Colin Brown - Broward Alliance

Why GREATER FORT LAUDERDALE
Colin Brown
President and CEO
JM Family Enterprises, Inc.
“Founded by automotive legend Jim Moran,
JM Family Enterprises has been proud to be a
part of Greater Fort Lauderdale since 1968. For
more than 40 years, we have developed deep and
meaningful roots within Broward County and
our achievements as a diversified automotive
corporation are the result of the many hardworking
associates who call South Florida
home. Along with over 150 other companies
headquartered in the area, we believe Greater Fort
Lauderdale provides an exceptional environment
for business success and community engagement.”
6 www.gflalliance.org

Why Greater
Fort Lauderdale
With a large skilled workforce, appealing tax climate, dynamic
international connections and exceptional quality of life, Greater Fort
Lauderdale is one of the world’s most attractive business locations.
AutoNation Headquarters in Fort Lauderdale
Why GREATER FORT LAUDERDALE
Many Fortune 500 companies have chosen
Broward for their corporate and regional
headquarters, while innovative start-ups,
manufacturers, technology companies,
distributors, and global service companies
find that Greater Fort Lauderdale offers the
right combination of assets for sustainable
business success.
Cbeyond, Embraer, Foxconn, General
Dynamics C4 Systems, Marriott International,
and Research in Motion are just a few of the
companies that have expanded their Broward
operations or chosen the Greater Fort
Lauderdale area for new facilities.
One of the key reasons is that Broward has
a large, well-educated workforce with a high
level of technology skills, as well as creative
professionals in touch with today’s market
trends. Another appeal is the county’s businessfriendly,
low-tax environment that includes
financial incentives for qualifying businesses.
Greater Fort Lauderdale offers a high quality
of life, including a wide array of housing
choices, excellent schools, and year-round
golf, boating and other outdoor activities.
It’s a great place to build a company, raise a
family and enjoy all the good things in life.
An Ideal Location
for Corporate Headquarters
AutoNation, the largest U.S. automotive
retailer, is among the 150 public and private
companies with corporate headquarters in
Greater Fort Lauderdale/Broward County.
“AutoNation is proud to have been a Fort
Lauderdale-based company from Day One,”
said Mike Jackson, chairman and CEO.
“This community has supported us with
its outstanding talent, its business-friendly
policies and its welcoming spirit. That special
combination of factors is a leading reason
why we’ve been able to grow as quickly and
as successfully as we have.”
Here are some of the key reasons major
companies are choosing Greater Fort
Lauderdale/Broward County for their
corporate or regional headquarters:
• A central location of the South Florida
metropolitan statistical area (MSA), the
largest in the Southeast with a population of
more than 5.4 million
• A broad based and diverse multilingual
workforce continuously enhanced through
education of 350,000 college students each year
• Access to both domestic and international
markets with three airports in close
proximity, including convenient service to
Latin America, the Caribbean and Europe
• State-of-the-art telecommunications
infrastructure, including international cable
landings and Tier-1 Network Access Points
High National Rankings
Greater Fort Lauderdale continues to be one of the most attractive business locations
in the country, as evidenced by the following recent national rankings.
• Florida ranked 5th in the nation for business-friendly tax climate, according to the Tax
Foundation’s 2010 State Business Tax Climate Index. The index ranks states based on the taxes that
matter most to businesses and business investment: corporate income, individual income, sales,
property and unemployment insurance taxes. Florida received an overall No. 5 ranking, which it has
held since 2006. Also, Florida is among seven states that levy no individual income tax.
• The Miami-Fort Lauderdale metropolitan area was the third least-costly place to do business
among 22 U.S. cities or metropolitan areas with populations exceeding 2 million, according to
a recent study by KPMG LLP. Compared with a U.S. index rating of 100, Miami-Fort Lauderdale
has a cost of 93.8 for corporate and IT services, 92.2 for research and development and 97.8 for
manufacturing. The region benefits from low labor and transportation costs, the study said.
• Miami-Fort Lauderdale was ranked 7th among the “Nation’s Best Places to Start a Small
Business” (Bizjournals, 2010).
• Greater Fort Lauderdale’s JM Family Enterprises and Balfour Beatty Construction were named to
Fortune magazine’s 2010 list of “Best Companies to Work for List.”
