Annual Report 2008-2009 Summary - City of Greater Geelong

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Annual Report
2008–2009
City of Greater Geelong

Geelong is a great place to
live because there are so
many things to do. We have
the best pools and I love
that I can swim and play in
them all year round.
Baxter Morris

Welcome to the City of Greater Geelong
Annual Report for 2008-2009.
The City of Greater Geelong
acknowledges the Wathaurong as the
traditional custodians of this land.
Our Vision
Geelong: coast, country and
suburbs is the best place to
live through prosperous and
cohesive communities in an
exceptional environment.

Contents
2008-2009 Highlights 3
Geelong – The Best Place to Live, Work and Play 4
City of Greater Geelong - at a Glance 7
A Word from our Mayor 8
A Word from our Interim Chief Executive Officer 10
Our Council 12
Council Funding Priorities 14
Organisation Structure 16
Staff Profile 17
Our Values and Behaviours 19
Community Engagement 20
Community Grants 21
Outstanding Achievements 22
Performance Highlights and Achievements 23
Shaping Geelong’s Future 36
The Year Ahead 38
Summary of Financial Results for 2008-2009
and Five Year Trends 41
Where to Get a Copy 48
About this Report
The City of Greater Geelong Annual Report
2008-2009 provides a comprehensive
account of Council’s performance from
1 July 2008 to 30 June 2009. The City of
Greater Geelong’s City Plan 2008-2012 is the
guiding document for this Annual Report.
The aim of the Annual Report is to inform all
Council stakeholders including ratepayers,
residents, businesses, community and interest
groups, news media, all levels of government,
Council staff and the wider general community.
The report also meets with our commitment to be
transparent in performance reporting.
2 Annual Report 2008-2009 | City of Greater Geelong

2008-2009 Highlights
> Geelong named as the sole host city
of the 2010 UCI Road Cycling World
Championships
> Opening of the $1.8 million Youth Activities
Area on the Waterfront
> $2.6 million of funding secured through
the Federal Government Regional and
Local Community Infrastructure Program
> Over $50 million injected into the local
economy from our major events calendar
> State leader in drought recovery, water
saving initiatives and turf management on
sports grounds and reserves
> Sections one, two and three of the long
awaited Geelong Ring Road opened
> Opening of the $8 million Bellarine Aquatic
and Sports Centre
> The $1 million redevelopment of the
Geelong West Library and Customer
Service Centre completed
> Memory Bank exhibition and Mouth to
Mountain relay held; two of the three
elements of the Connecting Identities project
> Victorian Community Cabinet Meeting held
in Corio; the biggest gathering of Federal
Government in Geelong’s history
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The Carousel on Geelong’s Waterfront
averages over 48,000 riders per year.
Annual Report 2008-2009 | City of Greater Geelong 3

Geelong is characterised by its bayside
location and the city’s waterfront precinct
is a popular tourism destination.
Geelong: the Best Place to Live, Work and Play
Geelong offers quality living, extensive job and business
opportunities and a wide range of recreational and cultural events
and activities to take part in or just simply sit back and enjoy.
With a proud history, a passionate community, a vibrant economy and a great lifestyle,
Geelong truly is the best place to live, work and play.
History
The Wathaurong people lived in the Geelong
region for more than 25,000 years prior to
white settlers arriving. The explorers Hume
and Hovell arrived in the area in 1824 and
were informed by the Wathaurong people that
the bay was called Jillong (Geelong) and the
land Corayo (Corio), or at least this is how
they construed the conversation.
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Following the gold rush era of the 1860’s,
Geelong began its rise as an industrial town
with the main trade in its early days being the
processing of wool. Huge wool stores surrounded
the waterfront with some still remaining today,
housing Deakin University and the Westfield
Shopping Centre. Towards the end of the 19th
century saw the opening of the Gordon Institute
of Technology, Cheetham Salt Works and cement
manufacturing at Fyansford.
The Ford Motor Company was established
in 1925 in Geelong and despite economic
hardships over the years, it remains a major
player in the region. Through the World Wars
and to the mid 70’s Geelong’s manufacturing
boomed, including the opening of the Shell
Refinery in 1954 and Alcoa aluminium smelter
in 1963. Over time, the change in markets and
modern needs has seen a decline in some
sectors of the manufacturing industry.
Whilst manufacturing is still significant employer
within the city today, thousands of new jobs have
been created in health, education, professional
services, retail, hospitality and tourism. With
such great natural assets it isn’t hard to see
why the change has been so successful.
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Sport and recreational activities have and
continue to play a major role in Geelong’s
history. The establishment of the Geelong
Football Club in 1859 initially provided an
outlet for local cricketers during the winter
months, but today is often described as the
heart and soul of the town.
Our City and its People
Located some 75 kilometres from the
Melbourne CBD, the City of Greater Geelong
covers 1,245km 2 and comprises country,
coastal and suburban areas. The municipality
is Victoria’s largest regional centre with a
population of over 212,000 people.
The region is characterised by the multi-award
winning Waterfront overlooking Corio Bay, the
picturesque Bellarine Peninsula, the Barwon
River, You Yangs National Park, wetlands,
beautiful parklands and wildlife sanctuaries.
Geelong is also the gateway to the world
renowned coastline of south-west Victoria via the
Great Ocean Road.
Total residential dwellings are estimated at
92,070, spread across more than 50 suburbs
and townships. With the region experiencing
a period of rapid growth, the population in the
next 20 years is expected to exceed 290,000.
A high proportion of this will come from new
‘greenfield’ growth areas identified for
development, most notably Armstrong Creek,
as well as other suburban expansions.
The city is a major centre for investment with
over 15,000 businesses and a highly skilled
workforce of over 121,000 people.
Geelongs proximity to Melbourne, its liveability
and its price advantages continue to place it in
an ideal position to attract new residents
and investment.
Open for Business
Geelong is a City ‘Open for Business’, a
commitment that underpins our approach to
economic development.
While it is recognised that traditional
industries will continue to be key economic
and employment drivers, at the same time
it is critical to focus on growth and emerging
sectors that will underpin prosperity in the new
globalised economy.
‘Open for Business’ is about being open and
flexible, to facilitate rather than regulate, and
to adopt a partnership approach in economic
development activities. Geelong’s community
leaders are united in transitioning the economy
for the future through:
> Providing strong leadership and fostering
regional collaboration.
> Brokering major projects and investment.
> Supporting existing businesses and driving
strategic growth sectors.
Over the past 12 months there has been $826
million invested in the Geelong region from a
large range of sectors, with the highlight being
the completion of the Geelong Ring Road. A
further $678 million worth of redevelopment
and construction is currently underway.
For government, business and investors, this
is a place and time of exciting possibilities –
one where the commitment to be ‘open for
business’ is real, and the drive to be a model for
growth in Australia has just begun.
Annual Report 2008-2009 | City of Greater Geelong 5

Geelong’s position as a waterfront city is one of our
region’s biggest strengths and has led to a wide range
of public and private development opportunities.
Geelong: the Best Place to Live, Work and Play
The Best Lifestyle
The Geelong region offers a diverse and
exceptional lifestyle. There are wide expanses
of open space and diverse waterways to
enjoy, many kilometres of walking and bike
tracks, cultural experiences, great sporting
facilities, world class major events and fine
dining and entertainment. There really is
something for everyone!
A leisurely stroll or ride along the award-winning
Waterfront or the more challenging Bellarine
Rail Trail is popular on weekends all year round.
Sailing on Corio Bay, skiing on the Barwon River
or just enjoying our region’s beautiful beaches
are also favored pastimes.
The region offers sport and recreation activities
for everyone. Whether it is joining a crowd of
thousands to watch the Geelong Cats play
at Skilled Stadium in the Australian Football
League competition, or taking part in the many
local sporting opportunities offered to all ages.
Geelong is also a city with great cultural energy.
We are proud of our artistic traditions, local
culture and rich natural and built heritage.
Theatrical productions and exhibitions are
staged regularly and multicultural diversity is
celebrated through events such as the Pako
Festa. Markets are also a popular past time for
locals and visitors alike.
Major events play a major role also. The
Australian International Air Show, Geelong
Week Sailing Regatta, Australian Supercross
Championships, national and international
cycling events, and triathlons are just some of
the high profile major events on the
regions doorstep.
With a booming economy, a great lifestyle and
a framework in place for a sustainable future,
Geelong truly is, and will continue to be the best
place to live, work and play.
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City of Greater Geelong – at a Glance
Unit 2007-2008 2008-2009
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Staff
Annual Equivalent Fulltime (EFT) Staff EFT 1,236
Full time:819
Part time:345
Casual:72
Economic
1,265
Full time: 824
Part time: 359
Casual: 82
Recurrent Income $M 203.4 219.0
Recurrent Expenditure $M 193.9 204.7
Rates Revenue $M 115.4 124.5
Rates Revenue as a per cent of Recurrent Income per cent 56.7 56.9
Capital Expenditure $M 52.4 71.8
Working Capital Ratio (level of current assets available to meet current liabilities) per cent 136.4 181.6
Outstanding Loans Borrowings $M 14.7 26.2
Debt Servicing Ratio per cent 0.40 0.38
No. of Building Permits issued No. 5,161 4,602
Building Activity value $M 858,369 736,854
No. of Tourists visiting the region No. 4,063,000 3,398,513
Community
No. of Kms of Footpath Renewed km 7 13
No. of Kms of Roads Resurfaced km 51 72
No. of Children in Council run Child Care Centres No. 1,070 987
No. of Hours of General Home Care Delivered by Council Hours 116,812 123,122
No. of Meals delivered (Meals on Wheels) by Council No. 120,489 127,000
No. of Dog Registrations No. 30,616 30,557
No. of Cat Registrations No. 10,414 9,963
Environment
Garbage Volumes (Kg/household) kg 434 396
Recycling Volumes (Kg/household) kg 338 303
Green Waste Volumes (Kg/household) kg 294 242
Council Water Consumption kl 501,452 597,165
Mosquito breeding site treatments – no. of days sites treated aerially No. 29 29
Mosquito breeding site treatments – no. ground based treatments No. 657 316
No. of street and park trees planted (excludes trees planted in new subdivisions by developers) No. 1,388 1,335
Annual Report 2008-2009 | City of Greater Geelong 7
Annual Report 2008-2009 | City of Greater Geelong 7

