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NOV/DEC 2013
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47
40
ontent
Collier
Sarasota
Charlotte
Lee
66
22 Healthy
24 Optimize
28 Stocking 4 Kids
30 Keeping it off
33 Make Life Interesting
35 Writing the Perfect Card
39 Holiday Season
52 Save on Costly Engine Repairs
54 intelligent
56 Exclusive Masterpiece
64 Bespoke Phantom
72 You've got it
75 Contemporary Refinement
77 Becoming More Relevant
78 Unnesessary
80 Dark Downsides for Retirement
82 Ideas
10 FOCUS of SWFL 2013
120
94
58
84 Open for Business
86 Know Your Family History
88 Save Your Sight
88 Living with Diabetes
90 Achieving Personal Harmony
91 Breast Cancer
92 Global Beauty
101 Sweet Dreams
102 "Team" Caprice
105 Outdoor Solutions
106 Family Safe
108 Light Up
110 10 Solutions
112 Easy Clean Up
115 Paint Like a Pro
117 Geisha Beauty

145
130
ontent
Collier
Sarasota
Charlotte
Lee
Designer Profile
News & Info
93 High Tech for Breast Cancer
111 Waxing for All
118 Graff Diamonds Iconic Hair & Jewels
200 - 208 Events & Affairs
215 Limited Whisky in U.S.
217 Thwart That Throat Tickle
138 Art Walks the Runway
142 Defining Moment
170 evolve
176 Exploring Worlds
182 Attitude
191 Maternity
193 Rejuvenated
210 Holiday Hors D’oeuvres
212 Make Holiday Meals Better
215 Warm Up To Cocktails
216 Quick Breakfast
218 Reduce Food Waste
221 Don't Skip the Suds
222 Having Fun as We Age
148
116 Mariapia Malerba
140 Anna Dudzinska
188 Julie Verfaillie
192 Maguelonne Toissant-Samat
194 Osvaldo Montalbano
196 "Between the Myth and the Beauty"
198
Richard L. Tooke
Maria Fernanda Lairet
Michael St. Amand
Alex Berdysheff
Andreas Oetker-Kast
Nicholas Berdysheff
Hollis Jeffcoat
Michael Vincent Manalo
Emilio Merlina
Grimanesa Amorós
Evelin Juen
Stephen Knapp
Rainer Lagemann
Edouard Mortec
Antonio Guerrero
Steve Tobin
FOCus
Magazine
www.focusofswfl.com
Publisher: Focus Magazine of SWFL
Cover Photography: Kenal Louis
Model: Nancy Pham
Creative Coordinator: Raechel Dennis
Makeup & Hair Styled By: Omar Rodriguez
Contributors:
of SWFL
Terri Profetto, Susan Bennett, Samantha Ramos, Lina LaSalle, Ginny Grimsley,
Indi Franco, Scott Black, Ann Gordon, Samantha Scott, Simone Vera Bath,
Kamila Domagala, Elisabetta Tassan Toffola, Kamila Domagala, Oscar Bernelli,
Shiri Sarfati, Susana Sueldo, Olivia Capone Myers, Thomas Connors, Estrella
Eguino, Michael St. Amand, Nicholas Berdysheff, Lee Horton, Adam Tardif,
Ed Chappell, Jade Dellinger, Sandra Yeyati, Indi Franco, Mike Coppola, Frazer
Harrison, Peter Michael Dills, Joe Kohen, Arun Nevader, Ginny Grimsley, Mai
Yomioto, Giovanni Bogetto, Tony William, Julien Hekimian
Focus Magazine of SWFL is published Bimonthly. Articles do not
necessarily reflect Focus Magazine of SWFL policy. © 2010 Focus
Magazine of SWFL, All rights reserved. Reproduction in part or
whole without permission is prohibited. Postmaster: Send all
remittances and correspondences about subscriptions, undelivered
copies and address changes to: Focus Magazine of SWFL at
105 Triple Diamond Blvd, Suite 101, Venice, FL 34275. Editorial,
publishing and advertising offices.
questions@focusofswfl.com
12 FOCUS of SWFL 2013

Maserati of Central Florida - 525 South Lake Destiny Drive - Orlando - Florida 32810 - 407.667.4300

Staying
Healthy
on a Busy Schedule
Photo courtesy of Getty Images
Life can sometimes feel a little too jam-packed with work, errands,
carpools, cooking dinner and more. When that happens,
healthy habits often fall by the wayside in favor of convenience.
Fast food can replace home cooked meals and exercise makes
way for the television.
Registered dietitians and authors Lyssie Lakatos and Tammy
Lakatos Shames, who are also known as “The Nutrition Twins,”
have advice for feeling good and staying healthy despite a busy
schedule.
Drink up: People often mistake thirst for hunger, prompting
them to overeat. Keep seltzer, iced green tea or water with lime
in the fridge. The next time you want a nosh between meals,
drink a glass first and see what happens.
Sneak in exercise: If it feels like too much of a task to get to
the gym each day, sneak in exercise wherever you can. Take the
stairs instead of the elevator at work or push your kids on the
swings for an arm workout. Even if you walk around the neighborhood
for 15 minutes, it counts. Just get moving!
Family Features
Bite into some energy: You might think a sugary candy bar
from the office vending machine will perk you up, but a healthy,
balanced snack will keep you on your toes longer. Make sure
your snack has a quality, high-fiber carbohydrate, like fresh fruit,
oatmeal or whole-grain crispbread, for long lasting energy and
a lean protein, such as a hardboiled egg or Greek yogurt, to
help you feel satisfied. The two will work together to keep your
energy up and your desire to visit the snack machine down.
Sleep tight: Sleep deprivation slows your metabolism down and
negatively affects your immune system. When you’re busy that’s
the last thing you need. Set yourself a bedtime that’s eight hours
before you have to wake up and start getting ready for bed 30
minutes prior to that. The last step is tough, but don’t bring your
phone or computer to bed with you. Instead, pick up a book to
help you relax and drift off to sleep.
Simplify, simplify, simplify: Mornings tend to be hectic, so
The Nutrition Twins get excited when they can eliminate something
from their routine. That’s why they love Vitamints. They’re
a vitamin and mint in one that can be taken anytime, anywhere
even without food or water; it’s easy to just pop them in your
bag or car and go. The twins like the Immune, Energy and Multi
for Women varieties.
22 FOCUS of SWFL 2013
www.Vitamints.com

Optimize
Your Mornings
Photos courtesy of Getty Images
Family Features
Even the most chipper of morning people can sometimes wake up
groggy and tired. And if their children wake up feeling the exact
same way, mornings can definitely drag. There are, however, little
things you can do — from scheduling exercise at optimal times, to
packing protein into breakfast, to planning daily goals — that will
make a big difference.
The following tips will help put that zing in your family’s step.
Wake up and work out: Do you start your morning with a healthy
dose of exercise? The time you begin your workout matters more
than you may think. A study shows that those who work out before
eating in the morning burned approximately 20 percent more than
those who wait until after breakfast.
Rev up your metabolism: Allow a little extra time in your morning
to rev up your metabolism. A short, 20 minute weight lifting session
can get your blood pumping and help you burn calories throughout
the day. Of course, if you’re busy managing the kids in the morning,
you can still increase your metabolism just by adding more protein
to your morning meal while making sure it’s low in calories and
carbs.
Make time for breakfast: Never skip breakfast — not only will
that deplete your energy, but it can also negatively impact your
health. In fact, recent studies show that those who opt out of breakfast
time are at a 27 percent higher risk of having a heart attack.
The same study also finds that those who eat breakfast are likely to
be healthier eaters overall. This is especially important for children
as they develop habits over time. So, help them establish a healthy
breakfast habit early. If time is an issue, make breakfast a priority
(and a convenience) by filling your pantry with quick, healthy. lowfat
options, such as Vi Crunch cereal, which provides 12 grams of
protein and 5 grams of fiber.
24 FOCUS of SWFL 2013
Create a checklist: Think of your entire day as a series of small
goals and write them down in the morning or the night before. Then
cross out tasks as you complete them. Not only will you reduce
stress from having a better visual of your family’s day, you will feel
more productive as you progress through your list.
Shake up the morning: Get out that blender and toss in healthy
foods. Breakfast smoothies and shakes are a fast way to get the
essential nutrients to jumpstart your day. Plus, they’re easy to pour,
and they’re mobile — throw in a straw and sip while you walk.
Recruit your children to help, and let them have fun mixing up their
own tasty creation with fresh fruit like pineapple, banana and blueberries.
Amp up your shake with nutritious additions, such as chia
seeds, natural peanut butter or Vi Crunch Fusions, which come in
two delicious flavors, Chocolate Macadamia Granola and Tri-Berry
Puffs. Each makes a crunchy topping for your favorite breakfast
foods, especially for the young, picky eater.
Pause: Before you leave the house, take one minute to breathe.
Feel good you ate breakfast and warmed up your body with exercise.
And don’t forget to take your to-do list with you. You never
know what opportunities the day will inspire.
www.ViCrunch.com

Whimsical and Grandiloquent Art
Characterized by a unique style and precise designs where the combination of a matte-shine
effect on gold, and meticulous craftsmanship make for exceptional jewelry pieces where gold
and precious stones come to life.
This collection is inspired by the embroidery, fabrics, and colors of Spain’s Golden Age. This
touch of color and these brocades can be seen in pieces crafted in yellow or white gold with
amethyst presented as grandiloquent and whimsical art.
Jewelry with generous volumes and rich decoration where the characteristic and signature
Carrera y Carrera matte-gloss effect can be appreciated. Refined and ornate pieces reflect the
image-preoccupied culture that existed during this period.
For Carrera y Carrera, its link to Spain is essential as a source of inspiration for the development
of its collections. The entire creative and development process of each jewelry piece
takes place wholly in the Madrid workshop. Each step in the creation of a piece is influenced
by the Spanish character that has become one of the fundamental pillars in the evolution of
the company’s excellent trajectory throughout its history.
Carrera y Carrera endures thanks to a standard of incalculable value – the savoir faire of the
nearly 60 jewelers who work in its Madrid workshop, where tradition and the expertise of
master goldsmiths are joined together. It is here that each jewelry piece is crafted entirely by
hand, giving each one a flawless grandeur.

Stockings
5th Annual
4
Kids Kicking Off
by Samantha Scott
Santa’s elves are starting early! For the fifth year, local business
consultant Lee Knapp is rallying the community to make Christmas
dreams come true for local, less fortunate children through
Stockings 4 Kids, a United Way partner organization.
Founder of the organization, Lee Knapp started Stockings 4 Kids,
a 501c3 organization, with a desire to give every child a happy
Christmas morning, something she feels every child deserves.
“Christmas is my favorite time of year and the thought of a child
having nothing to open on that special morning is heartbreaking,”
she explains. “Stockings 4 Kids brings local businesses,
adults and children together to provide a beautiful Christmas
stocking filled with wonderful surprises to 1,500 less fortunate
children in the area.” For some children it may be the only gift
they receive.
Preparations of the 5th Annual Stockings 4 Kids effort are
already underway and sponsors are being actively sought to
help fund the project. In order to meet the 1,500-stocking goal,
Knapp needs to raise $20,000. Each beautiful nineteen inch
Christmas stocking costs $12 including the stocking itself and all
gifts inside it.
Businesses, individuals and families are invited to make a taxdeductible
donation to help fund Stockings 4 Kids. There are two
sponsorship levels – Santa and Elf. To provide a Santa sponsorship
donors are asked to contribute $1,200, which will fill 100
stockings. To provide an Elf sponsorship the donation is $600,
which will fill 50 stockings. Donations of any kind are accepted
and appreciated. All donations should be made out to United
Way of Lee County with a note that the donation is designated
for “Stockings 4 Kids”.
United Mechanical Inc. is a major sponsor, providing and
decorating their warehouse space as Santa’s Workshop. Santa’s
Workshop is where “Kids Helping Kids” will take place on December
7th and 8th. Young children volunteers will be the “elves”
responsible for stuffing the 1,500 stockings for other children,
a true example of kids helping kids and sharing the magic of
Christmas.
For more information, to donate or become a sponsor for Stockings
4 Kids, please contact Lee Knapp at stockings4kids@gmail.
com or call 239-481-8557 or (239) 898-0941. Stockings 4 Kids
is a 501c3 non-profit and United Way of Lee County partner
organization.
28 FOCUS of SWFL 2013