• Miami-Fort Lauderdale ranks among the nation’s “Top 100 Tech Centers” (Bizjournals, May 2009).
• With 65 percent broadband adoption, 18 broadband providers and 13,403 people per WiFi
hotspot, the Greater Fort Lauderdale-Miami MSA ranks among the most wired broadband areas in
the nation, according to Forbes (March 2010).
• Fort Lauderdale and Coral Springs were named “North American Cities of the Future/Top Cities in
North America” by fDi Magazine, (April/May 2009).
Greater Fort Lauderdale Alliance economic sourcebook 7

Why GREATER FORT LAUDERDALE
• Highly ranked public and private schools,
colleges and universities
• A plentiful inventory of reasonably priced,
high-quality executive housing
• Five professional sports teams in the
region covering baseball, basketball,
football, hockey and soccer
• Year-round outdoor recreation in a highly
favorable climate
Regional Cooperation
South Florida (Miami-Dade, Broward and
Palm Beach Counties) has been designated
a “megaregion of the future” and a driver
of future U.S. economic growth. In an April
2009 special section, “South Florida: Where
Innovation, Creativity, Education and
Global Access Meet,” Inc. magazine called
the region “one of the most connected
places on earth.”
The Inc. article cited South Florida’s
transportation connections and
deep business and cultural ties to
Latin America, the Caribbean, and
Europe. “Companies that do business
internationally particularly covet the area’s
skilled, multi-cultural workforce,” said the
article. “Altogether, the region’s growing
bioscience cluster, thriving industries,
international population, and popularity
as a destination make it a dense, active
business community.”
Overall, South Florida is the 7th largest
metropolitan statistical area (MSA) in the
nation with 5.4 million residents – roughly
one-third of Florida’s total population.
Approximately 60 percent of the population
is in the prime working ages.
South Florida business and community
leaders work together to take a regional
approach to economic development. For
example, the Greater Fort Lauderdale
Alliance, The Miami-Dade Beacon
Council, and The Business Development
Board of Palm Beach County jointly
developed a regional marketing
campaign called “South Florida: Your
Global Business Connection” where the
South Florida area is marketed through
brochures and DVD’s in multiple
languages (English, French, German,
Italian and Spanish).
Other examples of regional cooperation in
recent years include:
• Presentations at BIO 2006 in Chicago, BIO
2007 in Boston and BIO 2009 in Atlanta.
BIO is the world’s largest biotech conference.
• A regional approach to marketing Super
Bowl XLI, held February 4, 2007 at Dolphin
Stadium in northern Miami-Dade.
• Joint support for Scripps Florida in Palm
Beach County, the Free Trade Area of the
Americas (FTAA) and the Network Access
Companies from around the world are
choosing Greater Fort Lauderdale for their
operations. Here are some recent examples
of companies who have located, relocated or
expanded in the area:
Locations and Relocations
Kaplan University
Kaplan University celebrated the grand
opening of its new location in the City
of Plantation at a recent ribbon-cutting
ceremony. Plantation Mayor Rae Carole
Armstrong welcomed the university,
saying an educated workforce is the key to
economic development and the backbone
of future business development. “Kaplan
provides a different school of thought on
how to deliver educational programs, an
impressive use of technology and a broad
curriculum to meet the diverse needs that
are so critical to our city and the workforce
today,” said Armstrong.
The new site opened in October 2009. It
houses admissions officers and other online
student support staff, as well as a Kaplan
University Learning Center. The center is
designed to provide face-to-face support
services and up to four classroom-based
courses for local online students. The site
already has nearly 500 employees and will
eventually house 700.
“This is our fourth support center in
Broward County, but it’s really a first for our
university,” said Gregory Marino, president
of Kaplan University Group. “This is the
first location that combines the best of
both worlds at Kaplan: a support center to
assist students who attend classes online
from anywhere in the world and a Kaplan
University Learning Center that offers faceto-face
advisor support and some classroom
courses for online students living here in
South Florida. We couldn’t be more excited
about bringing this 21st century learning
model to Broward County.”
Kaplan continues to open new sites to
accommodate its growing student body.
Point in Miami-Dade.
Recent Locations, Relocations
and Expansions
• Assistance with the passage of international
insurance legislation.
• Support for Qualified Tax Incentive and
Enterprise Zone legislation at the state level.
The university opened a Learning Center in
Delray Beach earlier this year, an Orlando
online student support center in 2009 and a
third Fort Lauderdale support center in 2008.