A Word from our Mayor
I’d like to welcome you to Council’s Annual
Report for the 2008-2009 financial year.
It has been a year of two Councils, with an election in
November 2008 returning eight councillors and introducing
four new councillors.
We, the new Council, quickly established what
we wanted to achieve in our four year term. We
reviewed the 13 priorities of the previous Council
and agreed to continue the focus on big picture
priorities, but I’d like to mention three particular
projects that were major priorities with the
previous Council.
The Geelong Ring Road Stage Two opened in
December 2008 and Stage Three opened in
June 2009, six months ahead of schedule.
Already this road has made a difference to
traffic flows.
It was also a proud moment when the Bellarine
Aquatic and Sports Centre opened in December
2008 with a free family fun day.
Lastly the East-West traffic improvements have
continued at the following locations:
> Myers Street / Yarra Street.
> Latrobe Terrace / Ryrie Street.
> Ryrie Street / Swanston Street /
Sydney Parade.
I’d like to think that in the current Council’s
term we will make significant progress on three
priorities in particular:
> Developing the industrial land at
Heales Road.
> Gaining a commitment to extend the Ring
Road to the Bellarine.
> Building an exhibition and convention centre
for Geelong.
Looming large in the 2008-2009 year has
been the global financial crisis. We knew
we needed to respond with courage and
determination, working closely with both
Federal and State Governments to keep our
local economy ticking over.
On 7 December 2008, the Prime Minister Kevin
Rudd held the ninth Community Cabinet at
Corio Bay Secondary College. We were able
to present our case for Geelong to the Prime
Minister and other key ministers and provide
all Cabinet members with a kit of information
about our great region.
Early in 2009 Council was allocated $2.6
million through the Federal Government’s
Regional and Local Community Infrastructure
Program to spend on projects that were ready
to start. A list of the projects funded through
this grant program can be viewed in the
Annual Report.
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Geelong serves as a cultural hub for the region and
the city holds an important collection of public art.
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We remained steadfast in our commitment to
major events, supporting a program of 26 events
that pumped over $50 million into the local
economy in 2008-2009. Highlights included
the 12th Australian Masters Games, the 2009
Australian International Airshow and various
cycling events. We have also supported a myriad
of smaller events through our Community Arts
and Festivals Grants Programs, with $160,000
distributed to 37 community groups.
One event I was proud to be involved in was
Mouth to Mountain, the second event in a
series of three in the Connecting Identities
project which was held during May. It is not
every day a mayor is able to abseil down the
front of City Hall! This truly magical 12-hour,
54 kilometre relay took water from the mouth
of the Barwon River at Barwon Heads to the
top of the You Yangs.
We have also continued to work on a range
of projects that address environmental and
community needs.
Council installed solar panels on the roof of
the National Wool Museum and a micro-wind
turbine at Limeburners Point Boat Ramp as
part of our Greenhouse Response. We also
undertook a number of drought recovery and
water-saving initiatives.
In partnership with the Federal and State
Governments we developed the Youth
Activities Area at the Waterfront. This terrific
space was officially opened in November
2008 and features skating surfaces, a half
court for basketball, stages and other multipurpose
areas.
The sympathetic redevelopment of the
Geelong West Library is another project we
are especially proud of, as is the Drysdale
Football and Netball Club redevelopment.
Our message has been loud and clear –
Geelong is Open for Business – and we know
what we want for our future to be bright.
As we look forward, we are committed to
continuing to work closely with the Federal
and State Governments to get things done.
2010 promises to be a very exciting year,
especially with Geelong hosting the 2010 UCI
World Championships.
A big thanks to all those we have worked
closely with to achieve our best for Geelong.
Thanks to all my fellow Councillors, past and
present. Thanks too to both Kay Rundle and
Stephen Griffin for their efforts in running the
organisation and to all the staff for ensuring
Geelong is the best place to live.
John Mitchell
Mayor
City of Greater Geelong
Annual Report 2008-2009 | City of Greater Geelong 9

A Word from our Interim
Chief Executive Officer
It is a great privilege to have
been appointed the interim CEO
of the City of Greater Geelong.
I have been with the City since July 2008 and have lived in
the region for many years. I welcome the challenge to deliver
positive outcomes for the community. For me Geelong really
is the best place to live!
I would like to acknowledge Kay Rundle, CEO of
the City of Greater Geelong from March 2003 to
May 2009. Kay has been an exemplary leader
of the organisation, with a keen eye for what
really matters and a strong belief in the power of
good relationships to make a difference.
During 2008-2009 the City recorded a healthy
period of financial operation, reflected in higher
closing cash balances, significant asset growth
and an operating surplus of $14.2 million.
Council has been active in joining the State
and Federal Governments in tackling the effects
of the global financial crisis on Geelong’s
economy. Together we are demonstrating that
Geelong is Open for Business by:
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> Supporting existing businesses and
identifying new growth sectors.
> Brokering major projects and
encouraging investment.
> Leading the way with regional collaboration.
We believe Geelong, Victoria’s second biggest
city, can weather the crisis, emerging ready
for a major growth period. We will be able to
capitalise on our existing assets such as our
industrial and manufacturing base, research
and innovation facilities, education and health
sectors, world-renowned tourism industry and
our proximity to air, rail, sea and road facilities.
At the City we have worked hard in the 2008-
2009 financial year to boost our capital works
program and keep jobs in Geelong. $71.8
million was spent on capital works with projects
such as the Leisurelink replacement facility
at Waurn Ponds, the road construction and
replacement program and the completion of the
Bellarine Aquatic and Sports Centre.
In June, Council adopted the Indigenous
Statement of Recognition and Commitment
2009. Work has begun in preparing a
Reconciliation Action Plan to guide Council’s
activities and relationships with local indigenous
people. These are important local contributions
to closing the gap between indigenous and nonindigenous
Australians.
In all our activities it is important we keep
abreast of what the community wants. Over the
year we have conducted more than 100 formal
consultation events, providing the opportunity
for the community to have their say.
Recently I was proud to take part in a
ceremony that recognised the many staff
who have given the City of Greater Geelong
20 or 30 years of service. Among them were
Eveleen Sparrow who has been working at the
Settlement Road Belmont School Crossing for
30 years and Len Williams who has spent 30
years maintaining the central areas of Ocean
Grove, Pt Lonsdale and Barwon Heads.
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The Bellarine Peninsula is characterised by historic coastal
townships and is a popular residential and recreational area.
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Their stories about their time with the City and
the people they have met were heart-warming,
as is their continued dedication.
In 2008-2009 we received many awards
that reflect the dedication of our staff.
These included Geelong Otway Tourism’s
three awards at the 2008 Melbourne Airport
Victorian Tourism Awards, the 2008 National
Award for Local Government for Excellence in
Alcohol Management, and the 2007-2008 City
of Greater Geelong Annual Report received
a Gold Award at the prestigious Australasian
Reporting Awards. Council’s Information
Technology Manager Andrew Downie also
received an award at the Municipal Association
of Victoria’s inaugural Local Government
Excellence in ICT Awards.
During the year Kay Rundle won the SACS
award for Local Government Leadership.
Her prize money was used to develop the
ACCELER8 Emerging Leaders Program which
provides an opportunity for eight permanent
employees to attain practical leadership
skills. This is an important initiative of the
organisation’s career succession planning.
I particularly want to acknowledge the efforts
of our staff in assisting communities affected
by the Victorian bushfires. The Municipal
Association of Victoria coordinated Council
assistance with the City providing services
to the Murrindindi and Nillumbik Shires. It
is also important to recognise the efforts of
those staff who stepped up to cover for those
assisting in tackling the bushfires and cleanup,
thus ensuring services continued to be
provided to the Geelong community.
Vale Danny Shepherd, a much admired staff
member who tragically died in the bushfires.
We will remember him.
One of the great traditions here at the City of
Greater Geelong is the contribution of over
700 volunteers who help us deliver services,
projects and events to the people of the City
of Greater Geelong and beyond. Thank you
to each and every one of you for making
a difference to the lives of others and the
environment we all enjoy.
Thank you also to all staff, the Mayor
and Councillors.
Stephen Griffen
!
Interim Chief Executive Officer
City of Greater Geelong
Annual Report 2008-2009 | City of Greater Geelong 11