Keeping
it Off
Photos courtesy of Getty Images
With the holidays in full swing, managing your waist line may
have you as frustrated as the lines you encounter while shopping
for gifts. Beyond celebratory meals and seasonal snacks
aplenty at work and home, the holidays notoriously leave little
time for you to focus on managing your weight.
However, by following these three tips, you can be on your way
to keeping the weight off and head into the New Year a healthier
you.
Eat Smart. Though the temptations abound, be cautious about
portion sizes. When possible use a smaller plate, which will
prevent you from over-loading. Before heading out to a party,
eat a quick bowl of soup or a salad. Low in calories, these preparty
munchies will take the edge off your hunger and help you
moderate your consumption. And speaking of consumption, be
sure to limit alcoholic beverages, which can quickly multiply your
caloric intake.
Get Sleep. Lack of sleep can lead to eating more junk food, and
it can negatively impact your metabolism, making it harder to
properly process what you eat. A comfortable and supportive
mattress and pillow can help you sleep soundly, awake refreshed
and feel less stressed. Mattress Firm experts warn that older
mattresses and pillows have absorbed sweat, dust mites and
dander that can aggravate allergies and affect sleep. Replace
your mattress every eight years and your pillows every two
years for optimum health and support. Also, take a few moments
to relax before bed each night, to allow your body time to
adjust and settle in for the night.
Family Features
Stay Active. Though the demands on your time are many, seek
out ways to keep your body moving, not only to keep muscles
toned until you can resume your usual workout schedule, but
also to help burn those extra calories. After dinner with the family,
take a walk around the neighborhood or through a nearby
park. Or, arrange a game of touch football or dodge ball and
invite the whole family to play. If you find yourself with random
blocks of time, say while the pies are in the oven, grab a few
minutes to exercise inside with sit ups or leg lifts or even jogging
in place.
With a little bit of special attention to taking care of yourself
through the holiday months, you can manage your weight and
feel great about kicking off 2013 in great shape.
www.mattressfirm.com
30 FOCUS of SWFL 2013

Make Life
Interesting
By Ginny Grimsley
No matter your politics, religion or lifestyle, the maxim “all of life
is a wager” is a reliable one, says Marshall Chamberlain, a selfdescribed
recluse and, by many standards, modern-day Renaissance
man.
“It seems to me that most people live in a state of inertia and
pursue only the most prescribed avenues. To me, the world is
much too rich not to sample what life’s buffet has to offer,” says
Chamberlain, who has experienced life as a businessman, an
officer in the U.S. Marines, husband (and divorcee), father, world
traveler, boat dweller, writer and all-around adventurer. He’s also
the author of “The Mountain Place of Knowledge,” the first book
in the Ancestor Series of adventure-thrillers.
“Spend your days putting off your dreams, and the time to realize
those dreams can easily slip away. Considering time and the
unknowable nature of one’s expiration date, all of life is a wager.
I say the time for taking action on those ideas – usually relegated
to daydreams – is now.”
If the weekly working grind has got you feeling like a drone,
Chamberlain offers the following tips on the way to becoming a
true adventurer:
• Parlay your strengths into new adventures. With a period of
his life invested in the USMC, Chamberlain became accustomed
to a largely physical, Spartan-like existence. After his divorce,
he decided to simplify the needs of his everyday life, so he
became self-sufficient, living aboard a 30-foot sailboat for the
better part of 10 years. He also traveled the world, participated
in activities communing with nature, and pursued his passion to
become an author of adventure-thrillers.
• Make a list of what’s really important to you; trim the fat soon
after. To put it simply, most of us will not know in advance of
our death. We know one thing: we will one day die. With a
finite amount of time to wager, we simply don’t have the time to
watch the same bad movie every Friday night. Go big! Lose 20
pounds of fat and gain 20 pounds of muscle; or take a chance
with that crush you’ve been nursing for six months; or buy a
guitar and learn how to play it! You don’t have time for a banal
life.
• Become fluent in a second language (literally and figuratively):
Indeed, become familiar with Spanish, French, Italian or some
other language. More importantly, become fluent in a new language
to approaching life. Start saying yes to ideas that you’ve
harbored for a long time. One thing leads to another; perhaps
in learning Italian you’ll develop a passion for the language’s
rich culture. This could lead you on a trip to Italy. Who knows?
The important takeaway is: Don’t fear a new kind of fluency.
• Confront your fears. Are you sick and tired of the sheer
predictability of your 9-to-5 existence? Nothing shrugs off the
dreary residue of the daily commute than jumping out of a plane
to put things in perspective. If you have a fear of heights and
skydiving is too overwhelming, consider going to the top of the
tallest building near you. Confronting fear not only fills you with
adrenaline … you will also likely walk away filled with confidence.
But don’t let the adventure stop there! Let this be a lesson in
affirming life’s exciting potential; keep the adventure going by
testing your limits.
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Writing the Perfect Card
Everyone loves to discover a handwritten
card or note among a thick stack of mail.
Regardless of how many electronic words
we get bombarded with each day, the personal
touch of a message written by hand
remains a special gesture that never goes
out of style.
From choosing a card or stationary that
reflects a personal style to accenting the
letter with the right seal or stamp, every
detail matters to underscore a thoughtful
message. Stamps are often one of the first
details noted by a letter recipient, so choosing
a stamp such as the love-letter themed
Sealed with Love Forever stamp from usps.
com/stamps or your local post office is perfect
for the occasion.
Not sure what sentiment to write for the occasion?
Here are a few ideas:
Notes of appreciation: Whether the recipient
gave you a gift, hosted you for dinner or
did a special favor, keep the message brief
and sincere. Don’t ever hesitate to send a
note of appreciation just to let someone
know how truly special they are. Unexpected
notes are always wonderful to receive.
Birthday cards: Celebrate one’s personal accomplishments
in the past year and any special
events planned in the next year ahead.
End by telling your friend or loved one why
he or she is so important to you. That message
may just be the best gift you can give.
Celebratory cards: When acknowledging
the birth of a baby or the recent wedding
of a friend or relative, pick a card they will
want to save and treasure for years to come.
When writing your sentiment inside, keep
congratulations simple and let them know
you share in their joy.
Photos courtesy of Daniel Afzal
New job: Starting a job at a new company or changing one’s career
path can be a time for renewal and exciting beginnings. A sincere
message wishing a friend or loved one luck and adding advice that
he or she might find helpful is often a welcome message to show
someone you care.
Condolence cards: If a friend is going through a difficult time, share
special memories you have of the person who passed away and
why you will miss having that person in your life. End by offering to
call or visit in the near future. These gestures, plus the card itself,
will reminder the recipient they aren’t alone in their grief.
Remember, cards and notes are about letting another person know
how much their friendship, gifts or presence means to you. Follow
a simple formula, add a few personal touches and you will soon be
writing cards with ease.
FOCUS of SWFL 2013 35

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Sparkle for the
Holiday
Season
The holiday season is filled with a whirlwind of parties and special
events. Be prepared to head out the door and look your best all
evening long with these beauty tips.
Add some sparkle. Bold accessories can transform your look entirely,
allowing you to wear that little black dress to more than one
party. For a timeless silhouette, pair a sleek strapless dress with
oversized earrings that sparkle. A little black dress is the perfect
look for a statement necklace. Just don’t pair large earrings with
an oversized necklace. Pick one or the other and you’ll be ready
to dazzle.
Add a little glamour. Planning to attend a special soiree? Up
your beauty routine with a darker evening look. Pair a daring red
lipstick with a thin stroke of dark eyeliner. Keep your eyelashes
dark and the rest of your look minimal to draw all eyes in the
room.
Whiten and brighten. Festive coffee drinks, red wine and fruity
cocktails make holiday events special but they can quickly stain
teeth. Keep your smile ready for the annual family picture and
party perfect using ARM & HAMMER Whitening Booster, which
is clinically proven to whiten teeth in just one week. Simply apply
over your toothpaste and brush as normal. With 3X more whitening
agent than a leading whitening strip, your smile will be ready
for any occasion. Learn more at www.armandhammer.com.
Keep locks classic. This year’s blockbuster movies caught the
attention of celebrities and fashionistas with their glamorous
hairstyles. Get the look, without appearing too retro, by using
styling gel to work short hair into sculpted finger waves. Those
Photos courtesy of Getty Images
Family Features
with longer hair should sweep it up into a loose knot and add a
thin headband.
Give your nails some shine. Beautiful bracelets and rings will
draw attention to your hands. Keep them looking beautiful with a
fresh manicure and the right shade of polish. A perfect manicure
will also set off the one holiday accessory everyone must have – a
cute clutch.
Bring beauty tools along. When you pack your clutch for a
night of celebrating, make sure to include the necessities. Stay
shine-free and party picture ready with pressed powder. Also
include a small toothbrush and a travel sized toothpaste, such
as ARM & HAMMER Advance White with Stain Defense. Baking
soda gently removes plaque and surface stains with a deep cleaning
action, while the Stain Defense technology helps prevent
new stains from setting. Slip in a concealer, color for your lips and
a small comb for quick touch-ups and you’re ready to go out and
celebrate the season.
Holiday photos and family gatherings may not always call for
a glitzy look but you still need to look your best. Look great all
season by taking care of yourself. Stay hydrated and use plenty
of moisturizer to give your skin a healthy glow. Keep your hair
looking its best by using a great conditioner weekly throughout
the party season. Follow these tips and you will be ready for any
event this holiday season.
FOCUS of SWFL 2013 39

Fashion & Style
Left to right
Noire Hinged Bracelet
Bracelet from the Heir Collection. Oxidized
Sterling Silver with Silk Chain and Black
Diamond Crystal. 7.25".
Noire Eyelet Winged Necklace
Necklace from the Heir Collection. Oxidized
Sterling Silver with Black Diamond Crystal.
Adjustable 16"-18".
Noire Eyelet Freshwater Pearl Necklace
Necklace from the Heir Collection. Oxidized
Sterling Silver with Peacock Freshwater
Pearls, Faceted Onyx and Black Diamond
Crystal. 32".
Blanche Wide Jeweled Cuff
Cuff from the Heir Collection.
Available in Sterling Silver or
18K Gold with 2mm Diamonds
and 2mm Freshwater Pearls.
MIGNON FAGET
Left to right
Blanche Curl Earstuds (2)
Stud earrings from the Heir Collection.
Available in Sterling Silver or 18K Gold.
Blanche Flora Diamond Pendant
Pendant from the Heir Collection. Available in
Sterling Silver or 18K Gold with a 2mm Diamond.
Silk ribbon sold separately.
The HEIR Collection is inspired by
vintage lace swatches discovered by
Mignon in her mother's cedar chest.
Split into two groups, Blanche and
Noire, Heir demonstrates that lace
can be both delicate and alluring,
reexamines fashion traditions and
explores the heirloom in a personal
and modern direction. Blanche Narrow Cuff (2)
Top to bottom
Cuff from the Heir Collection. Available
in Sterling Silver or 18K Gold.
Blanche Narrow Ring
Ring from the Heir Collection. Available
in Sterling Silver or 18K Gold. *18K
Gold price varies with ring size.
Photos by Glade Bilby II
Blanche Ring Pendant
Pendant from the Heir Collection. Available in
Sterling Silver or 18K Gold. Triple Toggle Chain
sold separately.
40 FOCUS of SWFL 2013
www.mignonfaget.com

FOCUS of SWFL 2013 41

Fashion & Style
A collection inspired by the dandy neck ruffs so in fashion
during this period of grandeur, as well as by the complex
and precise work of the lace cuffs of the clothing at the
time. Pieces of great originality due to the voluminous and
serpentine shapes that represent one of the most identifying
symbols of the Spanish Empire.
www.carreraycarrera.com
Staff
PickS
2013
At Jaeger-LeCoultre, women have an on-going rendezvous with
time. The Manufacture in the Vallée de Joux crystallises within its
feminine creations the encounter between Fine Watch making and
Fine Jewelry, dreaming up models that become an intimate part
of daily life, loyal confidantes at night and faithful companions
of exceptional moments. This year, the Rendez-Vous and Reverso
collections are reinventing themselves in order to further enhance
their appeal. Complicated, ultra-thin, mechanical: they embody a
concentrated blend of creative freedom, along with the horological
and hand-crafted expertise that has been guiding the history of
the Grande Maison for 180 years.
www.jaeger-lecoultre.com
Inspired collection set to create a
tone on tone sophistication of color
of your choosing. Mix and match
or double-layered this collection is
made to accentuate your waist and
your wardrobe.
www.keggy.com
Want To get a Charge out
of your purse try our Cell
Phone charging purse! A zippered
leather clutch purse that
conceals a lithium-ion polymer
battery that can recharge your
smartphone or tablet computer,
Kindle or Kobo! Each Purse comes
with adaptor cable, charging cable
and USB re-charge cable and adaptors
for iPhones 4 and 5. The battery has the
charge capacity to recharge your smart device
more than twice before needing to be
recharged itself. An LED charge indicator tells
you how much power is left in the purse. And
the Mighty Purse has functions you would find in
similar pouches: a credit card pocket, zippered coin
compartment as well as a hidden cable compartment
and comes in 12 fashion colors and is priced at $129
with free shipping available! The Perfect Purse That
Charges Your Cell Phone From Petunias of Naples,
852 5th Ave. South, Naples, 239-403-3550
Known for the essence of chic sophistication, Tiffany’s the premier
jeweler of elegant simplicity. Each creation is wrapped in the Tiffany
Blue Box® that makes hearts beat faster the world over. At holiday
time or any meaningful occasion, its presentation signals a magical
moment that will linger in memory for a lifetime.
www.tiffany.com
42 FOCUS of SWFL 2013

