Executive Summary - GFDRR

among individuals as well as coverage in the
private sector. The strategy may include State
incentives, but the insurance sector should
be responsible for increasing and offering the
availability of its products.
Promote and incentivize municipal and
sectoral strategies to make the population
aware of and competent in risk management.
Take advantage of the citizens’ readiness to contribute
and increase awareness and knowledge
levels in risk management using cost-effective
measures to reduce risk to the country, which
the State can implement through:
• Developing awareness campaigns, mainly
in those cities that have high-risk levels versus
those where hazards are scarce. Likewise,
in cities or towns were these risks are more
frequent, strengthen the appropriation level
of the campaigns. Clarify public and private
responsibility, especially in evaluating vulnerability
in each home and disclosing clear and
effective risk reduction recommendations.
• Implementing risk management programs
jointly with the community. These should
have real and sustainable impacts and include
risk prevention strategies and disaster
preparation (drills and brigades). They have
to achieve effective risk reduction so that the
participants will have a greater awareness and
knowledge of their risks.
• Accompanying the guilds in designing risk
management strategies to inform and train
their members, promote measures to mitigate
existing risks, and reinforce coordination
in decision making. Thus, the guilds can
influence their members on how to reduce
and consequently mitigate risk in the sector
and in the country as a whole.
Six MAIN challenges TO ACHIEVE governance in disaster risk management in Colombia and THIRTY proposed ACTIVITIES TO ACCOMPLISH it 39