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USAID'S COMPETITIVENESS PROJECT - USAID Macedonia

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The US Ambassador to <strong>Macedonia</strong>, Philip T. Reeker joined <strong>USAID</strong> Competiveness Project, <strong>Macedonia</strong> business<br />

community, financial banking institutions and financial consultants, to acknowledge the champions facilitating<br />

new investments in <strong>Macedonia</strong> companies on March 30. The Ambassador handed certificates of appreciation<br />

to the best performing financial consultants and investment oriented companies. Tehnokoop, Zavar, Te‐Te<br />

Plast was the companies acknowledged<br />

along with the best performing<br />

consultants: Simon Avramovski, Blagoja<br />

Milosevski and Goce Mojanoski. A<br />

special certificate of appreciation was<br />

awarded to the <strong>Macedonia</strong>n Bank for<br />

Promotion of Development as a long<br />

standing partner to MCP. The event<br />

was well attended with over 150<br />

participants, and extremely well<br />

covered in all national electronic and<br />

printed media. A total of 11 TV crews<br />

were present at the event, including six<br />

of the top seven national television<br />

networks: A1, Channel 5, MTV, Alfa TV,<br />

Alsat –M, Telma. Articles about the<br />

event were printed in all national Toni Bozinovski of Tehnokoop giving statement to media<br />

newspapers, including: Dnevnik,<br />

Kapital, Nova Makedonija, Vest, Biznis, Vecer.<br />

Media outreach<br />

The Competitiveness Project regularly uses <strong>Macedonia</strong>n national and local media as a tool to deliver messages<br />

to the public, and gain greater public awareness of the Project’s activities, concepts, achievements and results.<br />

Over the course of the second quarter of FY11, MCP activities and achievements were featured in national<br />

television shows and newspapers. Public events, conferences, and presentations organized this year (outlined<br />

in the previous section) received extensive media coverage in major national printed media. This includes<br />

Kapital daily, Kapital weekly, Dnevnik daily, Utrinski Vesnik daily, Vecer daily, Biznis daily, Vreme daily. Also<br />

major national television networks covered MCP events, including Kanal 5, Sitel TV, <strong>Macedonia</strong>n National<br />

Television (MTV), Telma TV, A1 TV, Alfa TV, AlSat M, Sky Net, 24 Hours News, AB Channel, and others. Two<br />

press releases announced the third apparel buyers week and MCP Financial Platform celebration event. Press<br />

clippings on MCP visibility in the media are compiled and submitted to <strong>USAID</strong> on monthly basis. They are also<br />

available for download from the MCP web site.<br />

Specific examples of media interviews and major newspaper articles this quarter include:<br />

• On February 11, Mirjana Makedonska, Access to Finance Manager gave an interview for all major local<br />

TVs, radios and newspapers in Kumanovo about the MCP Financial Platform financial services.<br />

• On February 04, MCP Innovation Center Manager, Zarko Pop‐Iliev gave a statement printed in Kapital<br />

business weekly on the topic of importance of commercialization of innovations.<br />

34

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