Style & Beauty
Staff
Picks
2013
Repêchage Spa Body Wash Travel Size: Aromatic,
soap-free foaming gel cleanses the body naturally
while conditioning all skin types. Infused with seven
natural essential oils including Orange, Lime, Coriander
and Mint and natural sea plants. Sea Spa Body Wash
makes the perfect addition to your bath or shower.
Leaves skin clean, smooth and hydrated.
www.Repêchage.com
G.M. Collin skincare, Daily Ceramide Comfort Capsules a Daily Ceramide
Comfort system is a replenishing and nourishing skin care supplement in
practical single dose capsules that protects the skin against environmental
elements and reduces the skin stress and irritation while improving hydration.
It’s sold for $95 at spas nationwide and select online retailers.
www.gmcollin.com
LANCÔME Exclusive & Limited Edition JASON WU COLLECTION
features beauty looks straight from his fall runway show—in his
signature grey packaging. ROUGE IN LOVE lipstick in Rue, St.
Honore. COLOR DESIGN SHADOW/LINER PALETTE in Violet
Streak. COLOR DESIGN INFINITE LUM INOUS EYESHADOW in
Extreme Espresso. DUAL -END SHADOW & LINER BRUSH #18.
DEFINICILS High Definition Mascara in Navy Blue. VERNIS IN
LOVE nail polish in Madame Tulipe. ART LINER NOIR.
www.nordstrom.com
Aspen Yoga Mats are custom embroidered yoga
mats that come in 5 colors with 5 embroidered
designs. Choose the color mat by reading about your
personality traits on our label. Match the color with
the embroidered design that speaks to you.
www.aspenyogamats.com
Kanshi Salted Mango Hand & Body Scrub: This gentle hand and
body scrub reveals smoother, younger looking skin. Leaves a
fresh clean Mango scent, while Sea Salts and Natural Loofah
exfoliate dull, dry skin, leaving it smoothed and conditioned.
www.Repêchage.com
CozyChic Throw - Khloe Kardashian and Kendall
Jenner enjoyed some relaxation time snuggling
up in Barefoot Dreams!
www.barefootdreams.com
The mitoquinol molecule is the newest patented antioxidant
to hit the U.S. market through the breakthrough anti-aging
face cream, MitoQ. MitoQ is considered to be the most
potent antioxidant on the market to date and proven to be
1,000x stronger than CoQ10. Developed over 10 years
of rigorous research and development, it is the only topical
cream proven to deliver antioxidants to mitochondria at
levels shown to have an immense effect in rejuvenating the
cells, encouraging the natural production of collagen and
elastin and leaving skin looking radiant with a lit-fromwithin
glow.
www.MitoQ.com
Luxury skin care brand blending eastern skin care philosophy and
western dermatology. Amarte products follow a unique, multifaceted
regimen – cleanse, hydrate, rejuvenate and protect – designed to
bring out the clarity, brilliance, and beauty of every woman’s skin.
All products are dermatologist tested, approved, and recommended
by Dr. Kraffert himself.
www.amartecosmetics.com
44 FOCUS of SWFL 2013

Home
Office
& Culinary
Into media? This is a staff favorite, give a gift
to yourself or family member. Hulu Plus let’s you
carry your favorite shows everywhere for as
little as $7.99/month on multiple devices.
www.hulu.com/plus
Staff
Picks
2013
Today’s top smartphones can do just about everything,
and with the newest case from OtterBox,
they can go just about everywhere. From the No.
1 trusted case brand for smartphone protection
comes a new line that allows technology users
to embrace all the wet, messy, spontaneous fun
life has to offer. The OtterBox Preserver Series
allows smartphone users to take on life’s daily
adventures and extraordinary pursuits without
thinking about the safety of their devices.
www.otterbox.com
Imaging coming home from a stressful day at work and a long
commute home, to find a personal masseuse just waiting for
you to sit down and relax. Introducing the Shiatsu Neck and
Shoulder Massager, the perfect gift for your loved ones this
holiday season. It provides the ideal combination of deep,
soothing shiatsu massage enhanced with therapeutic heat, for
a soothing and tension-reducing experience.
www.drhonow.com
Introducing the new Samsung GALAXY Note 3, which shares a
smarter large screen experience and new S Pen features that
help to make everyday tasks easier and faster. With a smaller
footprint and lighter chassis, yet housing a generous 5.7" Full HD
Super AMOLED display, the GALAXY Note 3 provides a stunning
viewing experience. The GALAXY Note 3 is powered by a 2.3
GHz Quad-Core processor, 3GB of RAM, 3,200 mAh battery
and runs on Google's Android 4.3 Jelly Bean OS. The GALAXY
Note 3 also features a textured back cover and delicate stitching
that delivers a premium look and feel.
www.samsung.com
The Fresh Market invites everyone to stop by
your local store, get a recipe, pick up a book
and see one of their step-by-step presentations.
Ask questions and learn more from our Cooking
in Season with The Fresh Market Cookbook.
www.thefreshmarket.com
46 FOCUS of SWFL 2013
The flagship Epson Expression® Premium XP-810 Small-in-One
printer features an ultra-slim design without sacrificing performance.
The Expression XP-810 is backed by outstanding photo quality for
superior holiday cards and borderless portraits. In addition, the
printer is equipped with Epson Connect, making it easier than ever
to remotely print from computers, tablets or smartphones, whether
at home or out and about.
www.epson.com

Cold-EEZE Cold Remedy – recommended by Dr. Jennifer Collins,
New York based Physician specializing in Allergy, Asthma, and
Immunology - is a homeopathic cold remedy clinically proven to
shorten the duration of a cold by almost half! Its main ingredient,
zinc gluconate, relieves symptoms including cough, runny nose,
hoarseness, etc and is linked to boosting the immune system and
decreasing viral activity.
www.coldeeze.com
Melitta USA, a brand well-recognized for exceptional quality in
all aspects of coffee and coffee preparation. Producing a the full
range of gourmet coffee products for major retail chains and small
specialty stores across the country. Melitta has dedicated itself to
providing the ultimate coffee experience with its premium line of
coffee, coffee filters and high quality coffee makers, bringing
European indulgence to life. The company was founded in 1908
by Melitta Bentz, after receiving a patent for her coffee filtering
system consisting of a filter and filtration paper. The filter system
was the first to successfully remove coffee residue in the brewing
process, revolutionizing the way coffee was brewed.
www.melitta.com
The Epson Stylus Photo R2000 printer is perfect for printing
holiday cards, 13” x 19" photos and panoramas. With Epson
UltraChrome Hi-Gloss 2 eight-color pigment ink set, natural
skin tones and rich colors are effortlessly achieved. It also
prints onto canvas for textured gallery-quality prints of your
favorite family memories.
www.epson.com
Staff
Picks
2013
The New Wave Caffe “Cities of the World” Collection is the ideal gift
for world travelers, collectors and coffee drinkers alike. This beautiful
set features cities from around the globe. New York is dressed in yellow,
Rio de Janeiro in green, Tokyo in red and Sydney in blue. Each mug
is illustrated with many well-known points of interest in each location,
while the matching plate features a map of the city.
www.villeroy-boch.com
Italy’s renowned liquor brand DISARONNO has teamed up
with international fashion house MOSCHINO to unveil a new
and charitable design concept MOSCHINO loves DISARONNO,
which merges style with timeless taste.
Halo Sani-Cuffs – recommended by Dr. Karen Francios, New York
based physician and mother of two daughters – is a product that any
parent would want to arm their kids with this fall. Halo Sani-Cuffs
are comfortable, stylish, and collectible germ-fighting wristbands that
dispenses hand sanitizer at the push of a button. Halo Sani-Cuffs will
stop germs in their tracks and give parent’s piece-of-mind that their
kids are only an arm’s length away from killing cold & flu bacteria.
www.ARMORTERIA.com
Decorated in a classic, yet on trend heart pattern designed
by MOSCHINO, this special edition bottle and gift set flaunts
a striking color palette of red and black. Uniting the label’s
signature characteristics with the unmistakable silhouette of the
DISARONNO bottle, MOSCHINO loves DISARONNO is the
perfect gift and staple for a fashionista’s liquor cabinet.
Giving back in more ways in than one, a portion of proceeds
from the MOSCHINO loves DISARONNO project will support
the United Nation’s sponsored charity Fashion 4 Development
with their efforts in Africa. The overall mission of Fashion 4
Development is to harness the power of the fashion and beauty
industries in order to implement creative strategies for sustained
economic growth and development in countries worldwide.
www.disaronno.com
FOCUS of SWFL 2013 47

Mobility
Staff
Picks
2013
The Tesla Motors Model S has made such a statement over the past
several months, winning many accolades and earning praises for
performance, practicality and safety. It is easy to see why the Model
S is such a staff favorite. Being a “true” green energy vehicle, the
Model S is an attractive, great handling, roomy and quiet car. The
performance package gives over 400hp, while the base model has
302hp, which will get you to 60mph in less than six seconds. The
Model S has really quick acceleration at highway speeds which many
vehicles cannot do, when attempting to pass. You will be pulled back
into your seat, like you're on a roller coaster.
With a large array of standard features, you’ll be hard pressed not to
love this vehicle. Take into account the savings on fuel cost for the
next few years and you’ll see why the Model S is an attractive option.
One member stated, “It’s like they’re giving you free fuel” with the
launch of Supercharging stations around the nation. You can drive
from location to location without buying a drop of fuel. Tesla Motors
gives you ranger service (at your home), 8 year warranty, and an
almost maintenance free vehicle. All we can say is if you have not
seen this vehicle, get out and take a test drive.
www.teslamotors.com
Photos courtesy of Tesla Motors
Sunreef Yachts continues growing in the catamaran design sector. Its
in-house design office, employing young and talented designers, is
located within the shipyard to make the design process smoother and
more efficient.
Offering a large variety of long range, ultra-modern, high-performance
luxury catamarans, power and sail for your boating destinations. You
also have the option of chartering a craft for exotic getaways. Always
expanding and bringing insight into the industry, from lightweight
catamaran’s made of carbon fiber and glass panels for sailing to a
new Volvo IPS for maneuvering your luxury catamaran with ease.
Sunreef’s extensive knowledge and commitment to its community allows
them to build impeccable craft, offering ready-to-go vessels that
can be operated by a single person.
Within their design process Sunreef provides large windows that fill
the area with natural light and ensure wonderful views and excellent
visibility when aboard. Their yachts offer natural stability, low fuel
consumption, superb living space and customization of interior allow
clients an unlimited range of finish possibilities with the Sunreef’s
designer’s expertise and advice. As you would expect, the attention
to detail and quality of finish throughout the completion process is of
the highest standard.
Photos courtesy of Sunreef Yachts
www.sunreef-yachts.com
50 FOCUS of SWFL 2013

Save on Costly
Engine Repairs
Photos courtesy of Getty Images
The sticker on your car’s windshield serves as a constant reminder
that every car eventually has to be taken to get its oil changed.
Go too long and a bright red indicator light will also start demanding
attention.
If you’re ever tempted to ask if all of those oil changes are really
necessary, consider the important work oil performs for your
engine.
Keep your motor running
Motor oil lubricates and cools the moving parts in your car’s
engine. Without clean oil your engine’s metal-on-metal components
can grind against each other, causing extensive wear. So,
not having clean oil and the proper amount of oil can have serious
consequences.
Even if oil is present, there’s no guarantee it will properly protect
an engine against damage. If you decide to forego changing the
oil according to your car’s maintenance schedule, dirt, sludge
and varnish can build up leading to serious damage or, even, an
engine replacement.
Take time for a change
Extended oil change intervals are the number one cause of sludge
and varnish build up. Motor oil degrades over time due to heat,
pressure and contamination. Check the owner’s manual for the
manufacturer’s recommended oil change interval for your vehicle
and remember, oil is the lifeblood of your engine.
Conventional oil changes leave as much as 10 to 20 percent of
metal wear particulates, dust and other contaminants behind.
52 FOCUS of SWFL 2013
Using an oil system cleaner, like Synergyn XTrA MPG Oil Change
System Cleaner a day before any routine oil change will provide
a more complete cleaning of your oil system helping to eliminate
out unwanted metals, gums and varnishes that can lead to oil
contamination. One day prior to your next oil change, just add the
oil change system cleaner, and then change the oil and filter.
Inspect for potential problems
Most cars are designed for easy oil change maintenance so if you
don’t change your own oil, take this product to your professional
service installer. Those who like to do the job themselves should
always pop open the hood and inspect the car for fluid levels and
leakage, cracked or frayed belts and bulging hoses.
Next, inspect for broken or worn parts that can’t be seen from
above. For protection from other issues that can’t be seen, add
the oil change system cleaner a day before changing the oil.
It frees sticky valves and lifters, cleans gum and varnish from
internal parts, improves oil circulation, increases lubricity, reduces
friction, restores engine performance, and improves fuel economy.
After that, add Synergyn XTrA MPG Engine Treatment when you
change your oil and filter and let your engine run for 20-30 minutes
to let the engine treatment circulate in your car’s oil system.
Finally, don’t forget to rotate the tires after every third oil change.
Visit any reputable auto repair garage or lube shop to have all of
these inspections and maintenance tasks performed during your
car’s oil change. They’ll also dispose of the dirty, used oil for you.
www.synergynusa.com
Family Features