Our Council
The Victorian Local Government elections were held in
November 2008, with four new Councillors and eight returning
Councillors elected to represent the City over the next four years.
The City of Greater Geelong acknowledges the four outgoing councillors, and the enormous
contribution they each made to the City, the community, and their constituents:
> Cr Lou Brazier, Corio Ward
> Cr Tom O’Connor, Coryule Ward
> Cr Tony Ansett, Windermere Ward
> Cr Peter McMullin, Buckley Ward
12
The City of Greater Geelong is among the largest of
the 79 Councils in Victoria, providing services and
facilities for more than 212,000 residents.
The municipality is made up of 12 wards, with one
Councillor elected to represent each ward.
1. Austin
2. Cheetham
3. Coryule
4. Beangala
5. Buckley
6. Deakin
7. Kardinia
8. Brownbill
9. Kildare
10. Cowie
11. Corio
12. Windermere
9
6
11
10
7
8
5
Corio
Bay
1
2
4
3
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Left to right: Cr David Saunderson, Cr Andrew Katos, Cr Kylie Fisher, Cr Jan Farrell,
Cr Bruce Harwood, Cr Srechko Kontelj, Cr Mayor John Mitchell, Cr Andy Richards,
Cr John Doull, Cr Cameron Granger, Cr Barbara Abley, Cr Rod Macdonald
Introducing our Councillors:
Cr John Mitchell (Mayor)
Austin Ward
Elected to Council: November 2004
Cr Jan Farrell
Beangala Ward
Elected to Council: November 2004
Cr Andrew Katos
Deakin Ward
Elected to Council: May 2008
Cr Rod Macdonald (Deputy Mayor)
Cheetham Ward
Elected to Council: November 2004
Cr Kylie Fisher
Corio Ward
Elected to Council: November 2008
Cr Dr Srechko ‘Stretch’ Kontelj OAM KSJ
Kildare Ward
Elected to Council: March 1998
Cr Barbara Abley AM DSJ
Brownbill Ward
Elected to Council: November 2001
Cr Cameron Granger
Windermere Ward
Elected to Council: November 2008
Cr Andy Richards
Buckley Ward
Elected to Council: November 2008
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Cr John Doull
Coryule Ward
Elected to Council: November 2008
Cr Bruce Harwood
Kardinia Ward
Elected to Council: February 2003
Cr David Saunderson JP
Cowie Ward
Elected to Council: March 2001
Annual Report 2008-2009 | City of Greater Geelong 13

Council Funding Priorities
Council has identified the following
key projects as having particular
strategic importance for the future
of the Geelong region.
These priorities represent Council’s long term ambitions for
the municipality. They do not replace or take precedence
over the core functions of Council or the immediate needs of
our community. They do however have a critical part to play
in the future of our region.
Geelong Convention and
Exhibition Centre
The proposal is to construct a purpose built
conference and exhibition facility designed to
cater for 1,200 delegates, with 4,000m 2 of
associated exhibition space. The development
would also offer facilities for community use
including banqueting facilities, meeting rooms,
a business centre and retail outlets.
The Geelong Future Cities
Project – Arts Precinct
In partnership with the State Government,
the Geelong Future Cities project aims to
develop and implement a strategic, long-term,
comprehensive master plan to create an arts
precinct that enlivens the cultural life of the
people of Greater Geelong and its visitors.
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Yarra Street Pier
This project proposes to reconstruct
the Yarra Street Pier providing a public
facility that will enhance water access,
major events, recreation, economic and
tourism opportunities.
Geelong Marine
Industry Project
The Geelong Marine Industry Project -
which is informed by the Osborne House
Marine Precinct Masterplan - aims to develop
an industrial marine precinct at St Helens on
Corio Bay. This will cater for the growing need
for boating and marine facilities to support the
recreational marine industry.
Heales Road Industrial Estate
The Heales Road Industrial Estate is the most
significant emerging industrial area west of
Melbourne. The 327 hectare area of the Estate
is serviced with roads and reticulated services
and will provide sites for a diverse range of
industries and employment opportunities.
National Transport and
Logistics Precinct
This project aims to develop transport links
between the Heales Road Industrial Estate, the
Geelong Port and Avalon Airport, and support
a freight intermodal facility north of Lara.
Civic Accommodation
Council’s administrative and civic functions
are currently spread over a number of
locations. This project will examine the
potential to construct a single office building
on a site that Council has acquired within the
Western Wedge precinct.
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The eastern edge of the Geelong Waterfront provides
glorious views back towards the city.
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Ring Road Extension to the
Bellarine Peninsula
A complete Ring Road facility through to
the Bellarine Peninsula is a much sought
after aspiration for our region. Currently
a component of land use planning being
undertaken as part of the Armstrong Creek
Urban Growth area, a Bellarine link to the Ring
Road will deliver significant economic and
social benefits to the wider Geelong region.
Mineral Springs Spa
The natural mineral water present beneath
Corio Bay presents a unique opportunity to
further enhance the Waterfront precinct.
To capitalise on this untapped source,
Council proposes to establish a therapeutic
mineral springs spa and bath house.
Transit Cities
The Transit Cities program is a State
Government initiative to improve the use of
public transport by promoting high density
developments around public transport hubs
such as the Geelong Railway Station.
The Western Wedge precinct has been
earmarked for redevelopment into a more
intensive commercial and residential area.
Armstrong Creek
The vision for Armstrong Creek is a residential
development that meets the highest standards
of sustainable living, providing for up to
22,000 dwellings and a potential population
of 54,000 people.
Community Renewal
and Regeneration
The City is currently involved in a number
of whole of government responses to address
disadvantage in parts of the municipality,
through improved social, economic,
educational and physical environments.
The key suburbs are Corio, Norlane,
Whittington and Portarlington.
Community Infrastructure
This project aims to develop a managed
approach to the maintenance, upgrade and
development of Council’s ageing community
facilities, to ensure they all meet service
provision requirements, environmental
standards and community needs.
For further information please refer to the
Council Funding Priorities 2009 document on
www.geelongaustralia.com.au
CITY OF
GREATER
GEELONG/
COUNCIL
FUNDING
PRIORITIES/
2009
Annual Report 2008-2009 | City of Greater Geelong 15

Organisation Structure
As at 30 June 2009, the City’s management structure comprises an
executive management group, and a senior management group.
In May 2009 Stephen Griffin was appointed to the role of interim Chief Executive Officer, following Kay Rundle’s resignation. Stephen has since been
appointed Chief Executive Officer of the City of Greater Geelong, on 11 August 2009.
Councillors
Community
Interim Chief
Executive Officer
Stephen Griffin
Research and Policy
Advisor to the CEO
Fiona Dunbar
Internal Audit and
Ombudsman Office
David Lee
Corporate
Services
Jeff Wall
(Acting)
Economic
Development
and Planning
Kate Sullivan
Community Services
Irene
McGinnigle
Major Projects
Stephen Wright
City Services
Dean Frost
(Acting)
Community
Infrastructure
and Recreation
Dean Frost
Marketing and
Administration
John Brown
(Acting)
City Development
Joanne Van Slageren
Aged and
Disability Services
Karen Pritchard
Central Geelong and
Waterfront
Steve Bentley
Engineering Services
David Hannah
Sport and Recreation
Paul Jane
Corporate Strategy
and Property Services
Lindsay Allan
Planning Strategy
and Economic
Development
Terry Demeo
Arts and Culture
Kaz Paton
Tourism
Roger Grant
Environment and
Natural Resources
Bernie Cotter
Capital Projects
Mark Gallon
Financial Services
Mike Kelly
Community
Development
Paul Jamieson
Urban Design
Felix Hemingway
Infrastructure
Operations
Darren Martin
Leisure Services
Malcolm Kuhn
Organisation
Development
Howard Oorloff
Family Services
Robert Were
Parks and
Support Services
Brendan Gaudion
Information
Technology
Andrew Downie
Health and
Local Laws
Gen Hindman
Customer Service and
Councillor Support
Tim McDonald
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Staff Profile
The City of Greater Geelong is one of the region’s largest
employers. As at 30 June 2009, the City employed 2,267
people, or 1,266 equivalent full time staff.
Staff turnover during 2008-2009 was 12.6 per cent, which
was considerably lower than the past three years.
Annual Equivalent Full Time
staff* by Year
Annual Equivalent Full Time staff* by year
Total Headcount by Year
Total Headcount by Year
Percentage of EFT
by Employment Type
Percentage of EFT by Employment type
EFT 38 hours per week - total
1500
1200
900
600
300
1,169 1,200
1,219
1,236 1,266
Total
2500
2000
1500
1000
500
2,107 2,056 2,067 2,095
2,267
28.4%
28.0%
6.5%
5.8%
2007-2008
Full-time 66.2%
Part-time 28.0%
Casual 5.8%
66.2%
65.1%
2008-2009
Full-time 65.1%
Part-time 28.4%
Casual 6.5%
0
2004-05 2005-06 2006-07 2007-08 2008-09
0
2004-05 2005-06 2006-07 2007-08 2008-09
*EFT (Equivalent Full Time) 38 hours per week.
1 EFT can be made up of a number of positions
i.e. two people working 0.5 (EFT).
Staff
1,169
1,200
1,219
1,236
1,266
Year
2004-05
2005-06
2006-07
2007-08
2008-09
Annual headcount includes short-term and
casual employees such as pool lifeguards,
school holiday program staff and school
crossing supervisors.
Headcount Year
2,107 2004-05
2,056 2005-06
2,067 2006-07
2,095 2007-08
2,267 2008-09
2007-2008
2008-2009
In order Full-time to deliver 66.2% the broad Full-time range 65.1% of services
provided
Part-time
by council
28.0%
throughout
Part-time 28.4%
the year, flexible
Casual 5.8% Casual 6.5%
employment arrangements are required. This
provides benefits for both the community and
our staff.
The distribution between these employment
types is shown above.
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Annual Report 2008-2009 | City of Greater Geelong 17
Annual Report 2008-2009 | City of Greater Geelong 17

