Innovation and Market Drivers in Bakery and ... - Business Insights
Innovation and Market Drivers in Bakery and ... - Business Insights
Innovation and Market Drivers in Bakery and ... - Business Insights
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<strong>Innovation</strong> <strong>and</strong> <strong>Market</strong> <strong>Drivers</strong> <strong>in</strong> <strong>Bakery</strong> <strong>and</strong> Cereals<br />
Fast growth markets <strong>and</strong> strategies for add<strong>in</strong>g value<br />
Table of Contents<br />
CHAPTER 1: INTRODUCTION<br />
CHAPTER 2: MARKET DRIVERS<br />
• Introduction<br />
- Increase <strong>in</strong> raw material prices<br />
- Private label<br />
- High levels of disposable <strong>in</strong>come<br />
- Changes <strong>in</strong> work<strong>in</strong>g patterns<br />
- Drive for personalization<br />
- Legislation<br />
- Age<strong>in</strong>g population<br />
• Add<strong>in</strong>g value<br />
• Maturity <strong>and</strong> traditionalism<br />
CHAPTER 3: EMERGING BAKERY AND CEREALS<br />
MARKETS<br />
• Introduction<br />
• <strong>Market</strong> value<br />
- By category<br />
- Bread <strong>and</strong> rolls<br />
- Cakes <strong>and</strong> pastries<br />
- Cookies<br />
- Breakfast cereals<br />
- Morn<strong>in</strong>g goods<br />
- Crackers<br />
• By region<br />
- Emerg<strong>in</strong>g markets<br />
- Br<strong>and</strong> shares<br />
CHAPTER 4: KEY TRENDS<br />
• Introduction<br />
• Health<br />
- Weight management<br />
- Heart health<br />
- Bone health <strong>and</strong> osteoporosis<br />
- Oat based products<br />
- Plant sterols <strong>and</strong> stanols<br />
• Convenience<br />
- Food <strong>in</strong>take reduction or portion control<br />
• Ethical<br />
- Locally sourced food<br />
• Indulgent<br />
- Premiumization, upscale, gourmet<br />
CHAPTER 5: INNOVATION AND NPD IN BAKERY AND<br />
CEREALS<br />
• Introduction<br />
- Growth of bakery & cereals NPD<br />
• Category analysis<br />
- <strong>Bakery</strong> snacks<br />
- Bread<br />
- Cakes mixes<br />
- Cereals<br />
- Cookies<br />
- Crackers<br />
- Other bak<strong>in</strong>g mixes<br />
- Pastries & baked products<br />
• Regional analysis<br />
- The key regions<br />
• Innovative bakery <strong>and</strong> cereals<br />
- <strong>Innovation</strong> <strong>in</strong> formulation<br />
- <strong>Innovation</strong> <strong>in</strong> packag<strong>in</strong>g<br />
- <strong>Innovation</strong> <strong>in</strong> position<strong>in</strong>g<br />
• Lead<strong>in</strong>g tags on bakery <strong>and</strong> cereals<br />
• Lead<strong>in</strong>g flavors <strong>in</strong> bakery <strong>and</strong> cereals<br />
CHAPTER 6: CONCLUSIONS<br />
• Introduction<br />
• Add<strong>in</strong>g value<br />
- Health<br />
- Indulgence<br />
• F<strong>in</strong>d<strong>in</strong>g the right strategy<br />
FIGURES<br />
• <strong>Bakery</strong> & cereals<br />
- Factors driv<strong>in</strong>g the market<br />
- Overall market & private label growth (%) 2002-07<br />
- Growth areas <strong>in</strong> the market<br />
- <strong>Market</strong> value & CAGR by category/country, ($m),<br />
2004-12<br />
- % growth <strong>in</strong> launched, by category, 2005-08<br />
- Share of products launched globally, by category,<br />
2005 & 2008<br />
• U.S. & foreign wheat prices ($ per metric ton), 2003-09<br />
• EU retail spend as % of total consumer expenditure,<br />
2002 & 2007<br />
• Nestlé Cereal product Guidel<strong>in</strong>e Daily Amount label
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