FLORIDA TRAFFIC INFO ALL THE TIME
CALL 511
TOLL FREE
VISIT
FL511.COM
FOLLOW FL511
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SERVICES
A toll-free resource of the Florida Department of Transportation (standard mobile phone minutes, text message and data charges may apply)

i
intelligent
By Mai Yomioto
With its ultra-dynamic proportions, elegantly sporty lines, low-slung silhouette
and innovative design features, the BMW i8 represents a new generation
of sports car. Bringing together hallmark features of the BMW brand
with the design language developed especially for BMW i cars creates a
progressive aesthetic which faithfully communicates the performance attributes,
efficiency and innovative premium character of the plug-in hybrid
sports car.
The plug-in hybrid drive system of the BMW i8, which comprises a BMW
TwinPower Turbo engine combined with BMW eDrive technology, offers the
best of both worlds: excellent potential for improved efficiency and exciting,
sporty driving characteristics. The BMW Group has developed not only the
internal combustion engine and electric motor in-house but also the power
electronics and the battery. This ensures that all these components offer
high product and quality standards, based on the outstanding capabilities of
the BMW Group in the field of power train research and development. The
revolutionary character of the BMW i8 is emphasized by a further innovation:
the use of an internal combustion engine which is making its debut in
this model. The BMW i8 is the first BMW production model to be powered
by a three-cylinder petrol engine. This highly turbocharged unit is equipped
with latest-generation BMW TwinPower Turbo technology. It is exceptionally
compact and develops maximum of 231 hp from its 1.5-litre displacement.
The resulting specific output of 154 hp per liter of displacement is on a par
with high-performance sports car engines and is the highest of any engine
produced by the BMW Group.
The design of the BMW i8 body is as groundbreaking as the plug-in hybrid
sports car’s concept as a whole. Hallmark BMW dynamics, lightweight design
and efficiency are all expressed in the car’s proportions, lines and surface
design. The 2+2-seater is immediately recognizable as a BMW i model
and a new-generation sports car.
A signature feature of BMW i cars is the “black belt”. On the BMW i8, it
emerges in a “V” shape from the bonnet and extends back over the roof
into the rear section of the car, where it frames the centre section of the
rear apron. At the front end, the black belt is framed by the body-colored
apron and side panels, while at the rear it is overlapped by the “floating”
roof pillars, which extend over the rear lights. Another element of the
standalone BMW i design language is the “stream flow” contour of the side
window graphic. On the BMW i8 the stream flow also determines the path
travelled by the air between the falling roofline and the character line rising
through the rear section of the car’s flanks towards the rear spoiler lip.
The key to this versatility is the innovative LifeDrive architecture, which
opens up an exceptional degree of freedom for the design of BMW i cars.
The central element of the Life module is the carbon-fiber-reinforced plastic
(CFRP) passenger cell. The Life module is fixed to the aluminum Drive
module, which houses all the drive and chassis technology. This distinctive
two-way split is reflected on both the outside and the inside of the car by
the visible layering and intertwining of different surfaces, with three-dimensional
and flowing transitions between the Life module and Drive module
accentuating the dynamic appearance of the BMW i8.
The launch of the BMW i8 sees the world’s first sports car to be developed
from the ground up under the banner of sustainability complete its journey
from vision to reality. Both the exterior and interior of the emotionally-led
2+2-seater embody a revolutionary, pioneering take on the Sheer Driving
Pleasure for which BMW is renowned. Clean, minimalist lines and homogeneous
surfaces defined by a small number of precise edges and function-focused
details underline the status of the BMW i8 as the most forward-looking
car in its segment. As the second series-produced BMW i model on the
road, the BMW i8 also reveals the versatility of the design language which
is establishing itself as an unmistakable signature of BMW i cars. Its design
signals lightness, safety, efficiency and pure driving pleasure – stand-out
qualities that the BMW i8 plug-in hybrid sports car shares with the BMW i3,
its pure-electric sibling conceived for agile and comfortable urban driving.
The instrument panel of the BMW i8, with its horizontal lines emphasizing
the width of the interior and a structure determined by the “layering” principle,
creates a light yet powerful impression. The arrangement of the overlapping,
three-dimensional segments is complemented by a contrast-rich
color scheme. The layering approach also finds its way, through dynamically
curving lines, into the design of the centre console, which is home to the
gearshift lever, the Controller for the iDrive operating system, the start/
stop button, the eDrive button and the Driving Experience Control switch.
The iDrive system’s Control Display comes in a freestanding 8.8-inch format.
A bespoke sports steering wheel with multifunction buttons and the
Navigation system Professional are included as standard in the BMW i8.
Also standard is the multifunction instrument display, whose content and
presentation formats take their cue from the driving mode selected.
54 FOCUS of SWFL 2013

Available as alternatives to the standard Neso trim for the BMW i8 interior
are the Carpo and Halo equipment lines. In standard specification, the contrast
between black surfaces in the cockpit and light Carum Grey leather
surfaces emphasizes the lightness and sustainability of this vehicle concept.
The leather surfaces of the door and side trim are complemented by functional
textile highlights made from recycled material. The optional Carpo
equipment line is available in light or dark versions. The naturally treated
leather surfaces feature perforated elements and subtle contrast stitching
which underline the superior character of the material and workmanship
involved. Painted surface elements on the instrument panel, door trim and
centre console add the finishing touches to the cutting-edge ambience. The
likewise optional Halo equipment line brings a pervasive aura of luxury and
sustainability to the interior of the BMW i8. Top-quality leather surfaces
combine with textile accents and contrast stitching in BMW i Blue. And when
it comes to the color scheme, dark Dalbergia Brown and light Carum Grey
provide attractive contrasts. The Halo line also brings high-class paintwork
to selected instrument panel and door trim surfaces. The accent ring for the
leather steering wheel comes in BMW i Blue in the Halo equipment line and
in Satin Silver in the other variants. With the BMW i8, drivers can enjoy life
at the wheel.
FOCUS of SWFL 2013 55

Exclusive
Masterpiece
by Mai Yomioto
As a further highlight of its 50th anniversary year, Automobili Lamborghini
is presenting one of the most exceptional super sports cars of all time.
The Lamborghini Veneno Roadster is an open racing prototype with an
extreme design and breathtaking performance. And it is one of the world’s
most exclusive automobiles – not more than nine units will be built during
the course of 2014.
The Veneno Roadster is extreme and guarantees an intense driving
experience – because open means truly open. There is no roof, just a
strong rollover bar for optimum safety. The design is focused on optimum
aerodynamics and stability through fast corners – with handling akin to
that of a racing prototype. Yet it is fully road legal.
With a maximum output of 750 hp, the Veneno Roadster accelerates from
0 to 60 mph in just 2.9 seconds and top speed stands at 221 mph. The
Lamborghini Veneno Roadster is driven by a twelve-cylinder engine with a
displacement of 6.5 liters and is equipped with the extremely fast-shifting
ISR transmission with five modes, permanent all-wheel drive and a racing
chassis with pushrod suspension and horizontal spring/damper units.
The Lamborghini Veneno Roadster brings the aerodynamic efficiency of
a racing prototype to the road. Every detail of its form pursues a clear
function – exceptional dynamics, optimum downforce with minimal drag
and perfect cooling of the high-performance engine. Therfore the Veneno
Roadster is unmistakably a Lamborghini; it sticks firmly to the consistent
design philosophy of all the super sports cars from Sant’Agata Bolognese.
That includes the extreme proportions, as well as the powerfully arrowshaped
front end and the interplay between razor-sharp lines and precise
surfaces.
The entire design of the Lamborghini Veneno Roadster has been laid out
for perfect airflow and downforce. The front end works as a large aerodynamic
wing. The visual division of the rear fenders from the car body is a
reference to the world of racing cars and optimizes the aerodynamic flow.
The smooth underbody transitions into a substantial diffuser framing the
four sizable exhaust pipes divided by a splitter. Large openings serve to
ventilate the engine bay and direct airflow to the rear wing. The design
of the adjustable rear wing is the product of motorsport experience and
extensive aerodynamic simulation to ensure optimum airflow in the interaction
of the rear wing with the rear diffuser.
The design of the exclusive alloy wheels is also determined by aerodynamic
functionality – a carbon-fiber ring around the wheel rim works like a
turbine to deliver additional cooling air to the carbon-ceramic brake discs.
The intense paint color “Rosso Veneno” was developed exclusively for the
Veneno Roadster, although each single customer will be able to individualize
his own vehicle to suit his personal preferences.
The Veneno Roadster is further proof of Automobili Lamborghini’s unique
competence in CFRP-based lightweight design. A monocoque made from
carbon-fiber reinforced polymer forms the basis of the Roadster. All exterior
parts are made from CFRP. The Veneno Roadster meets all safety and
registration requirements worldwide, and naturally also incorporates a full
complement of safety systems from airbags through to the adapted ESP
handling system.
Carbon fiber dominates also the interior of the Veneno Roadster. The
carbon fiber monocoque is visible inside the car around the central tunnel
and the sills. The two lightweight bucket seats are made from Lamborghini’s
patented Forged Composite. The woven carbon-fiber CarbonSkin
is used to clad the entire cockpit, part of the seats and the headliner.
Like a hi-tech fabric, this extremely fine-looking carbon-fiber matting fits
perfectly to any form and reduces the weight of the vehicle.
The systematic, carbon-fiber, lightweight design of the Veneno Roadster is
not only visible, it is also evident on the scales: with a dry weight of just
3,278 pounds, the Veneno Roadster benefits from a power-to-weight ratio
of just 4.38 lbs/hp which guarantees a performance that is nothing short
of mind-blowing. Even the stunning acceleration figure of 2.9 seconds
cannot adequately describe it. Despite an aerodynamic setup configured
for extreme down force, the Veneno Roadster possesses exceptionally low
wind resistance which allows it to reach a top speed of 221 mph.
56 FOCUS of SWFL 2013

"
Watch making is just like the cinema, it
hides a precise mechanism which must
then generate emotion. The world of
ROGER DUBUIS, the arrival of its collections,
like spaces of freedom, perfectly
matches my principles. You need to
take chances in life. And always push
yourself.
"
Gerard Butler
FOCUS of SWFL 2013 57