Council supervises 184 school crossings across the
municipality, the largest service of its kind in Victoria.
18 Annual Report 2008-2009 | City of Greater Geelong
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Our Values and Behaviours
Council prides itself on delivering outcomes that serve
residents’ needs through committed, motivated, enthusiastic,
well trained and well resourced staff.
We aim to foster a culture that embraces a consistent set of behaviours that reflect what we
all truly value and believe in to deliver effective and efficient outcomes for our community.
Integrity
We will:
> Act on our commitments.
> Be open, transparent, ethical
and honest in our actions.
> Share information.
Responsibility
We will:
> Be accountable for our decisions and
everything we do.
> Take pride in the job we are doing.
> Be loyal and support our work
colleagues and organisation.
> Take responsibility for problem solving.
Innovation
We will:
> Look for and implement better ways of
doing things.
> Be open to learning.
> Be responsive to the changing needs of
the community.
Respect
We will:
> Listen and seek to understand the
views of others.
> Be considerate and courteous.
> Recognise everyone’s contribution and
value a job well done.
> Build positive relationships.
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Annual Report 2008-2009 | City of Greater Geelong 19
Annual Report 2008-2009 | City of Greater Geelong 19

The City regularly invites the community to provide input into a broad range of
projects, services, priorities and issues of both local and municipal-wide importance,
with approximately 100 community engagement events held annually.
Community Engagement
The main purpose of engaging the community is to improve our
services and ensure that the priorities of residents translate into
Council’s strategies and decision making.
Effective engagement gives the community the opportunity to provide feedback on issues
important to them.
As a result it provides benefits for the Council,
our communities and our other stakeholders by
helping us to:
> Improve our planning processes.
> Understand residents’ aspirations for
their community.
> Become aware of problems and issues early,
giving us a chance to put things right before
they escalate.
> Foster working relationships and
partnerships between our community,
stakeholders and Council.
20 Annual Report 2008-2009 | City of Greater Geelong
> Demonstrate our commitment to being open
and accountable.
> Strengthen our communities by supporting
and encouraging active participation in
decision making.
For this to work in an effective manner it
requires full commitment from the Council, the
community and stakeholders.
Community Engagement Events
2008-2009
Throughout 2008-2009 the City conducted
over 100 community engagement events,
allowing community members the opportunity
to provide input into a broad range of
projects, services, priorities and issues of both
local and municipal-wide importance.
Many projects involved multiple community
engagement events using different methods
including focus groups, telephone interviews,
door-knock and postal surveys, public
submissions, public meetings/forums and
ongoing working groups.
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Just over $160,000 was donated to 37 community groups through
the City’s 2008-2009 Community Arts and Festival Grant Programs.
Community Grants
Council’s community grant programs enable local groups to
undertake a wide range of projects and events.
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Community Arts and
Community Festival Grants
Community festivals and arts projects add
to the vibrancy of Geelong and provide a
broader range of recreation opportunities
for residents.
Through the Community Arts and Festivals
grants program, Council is able to help local
community groups to get a wide range of
projects up and running.
In 2008-2009, the City of Greater Geelong
contributed just over $160,000 to 37 community
groups through its 2008-2009 Community Arts
and Community Festivals Grant Programs.
From 33 applications received, $80,403 was
provided to 21 community arts projects ranging
from concerts and theatre programs to a flora
exhibition and Children’s Week celebrations.
19 applications were received for community
festival grants with 16 community festivals
successful in receiving $80,500, including the
Portarlington Mussel Festival, the Ocean Grove
Festival and Whittington’s FlameFest 2009.
Councillor Community
Grants Program
The Councillor Community Grants Program
is offered to facilitate community projects and
activities undertaken by incorporated not-forprofit
organisations and groups within the City
of Greater Geelong.
Each year funding is provided to a wide variety of
community groups and organisations including
preschools, sporting clubs, service clubs and
community associations.
In 2008-2009, the program saw $237,584
distributed amongst 146 community groups.
Through the Councillor Community Grants
program Council has been able to assist in
delivering a diverse range of initiatives that
benefit the Geelong community.
Annual Report 2008-2009 | City of Greater Geelong 21

Outstanding Achievements
In 2008-2009 the following awards were received for excellence
and innovation in the delivery of a range of services and projects.
Award Category/Award Service or project awarded
International
Australasian Reporting Awards Gold Award City of Greater Geelong 2007-2008 Annual Report
National
Environs Australia Sustainability Awards
Outstanding Achievement in Sustainability by an urban or larger Geelong Healthy Waterways Program
council - Silver Award
2008 National Local Government Awards Excellence in Alcohol Management Geelong Safety Committee - Integrated Alcohol
Management Project
2008 Australian Tourism Awards Visitor Information and Services category - Highly commended Geelong Otway Tourism
2008 Australian Tourism Awards Meetings and Business Tourism – Finalist Geelong Otway Tourism
State
Heart Foundation Victoria Awards Implementation of Plans and Policies to Support Health Reinventing an approach to Footpaths –
implementing the Thinking Planning Map
Institute of Public Works Engineering Australia Commendation Award Geelong Waterfront Youth Activities Area
Keep Australia Beautiful Awards Clean Beaches Victoria’s Friendliest Beach Award - Finalist Eastern Beach
SafeRoads 2008 Local Government Excellence Road Safety Award City of Greater Geelong Road Safety Programs
Municipal Association of Victoria’s Local Government
Excellence Awards
Excellence in Information and Communications Technology –
Individual category
Andrew Downie – City of Greater Geelong
Information Techonolgy Manager
Planning Excellence 2008 Victorian Awards Social and Community Based Planning Leopold Community Hub and Strategic Footpath
Network
Planning Excellence 2008 Victorian Awards Planning for Health and Wellbeing Walkability Toolkit: making walking not just possible
but preferable
Social and Community Services Awards Leadership in Local Government Kay Rundle – City of Greater Geelong former Chief
Executive Officer
Stormwater Excellence Awards Best Stormwater Management Initiative Balyang Sanctuary redevelopment
Victorian Aquatic and Recreation Awards 2009 Roejen Services Facility Management Award Kardinia Aquatic Centre
Victorian Coastal Awards Coastal Planning Award Guidelines for Walkable Coastal Environments
Victorian Coastal Awards Education Category – Finalist Limeburners Link
Victorian Early Years Awards
Better access to Child and Family Support, Health Services, Early Learning Centre@Rosewall
Schools and Early Education - Winner
2008 Victorian Tourism Awards Meetings and Business Tourism - Hall of Fame Geelong Otway Tourism
2008 Victorian Tourism Awards Visitor Information and Services - Winner Geelong Otway Tourism
2008 Victorian Tourism Awards Specialised Tourism Services - Winner Geelong Otway Tourism
2008 Victorian Tourism Awards Young Achiever Award- Finalist Julie Nardi – Geelong Otway Tourism
2008 Victorian Meetings Industry Awards Regional Convention Bureau - Winner Geelong Otway Tourism
2008 Victorian Meetings Industry Awards Corporate and Social Responsibility - Finalist Geelong Otway Tourism
Regional
Geelong Business Excellence Awards Government Funded Award - Winner City of Greater Geelong Customer Service Team
Smart Geelong Researcher of the Year Awards Safer Communities Award Greater Geelong Cycle Strategy
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22 Annual Report 2008-2009 | City of Greater Geelong

Geelong’s major events calendar injected well over
$50 million into the local economy in 2008-2009.
Performance Highlights and Achievements
Between 2004 and 2008 the City has operated under a planning framework of nine pillars and two themes.
This is the last year that we will report in this way as a new framework has been adopted as part of City Plan
2009-2013. The new framework consisting of the three strategic directions is outlined later in this document.
Over the last 12 months there have been many highlights and achievements. This section details these
across our pillars and themes along with our future directions.
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Annual Report 2008-2009 | City of Greater Geelong 23