Kaplan opened its first offices in South Florida
in 2000 with 65 employees and today has
nearly 3,000 employees here.
Vutec
Vutec, a leading international manufacturer
of video projection screens and lighting
industry products, has relocated its
102,195-square-foot facility in Coral Springs
Corporate Park. The new facility will house
the company’s offices and its vertically
integrated manufacturing operations.
Vutec’s complete line of state-of-the-art,
award-winning video projection screens and
accessories will be manufactured there. “We
are pleased to welcome a global technology
leader to Coral Springs and continue the
planned expansion of the Corporate Park,”
said Ralph Merritt, chairman of the Coral
Springs Economic Development Foundation,
and Mayor Scott Brook in a joint statement.
To help facilitate the company’s relocation,
the City Commission approved the issuance
of $4.2 million in Industrial Development
Revenue Bonds (IDBs) to help finance the
cost of the project. IDBs provide a source of
long-term, below-market-rate financing of
capital requirements for new or expanding
manufacturing facilities.
Zeno Office Solutions
Zeno Office Solutions, one of the largest
independent office equipment dealer and
service providers in the country, has relocated
its South Florida office to the Miramar Park
of Commerce. The company is leasing 11,768
square feet of office and warehouse space.
The Miramar office employs 30 people.
Expansions
Great HealthWorks
Hollywood-based Great HealthWorks
recently announced plans to add 200 jobs
by 2011 thanks to a financial infusion from
the $450 million Florida Mezzanine Fund,
a new private venture capital fund created
8 www.gflalliance.org

to loan to businesses within the state.
The
company, which has 85 employees and
makes highly concentrated omega-3 pills,
recently moved from a 9,000-square-foot
location into a 39,000-square-foot facility
in Hollywood.
Recent Relocations and Expansions
Company City Type of
Facility
Franklin Resources, Inc.
Franklin Resources, Inc., the global
investment management organization known
as Franklin Templeton Investments, has
signed a lease for 80,448-square-feet at 300
Las Olas Place in downtown Fort Lauderdale.
Sq.
Ft. of
Project
Direct Capital
Investment
Jobs
Created
Jobs
Retained
Recent Blackbox GPS Locations, Pompano Relocations and Expansions
Under a 10-year lease, Franklin Templeton
will occupy a major portion of Stiles’ current
corporate headquarters building. The
investment management firm will relocate its
350 employees from its prior downtown Fort
Lauderdale office location.
Product/Service
bioRASI Hollywood Office 8,000 $620,000 45 Headquarters for biomedical contract R&D
organization
Beach
Office 3,400 $35,000 7 Provides asset monitoring solutions, giving
companies the ability to locate and monitor their
vehicles and assets 24 hours a day
Cbeyond Miramar Office 20,000 $14,500,000 100 Facilities-based Voice over Internet Protocol (VoIP)
telecommunications carrier
Cruise Lines
International Association
Diamond Powersports
Fort
Lauderdale
Coral
Springs
Office 10,000 $180,000 36 Official trade organization of the cruise industry
Manufacturing 11,000 $300,000 12 Manufacturer of motorcycle parts and equipment
Experience Media Weston Office 3,000 $25,000 3 Developer of highly interactive rich media for
E-learning applications
FHP/Bosch
Florida Services &
Information, LLC
Fort
Lauderdale
Pompano
Beach
Office and
Manufacturing
117,279 $7,800,000 335 49 Manufacturer of heat pumps
Office 1,000 $100,000 2 Provides tourism related research services on
Florida
FoxConn Sunrise Office 42,000 $2,000,000 200 Wireless/mobile communications R&D, engineering
design and global information technology
FoxConn (Phase 2) Sunrise Office 50,000 $17,000,000 150 51 Wireless/mobile communications R&D, engineering
design and global information technology
General Dynamics C4 Sunrise Office 35,000 $2,000,000 200 Communications technology manufacturer
Systems (Phase 1)
General Dynamics C4 Sunrise Office 45,000 $1,500,000 150 Communications technology manufacturer
Systems (Phase 2)
General Services
Administration
Miramar Office 70,000 $15,050,000 280 Government offices
Goodwin Biotechnology,
Inc.
Home Diagnostics, Inc.