Calm
58 FOCUS of SWFL 2013
before the storm
by Mai Yomioto
Staff
Pick
2013

You’ll feel your heart rate increase, your pupils will sharpen
and a smile lighten your face, as you walk by a the Pagani
Huayra. A creative process of meaning and attitude, nothing
spared or undelivered. The Huayra is an engineering
and artistic automotive masterpiece, now available in the
U.S.A.
It is said that ancient legends of the Aymara tell us of Huayra
Tata, god of wind, who commands the breezes, winds, and
blizzards that invade the mountains, cliffs and hills of the
Andean highlands. It is told that Huayra Tata resides deep
in the high peaks and valleys, abandoning them only to
demonstrate his power to his wife, Pachamama, goddess
of mother earth. With his power Huayra Tata was able to lift
the waters from lake Titicaca and rain them down on the
fertile Pachamama. When Huayra Tata sleeps, the waters
and rivers lay quiet.
The eternity of the element air, gentle and refined, yet the
strength of the wind it is able to erode even the toughest of
materials giving birth to distinctive shapes known in nature.
Elegant and muscular the Huayra merges the past, present
and future in a timeless interpretation of automotive art.
The styling of the car was perfected over the course of 5
years to find each line’s beginning and end, each an evolution
of the previous in a never ending quest to perfect the
form and refining the substance. Each piece is seamlessly
integrated into the elliptical shape of the design, becoming
a characteristic of the Pagani element. Made from carbontitanium
to achieve the highest levels of rigidity through the
application of newly advanced materials and technologies,
made of different composite and ballistic materials.
As soon as the doors are closed the Huayra transports the
occupants to a new dimension; a world that pleases and
surprises the senses. Having everything at arm’s length is
not close enough for a vehicle with the capabilities of the
Huayra. Consequently, the driver will find all primary functions
directly on the steering wheel. The gearshift paddles
are mounted directly to the steering wheel so the driver
never needs to take his hands off the steering wheel. The
seats provide both the comfort to make long trips enjoyable
as well as the lateral support required when the g-forces
build up on extreme driving.
A Pagani is able to present drivers with state of the art solutions
while still drawing on the rich history that precedes
it. The ever present emphasis is on a living breathing being
rather than a digital one. This can be seen in everything
from the leather latches to the toggle switches, but
this ethos finds its purest expression in the mechanical aluminum
gearlever assembly, a monument to the art of the
manual gearshift; progress that does not deny the past. The
aluminum dashboard takes inspiration from the most complex
Swiss watch designs and includes a central Multi-Function
Display displaying performance relevant information
when SPORT mode is engaged and a trip computer when the
COMFORT mode is activated. The aluminum center console
is machined from one solid block of aluminum and features
a clarinet style array of mechanical switches controlling the
HVAC system. The high definition central touch screen is the
heart of the vehicle infotainment system, controlling audio
functions, satellite navigation, secondary vehicle functions
and Bluetooth phone.
At the heart, sits a 60 degree 12 cylinder turbocharged engine
by Mercedes-AMG. As with the calm of the wind and
harmony of driving one of the world’s most refined GT car
is interrupted when the driver calls upon the Huayra to unleash
its 730 horsepower. Offering immediate response to
the slightest throttle input, giving the driver full control over
FOCUS of SWFL 2013 59

the engine at any rpm and preventing unwanted delays in the
delivery of power. The engine’s systems have been designed
and tested to stand up to the most adverse conditions of temperature
and performance. The Huayra has been subjected to
the highs of Death Valley and the lows of the Arctic Circle. The
two lateral radiators are positioned in the front to guarantee
the best cooling efficiency of the intercoolers placed over the
cylinder heads.
Pirelli say “Power is nothing without control” and to assure complete
control for the driver Pirelli has developed the bespoke P
Zero tires, specifically for the Huayra. These PZero tires are built
in a dedicated MIRS (Modular Integrated Robotized System)
facility, dedicated to the production of ultrahigh performance
tires and are at the forefront of what is technically possible.
The power and prodigious torque generated by Huayra’s V12
are transferred to the wheels through a transverse sequential
seven speed gearbox and a dual plate clutch and lightweight
gearbox. Keeping the weight of the rear overhang as low as possible
has been a priority as we aim for a neutral behavior at the
limit.
The aerodynamic concept of the Huayra is that of a wing. The
vehicle can modify the properties of this wing by varying the
front ride height, which can be adjusted dynamically, and by adjusting
the 4 control flaps on each of the four corners of the car.
The goal is to have a neutral vehicle behavior under all conditions
and control body roll via aerodynamic means. The behavior
of the flaps is managed by a dedicated control unit that is
fed information from the ABS and ECU, which pass information
about the car’s speed, yaw rate, lateral acceleration, steering
angle and throttle position. The system improves aerodynamic
efficiency in a variety of driving conditions, where a low drag
coefficient is not the determining factor. During braking, for
example, the rear flaps and the front suspension are raised to
counteract the weight transfer and balance the weight distribution
between front and rear axles, allowing a better use of
the rear brake force. Another vital design tenant for the Huayra
project was to ensure clean airflow over the body of the car. The
shape of the two engine air intakes behind the occupants shoulders
are a tribute to the supersonic aircraft of the late 1950s
and 1960s, but also allow the motor breath without disrupting
the flow.
The intake for the gearbox radiator is located between the engine
bay window and the carbon clamshell of the rear bonnet,
which provides an excellent airflow to the radiator without having
a substantial impact on aerodynamic drag. This decision
also led to the omission of a rear wing, replaced by the movable
flaps. The flow of air through the car was also carefully studied.
The radiators are angled to contribute downforce and provide
the best flow for hot air to be extracted. Air from the central
radiator is extracted by vents on the front bonnet and through
the front wheelhouses. Air from the side radiators is channeled
to ducts cooling the brake discs and wheel hubs. This air blows
onto the brakes at a temperature of approximately 50°C warming
the brakes up when cold and improving the first bite significantly.
Lateral air outlets behind the front wheels generate
a negative pressure inside the wheelhouse providing efficient
extraction to lower the drag coefficient and generate downforce
on the front. In addition to the downforce generated by the flaps
and body, two high negative pressure areas were designed into
the shape of the underbody and the diffuser at the rear, thus enhancing
the aerodynamic stability and guaranteeing the Huayra
downforce under all circumstances.
Pagani quality method expands beyond the technical and technological
perfection and includes the artistic and design quality.
Quality is born with the drawing, with shape, before reaching the
technology. Art and science must walk together, hand in hand…
www.pagani.com
FOCUS of SWFL 2013 61

Bespoke
Phantom
by Mai Yomioto
With the talents of the world’s finest automotive designers and
craftspeople at a customer’s disposal, inspiration for a Bespoke
Rolls-Royce can strike anywhere.
Rolls-Royce Motor Cars Dubai Brand Manager, Mohammed EL-
Arishy’s imagination was piqued whilst dining at the Goodwood
Hotel, adjacent to the Home of Rolls-Royce. Photographs of motor
racing greats negotiating the historic Goodwood motor circuit
drew his eye. A consultation with Rolls-Royce’s Bespoke design
team followed:
“I wanted to create a motor car that captures the unique atmosphere
and history of the Goodwood Motor Circuit. The Home of
Rolls-Royce’s connection to such an important centre of British
motoring heritage is something that fascinates my customers,”
said Rolls-Royce Motor Cars Dubai Brand Manager, Mohammed
EL-Arishy. “The experience of working with Rolls-Royce’s
world-class designers to create the beautifully executed Chicane
Phantom Coupé was exhilarating. The creativity, vision, skill and
attention-to-detail employed in the crafting of these one-off motor
cars is unsurpassed in the super-luxury world.”
The result, the one-of-a-kind Chicane Phantom Coupé incorporates
design cues and materials that evoke Goodwood’s rich
motor sport history.
A traditional interior wood-finish makes way for carbon fiber,
alluding to the materials used in modern racing machines. This
highly contemporary theme extends to the exterior of the car,
with the bonnet and windscreen surround finished in a matte
black, perfectly complementing the Gunmetal exterior paint.
64 FOCUS of SWFL 2013

Colored wheels matching the main exterior paint finish are also specified, the first time such a feature has adorned a
contemporary Rolls-Royce motor car.
Hand-crafted details throughout allude to the car’s historic motor racing theme with checkered flag motif stitching to
the seats echoed on the exterior with a matching Bespoke coach line. The elegant homage is completed with a metal
plaque expressing the car’s name and Goodwood’s famous track layout located discreetly in the glove compartment.
This is not the first time an unexpected spark of inspiration has taken a Rolls-Royce customer; commissions have
included an exterior paint color perfectly matched to a favorite eye shadow and a wood-veneer sourced from a tree
on a customer’s estate.
www.rolls-roycemotorcars.com
“Customers often task us with designing cars themed around
a particularly passion or interest. The customer leads the
creative process, working in collaboration with us to create a
highly personal, one-off masterpiece. As Bespoke designers
we take great satisfaction in turning these dreams into reality,”
said Gavin Hartley, Bespoke Design Manager.
FOCUS of SWFL 2013 65

Sexy
and
fast
Staff
Pick
2013
by Mai Yomioto
One of our favorites and the sexiest yacht for 2013 is the Pershing 115 and 108 from the Ferretti Group. Many factors weighed
heavily in the selection of these sport yachts, like room, comfort, features, speed and fun.
Both the 115 and the 108 stand out among other yachts, even yachts much larger. This is not only due to its sexy, 007 lines, but
Pershing Yachts signature silver metallic color. From its stylish lines and comfort, these yachts state an heir of refinement and
elegance; knowing your cruising along in your Phantom and at any moment transforming into an Aventador.
This is not your normal yacht, and the design team at Ferretti made sure of that. The 115 and 108 are unique among other
craft, and fits the person who likes exceptional comfort with the agility of a black panther. The lines of these yachts just looks
good even standing still, you can’t help but look. One staff member commented that it “Looks like it belongs to an F1 driver.”
It grabs your attention as you approach it, even from a distance. The exterior looks embellish on its muscular power, but once
inside you find a satisfying array of luxurious appointments. With high levels of innovation, the materials included are distinctive
among yachts of this class and even ones much bigger. Simply put, this is your modern home away from home; with traditional
elements fit for everyone on board to enjoy.
You have room for crew, family and friends, never feeling like you stepped aboard a standard yacht. There is room for 10, along
with a crew of three. They both allows for open air cruising on the fly bridge for enjoying the environment, with room for your
tender, diving equipment and some jet ski’s or additional items.
66 FOCUS of SWFL 2013

Pershing 115
Pershing 108
FOCUS of SWFL 2013 67

Pershing Yachts allows you to customize the yacht to your personal
liking with stylistic and pioneering components that fit your lifestyle.
There is so much that can be said about these yachts and the ease
it affords for any yachtsman to navigate waterways or open water.
Equipped with innovative technology, this beautiful creature of the
seas offers domotics system, which manages audio, video and lighting
systems directed from any connected mobile device making entertainment
simple and convenient, while you are on board or otherwise.
The elegance that distinguishes its interior design is characterized by
the essence of textures, and distinctive metallic exterior, sets it apart
from so many other yachts. Luxurious stones, woods, glass and soft
leather surfaces are designed and placed pleasingly though out the
craft. The galley “Kitchen”, has clean lines and is roomy with lots of
storage for your favorite culinary delights and wine collection is quite
impressive.

What makes these yachts so sexy? It’s size, design, speed and maneuverability on
the water. With a cruising speed of 37 knots, you will get to know why being aboard
feels so superb. At this speed and more, you can enjoy conversations with friends as
you cruise to your next location. The interior is almost completely silence as Pershing
Yachts has done a great job in isolating the sound within the living areas at high
cruising speeds, which is not an easy task for yachts of this size.
Being at the helm and taking control is easily; you have the option of manual or better
yet set it to full auto with pre-configured setting and put on the power. As speed increases
the yacht sets everything up for you and even positions itself for the best fuel
consumption. All you need to do is steer in the direction you wish to travel and keep
putting on the power and then all of a sudden, you’ll see that wonderful rooster tail
(Pershing 108) shooting up over 10 feet in the air, made so famous with high speed
boats, due to the three surface props propelling this yacht forward.
Photos courtesy of Ferretti Group America
Both of these yachts deliver extraordinary performance and very few will even keep
up with this line from Pershing Yachts. When taking a run in the Pershing 108, we
reached a speed of 44 knots in comfort, with an interior noise of 71db, this is average
for your road going vehicle. Doing the same run in the Pershing 115, we accelerated
to a clean 54 knots; which can be maintained (fuel adjusted) to whichever destination
you’re pointing this bullet, as the 115 was fitted with the optional high-powered gas
turbine. And let me say, it is still a comfortable and very enjoyable ride. Both are very
nimble craft and feel like you’re driving much smaller yachts at these speeds.
Some watercraft will give you speed or comfort, but few will deliver both, put into
a very exclusive package. What’s so great; is the Pershing’s cruising speed is much
higher than most yachts top speed, giving you a cruising range of 450 nautical miles.
Yet, if you choose you can cruise at low speeds, knowing you’re aboard a yacht that
does many things very well. I didn’t get into the other features, knowing that the 115
and 108 are very well-equipped sport yachts that have the ability to offer both speed
and comfort, and be the sexiest yacht in any marina.
With the release of the new 62 this year and the 82, Pershing Yachts stays close to its
prime direction of offering luxury boating with the added pressure of getting to your
private location just that much faster.
www.pershing-yacht.com
FOCUS of SWFL 2013 69