The very popular Youth Activities Area on the Waterfront was opened
in November 2008 and provides our 40,000-plus young people with
a dedicated space for sporting and recreational activities.
Health and Wellbeing
Objective:
To have an integrated approach to improving the health,
wellbeing and social capital of the community.
Highlights:
With more than 20,000 kids from 121 primary
schools, kinders and child care centres, the
City of Greater Geelong now has more Kids -
‘Go for your life’ members and awarded
schools and services than any other local
government area in Victoria. The program
aims to improve healthy eating and physical
activity levels of children, by working with early
childhood services and primary schools to
build positive environments to develop healthy
habits for life.
The new $1.8 million Youth Activities Area
was opened at the Waterfront in November
2008. The area is designed to offer the
region’s 40,000-plus youths a dedicated space
for a wide range of sporting and recreational
activities. Facilities include skateable surfaces,
a basketball half-court, stages and multipurpose
outdoor spaces.
The Youth Activities Area is a partnership
project involving all levels of government.
Achievements:
> The Whittington Community Renewal
project continued.
> The Indigenous Statement of
Recognition and Commitment 2009
was adopted.
> The Youth Strategy implementation
continued.
> A number of community events and
festivals were held.
Future Directions:
> The $6.5 million Courthouse Arts
redevelopment.
> The development of the Municipal
Public Health and Wellbeing Plan
2009-2013.
> The Disability Action Plan update.
24 Annual Report 2008-2009 | City of Greater Geelong
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Tens of thousands of spectators enjoyed action packed
aerobatic displays at the 2009 Australian International
Airshow held at Avalon. Photo courtesy of Rob Kysela.
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Economic Development
Objective:
To enhance the community’s prosperity by developing
Geelong’s competitive strengths.
Highlights:
Geelong’s major event calendar injected
well over $50 million into the local economy
in 2008-2009. A total of 26 events were
supported by Council and the Geelong Major
Events committee. Highlights included the
12th Australian Masters Games, the 2009
Australian International Airshow, the KFC
Twenty-20 Big Bash, Australian Supercross
Championships, the Geelong Week Sailing
Regatta and the Jayco Bay Cycling Classic.
It’s not just about the economic benefits
that these events inject, they also provide
entertainment and enjoyment for residents,
bring people to Geelong and add to the appeal
of our region.
The City of Greater Geelong was allocated
$2.6 million through the Federal
Government’s Regional and Local
Community Infrastructure Program.
This funding has not only enabled Council to
roll out more community infrastructure within
the municipality, but also added stimulus to
the local economy.
Eight projects were funded which represent a
cross section of the infrastructure types listed
in the funding guidelines. All are expected to
be completed by the end of September 2009.
Achievements:
> Council participated in the Global
Skills for Provincial Victoria Program
2008-2010.
> Geelong Otway Tourism took out three
awards at the 2008 Melbourne Airport
Victorian Tourism Awards.
> Central Geelong Marketing activities,
entertainment and events helped
deliver an estimated economic benefit
of well over $3 million.
Future Directions:
> The City will be rolling out its
new business concept Geelong:
Open for Business.
> Development of Geelong’s
biotechnology capability.
> Planning and preparation for
the 2010 UCI Road Cycling
World Championships.
Annual Report 2008-2009 | City of Greater Geelong 25

The City has many significant trees which required extra care during the recent
extended dry and hot conditions. These trees in Johnstone Park were some of the
many saved by ‘tree huggas’ which were topped up with recycled water.
Environment
Objective:
To enhance, conserve and sustain the
diverse natural and built environment.
Highlights:
The City’s Greenhouse Response, which
seeks to reduce energy use and greenhouse
emissions across Council operations and
facilities continued in 2008-2009. One of
buildings of focus was the 19th Century
heritage listed National Wool Museum. This
was converted to a more eco efficient premises
with the installation of 36 solar panels, and
energy efficient lighting.
This, and a micro-wind turbine installed at
Limeburners Point Boat Ramp are just some
of the initiatives aimed at achieving a 30 per
cent reduction in the City’s greenhouse gas
emissions by 2010.
26 Annual Report 2008-2009 | City of Greater Geelong
Drought recovery and water saving
initiatives have continued to be a key focus
in the last 12 months. The Waterworld and
Kardinia aquatic centres underwent an ecofriendly
upgrade with the installation of water
treatment systems which are expected to save
around 90 per cent of backwashing water.
Drought proofing of our sporting reserves
continued during the year with further grounds
converted to drought-tolerant warm season
grasses. Hundreds of the City’s significant
endangered trees were also saved through
the installation of specialised water tanks and
‘tree huggas’.
Achievements:
> The revised Municipal Strategic
Statement and Local Planning Policies
were introduced into the Greater
Geelong Planning Scheme.
> During the year the Council adopted
a number of structure plans including
Drysdale/Clifton Springs, Fyans-West
Fyans Street Precinct, Lara and
Point Lonsdale.
> A number of actions in the Clifton
Springs Foreshore Management Plan
were completed.
Future Directions:
> Armstrong Creek Urban Growth Area.
> Implementation of the Geelong
ecoCHALLENGE and Greenhouse
Response Local Action Plan.
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New Dog and Cat Control Orders specify areas where dogs can be walked
off-lead and those areas where they must be controlled by a leash.
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Community Safety and Security
Objective:
To create a sense of security throughout the community.
Highlights:
The City of Greater Geelong received the
2008 National Award for Local Government
for Excellence in Alcohol Management.
The award recognised the success of the
City’s Integrated Alcohol Management Project
and belongs to the many stakeholders and
the community who made this project such
a success. The project has become a model
for other cities, and this award is a further
endorsement of our safety initiatives.
The Police, licensees, the Nightlife Association,
Liquor Licensing and the many others involved
are to be commended for their outstanding
work and support.
In October 2008, Council declared several
Dog and Cat Control Orders relating to
the Domestic Animal (Dogs and Cats)
Management Plan. The orders specified those
areas of the municipality where dogs can be
off a leash and where they must be controlled
by a leash. There is also an order requiring
cats to be confined between sunset and
sunrise to come into effect in late 2009.
The City worked closely with the general
community and special interest groups to
provide areas where dog owners have the option
to run their animal off a leash while ensuring
that popular public paths were kept safe.
Achievements:
> The City activated its Municipal
Emergency Management structure to
assist communities affected by the
Victorian bushfires.
> Council’s Learn to Swim program grew
by 30 per cent to 14,380 participants.
> The Barwon Regional Drug Action Plan
was launched in March 2009.
Future Directions:
> Streets Ahead VicHealth project.
> Barwon Safe Party Project.
> Fourth year of the Safestart Program.
Annual Report 2008-2009 | City of Greater Geelong 27

The Geelong Ring Road, opened in December 2008, provides a 23 kilometre freeway
link between Corio and Waurn Ponds and avoids up to 31 sets of traffic lights.
Transportation
Objective:
To enhance and improve the region’s local, public
and freight transport systems and infrastructure.
Highlights:
Sections one and two of the Geelong Ring
Road officially opened to traffic on Sunday 14
December 2008, with section three completed
six months ahead of schedule in June 2009.
The ring road provides a 23-kilometre freeway
link between Corio and Waurn Ponds skirting
Geelong’s western outskirts. Drivers will avoid
up to 31 sets of traffic lights, with a travel time
of 15 minutes compared with the current 25 to
60 minute trip through Geelong.
In total $618 million has been committed to
the project and future sections from the State
and Federal Governments.
28 Annual Report 2008-2009 | City of Greater Geelong
Popularity of the Central Geelong Park
and Ride service continues to grow with
approximately 35,000 users utilising the
service over the last 12 months. On a daily
basis, the number of commuters using the
bus ranged between 100 and 180 per day.
Two services operate from Eastern Park and
Kardinia Park and are funded by the City,
State Government, Central Geelong Marketing,
Hertz Car Rental and user fees.
These services help ease traffic congestion
and provide a convenient, low-cost parking
option for Central Geelong workers.
Achievements:
> Four more sections completed in the
East West Traffic project.
> Geelong roads received a $7.75
million funding boost from the
Federal Government.
> The Bellarine Community Connections
project commenced with a number of
local township community transport
initiatives introduced.
Future Directions:
> Design and construction of the Central
Geelong Bus Stop in Moorabool Street.
> Council will continue to encourage
a variety of urban designs and active
transport support programs that
reduce our car dependence.
> Ring Road extension to provide a direct
connection to Anglesea Road.
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Since opening in December 2008 the
$8 million Bellarine Aquatic and Sports Centre
has attracted tens of thousands of visitors.
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Parks, Sport and Leisure
Objective: To improve quality of life by providing opportunities
for physical activity and open space for reflection, relaxation, social
interaction and the experiences of nature.
Highlights:
The Bellarine Aquatic and Sports Centre
opened on Sunday 14 December 2008. The $8
million centre at Shell Road Reserve in Ocean
Grove was a partnership project involving the
City which provided $5.5 million and the State
Government which contributed $2.5 million.
This project has been years in the making and it
is fantastic to see Bellarine residents embracing
the new centre with an average of over 5,600
visits per week. This facility will provide many
more sport and recreation opportunities for
locals and visitors to the Bellarine.
The Drysdale Football and Netball Club
redevelopment was completed in October
2008. Commencing in October 2007, the
upgrade experienced a major delay due to
the discovery of highly valued archaeological
finds. The much-needed upgrade was funded
by Council and has seen an impressive
transformation.
Works included a building extension, new
kitchen and storeroom, new canteen facilities
and improved access for people with disabilities.
It will now be able to cater for the growing
population in the local area.
Achievements:
> Recreation facilities and reserves
upgrades including Western Oval,
Highton Reserve and Lake Lorne
Pony Club.
> Lara Outdoor Recreation Studies Plan
and Lara Recreation Reserve Master
Plan endorsed.
> Council’s aquatic centres record
membership growth with a 31 per
cent increase.
Future Directions:
> Second stage of Skilled Stadium’s
redevelopment.
> Completion of the new Leisurelink
Gym and Aquatic Centre.
> $8.2 million in 2009-2010 for
works on recreation reserve and
facility upgrades.
Annual Report 2008-2009 | City of Greater Geelong 29

