facilitators and financial institutions.<br />

Representatives from companies, financial institutions<br />

and consulting firms attend the events, which include<br />

presentations by participating financial institutions, MCP<br />

financial facilitators and companies that have gone<br />

through the financial platform process, and discuss how<br />

working with their advisor helped them. Often the events<br />

end with interactions between companies and the<br />

advisors, and thus, new clients.<br />

Toni Masevski from Ohridska Banka presenting at the<br />

Matchmaking event in Kumanovo<br />

In order to leverage funds, MCP initiated cooperation with the Austrian Development Cooperation to cost<br />

share the organization of the matchmaking events in 2010. The fifth and last such event was organized this<br />

quarter in Kumanovo in cooperation with the Kumanovo SME development Foundation. This educational and<br />

matchmaking event was aimed at companies from the Kumanovo region. Over 35 companies gathered at the<br />

event and had a unique opportunity to hear from four different financial institutions how to access finance.<br />

Among the presenters were the following:<br />

• <strong>Macedonia</strong>n Bank for Development Promotion explaining the benefit of export insurance and the<br />

credit lines with favorable interest rates;<br />

• Ohridska banka Societe General which explained how the insurance policy of MBDP can be further<br />

used as a pledge against working capital loans;<br />

• NLB Leasing explained how leasing and lease‐back works particularly when companies lack collateral<br />

and are hence rejected by the commercial banks, and<br />

• The Crimson Capital Foundation that presented their work and more specifically the financing they<br />

provide to companies on the basis of the contracts that they have with their buyers (purchase order<br />

financing).<br />

The results of these events are immediate and visible on the spot. Banks are linked to companies that need<br />

their services but were unaware of some of the more innovative products that they offer. Companies approach<br />

MCP for assistance both for direct advice and for further in‐depth cooperation with MCP FP facilitators.<br />

Financial institutions become more and more aware that they need to make more efforts to promote their<br />

services in front of the companies, especially the more innovative ones in order to ensure their usage.<br />

19

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