TOBACCO IN MOVIES AND IMPACT ON YOUTH - Smoke Free ...

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Tobacco in Movies & Impact on Youth Whether the brand recognition preceded the experimentation with tobacco or otherwise could not be ascertained. However a large number 33% of these answering respondents who had no direct exposure to tobacco could also recollect tobacco brand in movies. Respondents with previous exposure to tobacco (Total 546) Category All respondents (Total 1126) 35 45 Tobacco brand recall through movies Below 13 years of age 13 to 18 years 18 years and above 148 243 0 50 100 150 200 Number of respondents 250 300 350 400 Impression on people currently consuming tobacco: A total of 168 respondents reported being regular smokers and 136 admitted having an occasional puff (whom we consider as smokers). Another 77 said that they were ex-tobacco users i.e. they are presently not consuming any tobacco product (smoking, chewing, snuffing and others; all included) and 37 said that they consume other tobacco products. Youngsters with some degree of exposure to tobacco Parents or a family members living in the same house consume any tobacco product <strong>Smoke</strong>s Don't smoke but had an occasional puff Consume other tobacco products (exclusively/in addition to) Ex-Tobacco user and had quit now 71 Up to 13 91 13-18 18 + Total 62 201 60 323 30.0% 30.9% 22.3% 28.7% 21 93 54 168 10.1% 14.3% 20.1% 14.9% 16 84 36 136 7.7% 12.9% 13.4% 12.1% 3 13 21 37 1.4% 2.0% 7.8% 3.3% 2 42 33 77 1.0% 6.5% 12.3% 6.8% 32
Tobacco in Movies & Impact on Youth A total of 251 out of these people opted to fill the portion of the survey form which was exclusively for people who had at any point of time consumed tobacco or were current tobacco users. There were four specific questions asking if they had ever lighted a cigarette in the style of a film star or held a cigarette in the style of a film star. Their attitude on if they considered smoking to be a style statement was also sought and if they thought that watching film stars smoke was a reason for their good opinion about tobacco. 113 of the 251 respondents or 45% admitted lighting a cigarette in the style of a film star, 158 or around 63% admitted having held a cigarette in the style of a film star at least once. 144 or 57.4% of the respondents thought smoking to be a style or fashion statement and 76 of these respondents thought that movies can be one of the reason for their this favourable impression about tobacco. Number of Respondents (Total 251) 160 140 120 100 80 60 40 20 0 39 62 12 Lighted cigarette in filmi style Tobacco users response Under 13 years 13 to 18 years old Above 18 55 87 16 59 76 Held cigarette in filmi style Consider smoking to be fashionable Respondents say "Yes" on questions 9 24 43 9 May be movies was one of the influence It is worth noting that while around 63% of the respondents among tobacco users admitted having held a cigarette in the style of the film stars while only 45.6% from the consolidated respondents had said that they felt a desire to hold a cigarette in the style of film stars. This significant increase in percentage of admission by people who had experimented with tobacco about holding a cigarette in the style of film stars is worth taking note of. This shows that there is a strong influence created by the smoking film stars on youngsters. 33
Page 1 and 2: A STUDY ON TOBACCO IN MOVIES AND IM
Page 3 and 4: INTRODUCTION Tobacco in Movies & Im
Page 5 and 6: Tobacco in Movies & Impact on Youth
Page 15 and 16: The Questions and their rationale T
Page 17 and 18: DATA ANALYSIS AND RESEARCH FINDINGS
Page 19 and 20: 120 100 80 Number of movies 60 40 2
Page 31: Tobacco in Movies & Impact on Youth
Page 37 and 38: RECOMMENDATIONS In view of the abov
Page 39 and 40: AUTHORS & INVESTIGATORS Tobacco in
Page 41 and 42: 60. Maine Pyar Kyun Kiya 61. Mangal
Page 43 and 44: 27 McCool JP, Cameron LD, Petrie KJ

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