Geelong public libraries recorded over
1.1 million visitations in 2008-2009.
Education and Research
Objective:
To support and enhance the City’s position and reputation
as a leading centre for education, training and research.
Highlights:
The Geelong West Library reopened in
September 2008, providing a dynamic cultural
and community hub to be enjoyed by the entire
community. The $1 million upgrade represents
the realisation of a long held community vision,
and includes the co-location of the City’s
Customer Service Centre. The library offers a
number of new features including a specialist
Learning English Collection.
This was a joint project between Council and
the State Government.
30 Annual Report 2008-2009 | City of Greater Geelong
Children’s Week in Geelong represents one of
the largest community celebrations focusing
on young children. Held in October, the 2008
Geelong Children’s Week involved a total of 48
local events and activities, and attracted more
than 6,800 children, adults and volunteers.
Geelong Children’s Week is an excellent
example of what can be achieved through
Council working in partnership with early
childhood and community organisations.
Geelong has hosted Children’s Week
celebrations since 2006, celebrating and
promoting the unique needs of young children.
Achievements:
> Contracts were signed between Council
and Department of Education and Early
Childhood Development to develop the
new Vines Road Community Centre.
> Three-year funding agreement with the
Geelong Kindergarten Association
endorsed by Council.
> Council agreed to continue the Geelong
Regional Library Corporation, coinciding
with the development of the Geelong
Library Plan 2008-2013.
Future Directions:
> Provision of an interim Lara Library.
> Belmont Library and Customer Service
Centre major upgrade.
> Planning and design of the new Waurn
Ponds Library.
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In 2008-2009 the National Wool Museum was visited by almost
38,000 people, its highest attendance recorded in nine years.
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Arts, Culture and Heritage
Objective:
To promote vibrant, diverse and innovative arts and culture experiences
for the community, including the celebration of our heritage.
Highlights:
The first two of three major elements of the
Connecting Identities project came to fruition
in 2008-2009. The Memory Bank exhibition
featured a collection of people’s recollections of
their lives in Geelong, with over 40 short films
and several written memoirs collected.
Mouth to Mountain held in May, was a
spectacular event combining visual art,
performance and athletic endeavor. 96
community ambassadors representing the 12
wards took part in the 12-hour 54-kilometre relay,
where water was transferred in special vessels
from the mouth of the Barwon River to the You
Yangs. Over 2,000 spectators were present at the
combined public events on the day.
In 2008-2009, the National Wool Museum was
visited by almost 38,000 people, the highest
attendance recorded in nine years. This can
be mainly attributed to a number of hugely
successful exhibitions, none more so than the
extremely popular Hatching the Past: Dinosaurs
Eggs and Babies exhibition.
The Museum also celebrated its 20th
anniversary in December 2008 with the
celebrations also acknowledging the role of
the volunteers who provide the ‘human face’
of the Museum.
Achievements:
> $160,000 contributed to 37
community groups through the
Community Arts and
Festivals Grants Program.
> The Geelong Night Market was held in
Johnstone Park during January.
> Osborne House 150th
anniversary celebrations.
Future Directions:
> Geelong’s Art Precinct development.
> The Ashby Heritage Review.
> M2M in Concert, the final stage of the
Connecting Identities project.
Annual Report 2008-2009 | City of Greater Geelong 31

The development of a 3D model of the central city area has enhanced the City’s
spatial information system and will assist with land planning and developments.
Telecommunications
Objective:
To promote the development of a network of
telecommunications to maximise liveability and prosperity.
Highlights:
Geelong has launched its new Information
Communications Technology (ICT) Cluster.
The Cluster comprises various public and
private organisations that specialise in ICT,
who will work together to facilitate investment
and secure jobs for Geelong. The Cluster
brings ICT businesses, educational institutes
and government together to tackle key issues
and develop projects that will grow this major
business sector, while also serving as a
lobby group.
32 Annual Report 2008-2009 | City of Greater Geelong
The City of Greater Geelong’s Information
Technology Manager Andrew Downie won
the individual category at the Municipal
Association of Victoria’s inaugural Local
Government Excellence in ICT Awards.
The MAV recognised Mr Downie for his work in
negotiating a deal for the use of two software
packages for the local government sector
across Victoria.
These two enterprise agreements will enable
more than 30 Councils across Victoria to access
new and emerging technologies at considerable
cost savings.
Achievements:
> Development and launch of the updated
Geelong Australia Website.
> 3D modeling of the Central City area.
> Successful conversion of our internal
phone numbering system from three
to four-digit extensions.
Future Directions:
> Implementation of the Information
Management Strategy.
> SQL database conversion program.
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Built in 1855, and restored in 1917, the Geelong Town Hall remains one
of the oldest centres of local government having been in use since 1856
and is the centre of administration for the City of Greater Geelong.
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Theme 1: Democracy
Objective:
To provide strategic leadership and foster participation to achieve
long-term vision and aspirations of our community.
Highlights:
The Victorian Local Government elections
were held in November 2008 and resulted in
eight councillors being returned and four new
councillors being elected to represent the City
over the next four years. With an enrolment of
over 160,000 voters, Geelong was the largest
Council election in Victoria in 2008.
Participation by voters of 75.9 per cent was
marginally lower than the previous two Geelong
elections with 79.3 per cent participating in
both the 2001 and 2004 elections. Since 1998
Geelong elections have been conducted by
post and the participation rate has consistently
been amongst the highest in Victoria.
On Sunday 7 December, the Australian
Government held its ninth Community Cabinet
for 2008, the first in Victoria, at Corio Bay
Senior College in Geelong. 357 community
members attended a public question-andanswer
forum with the Prime Minister Kevin
Rudd and Cabinet ministers. Following the
public forum ministers met with individuals and
community groups, providing an opportunity to
discuss matters of personal and local concern.
The Prime Minister also attended a community
barbecue held at Corio Sporting Club, along
with Victorian Premier John Brumby, Federal
Member for Corio Richard Marles, and state
MPs Lisa Neville, John Eren and Ian Trezise.
Achievements:
> $237,584 was distributed to
146 community groups through
the Councillor Community
Grants Program.
> The 2007-2008 City of Greater Geelong
Annual Report received a Gold
Award at the prestigious Australasian
Reporting Awards.
> Council’s local newsletter, Community
Update was relaunched in an
expanded tabloid size format and will
be delivered to all residents of the
municipality bi-monthly.
Future Directions:
> Focus on community advocacy
and engagement.
Annual Report 2008-2009 | City of Greater Geelong 33

The City employs 2,267 staff (1,266 equivalent full time),
making them one of the regions major employers.
Theme 2: Best Value
Objective:
To effectively deliver a range of sustainable services
that meet the needs of the community.
Highlights:
The City of Greater Geelong launched a
new Community Directory on the Geelong
Australia website in October 2008. The
Directory enables residents and the general
public to access information on community
groups, associations, clubs and services
available in the municipality.
The aim is to have all community organisations
in the municipality on this directory,
contributing to community connections and
resilience as well as decreasing social isolation.
The City of Greater Geelong’s Customer Service
Centre in Geelong West officially unveiled its
new look and new location in October 2008.
The new centre, which has been co-located with
the Geelong West Library on Pakington Street,
replaces the previous customer service centre
which was in Albert Street.
As well as shifting to new premises, staff
levels have increased and opening hours have
altered in response to customer feedback so
that the centre better meets the needs of the
local community.
Achievements:
> Commencement of the ACCELER8
Emerging Leaders Program.
> Introduction of the online employee
self service system.
> Well 4 Life program initiatives.
Future Directions:
> Council Employee Opinion Survey.
> Staff training and development
opportunities.
34 Annual Report 2008-2009 | City of Greater Geelong
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More than 100 bollards line the waterfront, many of which
were made from huge wooden pylons recovered from the
Yarra Street Pier which was partly destroyed by fire in 1988.
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Annual Report 2008-2009 | City of Greater Geelong 35

Shaping Geelong’s Future
Between 2004 and 2008 the City
operated under a planning framework
of nine pillars and two themes.
This served us well but the changing economic, social
and environmental landscape of our region has created
new opportunities and challenges for our community.
Based on research and consultation,
Councillors and the Management Team have
adopted three strategic directions which
represent the key strengths required by our
City to continue to prosper into the future.
These strategic directions are Community
Wellbeing, Growing the Economy, and
Sustainable Built and Natural Environment.
We have identified 11 key outcomes to assist
us to achieve our strategic directions. A
series of measures have been developed to
assess our progress. Each year we will review
these outcomes and measures, giving us
the flexibility to respond to the ever changing
needs of our community. The outcomes for our
community are:
Community Wellbeing
Objective: To improve the health and quality
of life of all residents of Greater Geelong.
> Improved healthy eating and
physical activity
> Increased lifelong learning and literacy
> Liveable neighbourhoods
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36 Annual Report 2008-2009 | City of Greater Geelong

