TOBACCO IN MOVIES AND IMPACT ON YOUTH - Smoke Free ...

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Tobacco in Movies & Impact on Youth Incomplete questionnaires or more than one received from the same IP address were discarded (58 responses discarded). Only the first completely filled form received from any IP address based in India was accepted. Out of a total of 1126 respondents, 204 valid responses were collected through Internet and 922 collected physically. The mean age of the respondents was 16.7 years with a mode of 17, having a range of 16 from 11 to 27. Most of the respondents were from urban or rural schools and colleges based in Chandigarh, Himachal Pradesh, Haryana & Punjab and admitted regularly viewing television and motion movies. Age Group: 0-13 13-18 18 + Total Total Number (n) 207 650 269 1126 16
DATA ANALYSIS AND RESEARCH FINDINGS Tobacco in Movies & Impact on Youth The research has been divided into two parts and both are analyzed separately. Part one deal with the analysis of movies released in 2004 and 2005 and part two analyzes and evaluates the responses received from the answers of the youngsters. PART I - ANALYZING MOVIES From a total of hundred and ten movies forty-eight of these were released in the year 2004 and sixty-two in the year 2005. Parameter observed and evaluated Number of movies displaying the evaluated parameter Movie showing smoking situations or 98 tobacco use Main protagonist consuming any 74 tobacco product in the movie Villain and/or other important character consuming tobacco in the movie Female characters consuming tobacco in the movie Style and glamour associated with smoking or tobacco use Concept that tobacco reduces stress supported in the movie by any oral or visible actions of the actors Dangers of tobacco consumption trifled and belittled in any scene in the movie Any Positive statement promoting or facilitating the acceptance of tobacco consumption Display of any specific brand of tobacco or verbal mention of the brand name in the movie 69 28 79 61 30 33 45 As percentage of total movies (Total 110) 89.1% 67.3% 62.7% 25.5% 71.8% 55.5% 27.3% 30.0% 40.9% As percentage of movies showing tobacco (Total 98) 100% 75.5% 70.4% 28.6% 80.6% 62.2% 30.6% 33.7% 45.9% 17
Page 1 and 2: A STUDY ON TOBACCO IN MOVIES AND IM
Page 3 and 4: INTRODUCTION Tobacco in Movies & Im
Page 5 and 6: Tobacco in Movies & Impact on Youth
Page 15: The Questions and their rationale T
Page 19 and 20: 120 100 80 Number of movies 60 40 2
Page 37 and 38: RECOMMENDATIONS In view of the abov
Page 39 and 40: AUTHORS & INVESTIGATORS Tobacco in
Page 41 and 42: 60. Maine Pyar Kyun Kiya 61. Mangal
Page 43 and 44: 27 McCool JP, Cameron LD, Petrie KJ

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