You've
got it...
by Giovanni Bogetto
With Azimut Atlantis 50, the Atlantis models will flank the Collections
Magellano, Flybridge, S and Grande. The path towards the union of
the names Atlantis and Azimut Yachts ends with success, allowing the
Azimut|Benetti Group to offer 5 collections, the widest range of yachts up
to 120 feet, under the single brand name of Azimut Yachts.
Photos courtesy of Azimut Yachts
For now, let's discover a few details about this new craft, creating a new
era. Azimut Atlantis 50 follows in the wake of the Atlantis 48, a model already
greatly appreciated for the quality of its design, its functionality and
for the optimization of its internal and external spaces. It offers a series of
innovations, conceived once again by the outstanding Neo Design team,
that render the craft even more versatile and exciting to handle.
In line with the philosophy behind the Atlantis range of sports cruisers,
it is designed to maximize the pleasures of navigation and the livability
of its external spaces by improving, with respect to other slightly smaller
models, the functionality of the extra space available and, above all, the
rational organization of the furnishings.
The main deck, in fact, is all on one level with only a few steps separating
it from the bathing platform and offers the possibility of creating a more
intimate atmosphere, with a three- leaf glass door separating the internal
and external spaces.
During the day and when evening falls, enjoying contact with the sea
while sharing many happy moments with guests or family members
becomes a pleasure not to be missed. Perfect as an area in which to relax
or for dining outdoors, the cockpit has a comfortable sofa around a fixed
table for 6 people, as well as a chaise longue positioned under the large
opening hard top.
Another innovation is the stern sunbathing area, which has been enlarged
to create space for a bench seat and folding table and, above all, a garage
capable of housing your tender. When closed, the top of the garage forms
a spacious sunpad.
Furthermore, the design of the layout enables two alternative furnishing
solutions to be offered on the starboard side: the first version includes a
foldaway galley complete with sink, grill, fridge and icemaker; the second
version instead is in the form of a dinette with 32" retractable television
(hideaway) and another two person sofa.
With the optional third cabin supplementing the Owner's and VIP cabin,
the Azimut Atlantis 50 can accommodate from four to six guests. Furthermore,
and in line with the Atlantis tradition, the spaciousness and
extreme comfort of the below deck areas are the unmistakeable features
and strong points of each model, whatever its overall dimensions. The full
beam master cabin is located amidships, the ideal position for maximum
comfort, reducing any sensations of rolling or pitching to a minimum. A
wardrobe and chest of drawers complete the furnishings. The second
double cabin also has a large bed, two wardrobes and private access to
the elegantly finished bathroom with its separate shower unit. Both cabins
are bathed in natural light thanks to the panoramic windows and skylights.
The contemporary mood of the accommodation is interpreted by furnishings
and finishes in striped walnut that welcome guests to a warm
sophisticated ambience. The galley is also rather welcoming: the area
reserved for ‘cooking time’ is fully equipped with a sink, 4 ring ceramic
hob, fridge and microwave oven.
The new craft doesn't lack in power either. The Azimut Atlantis 50 is
fitted with two Cummins 600 hp engines that allow the yacht to reach a
maximum speed of 33 knots and cruise at 29 knots. The fuel tank has a
capacity of 449 gallons.
On the bow, accessed along a walkway well protected by handrails, there
is space for three people to sunbathe in comfort on the large sunpad,
leaving more than sufficient room for berthing or mooring operations to be
carried out in complete safety.
72 FOCUS of SWFL 2013
www.azimutyachts.com
Timeless design, superior construction quality, attention to onboard safety
and services: all this translates into a design concept that doesn’t skimp
on family enjoyment, both inside and out.

Contemporary Refinement
By Tony William
A representation to the philosophy and style of boating, the challenge is to offer original
solutions, seize new opportunities, and recognize future demands and emerging trends.
The profile radiates an impression of absolute beauty, thanks to a very definite outline
which magically softens on the sea: an ideal choice for a yacht which guarantees top
nautical performance and wishes to express elegance in every detail. This is contemporary
refinement which does not give in to minimalism. MCY 86 is a yacht in classic style,
without any concessions t o retro taste or aerodynamic excesses.
From the very first step onto the main deck, there is an immediate and extraordinary
sensation of space and comfort. The poop deck, fully sheltered by the extended flybridge,
offers guests a large surface area typical of larger boats. The presence of fashion plates
in glass and steel, so characteristic of Monte Carlo Yachts, further increases the sensation
of privacy on board.
It is here that the prow deck, a feature that is strongly representative of the range, finds
its greatest expression. The Portuguese deck leads to a beautiful and discreet living room
with splendid views over the sea. It is a true lounge which can be adapted for various uses
throughout the day on board. The large surface area is ideal for large sun loungers, comfortable
divan-style sofas and a table in the shade for savouring meals you have cooked
yourself and enjoying the sea view with your family and guests in a space which is both
open and private. You will be convinced you are on board a mega yacht: no other vessel
offers an area comparable to this.
The flybridge can be equipped with a large hydro-massage tub. The bar area, the openair
kitchen and the numerous sun-bathing and living areas can be protected by a carbon
T-top with an electrically operated soft-top, another feature typical of the MCY collection.
Inside, the drawing room confirms all the features highlighted on the outside areas: the
floor areas and sense of space expand even more in an atmosphere which just becomes
ever more luxurious and comfortable and provides an ideal setting for holding conversations
and chatting, entertaining, relaxing and dining with friends and guests. Another
brand new feature on an 86-foot vessel is the side platforms which can be opened. These
are available on both sides and can be transformed into exclusive terraces looking out
over the sea and offering an incomparable, unimpeded view across the horizon - even
from the inside.
Photos courtesy of Monte Carlo Yachts
Even below deck the layout is customized. In all the multiple variations available, spaces
are always generous and embellished with top quality materials. Maximum comfort is
paramount in the master cabin: a real full-beam suite with an ample study and large
walk-in closet.
In every area of the vessel, the unique style of Monte Carlo Yachts can be seen, underlined
by the choice of refined timber and materials, such as, for example, the white alabaster
of Volterra, cedar stone marble and moka cream limestone. Exquisite materials create a
refined elegance, including through contributions from the great international names in
fashion and design and the use of Venetian mosaics hand-crafted in Murano glass.
Knowing how to bring together a range of needs and desires, and then react and interact
effectively, with solutions that are constantly evolving through analysis and in-depth
discussions with boat owners. Monte Carlo Yachts Offers technical, living and aesthetic
solutions that simply cannot be found in other boats of the same category.
www.montecarloyachts.it
FOCUS of SWFL 2013 75

Becoming
More Relevant
By Ginny Grimsley
The percentage of Americans who have life insurance has hit a 50-
year low, despite the fact that more Americans than ever have grave
concerns about their ability to financially weather a crisis or to someday
retire, according to recent surveys.
That tells consumer advocate Ted Bernstein that people are unaware
of recent changes that make life insurance more affordable, more accessible,
and more relevant to today’s needs.
“The fact is, more of us need life insurance. Nearly half of all couples
are in dual-income households; if something happens to one spouse
or partner, the survivor is likely to have trouble paying the bills,” says
Bernstein, founder of Life Insurance Concepts, Inc., and a leading
proponent of innovations that benefit consumers.
“Add to that, 38 percent of Americans believe they won’t have enough
money to retire,” he says, citing a 2012 Pew Research survey. “Life
insurance provides that retirement income.”
Finally, he notes, large numbers of people who had corporate life
insurance lost it when they were laid off during the recession.
www.lifeinsuranceconcepts.com
“While some of those people are back to work, they’re at lower paying
jobs with fewer benefits. Now, they believe they can’t afford a
new policy, or they fear they may be rejected if they try to get an
individual policy,” Bernstein says. “Most of those people are wrong. In
fact, unless a person has serious health issues, buying an individual
policy -- not part of an employer program -- will cost less and offer
more benefits.”
Bernstein details four ways life insurance is becoming more accessible
and relevant:
• Don’t assume you’ll be rejected or pay more because you’re
overweight, use tobacco or marijuana infrequently, or have
been treated for substance abuse. Underwriters are trying to
determine whether lifestyle or medical issues affect your mortality
today, Bernstein says. So if you’re 30 pounds overweight with no
related medical issues, you have a good shot at standard coverage.
As for tobacco use, a blood test determines the amount of cotinine –
a byproduct of nicotine metabolism – in your system. A certain level
is acceptable to some carriers. Marijuana use may not automatically
trigger rejection if you have no associated issues. For those with a
past history of drug addiction and successful treatment, standard
coverage is possible. The key is disclosure.
• Getting older does not mean you automatically pay more.
The old rule was to buy young and lock in lower premiums, then
hang onto your policy for dear life. “That only benefited insurance
companies and the agent who sold the policy,” Bernstein says. Today,
healthy buyers will get more insurance for the same or less premium
by refinancing their existing coverage. “It’s a refi – use the built-up
equity, the cash value of your policy, to neutralize your older age.
Thanks to better mortality rates, healthy buyers always get better
coverage today than the policy they bought 10, 20 or 30 years ago,”
Bernstein says.
• You can save on premiums and provide guaranteed income
for your beneficiary by choosing the payout in installments.
Traditionally, life insurance claims are paid in one lump sum. The new
Installment Life Option is an innovation to meet the needs of people
without sufficient retirement savings, and for those concerned their
loved ones may lose the principal through mismanagement or a stock
market correction. “When the policy owner chooses a deferred payout
at the time of purchase, the insurance companies can reduce premiums
by as much as 50 percent because they will have more time to
pay the claim,” Bernstein says. “Plus, your beneficiary doesn’t have to
worry about managing a very large sum of money.”
• Purchasing no load insurance = better value across the
board. In the past, life insurance buyers had no option but to buy a
policy from companies with built-in commissions. These are nonnegotiable
and not disclosed to the buyer. While Bernstein strongly
recommends buying through a knowledgeable agent, he urges buyers
to inquire about “no load” policies priced without the built-in commissions.
“You pay a fee to the agent that is typically lower than built-in
commissions, and it’s transparent; making comparison much easier,”
Bernstein says.
FOCUS of SWFL 2013 77