Future plans for the Geelong region take
into account the economic, social and
environmental needs of the municipality.
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Growing the Economy
Objective: Securing Geelong’s economic future.
> Plan and develop the National Transport
and Logistics Precinct
> Development of the Cosmopolitan Heart
> Managed Growth
A Sustainable Built and
Natural Environment
Objective: The City of Greater Geelong leads
the community in sustainable planning and
environmental action.
> Increased use of public and active transport
> A reduction in the organisation’s
environmental footprint
> Agreed standards for sustainable
development are in operation
> The climate change adaptation strategy
is established
> Enhancement and protection of
natural areas
Supporting the delivery of
our strategic outcomes
Objective: To support the delivery of
these strategic directions we have also
developed internal outcomes. These focus
on how we service and communicate to our
community, and also how we manage our
staff and resources.
> Customer focused organisation
> Responsible financial management
> Safe work environment
> Motivated and skilled staff
> Informed and engaged community
> Efficient service delivery
Annual Report 2008-2009 | City of Greater Geelong 37

The Year Ahead
The City will embark on an ambitious
program of actions in the coming year.
Three of the major projects that will come to fruition during
this time are the planning for the 2010 UCI Road Cycling
World Championships, the opening of the new Leisurelink
Gym and Aquatic Centre, and the first stage subdivision of
Armstrong Creek.
2010 UCI Road Cycling
World Championships
Tour de France stars and Olympic champions
are bound for Geelong - host city of the 2010
UCI Road Cycling World Championships.
The world championships, which will be staged
in September 2010, are contested by national
teams similar to the Olympics. We will see
Australia’s best cyclists don the green and gold
and compete as a team against the best from
Europe, Asia and North America. More than 720
competitors from 48 countries are expected to
compete in this event which is second only to
the Tour de France in terms of importance and
prestige in international cycling.
The magnitude of this event was illustrated
by the 2007 world championships at Varese
in northern Italy, which was covered by 105
television stations, equating to a world wide
audience of some 400 million people.
38 Annual Report 2008-2009 | City of Greater Geelong
In addition to the television audience, it is
anticipated that about 250,000 visitors and locals
will be in Geelong not only watching the racing,
but also taking part in the many community
events that will be on offer. The estimated
economic benefit of this major event to Victoria
and Geelong is around $80 million.
This is a fabulous coup for Geelong and
recognition of our reputation as a major
events venue.
Mark the dates 29 September to 3 October 2010
in your diary. The world is coming and you can
see all the action for free, right here in Geelong.
Leisurelink Gym and
Aquatic Centre
The new Leisurelink Gym and Aquatic Centre
being built at Waurn Ponds has now passed
the halfway mark.
The new Leisurelink will cater for all – from
people learning to swim to lap swimmers, and
those keen to splash around the adventure
park, enjoying the Gold Coast theme park style
waterslides. There will also be a massive gym
with group exercise rooms and a crèche.
The structure is complete, most of the walls
and windows have been installed in the gym
and the 50-metre legacy pool from the 2007
World Swimming Championships is now fully
assembled. A state of the art underground
backwash water recycling system has also been
set up.
The City of Greater Geelong has provided
$28 million for the new Leisurelink and the
State Government has contributed $2 million
plus the 50-metre legacy pool.
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The 2010 UCI Road Cycling World Championships will be held in Geelong in
September 2010. More than 720 competitors from 48 countries will compete and
they will be watched by a worldwide television audience of some 400 million people.
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A $248,000 grant from the Australian
Government’s Community Water Grants
program will cover the costs of the backwash
recycling system and a water harvesting system,
which will be set up in the roof.
This is the biggest sports and leisure project ever
undertaken by Council and the new facility will
be a vital community asset, utilising the latest
environmental technology.
The new Leisurelink is expected to open early
in 2010.
Armstrong Creek
Geelong’s largest growth area, Armstrong
Creek will be home to approximately 55,000
people. Safe, quiet streets, walking and cycling
paths and close by schools and shops will
promote neighbourly connections. The vision
for Armstrong Creek is one of sustainability,
responsible and smart growth.
Two employment precincts will provide for a
diverse range of employment, with home-based
businesses encouraged. Armstrong Creek is set
to deliver 22,000 jobs across both traditional and
emerging industries.
Activity centres will provide a heart to residential
areas focusing on co-location of services -
business and retail, education, recreation, health
and wellbeing.
Armstrong Creek is located south of the
Warrnambool - Melbourne rail line and stops
short of Mount Duneed Road leaving the ridge
of hills as a natural boundary and backdrop to
the development. The western edge reaches to
Ghazeepore Road and the eastern boundary
extends past Barwon Heads Road in the
Marshall area.
The City of Greater Geelong and the Department
of Planning and Community Development have
prepared an Integrated Infrastructure Delivery
Plan in conjunction with other agencies.
Measures will be put in place to ensure the new
community is as environmentally sustainable
as possible. There will be a web of walking and
cycling paths provided so residents are not car
dependent. Roads will give higher priority to
pedestrians and cyclists.
The planning takes into account future
extension of existing rail services including a
possible rail connection to Torquay, a station
west of the growth area, and a future east-west
road link from the new Geelong Ring Road to
the Bellarine Peninsula.
Planning for this development commenced in
2005, with the first lots expected to be available
in 2010.
For more information on what’s
planned for the year ahead please
refer to City Plan 2009-2013 at
www.geelongaustralia.com
Annual Report 2008-2009 | City of Greater Geelong 39

The region’s coastline provides locals and visitors alike with some
of the best conditions for a wide range of water-based activities.
40 Annual Report 2008-2009 | City of Greater Geelong
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Summary of Financial Results
for 2008-2009 and Five Year Trends
The following is a snapshot of financial
results for 2008-2009.
It should be read in conjunction with the attached
2008-2009 Annual Financial Report and accompanying
Notes to the Financial Statements (See attached CD-ROM).
Recurrent Result
Recurrent Result
Net Result
Net Result
Surplus (Deficit) - $Million
15
12
9
6
6.4
9.5
14.2
Surplus (Deficit) - $Million
50
40
30
20
20.9
40.5
27.4
43.2
15.3
3
10
0
1.6
0.7
2004-05 2005-06 2006-07 2007-08 2008-09
0
2004-05 2005-06 2006-07 2007-08 2008-09
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The 2008-2009 $1.6M 2004-05 recurrent result of $14.2
$0.7M 2005-06
million $6.4M represents 2006-07 6.5 per cent of Council’s
$9.5M 2007-08
annual $14.2M turnover 2008-09 and was achieved with regular
operational review and tight cost controls
across the organisation. Council budgets for a
recurrent surplus as a source of funding for the
capital works program and to ensure efficient
use of rates, grant and fee income in providing
services to the community. The recurrent result
includes $4.6 million relating to incomplete
discretionary projects that will be completed in
2009-2010 and the receipt of $4.4 million from
the Grants Commission 2009-2010 allocation
in June 2009.
The 2008-2009 $15.3M 2004-05net result was $43.2 million.
$20.9M 2005-06
$40.5M 2006-07
The non
$27.4M
recurrent
2007-08
income items included
$43.2M 2008-09
income for capital projects of $15.4 million,
cash contributions from developers of $2.1
million and assets received from developers
of $11.4 million. Over the past five years the
Net Result has continued to be impacted by
high levels of building and subdivision activity,
providing Council with assets transferred from
developers. The level of capital income includes
unbudgeted grants received of $7.0 million.
City Plan 2009-2013 | City of Greater Geelong 41

Construction of the new Leisurelink Gym and Aquatic
Centre is over the halfway mark with the centre on target
to open during the first half of 2010.
Summary of Financial Results for 2008-2009 and Five Year Trends
Loans
$Million
Loans
30
26.2
25
20
15
16.6
15.9
14.7
12.5
10
Debt Commitment
Cash Cash and Investments
%
6
5
5.08
4.76
4.83
4.40
4
3
2
60
53.1
48
36
31.9
30.3
24
25.8
12 13.1
1.73
0
1
0
2004-05 2005-06 2006-07 2007-08 2008-09
2004-05 2005-06 2006-07 2007-08 2008-09
2004-05 2005-06 2006-07 2007-08 2008-09
$Million
Council took out a loan of $12.7 million in
$12.5M 2004-05
June $15.9M 20092005-06
to fund capital works (specifically
$16.6M 2006-07
the new $14.7M Leisurelink 2007-08 Gym and Aquatic Centre
$26.2M 2008-09
and the Bellarine Aquatic and Sports Centre).
This loan was approved by the Australian Loan
Council and was included in the 2008-2009
Budget assumptions. An additional loan of
$6.0 million for Leisurelink was deferred.
The Debt Commitment ratio shows the
$12.5M 2004-05
4.76% 2004-05
percentage $15.9M 2005-06 of rates required 4.40% to 2005-06 pay back
$16.6M 2006-07
4.83% 2006-07
principal $14.7M and 2007-08interest on 5.08% Council 2007-08 loans.
$26.2M 2008-09
1.73% 2008-09
Council’s ratio shows that a low percentage of
rates are used in loan servicing and after taking
out the new loan, Council continues to have
the capacity to meet its debt repayments. The
reduction in the ratio is due to the repayment of
an $18 million loan in June 2008.
The closing
$13.1M 2004-05
cash balance at the end of 2008-
$25.8M 2005-06
2009
$31.9M
has increased
2006-07
to $53.1 million as a result
$30.0M 2007-08
of drawing
$53.1M
down
2008-09the loan of $12.7 million,
receipt of the first installment of 2009-2010
Grants Commission allocation and the lower than
expected capital expenditure. The cash balance
covers Council’s long service leave obligation of
$11.6 million and provides funds to complete the
carry over capital works in the future.
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42 Annual Report 2008-2009 | City of Greater Geelong

