Innovation and Market Drivers in Bakery and ... - Business Insights
Innovation and Market Drivers in Bakery and ... - Business Insights
Innovation and Market Drivers in Bakery and ... - Business Insights
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<strong>Innovation</strong> <strong>and</strong> <strong>Market</strong> <strong>Drivers</strong> <strong>in</strong> <strong>Bakery</strong> <strong>and</strong> Cereals<br />
Fast growth markets <strong>and</strong> strategies for add<strong>in</strong>g value<br />
Key F<strong>in</strong>d<strong>in</strong>gs...<br />
The largest category <strong>in</strong> the bakery <strong>and</strong> cereals<br />
market is bread <strong>and</strong> rolls, which reached<br />
$171bn <strong>in</strong> 2008. The bread <strong>and</strong> rolls segment,<br />
showed the slowest rate of growth.<br />
The key emerg<strong>in</strong>g bakery <strong>and</strong> cereals markets<br />
are Ch<strong>in</strong>a, Russia, Brazi, Mexico, Saudi Arabia,<br />
South Africa, Indonesia, Columbia, Chile <strong>and</strong> India.<br />
In the US, the number of people aged 65 <strong>and</strong><br />
over is projected to <strong>in</strong>crease from 39m <strong>in</strong> 2010<br />
to 69m <strong>in</strong> 2030. About 20% of the total population<br />
will be over 65 <strong>in</strong> 2030, compared to about 13%<br />
currently.<br />
Personalized products have experienced a large<br />
growth s<strong>in</strong>ce 2006. These products correspond to<br />
the <strong>in</strong>dividual taste of consumers <strong>in</strong>corporat<strong>in</strong>g their<br />
nutritional needs <strong>and</strong> personality.<br />
Share of bakery <strong>and</strong> cereals products launched<br />
globally, by category, 2005 <strong>and</strong> 2008<br />
“Globally, bread is the most <strong>in</strong>novative category with<br />
1.9% of all bakery <strong>and</strong> cereals products launched<br />
between 2005 <strong>and</strong> 2008 classed as <strong>in</strong>novative as shown<br />
<strong>in</strong> Figure 4.49. The follow<strong>in</strong>g categories are cakes mixes<br />
<strong>and</strong> f<strong>in</strong>ally pastries <strong>and</strong> baked products with each<br />
category hav<strong>in</strong>g 1.2% of all bakery <strong>and</strong> cereals classed<br />
as <strong>in</strong>novative. Each of the bakery snacks, cereals <strong>and</strong><br />
other bak<strong>in</strong>g mixes categories only account for 0.9% of<br />
all bakery <strong>and</strong> cereals products launched from 2005 to<br />
2008 classed as <strong>in</strong>novative...”<br />
Use this report to...<br />
• Improve the target<strong>in</strong>g <strong>and</strong> effectiveness<br />
of your NPD strategy us<strong>in</strong>g this report’s<br />
analysis of product launch data of 18,000<br />
bakery <strong>and</strong> cereals products launched globally<br />
between 2005-2008.<br />
• Ga<strong>in</strong> <strong>in</strong>sight <strong>in</strong>to future opportunities <strong>in</strong><br />
the bakery <strong>and</strong> cereals market <strong>and</strong> exam<strong>in</strong>e<br />
the most <strong>in</strong>novative product launches <strong>and</strong><br />
potential areas of opportunity for<br />
manufacturers.<br />
• Predict future growth areas <strong>in</strong> bakery <strong>and</strong><br />
cereals us<strong>in</strong>g this report's forecasts to 2012<br />
of market values <strong>and</strong> volumes by category<br />
<strong>and</strong> sub-category.<br />
• Identify key trends that are shap<strong>in</strong>g<br />
the bakery <strong>and</strong> cereals market, <strong>and</strong><br />
exam<strong>in</strong>e the key drivers for the market<br />
to 2012 detail<strong>in</strong>g key trends <strong>in</strong> demographics,<br />
lifestyle, economics <strong>and</strong> legislation.
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