Unnecessary
Financial Burdens
By Ginny Grimsley
Taxes account for the most expensive burden you’ll experience in
your lifetime, says engineer-turned-independent financial planning
coach Rao K. Garuda.
In addition to federal, state, city and death taxes, there are 59
other varieties. Relatively few taxes, however, account for the
bulk of the burden on citizens, says Garuda, whose clients include
retirees, people planning for retirement, physicians, business owners
and other professionals.
He thinks his fellow Americans deserve a shot at keeping more of
their money.
“When I came to the United States, I had less than $10 in my
pocket, but I had an excellent education as an engineer. When I
married a physician, I realized how expensive it is to make a good
living here,” says Garuda, who quickly applied his analytical engineering
mind to understanding the complicated tax system.
“Since this country has given me so much, I wanted to repay my
fellow Americans with strategies for keeping more of their own
money.”
Garuda identifies some of the most expensive and common tax
hurdles affecting Americans and offers advice on troubleshooting
our tax system.
• Problem: The IRA tax: great on the front end, terrible down
the road.
Solution: An IRA is tax-deferred, which means it will accumulate
value over time. But when you withdraw from it, you will be heavily
penalized with high taxes. That’s why you should convert this
asset to a Roth IRA, which allows your money to grow tax-free.
Since the money put in was already taxed you don’t have to pay
any taxes when you take it out, and, overall, you’ll save a significant
amount of money.
• Problem: Too many people don’t take advantage of creating
tax-free income via insurance products.
Solution: From a financial perspective, retirees and professional
planners run into a significant issue: seniors, blessed with
good health, who outlive their money. But with certain insurance
products, retirees can create tax-free income while covering the
later years of retirement – and protect their wealth if they become
severely ill. There are certain insurance products tied to the stock
market that can help people accumulate assets in the long run.
Many of these products offer a tremendous upside for potential
without the downside of increased risk.
www.aca-incorp.com
• Problem: Missed opportunities – people who don’t take advantage
of free money in a 401k.
Solution: Perhaps the company you work for is, like many others,
bureaucratic to the point of being impractical. Your employer
may not have done the best job communicating details about
benefits such as matching 401k contributions, or you may not
have taken the time to learn them. Now’s the time; this is free
money! If your employer is offering a 50 percent match on your
first 6 percent of contributions to the 401k, you should be contributing
at least 6 percent. Educate yourself on your company’s plan
so you can take full advantage.
Rao K. Garuda, CLU, ChFC, is president and CEO of Associated Concepts
Agency, Inc. – “The Missing Piece” of financial planning -- founded in 1978, and a
popular speaker at seminars and conferences for financial industry professionals.
He came to the United States from India 35 years ago with a degree in engineering
and, after marrying a physician, realized he had to learn how to reduce the
couple’s taxes. Disappointed in the financial advice he received from professionals,
he went to business school and developed expertise in tax reduction, and
protecting money from stock market losses. Rao is a founding member of First
Financial Resources, a national organization with over 75 partners in the USA;
a life member of the Million Dollar Round Table (MDRT), and a life member of
MDRT’s Top of the Table for 21 consecutive years.
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Dark Downsides for Retirement
IRAs and annuities are growing in popularity as retirement
investment options, according to recent surveys, but three
financial experts warn they can have serious disadvantages.
“Last year, four out of 10 U.S. households had IRA accounts
– that’s up from 17 percent two decades ago,” says CPA Jim
Kohles, chairman of RINA accountancy corporation, (www.rina.
com), citing an ICI Research survey. “But they can be bad for
beneficiaries if you have a very large account.”
Investment in annuities, touted as offering a potential guaranteed
income stream, alsocontinue to grow with sales up 10
percent in the second quarter of this year.
“Annuities have several dark sides, both during your lifetime
and for your beneficiaries,” says wealth management advisor
Haitham “Hutch” Ashoo, CEO of Pillar Wealth Management,
(www.pillarwm.com). “My business partner, Chris Snyder, and I
wouldn’t recommend investing in them.”
Putting large amounts of money in either annuities or IRAs can
have serious tax consequences for your heirs, say Kohles, Ashoo
and attorney John Hartog of Hartog & Baer Trust and Estate
Law, (www.hartogbaer.com).
“If you want to ensure your beneficiaries get what you’ve saved,
you need to take some precautions,” Hartog says.
The three offer these suggestions:
By Ginny Grimsley
That includes being locked in to the annuity for five to seven
years with hefty penalties for pulling out early; returns that
fall far short of market investments on indexed annuities; high
management fees for variable annuities; declining returns on
fixed-rated annuities in their latter years; and giving up your
principle in return for guaranteed income.
“If you own annuities and have a substantial estate, there are
smart ways to unwind them to minimize damage,” Ashoo says.
• Consider spending down your tax-deferred IRA early.
If you’re in the group with $5 million/$10 million assets, it pays
to go against everything you’ve been taught and spend the IRA
before other assets, says attorney Hartog.
“It’s a good vehicle for charitable gifts if you’re so inclined. And
if you’re 70½ or older, this year you can direct up to $100,000
of your IRA-required minimum distribution to charity and it
won’t show up as taxable income,” Hartog says. (That provision
is set to expire next year.)
You might also postpone taking Social Security benefits until
you’re 70½ and withdraw from your IRA instead. “That willmaximize
your Social Security benefit – you’ll get 8 percent more.”
Finally, anyone who has accumulated some wealth will do best
coordinating their financial planning with a team of specialists,
the three say.
• Take stock of your assets – you could be worth more
than you think: If your estate is worth more than $5.25 million
(for couples, $10.5 million), your beneficiaries face a 40
percent estate tax and federal and state income taxes, says
Kohles, the CPA. “It can substantially deplete the IRA,” he says.
To avoid that, take stock of your assets now – you may have
more than you realize when you take into account such variables
as inflation and rising property values. Be aware of how
close to that $5/$10 million benchmark you are now, and how
close you’ll be a few years from now.
“Consider vacation and rental properties, vehicles, potential
inheritances,” Kohles says.
As a CPA, Kohles is focused on minimizing taxes; wealth
management adviser Ashoo’s concern is the client’s goals and
lifestyle; and lawyer Hartog minimizes estate taxes.
“We get the best results managing tax consequences and maintaining
our clients’ lifestyles by working together,” Hartog says.
Correction for an error in our July 2013 issue on page 71. Photo credit
was not included for the below photograhy. Photographer and credit
belongs to Jorge Parra of Jorge Parra Photography.
Also, take advantage of the lower tax rates you enjoy today,
particularly if they’re going to skyrocket after your death. “A lot
of people want to pay zero taxes now and that’s not necessarily
a good idea,” he says. For instance, if you’re at that upper level,
consider converting your traditional IRA to a ROTH IRA and
paying the taxes on the money now so your beneficiaries won’t
have to later.
• No matter what your estate’s value, avoid investing in
annuities. Wealth management adviser Ashoo warns annuities,
offered by insurance companies, can cost investors an inordinate
amount of money during their lifetime and afterward.
“Insurance companies try to sell customers on the potential for
guaranteed income, a death benefit paid to beneficiaries, or a
‘can’t lose’ minimum return, but none of thosecompensates for
what you have to give up,” he says.
80 FOCUS of SWFL 2013

Ideas
for Small Businesses
Photos courtesy of Getty Images
Are personal relationships why most consumers frequent small
businesses? From the mom and pop coffee shop to the small
bookstore just down the street, people enjoy the personal interactions
and convenience small businesses offer.
In a recent survey about interactions between consumers and
small businesses from Web.com, more than eight out of ten
consumers said it’s important that a small business is customerfocused
and provides personal, face-to-face interaction with its
customers. Respondents also wanted a small business to be local,
convenient and reliable.
Grow online: To account for consumers’ desire for personal relationships,
small businesses should have a big presence on the Internet,
but only 41 percent of small businesses surveyed even had
a website. Those without a website said they didn’t see the need
for one, or the cost of designing and maintaining a site was a barrier.
On the other hand, 83 percent of consumers who responded
said having a website and use of social media is important to their
consideration and choice of a small business.
“Small businesses have historically relied on face-to-face relationships
to grow and differentiate themselves, but today’s consumers
are demanding that these relationships extend into ‘e-Main
Street’,” says David Brown, president, chairman and CEO of Web.
com. “Our survey found a significant disconnect between how
small businesses decision-makers think they are delivering on
customers’ expectations versus the reality of consumers’ perceptions.
The good news is small businesses are starting to realize
the web’s untapped potential to reach consumers who are eager
for online engagement.”
Family Features
Stay in touch: Everyone knows how important it is to stay in
touch with friends. If you’re a small business owner, don’t forget
to stay in touch with your customers so they won’t forget about
you. Use social media sites, such as Facebook and Twitter, along
with email to notify your customers about special promotions or
to just remind them about the great benefits you offer.
While it’s easy to blast an email to every customer or post an
endless stream of cute pictures on Facebook, it’s important to not
overwhelm or annoy them with too much of a good thing. Keep
your messages consistent, concise and professional.
If you’re not sure how to get started, the Internet offers a lot of
resources about how to successfully set up your online presence
and use Google, Facebook and Twitter to market and grow your
business online. You can also find information online at www.Web.
com.
Provide personal service: Set your business apart by giving every
customer the personal interaction and convenience they crave.
Simply asking customers about their purchases or how you can
serve them better gives you a consistent stream of information
you can use to refine your goods or services and increase sales.
Make sure every employee understands the value in talking to
customers and tracking feedback.
The bottom line for every small business is that consumers are
demanding online interaction and involvement with businesses,
both big and small. Consistently reaching out to your customers
through a website, social media and face-to-face interactions will
help your business thrive.
82 FOCUS of SWFL 2013

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Open
for Business
Franchise
A franchise is a business model that involves two parties —
a franchisor and a franchisee. Franchises are a good fit for
those with an entrepreneurial spirit but who also may lack
business experience and would benefit from the structure,
support and guidance the franchise model provides. To become
a franchisee, an entrepreneur pays a fee and/or shares
the revenues of the business. Because a franchise is owned
by a franchisor, the franchisee must follow set guidelines.
Millions toil away in their office cubicles, dreaming of owning their
own piece of the American dream. Meanwhile, many entrepreneurial
thinkers are using rough economic times as the catapult
for making their small business dreams come true.
With so many types of business models available, it can be hard
to determine which one is the best fit for you.
Brick and mortar
Commonly thought of as the most traditional of plans, this business
model involves businesses housed in physical buildings from
which they sell their products. One major advantage of brick and
mortar businesses is the personal interaction typically achieved
between consumer and owner. Due to the rising popularity of
online shopping, many brick and mortar businesses are turning to
the internet, combining a physical location with an online presence.
If you’re trying to narrow down your options, knowing your
location and community is essential. Some franchise opportunities,
such as The UPS Store, specialize in building
franchise opportunities in small towns and rural locations.
As many of these areas are underserved in business, packing
and shipping amenities, such franchise models deliver a
sought-after service for other small businesses and citizens
within the community. Having a clear understanding of your
community’s needs can ensure your new business venture is
successful and profitable.
It’s also important for franchisees to think outside the box when
selecting their location. For example, some businesses, such as
The UPS Store, can thrive in non-traditional locations, such as
hotels, rural communities, university campuses, military bases and
convention centers. For more information, visit www.theupsstore.
com/mainstreet.
Direct sales
Without a physical retail structure, the direct sales model sells
products through independent distributors who specialize in
face-to-face experiences with the consumer. One main benefit of
direct sales is the ability to sell without overhead or supply costs
of running a facility. Many direct sales entrepreneurs purchase
their products directly from the parent company piecemeal, so no
additional storage space is needed to house the product.
Bricks and clicks
The “bricks and clicks” model is typically used to describe a business
with a both a retail and an online location. A major advantage
of the brick and click model is it allows customers to see the
product physically, coupled with the option to buy products with
the convenience of a mouse click. One disadvantage of the brick
and click model is the higher overhead required to run both a
physical location and keep a website fresh and current.
Many examples of successful bricks and clicks businesses are
retailers which, in particular, sell clothing and footwear. Local customers
can go in to try on the wares physically and then purchase
from the comfort of their own home.
Photos courtesy of ©Disney
84 FOCUS of SWFL 2013

Know Your Family
History
Photos courtesy of Getty Images
A number of celebrities have graced recent headlines by making
some drastic decisions about their health, and in turn, raising awareness
for the importance of knowing one’s family medical history. For
instance, according to the CDC, a history of breast, cervical or ovarian
cancer indicates a strong risk of cancer in some women, and thus
proactive and preventative measures, like having a mastectomy or
hysterectomy, may be warranted.
While facing these decisions can be difficult, Brittney Wilson, a registered
nurse, knows first-hand the positive effect that knowing one’s
family medical history can have on a patient’s overall health. Since
many diseases tend to follow genetic lines, it’s important to know
your roots in order to make better lifestyle choices. For example, if
you have a history of common medical conditions like heart disease,
high blood pressure or diabetes, you have a higher chance of developing
them as well, but prevention is possible.
Nurse Wilson offers steps you can take to develop a family medical
history record that will help inform your lifestyle choices and serve
generations to come.
Step 1: Seek answers to lingering questions
You inherit half of your genetic profile from each parent. So, the first
step in establishing your family medical history is to seek answers to
any doubts or questions you may have about your parents’ identity.
In today’s society, and with the rising rate of children born out of
wedlock, this situation is actually more common than you might
think. In fact, a recent survey conducted on behalf of Identigene, a
DNA paternity test laboratory, concluded that one out of ten Americans
has personally been in a situation where a paternity test was
needed. In addition, nearly one out of five respondents said that they
Family Features
or a close friend or family member has questioned paternity. However,
discovering your paternity can be fairly simple. A kit, such the
Identigene DNA Paternity Test, is available at nationwide drug stores
and supercenters, and offers 100 percent accurate and confidential
results within a matter of days.
Step 2: Talk to your family
The best way to gather information about your medical history is to
talk with relatives about their health. An upcoming holiday gathering
or family reunion is a great opportunity to start the conversation. Explain
why you want to learn more about your family history and ask
direct, specific questions to uncover any reoccurring medical issues
and when they occurred. Consult existing documents, such as family
trees, birth certificates and obituaries, to help obtain this information.
From these materials, you can begin identifying potential patterns
that should be discussed with a doctor.
Step 3: Be proactive about getting healthy
After identifying potential patterns, make a point to discuss them
with your primary care doctor at your next annual exam. A medical
professional might suggest necessary screening and proactive steps
you can take to help stay healthy and avoid certain predisposed conditions
in the future. It’s also a good idea to continue to update your
family medical history record to help future generations navigate
their health.
Preventative care is the most cost effective and least invasive way to
ensure your health and prevent illness. Being aware of your family’s
medical history is the first step towards making informed choices for
a healthier lifestyle.
86 FOCUS of SWFL 2013