Plantation
Fort
Lauderdale
Office and
Manufacturing
Office and
Warehouse
10,000 $1,800,000 30 50 Manufacturing of small batch experimental
pharmaceuticals for clinical testing as well as
proteins and antibodies compounds
34,000 $30,000,000 135 305 Researcher, developer and manufacturer of diabetes
products and blood glucose monitoring systems
Kaplan University Plantation Office 120,000 $4,700,000 300 400 Leading international provider of educational and
career services for individuals, schools and businesses
Kemet
Fort
Lauderdale
Office 10,000 $300,000 50 Manufacturer and inventor of electronic capacitor
and component parts
Midnight Express Boats Hollywood Manufacturing 40,000 $300,000 50 Manufacturer of Coast Guard speed boats
Perennity Software Miramar Office 3,500 $200,000 7 Software development for archiving/eDocument
storage
Propulsion Technology Miramar Office and 120,000 $5,000,000 150 Aviation services
Warehouse
Research in Motion Sunrise Office 96,000 $110,000,000 500 Designer and manufacturer of wireless
communications devices and services
Rewards Network Hollywood Office 18,000 $1,000,000 200 Leading provider of dining awards and loyalty
programs across North America
Royal Caribbean Miramar Office 49,650 $2,250,000 410 Global cruise vacation company
Cruise Lines
Solar Transportation Coconut Manufacturing 9,000 $100,000 20 Manufacturer of solar powered golf carts
Solutions
Creek
World Avenue Sunrise Office 36,000 $1,175,000 235 National headquarters for interactive marketing
services
Why GREATER FORT LAUDERDALE
Greater Fort Lauderdale Alliance economic sourcebook 9

Why GREATER FORT LAUDERDALE
Broward County Fast Facts
Educational Attainment
Population 25 years and over
Advanced Degree 123,551 10%
Bachelor’s Degree 232,906 19%
Some college or 326,503 27%
associate degree
High School Graduate 367,219 30%
No high school diploma 164,675 14%
SOURCE: Broward County Planning and Redevelopment Division
10%
10%
19%
14%
19%
14%
27%
30%
27%
30%
Age Distribution
Median age - 38 years
Under 5 years 114,307 7%
6%
7%
8%
17%
5 to 17 years 300,992 17%
18 to 34 years 341,356 19%
35 to 64 years 751,220 43%
43%
19%
65 to 74 years 113,372 6%
75 and over 138,344 8%
SOURCE: Broward County Planning and Redevelopment Division
6%
7%
8%
17%
Broward Labor Force
Labor Force 986,391
Employment 886,926
Unemployment 99,465
Percentage Rate 10.1%
SOURCE: STATE OF FLORIDA
UNEMPLOYMENT STATISTICS, June 2010
43%
Projected County Population 2000 to 2030
2.0 M
1.9 M
1.8 M
1.7 M
1.6 M
2.1 M
19%
2.2 M
Average
Hourly Earnings
Private Industry $17.96
State and Local Government $25.41
All Workers $19.02
SOURCE: US DEPARTMENT OF LABOR
Housing Units 803,097
Seasonal Units 64,009
Median Household Income $52,670
SOURCE: Broward County
Planning Services Division
10 www.gflalliance.org
2000 2005 2010 2015 2020 2025 2030

About The Alliance
The Greater Fort Lauderdale Alliance is
Broward County’s official public/private
partnership for economic development.
Its mission is to lead Broward County
in building a stronger and more diverse
economy by stimulating the creation of new
jobs and capital investment while facilitating
the growth and retention of businesses in
Broward County. Services offered by the
Alliance include assistance with business
relocation or expansion and site selection;
incentive programs and information; market
research; small, minority- and womenowned
business assistance; and serving
as a liaison for workforce development
between educational institutions and the
business community.
equivalent employees and gross revenue
during three of the last five years.
BRAVO
One of the major goals of the Greater Fort
Lauderdale Alliance is to help companies
of all sizes already located in Broward
County succeed and prosper. A key
business retention and expansion initiative
is BRAVO (Business Retention Assistance
and Visitation Outreach). Through this
program, representatives of the Alliance,
Broward County Office of Economic and
Small Business Development and local
municipalities and chambers of commerce
conduct visits to local businesses in an effort
to strengthen the local economy. In the
past year, more than 150 local companies
were visited through the BRAVO program.