The City maintains 300 playgrounds throughout the region,
including the new and very popular Highton Reserve playground.
Assets
Capital Program
Capital Program
Infrastructure Maintenance and Renewal
Capital Expenditure $M
75
60
45
30
61.5
38.9
49.1
52.4
71.8
Debt Commitment Ratio 2004-2005
$M
2005-2006
$M
2006-2007
$M
2007-2008
$M
2008-2009
$M
Parks and Road Maintenance 21.3 22.6 20.8 23.6 25.1
Road and Footpath Works 10.4 9.0 10.6 10.3 12.7
Building Maintenance 3.0 2.8 2.9 3.4 3.5
Recreation Infrastructure 2.0 2.2 2.3 2.7 1.9
15
Community Infrastructure 0.2 0.2 0.3 0.3 0.3
0
2004-05 2005-06 2006-07 2007-08 2008-09
Total 36.9 36.8 36.9 40.3 43.5
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Council has an extensive capital works program
$61.5M 2004-05
to renew, $38.9M upgrade 2005-06 and provide new assets to
$49.1M 2006-07
ensure $52.4M the continuation 2007-08 and improvement of
$71.8M 2008-09
services provided to the community. Council
spent $71.8 million on capital works in 2008-
2009. Some of the major projects included
the Leisurelink Gym and Aquatic Centre ($11.2
million), road, footpath and drainage replacement
and construction programs ($14.6 million),
Bellarine Aquatic and Sports Centre ($5.5
million), and Land purchases ($5.4 million).
Council’s capital expenditure was high in 2004-
2005 due to the development of Skilled Stadium.
Council budgets maintenance and renewal
expenditure to maintain its assets in line with
the priorities identified in its asset management
plans. Expenditure on road and footpath works
increased due to an increase in core funding.
Annual Report 2008-2009 | City of Greater Geelong 43

Income Statement
for the year ended 30 June 2009
2009
$000s
Continuing Operations
Revenue
Rates and Charges 124,488 115,382
Fees and Charges 51,347 50,792
Grants - Operating 41,697 34,987
Capital Income 17,518 9,875
Interest Income 1,458 2,132
Total Revenue 236,508 213,168
Expenses
Employee Benefits 78,713 73,096
Materials and Services 71,325 69,885
Administration 6,013 5,850
Professional Services 3,752 4,132
Utilities 5,749 4,708
Provision for Landfill 1,955 940
Bad and Doubtful Debts 963 971
Depreciation and other Write Downs 40,800 38,954
Financing Costs 974 897
Total Expenses 210,244 199,433
2008
$000s
Net gain(loss) on Disposal of Property, Infrastructure, Plant and Equipment 4,956 (349)
Previously Unrecognised Assets 209 857
Investments in Associates 622 1,005
Contributions - Non Monetary Assets 11,153 12,151
Surplus for the Year 43,204 27,399
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44 Annual Report 2008-2009 | City of Greater Geelong

Balance Sheet
as at 30 June 2009
2009
$000s
Assets
Current Assets
Cash and Cash Equivalents 4,046 (301)
Trade and Other Receivables 11,186 13,714
Financial Assets 49,088 31,412
Other Assets 94 74
Inventories 831 873
Total Current Assets 65,245 45,772
Non-Current Assets
Trade and Other Receivables 942 776
Investments in Associates 7,387 6,765
Property, Infrastructure, Plant and Equipment 1,394,554 1,314,305
Total Non-Current Assets 1,402,883 1,321,846
Total Assets 1,468,128 1,367,618
Liabilities
Current Liabilities
Trade and Other Payables 14,676 13,711
Refundable Deposits 1,442 1,352
Employee Benefits 16,631 15,449
Interest Bearing Loans and Borrowings 3,187 3,056
Total Current Liabilities 35,936 33,567
Non-Current Liabilities
Employee Benefits 3,479 2,896
Interest Bearing Loans and Borrowings 23,039 12,519
Landfill Provision 8,120 6,220
Other Liabilities 314 129
Total Non-Current Liabilities 34,952 21,764
Total Liabilities 70,888 55,332
Net Assets 1,397,240 1,312,286
Equity
Accumulated Surplus 857,500 825,063
Reserves 539,740 487,223
Total Equity 1,397,240 1,312,286
2008
$000s
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Annual Report 2008-2009 | City of Greater Geelong 45

Statement of Changes in Equity
for the year ended 30 June 2009
2009
Total 2009
$000
Accumulated
Surplus 2009
$000
Asset Revaluation
Reserve 2009
$000
Other
Reserves 2009
$000
Balance at beginning of the financial year 1,312,286 825,063 454,688 32,535
Adjustment on change in accounting policy - - - -
- Land under roads - - - -
Surplus (deficit) for the year 43,204 43,204 - -
Net asset revaluation increment (decrement) 41,750 - 41,750 -
Transfers to other reserves - (43,841) - 43,841
Transfers from other reserves - 33,074 - (33,074)
Balance at end of the financial year 1,397,240 857,500 496,438 43,302
2008
Total 2008
$000
Accumulated
Surplus 2008
$000
Asset Revaluation
Reserve 2008
$000
Other
Reserves 2008
$000
Balance at beginning of the financial year 1,234,876 804,183 404,677 26,016
Adjustment on change in accounting policy - - - -
Surplus (deficit) for the year 27,399 27,399 - -
Net asset revaluation increment (decrement) 50,011 - 50,011 -
Transfers to other reserves - (31,327) - 31,327
Transfers from other reserves - 24,808 - (24,808)
Balance at end of the financial year 1,312,286 825,063 454,688 32,535
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46 Annual Report 2008-2009 | City of Greater Geelong

Cash Flow Statement
for the year ended 30 June 2009
2009
Inflows/
(Outlfows)
$000s
2008
Inflows/
(Outlfows)
$000s
Cash flows from operating activities
Rates 124,347 116,780
User charges and fines (inclusive of GST) 55,448 48,125
Grants (inclusive of GST) 45,025 35,709
Interest 1,458 2,132
Net GST refund/payment 8,449 7,157
Payments to suppliers (inclusive of GST) (99,523) (96,941)
Payments to employees (including redundancies) (76,998) (71,545)
Net cash provided by (used in) operating activities 58,206 41,417
Cash flows from investing activities
Payments for property, infrastructure, plant and equipment (71,829) (52,441)
Proceeds from sale of property, infrastructure, plant and equipment 8,421 2,232
Capital Income 17,518 9,875
Net cash provided by (used in) investing activities (45,890) (40,334)
Cash flows from financing activities
Finance costs (944) (905)
Proceeds from interest bearing loans 12,675 3,125
Repayment of interest bearing loans (1,181) (4,967)
Net cash provided by (used in) financing activities 10,550 (2,747)
Net increase (decrease) in cash and cash equivalents 22,866 (1,664)
Cash and cash equivalents at the beginning of the financial year 30,266 31,930
Cash and cash equivalents at the end of the financial year 53,132 30,266
Financing Arrangements
Restrictions on Cash Assets
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Annual Report 2008-2009 | City of Greater Geelong 47

Where to Get a Copy
You can view a hard copy of the Annual
Report at each of the seven Customer Service
Centres, or at any of the Municipal Libraries.
Electronic copies are available on our website
www.geelongaustralia.vic.gov.au
If you would like a copy to keep or for further
information simply contact us via one of the
following easy ways:
Telephone
Pick up the phone between 8.00am and 5.00pm
weekdays to call us on (+ 61 3) 5272 5272
Post
Write to us at:
City of Greater Geelong
PO Box 104, Geelong 3220 Australia
Fax
Send us a fax on (+ 61 3) 5272 4277
Web
www.geelongaustralia.com.au
Email
Get online and drop us an email at:
contactus@geelongcity.vic.gov.au
Mayor and Councillors
Email them at
mayor@geelongcity.vic.gov.au and
councillor@geelongcity.vic.gov.au
OR phone them on (+ 61 3) 5272 4893
In Person
You can always visit us at any one of
our seven conveniently located Customer
Service Centres:
Geelong
City Hall, 30 Gheringhap Street
131 Myers Street
Geelong West
153A Pakington Street
Belmont
Library, 163 High Street
Corio
Corio Shopping Centre
Drysdale
18 - 20 Hancock Street
Ocean Grove
Cnr The Avenue and Presidents Avenue
48 Annual Report 2008-2009 | City of Greater Geelong
48 Annual Report 2008-2009 | City of Greater Geelong
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It is views like this that make Geelong the best place to live.
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Annual Report 2008-2009 | City of Greater Geelong 49

ANNUAL REPORT 2008 - 2009
CITY OF GREATER GEELONG
PO BOX 104
GEELONG 3220 AUSTRALIA
GENERAL ENQUIRIES
03 5272 5272
www.geelongaustralia.com.au
WWW.GEELONGAUSTRALIA.COM.AU