Grand ou petit, ELNET a tout!

Journal d’entreprise 

ELNET, Grossiste et détaillant de télévision numérique en Islande 

Grand ou 

petit, 

ELNET 

a tout! 

• Peut fournir tout ,du transmetteur DVB au récepteur du DVB 

• Adapte toujours sa large gamme de produits aux exigences 

actuelles du marché 

• Croit à la réception terrestre et satellite DVB 

• s'attend à une percée des produits de fibre optique dans un 

proche avenir 

■Clearly visible from freeway 41 in the 

Kopavogur commercial area, you can see the 

numerous satellite dishes on the front wall of 

digital TV wholesaler and retailer ELNET. 

204 TELE-audiovision International — The World‘s Largest Digital TV Trade Magazine — 11-12/2013 — www.TELE-audiovision.com 

www.TELE-audiovision.com — 11-12/2013 — TELE-audiovision International — 全球发行量最大的数字电视杂志 205

Firmen Report 

Digital TV Wholesaler and Retailer ELNET, Iceland 

Large Premises 

with Large and 

Small Products 

ë 

Reykjavik 

2 

ELNET is a digital TV wholesaler 

and retailer in Iceland and offers a 

huge range of digital TV products at 

its large 600 square meter premises. 

This is the way business works in Iceland, 

according to General Manager 

Asmundur Einarsson: “Iceland is a 

large country, but has a population of 

only 300,000 – this means you can’t 

just focus on a niche market but must 

be able to offer as wide a range as 

possible.” 

Asmundur Einarsson is no man of 

many words. Instead, he takes two 

coax connectors and demonstrates 

the obvious differences: One is used 

for thick broadcast technology cables 

and the other one is a mini-connector 

as required by signal meters (see picture). 

This is living proof of the overall 

range of products offered by ELNET, 

ranging from small DVB meters to huge 

DVB transmitters, so to speak. “We 

are the local Rohde & Schwarz distribution 

partner here in Iceland, and as 

such were directly involved in rolling 

out digital terrestrial television across 

the country.” According to Asmundur 

Einarsson, roughly half of all digital TV 

transmitters in Iceland were supplied 

by his company. 

“Iceland’s special geography with lots 

of mountains and valleys, and its low 

population density with houses spread 

out across large distances all call for 

■ 

Asmundur Einarsson has 

been owner and General 

Manager of ELNET since 

2000. And we’re proud to 

count him among our TELEaudiovision 

regular readers. 

1 

3 

1. Magnus Eyjolfsson is partner at ELNET and responsible for sales. 

2. Inside the ELNET sales room: Advising a customer. 

3. Large or small: A huge connector for transmission equipment right in the centre, with 

a tiny coax connector, like the ones used for meters, placed in front. This picture speaks 

volumes about the range on offer at ELNET. 

a very high number of transmitters 

in relation to population covered. The 

maximum transmission power is 500 

Watts.” That’s what you’re faced with in 

a huge place and only few people. And 

it is one of the driving forces behind 

Asmundur Einarsson’s optimistic business 

outlook: “Signal distribution via 

cable networks such as CATV or IPTV 

only makes sense in urbanised areas. 

All the remote areas will have to rely on 

satellite reception and terrestrial distribution 

in the future as well.” 

ELNET was established back in 1982. 

The original founder Örlygur Jonatansson 

then sold the business to Asmundur 

Einarsson and has been teaching at a 

public vocational school since. The new 

owner Asmundur Einarsson had been 

employed as a technician for many 

years by Iceland’s two TV channels at 

the time when Örlygur Jonatansson 

offered ELNET for sale. “The business 




■Asmundur Einarsson with the best 

selling antennas at ELNET: Dishes 

with diameters of 1 m and 85 cm, 

as well as UHF antennas for DVB-T 

reception.

1 

1. Fibre-optic systems from 

GlobalInvacom were added to the ELNET 

portfolio in 2011. Their contribution to 

total turnover is still minor, but ELNET 

expects sales to pick up in the immediate 

future. 

2. This tube section is an example of 

a 1 5/8-inch cable as used for DVB-T 

transmitters. ELNET supplies these 

cables. On the wall you can see segments 

of a 3 m dish (above) and some smaller 

antennas (below). 

3. The signals from all outside dishes are 

led right to this engineering room. 

4.View of the engineering room. We won’t 

go into any details about the many pieces 

of equipment here – just see for yourself… 

2 

3 

had a staff of two at that stage, and 

satellite business was booming in those 

years.” 2007 turned out to be ELNET’s 

most successful year, and it was the 

year in which the business moved to its 

current location in the commercial area 

of Kopavagur, a suburb of Reykjakvik. 

“We achieved sales totalling 1.5 million 

EUR in that year. Today it’s more like 

one million, but at least business is stable, 

so we’re quite satisfied.” 

The year 2000 saw the advent of a 

business partner. Since then, Magnus 

Eyjolfsson has been looking after sales, 

above all. “We sell approximately 200 

to 300 satellite dishes each year,” he 

lets us know, “with the most popular 

sizes being 85 cm and 1 m.” Yet, ELNET 

also has 1.8 m antennas in stock and 

even 3 m dishes are waiting for buyers. 

Since 2011 ELNET has been offering fibre-optic 

systems from GlobalInvacom 

in addition to its standard range. “As far 

as the price is concerned, the gap between 

conventional coax systems and 

GlobalInvacom’s fibre-optic systems is 

closing,” says Asmundur Einarsson and 

predicts that “in one or two years the 

tide will turn in favour of fibre-optic distribution 

systems.” 

At any rate, ELNET is ready for the 

future and will continue to service the 

huge country of Iceland with all sorts of 

products, both large and small. 

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Grand ou petit, ELNET a tout!

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