The visits include discussions of programs
available to businesses wanting to expand in
Broward and information regarding issues
such as workforce development, international
trade and access to financing. In 2008, The
Why GREATER FORT LAUDERDALE
During the past eight years, the Alliance
has directly assisted more than 2,200
companies, resulting in the creation of
over 12,000 new jobs, the retention of
more than 9,000 jobs and the generation
of over $750 million in capital investment
in Broward County.
For more information about the Greater
Fort Lauderdale Alliance and its services,
visit www.gflalliance.org.
GrowFL
The Alliance recently launched an economic
gardening program, which is based on a
new economic development strategy gaining
popularity nationwide. The innovative
entrepreneur-centered economic growth
strategy is focused on an initiative created
by the State of Florida that allocated $10
million to assist statewide expansion of
Second Stage Growth entrepreneurial
companies. The state’s program established
the Florida Economic Gardening Institute
(FEGI), funded by the Florida Legislature
to cultivate growth companies. It is called
GrowFL and is patterned after a proven
program pioneered in Colorado. The
Alliance is part of the GrowFL statewide
partnership. GrowFL will deploy its team
of analysts at no charge to provide qualified
companies with technical assistance
and access to a suite of information and
decision-making tools.
To qualify and be considered as secondstage,
businesses must have 10 to 50
employees and generate $1 million to
$25 million in annual revenue. It must
also have maintained its principal place
of business in the state of Florida for at
least the previous two years and also have
increased both the number of full-time
Deerfield Beach
FAU Innovation Centre JM Family Enterprises Sylvester at Deerfield Beach
It’s where PhDs collaborate with MBAs to create innovative
emerging technologies. Where a diversified automotive
corporation is ranked #30 on Forbes’ list of top private
companies in the US. Where life saving cancer care results
from cutting edge research.
Deerfield Beach Economic Development Office/
Community Redevelopment Agency
954-480-4222 • www.Deerfield-Beach.com
Greater Fort Lauderdale Alliance economic sourcebook 11

Why GREATER FORT LAUDERDALE
Royal Palm II in Plantation
Alliance received the “Award of Excellence”
from Business Retention and Expansion
International for its BRAVO program.
Minority/Small Business Development
While nearly 90 percent of Broward’s
businesses employ fewer than 25 people,
collectively they constitute the largest
sector of the county’s economy. These
small businesses provide a wide array of
products and services to private and public
customers.
In order to best serve this important group of
businesses, the Alliance is an active member
of many organizations that promote and
assist in the growth of minority and small
businesses in Broward County.
Additionally, each year the Alliance
awards membership scholarships to
minority and women-owned businesses
to engage these emerging companies in
economic development initiatives and
Alliance activities. This is a unique 5-year
program that allows qualified leaders full
membership in the Alliance at a subsidized
and escalating rate. This year’s group is
comprised of firms in their second, third
and fourth year in the program, as well as
first year recipients:
• CMA Enterprise Incorporated
• Fleming Executive Group, Inc.
• Gate Medicals, LLC
• KP Ventures LLC-All Seal Exteriors
• Lindsay Group, Inc.
• Law Office of Lorna E. Brown-Burton, P.A.
• Providian Construction Group, Inc.
• RandCol Staffing
• Signs by Tomorrow
• TAJ Realty
• The Marome Agency
• The Raven Group, Inc.
• The Vertech Group
• US-CAN International, Inc.
