TOBACCO IN MOVIES AND IMPACT ON YOUTH - Smoke Free ...

Tobacco in Movies & Impact on Youth
many other such movies, like, Film Star, Koi Mere Dil Mein Hai, Lucky, Main
Hoon Naa, Murder, Rain, Raincoat, Shabd, etc. where its only the lead characters,
projected as good person who smoke. In these films no negative character (who
comes out as a loser in the end) is shown consuming tobacco.
Relating tobacco with stress
A sizeable number of movies related tobacco with stressful situation and thereby
projecting tobacco as a panacea to all kinds of stress and tension. The false
association of tobacco as a stress reliever has been created in sixty one of the
hundred and ten movies analyzed. For example in “My Wife’s Murder,” a
successful movie, the male lead as well as an important female character is shown
smoking in tense moments. In another movie, “Koi Mere Dil Main Hai,” a father
advises his son that whenever he feels tense he may smoke. In another movie
“Shabnam Mausi” a politician anxiously waiting for his polling result is shown
smoking under tension. Similarly “Elaan,” “Topless,” “Bachke Rehna Re Baba,”
“Double Cross Ek Dhoka,” “Dansh,” “Plan,” “Chocolate,” “Fareb,” “Julie,”
Shabd,” “Main Aisa Hi Hoon,” etc. all promotes sequences where tobacco or
smoking is shown as stress reliever. The association of stress with smoking are too
many and absolutely unnecessary.
Associating of tobacco with stress
Tobacco associated with stress No direct association
Tobacco associated
with stress
62%
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