TOBACCO IN MOVIES AND IMPACT ON YOUTH - Smoke Free ...

DATA ANALYSIS AND RESEARCH
FINDINGS
Tobacco in Movies & Impact on Youth
The research has been divided into two parts and both are analyzed separately.
Part one deal with the analysis of movies released in 2004 and 2005 and part two
analyzes and evaluates the responses received from the answers of the youngsters.
PART I - ANALYZING MOVIES
From a total of hundred and ten movies forty-eight of these were released in the
year 2004 and sixty-two in the year 2005.
Parameter observed and evaluated Number of
movies
displaying
the
evaluated
parameter
Movie showing smoking situations or 98
tobacco use
Main protagonist consuming any 74
tobacco product in the movie
Villain and/or other important
character consuming tobacco in the
movie
Female characters consuming
tobacco in the movie
Style and glamour associated with
smoking or tobacco use
Concept that tobacco reduces stress
supported in the movie by any oral or
visible actions of the actors
Dangers of tobacco consumption
trifled and belittled in any scene in
the movie
Any Positive statement promoting or
facilitating the acceptance of tobacco
consumption
Display of any specific brand of
tobacco or verbal mention of the
brand name in the movie
69
28
79
61
30
33
45
As
percentage
of total
movies
(Total 110)
89.1%
67.3%
62.7%
25.5%
71.8%
55.5%
27.3%
30.0%
40.9%
As
percentage
of movies
showing
tobacco
(Total 98)
100%
75.5%
70.4%
28.6%
80.6%
62.2%
30.6%
33.7%
45.9%
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