•Westchester International
Global Business Development
Through collaboration with the Broward
County Office of Economic and Small
Business Development (OESBD), the Greater
Fort Lauderdale Alliance and other global
business partners, Broward County business
leaders support numerous international
trade initiatives. The goal is to enhance
foreign direct investment, and create export
and import opportunities that will position
Broward County as a leader in the global
marketplace. Recent international inbound
and outbound missions include:
• Inbound trade mission from Ecuador - 2010
• Inbound trade mission from Spain - 2010
• Inbound trade mission from United Kingdom
- 2010
• OESBD Outbound mission to China - 2010
• OESBD Outbound mission to Columbia -
2010
• OESBD Outbound mission to Costa Rico -
2010
• OESBD Outbound mission to Japan - 2010
• OESBD Outbound mission to Panama - 2010
• OESBD Outbound mission to South Korea
- 2010
• Inbound trade mission from Venezuela - 2009
• Inbound trade mission from Israel - 2009
and 2007
• Inbound trade mission from Peru - 2010,
2009 and 2008
• Inbound trade mission from Honduras -
2009 and 2007
• Regional trade mission to Peru - 2009
• Regional trade mission to Columbia - 2010
and 2009
• Inbound trade mission from Japan - 2009
• Inbound trade mission from Taiwan - 2010
and 2008
• Inbound trade mission from Argentina - 2008
• Trade visit to Vietnam - 2008
• Inbound trade mission from Dominican
Republic - 2008
• Inbound trade mission from Costa Rica -
2010 and 2008
• County mission to Europe - 2008
• Inbound trade mission from South Africa
- 2008
• Inbound visit from Turkey - 2010 and 2008
• Inbound trade mission from Sichuan
Provincial Federation of Industry and
Commerce of Chengdu, China - 2008
• County mission to Brazil - 2007 and 2003
• Regional trade mission to India - 2007
• Inbound visit from Gold Coast, Australia -
2007 and 2006
• South Florida Business Delegation to
Canada - 2007
• County mission to Mexico - 2007
• Trade mission to Ghana - 2007
• Inbound trade mission from Ghana
Ambassador to the United States - 2007
• County mission to China - 2006 and 2004
• Inbound visit from the Shanghai American
Chamber - 2006
• Inbound logistics trade mission from
Columbia - 2006
• County mission to Spain & Germany - 2005
• Mission to Canada - 2005
• Trade and business mission to Malaysia - 2005
• Inbound government and trade mission
from Shanghai, China - 2004
• County mission to the United Kingdom -
2004
• “Building Bridges” inbound trade mission
from Jamaica - 2004
• Mission to South Africa - 2004 and 2003
• Mission to Hanover, Germany: CeBit,
Technology Trade Show - 2004
• County mission to Costa Rico - February
2004
County business and civic leaders have also
teamed up to form Broward International,
an initiative that includes representatives
from the Greater Fort Lauderdale Alliance,
International Business Council, Greater
Fort Lauderdale Chamber of Commerce,
District Export Council, Florida Foreign
Trade Association, U.S. Export Assistance
Center, and the Greater Fort Lauderdale
Sister Cities.
12 www.gflalliance.org

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©1996-2010 AutoNation, Inc.
Greater Fort Lauderdale Alliance economic sourcebook 13

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NSRD
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RD
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924
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24
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43
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91
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UNIVERSITY
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916
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814
441
NORTH
LAUDERDALE
817 PLANTATION
4
820
817
12
870
816
5
SEMINOLE
INDIAN RESERVATION
NORTH
PERRY
AIRPORT
46
CALDER RACE
TRACK
2X
SUN LIFE
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817
827
838
84
848
858
860
826
842
7
808
9
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47
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53
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58
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12
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135 ST
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POMPANO
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EXECUTIVE
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24
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ST
54
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69
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29
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95
22
21
19
18
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17
71
67
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163 ST SUN NY
XIE HW Y
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HWY
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D A I RY
R
CAMINO REAL
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95
OLD
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E
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LEHMAN CSWY
IS LES
DIXIE HWY LD
ER
ATLANTIC SHORES
ST
10 ST
DOLPH MAP
CO. INC
LAS OLAS BLVD
L
DR
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NORTH MIAMI
BEACH
826
NORTH
909
MIAMI 1
916
922
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20
16
31
23
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869
36
32
33
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41
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Sea Ranch Lakes
Lauderdale
By-the-Sea
816
Wilton Manors
DANIA BEACH
820
AVENTURA
BOCA
RATON A1A
AIRPORT
FLORIDA ATLANTIC UNIV
MAIN CAMPUS
45
1
PORT EVERGLADES
FORT
LAUDERDALE
HOLLYWOOD
HALLANDALE
Golden Beach
Sunny Isles
Hillsboro
Beach
U.S. COAST GUARD BASE
JOHN U. LLOYD BEACH
STATE RECREATION AREA
GULFSTREAM RACE TRACK
A1A
810
838
870
A1A
OLETA RIVER STATE
RECREATION AREA
808
798
Boca Raton
Inlet
Hillsboro
Inlet
HUGH TAYLOR BIRCH
STATE RECREATION AREA
AT L A N T I C O C E A N
SWIMMING HALL OF FAME
Haulover Cut
Map Bal courtesy Harbor of Dolph Map Company

Close-Up:
Hollywood
With an ideal location on Florida’s east
coast just minutes from Fort Lauderdale
and Miami, Hollywood businesses enjoy
convenient connections by sea, air and
land that help make the city a leader in
international trade, tourism and economic
development.
A Port City
Hollywood is home to over 10,000 businesses
and Port Everglades, the top container port
in Florida. With more than 3 million cruise
passengers annually and approximately $18 billion
in business activity, Port Everglades will soon
become the cruise ship capital of the world with
the home-porting of Royal Caribbean’s two new
5,400-passenger Oasis class vessels.
The port’s ties to Hollywood began with the
city’s founder, Joseph W. Young, who spearheaded
efforts to create the deep-water seaport after being
grounded in a speedboat on a mud flat in what was
then Lake Mabel. In February 1928, Young’s vision
for Port Everglades became a reality.
Precision laser cutting at Heico Corp. (NYSE: HEI
and HEI.A), an aerospace and technology company
headquartered in Hollywood.
Building Global Connections
Companies from Spain, Italy, U.K., Hong Kong,
Canada, Netherlands, Germany, Bermuda, the
Cayman Islands, etc. have established operations
in Hollywood. Due to its strategic location,
business services, skilled workforce, affordable
housing, exceptional health care and quality of life,
Hollywood is an ideal location for work and play. Its
international appeal is evident in the tremendous
growth in visitors from destinations in the U.K.,
Europe, South America, Canada and Scandinavia
who are taking advantage of new international
flights and discovering the city through its
marketing initiatives with tour operators, travel
agents and international media.
To build on these global connections,
Dr. Sri Sundararaman, Medical Director for Radiation Oncology at the
Memorial Cancer Institute utilizes the Cyberknife for treatment of
inoperable or surgically complex tumors. Memorial Healthcare System
(MHS) is the fifth-largest public healthcare system in the nation. Its
flagship hospital and the world renowned Joe DiMaggio Children’s
Hospital are in Hollywood.
Hollywood has established an Office of Business &
International Trade and has been recognized by the
U.S. Department of Commerce for strengthening
international business ties with commercial officers
throughout Europe, hosting trade missions and
conducting foreign trade seminars and workshops.
Business Services
• One Stop Business Services Center–a
monthly forum for current and prospective
business owners to readily obtain information
on business start-ups, permitting, fees,
programs, zoning, parking, etc.
• Hollywood Economic Lenders Partnership
(H.E.L.P.) Financial Consortium—a
consortium of major banks and financial
institutions created to help businesses
access capital through a single application
and review.
• Site Selection Services—the city provides
site selection reports based on a company’s
specifications.
• Enterprise Zone—Hollywood’s Port
95 Industrial Park is a state designated
Redevelopment From The Sand To The City
With more than $100 million in public
improvements made along Hollywood’s oceanfront,
the area is primed for sustainable redevelopment.
Plans are moving forward for the first Margaritaville
Beach Resort in Florida on a spectacular six-acre
city-owned site in the heart of Hollywood Beach.
The 350 room resort/conference/restaurant/retail
complex is expected to be the ultimate evolution of
the Margaritaville escapism brand.
A dynamic Transit Oriented Development (TOD)
is slated for a 40 acre site located along I-95
adjacent to Tri-Rail and just minutes from Fort
Lauderdale-Hollywood International Airport. Ecofriendly
Sheridan Station is currently pre-leasing for
retail and office space.
The City of Hollywood is establishing a
Transit-Oriented Corridor (TOC) along State Road
7, a major north/south corridor through south
Florida with easy access to mass transit. This
will facilitate mixed-use, pedestrian-oriented
redevelopment.
Proposed Margaritaville Beach Resort
Enterprise Zone providing incentives
including job tax credits, sales tax refunds
and property tax credits. The city has made
application for an additional 2.03 square
miles of enterprise zone.
• Local Minority and Small Business
Enterprise (MBE/SBE) Program—Hollywood
provides locally based businesses training
and opportunities to obtain contracts with
the city.
For business assistance or information about
the City of Hollywood’s business programs
and services, contact the Office of Business
and International Trade at 954.921.3388 or
visit www.hollywoodfl.org.
P A I D A D V E R T I S Greater E M E N T Fort Lauderdale Alliance economic sourcebook 15