Sight
Save Your
Family Features
Regular eye exams are crucial to more than just good vision. They can also
aid in early detection of health problems, such as diabetes, high cholesterol
and high blood pressure. This is possible because the eye is a unique window
into one’s overall health. It’s the only place in the body where, without
surgery, medical professionals can see blood vessels, arteries and a cranial
nerve.
During a comprehensive eye exam, your eye care professional will use drops
to view the back of your eyes to check for damage or disease. There are
several different eye conditions and diseases your eye doctor will be looking
for during an exam, including but not limited to the following:
Diabetic Eye Disease: This disease occurs when diabetes damages the tiny
blood vessels inside the retina. It is the most common cause of blindness.
Dry Eye: This occurs when the eye does not produce tears properly. It can
make it difficult to perform some activities, including reading or using a computer
for an extended period of time.
Age-Related Macular Degeneration: AMD for people aged 50 and over in the
U.S. has increased by 25 percent over the last decade. The disease causes
dim images or black holes at the center of vision. AMD rarely causes complete
blindness, but there is currently no cure.
Living with
Diabetes?
According to the Centers for Disease Control and Prevention,
people with diabetes are two times more likely to develop gum
disease. In fact, about one-third of people with diabetes have
severe gum disease.
Why are those with diabetes more vulnerable to gum disease?
High blood glucose levels impair the body’s ability to heal from
oral infections and uncontrolled diabetes can make treating
gum disease more difficult, according to the American Diabetes
Association. The Association is joining with Colgate to launch
a new “Watch Your Mouth!” campaign to help raise awareness
surrounding the often over-looked link between oral health and
diabetes. Here are some tips to help you live well with diabetes:
• Watch your mouth! Begin to develop healthy oral care habits,
like brushing, flossing and visiting the dentist regularly. Research
shows that brushing twice a day with Colgate Total toothpaste
can help improve gum health in as little as four weeks.*
• Don’t miss out on your favorite foods. Just eat healthier versions
that everyone in your family can enjoy. Making simple
substitutions to most dishes can help increase nutritional value,
while not sacrificing on taste.
• Use the right tools. Stay organized with a journal large enough
to keep your diet, exercise, goals and health information together.
Keep a week’s worth of prescriptions in one place with a
handy pill case.
• Know your risks. The American Diabetes Association lists the
common risk factors for diabetes as being 45 or older, being
overweight, not exercising regularly, having high blood pressure
and being a part of certain racial and ethnic groups.
• Visit your dentist. While your doctor and certified diabetes
educator play an important role in helping with your diabetes, so
does your dentist. If you don’t see a private-practice dentist, you
can visit dental schools that provide services at a fraction of the
cost to help you keep your mouth healthy.
For expert tips, visit www.OralHealthAndDiabetes.com.
While annual eye exams are critical to your overall health routine, if you’re
among the 50 million households in the United States without access to vision
insurance, it’s tempting to forgo when cost is an issue. For those without
vision insurance, the only options were to work for an employer that offered
vision coverage, pay out-of-pocket or simply go without.
Family Features
Now, affordable individual and family vision plans are available directly to
the consumer from VSP Vision Care, the nation’s only not-for-profit vision
care company. Through VSP Direct, VSP’s individual vision insurance product,
consumers in every state can receive high-quality vision care. These plans allow
for individuals and families to gain direct access to the same high-quality
vision coverage many employers offer.
Even if you think your vision is fine and your eyes are healthy, an eye exam
is the only way to be sure. Individual plans from VSP Direct cover eye exams
with a low co-payment. They also provide fully covered lens options with
allowances for a wide selection of glasses or contacts. To find out more, visit
www.vspdirectplans.com.
Annual eye exams are an important part of your overall health routine. Remember,
vision care isn’t just about seeing well – it’s about being well.
Photos courtesy of Getty Images
88 FOCUS of SWFL 2013

Achieving
Personal Harmony
Family Features
What if after surviving your first cancer diagnosis at the age of 51, you
were re-diagnosed just 18 months later? Metastatic colorectal cancer
patient Dave Johnson experienced that first-hand, and was initially reluctant
and scared to tell his family, friends and co-workers.
However, he soon learned two important lessons – that he had more
support around him than he thought, and that he could control his lifestyle
and personal harmony. Now at the age of 53, Johnson, a full-time
banker, has discovered a new sense of inner well-being and, according
to his physician, is again cancer free.
Many people find achieving personal harmony and balance difficult –
the demands and stresses of everyday life often impede the ability to
find inner peace. For those facing a cancer diagnosis, achieving that
balance may feel impossible. And, yet, it is as important, if not more,
for people living with cancer to find and maintain a sense of inner
harmony.
After being diagnosed with an advanced form of colorectal cancer,
Johnson knew he had to fight the disease head on, from both a medical
and mental perspective. Johnson worked with his physician to
choose his treatment, and made the conscious decision to focus on
areas of his life he felt he could control.
“Setting goals and priorities, as well as staying active, became very
important to me, and helped me accept my diagnosis as my ‘new normal,’”
said Johnson. “The ability to fulfill goals and keep both my mind
and body busy helped me focus on the sweet spots in life that give me
strength and joy.”
Johnson also said expressing his emotions was important to regaining
his balance. “There were many days when I could have said ‘why me’
and focused my energy on feelings of anger and resentment,” said
Johnson. “I’d let myself experience those feelings but I made a point
of expressing those emotions and then moving on, which helped me
maintain mental clarity. Additionally, my faith helped me accept the
challenges I was going through.”
Tips to achieving personal harmony and balance during cancer include:
• Express your emotions: Make a point of expressing your emotions
before they start to have a negative impact.
• Set goals and priorities: Focus on the areas you can control and set
out to fulfill the goals most important in your personal and work life.
• Keep active: Find activities to keep both your body and mind busy
that you also enjoy.
• Enjoy the company of loved ones: Surround yourself with positive,
supportive relationships, whether with your family, friends or co-workers.
• Be open with your doctor: Don’t be afraid to discuss any cancer fears
you have with your doctor or nurse.
www.GerroArt.com
(941) 639-6364
One of a kind handmade fashion
Photography by Richard Evans
Johnson stressed the importance of surrounding himself with positive,
supportive relationships, including others who were also navigating a
cancer journey.
“I learned to celebrate the successes of other patients while supporting
those experiencing setbacks – this in turn kept me self-motivated
to fight my cancer with all the strength I had,” said Johnson. “It’s easy
to feel overwhelmed after a cancer diagnosis. For me, taking time to
focus on myself and my inner being, and creating an environment that
was as nurturing and calming as possible, helped me stay positive in
combating my disease.”
www.mycoloncancercoach.org

Breast
Cancer
What You Need to Know
Family Features
Photos courtesy of Getty Images
Thirty years ago, a diagnosis of breast cancer was thought of as
a virtual death sentence for many women, but since that time
significant progress has been made in the fight against breast
cancer. Reduced mortality, less invasive treatments, an increased
number of survivors and other advancements have their roots in
breast cancer research – more than $790 million of it funded by
Susan G. Komen, the world’s largest breast cancer organization.
Myth: Only women with a family history of breast cancer get the
disease.
Fact: Most women who get breast cancer have no family history
of the disease. However, a woman whose mother, sister or daughter
had breast cancer has an increased risk.
Myth: If I don’t have a mutated BRCA1 or BRCA2 gene, I won’t
get breast cancer.
Fact: You can still get breast cancer, even without a gene mutation.
About 90 to 95 percent of women who get breast cancer do
not have this mutation.
Myth: Women with more than one known risk factor get breast
cancer.
Fact: Most women with breast cancer have no known risk factors
except being a woman and getting older. All women are at risk.
Myth: You can prevent breast cancer.
Fact: Because the causes of breast cancer are not yet fully known,
there is no way to prevent it.
Actions to Reduce Your Risk
However, the reality is that breast cancer is still a serious disease.
National Breast Cancer Awareness Month, held each October,
brings awareness to the disease and empowers women to take
charge of their own breast health.
This year, about 200,000 new cases of invasive breast cancer will
be diagnosed among women in the U.S. and nearly 40,000 women
will die from it. Globally, 1.6 million people will be diagnosed,
and 400,000 will die. Despite the increased awareness of breast
cancer, major myths still abound. Women must remain vigilant
against this disease by learning the facts and understanding how
they may be able to reduce their risk.
The Myths and Facts on Breast Cancer
Myth: I’m only 35. Breast cancer happens only in older women.
Fact: While the risk increases with age, all women are at risk for
getting breast cancer.
Breast cancer can’t be prevented; however, research has shown
that there are actions women can take to reduce their risk of
developing breast cancer.
• Maintain a Healthy Weight – Postmenopausal women who are
overweight have a 30 to 60 percent higher breast cancer risk than
those who are lean.
• Add Exercise into Your Routine – Women who get regular physical
activity may have a lower risk of breast cancer by about 10 to
20 percent, particularly in postmenopausal women.
• Limit Alcohol Intake – Research has found that women who had
two to three alcoholic drinks per day had a 20 percent higher risk
of breast cancer.
• Breastfeed, if you can – Research has shown that mothers who
breastfed for a lifetime total of one year (combined duration of
breastfeeding for all children) were slightly less likely to get breast
cancer than those who never breastfed.
1-877-GO-KOMEN
www.Komen.org
FOCUS of SWFL 2013 91

Global
Beauty
When it comes to beauty, Korea is years ahead, producing new technologies,
ingredient discoveries and skincare innovation long before
the rest of the world. From BB Creams to eyelash extensions, Korea
is responsible for introducing some of the biggest beauty crazes of
the past few years, and as we look for the next big skin care/cosmetic
trends, the global beauty spotlight shines bright on Seoul, South Korea.
As a leader in luxury Korean skincare, Amarte is poised to bridge the
gap between Seoul and the US in a perfect “East meets West” synergy.
With a deep understanding of ancient Eastern skin care philosophy and
Western dermatological aesthetics, Amarte products are designed to
bring clarity, brilliance and beauty to every woman’s skin. Formulated
with unique ingredients and advanced technologies, Amarte’s multistep
ritual cleanses, hydrates, rejuvenates and protects to reveal youthful,
radiant skin.
Dr. Craig Kraffert is a board certified dermatologist and President of
Amarte, the premiere luxury skin care line that combines Korean skin
care philosophy with American dermatology to create a beautiful and
scientific skin care ritual. He is also the founder of DermStore.com and
owner of Redding Derm, where he specializes in both aesthetic and
clinical dermatology.
Trained as a biochemist and cell biologist, Dr. Kraffert began his career
in biomedical research at Scripps Institute in La Jolla, California
then studied medicine at UCLA and chose to intern in Surgery at UCLA
Medical Center. Dr. Kraffert’s dermatology residency at the University of
Miami in Florida allowed him to benefit from what is consistently considered
one of the world’s most prestigious and desirable dermatology
training programs.
As a scientist, skin care expert and entrepreneur, Dr. Kraffert discovered
the technology behind Amarte products at the renowned Bio Regional
Innovation Center at Seowon University in Korea. He recognized Korea’s
remarkable aptitude for scientific innovation and saw Amarte was
a young product line with innovation not yet seen in the Unites States.
Determined to introduce this innovation to the West, Dr. Kraffert formed
an international management team dedicated to creating extraordinary
skin care products to further improve the original Korean formulations
and customize products for the American market. Under Dr. Kraffert’s
direction, Amarte is defining the global standard for innovative, quality
skin care systems that promote the wellness and the natural beauty of
your skin. Amarte is a skin care system that is more than a fusion of
East and West – It is also a symbol of beauty and science intertwining,
and the celebration of an enjoyable daily ritual.
Dr. Kraffert is passionate about all aspects of dermatology. He sees
patients five full days per week and views his mission as becoming the
embodiment of the “Renaissance dermatologist,” constantly striving to
achieve excellence at all aspects of dermatology for the benefit of his
patients. Dr. Kraffert’s clinical offices contain more than twenty fully
equipped exam and treatment rooms, offering a complete spectrum
of modern general and aesthetic dermatology services as well as laser
services, skin care consultation, phototherapy, dermatopathology
and micrographic (Mohs) surgery. Dr. Kraffert is involved in research
projects both for industry and independently. He lectures frequently
in academic and industry forums, and has been especially active in
California dermatology, recently serving as the President of CalDerm,
the California Society of Dermatology & Dermatologic Surgery, which
he holds the primary responsibility for renaming.
Dr. Kraffert’s entrepreneurial spirit led to the founding of DermStore.
com in 1999. His vision and management brought tremendous success
to the brand, which he then sold in 2007 to allow time for his pursuit of
additional entrepreneurial ventures, like Amarte Cosmetics.
92 FOCUS of SWFL 2013

Photo credit 5W Public Relations
high tech for breast cancer
E! News’ Giuliana Rancic made a special guest
appearance at the Bryant Park Hotel to help
launch the new website, CureDiva.com, the
first ever personalized lifestyle solutions online
shop for women facing Breast Cancer. Giuliana
joined the CureDiva founders to celebrate the
launch of the website and bring awareness
to both the disease and the specific needs of
women who are diagnosed. She opened up to
guests about her experience with breast cancer
and mentioned how she is proud to team
up with CureDiva to help women feel beautiful
and feminine amid a diagnosis.
Ester Gofer, Giuliana Rancic and CureDiva co-founder Efrat Roman
www.curediva.com
“When I heard about CureDiva, I was surprised it
hadn’t been created sooner and wondered why I
didn’t have this when I was going through breast
cancer. Going through treatments, it’s so hard to know
what products you need and where to go. The great
thing about CureDiva is that it specifies to your needs
and helps you based on what you’re going through at
each phase. Now because of CureDiva, women have a
more accessible support system, and can still feel like
a diva through their treatments. I wish CureDiva was
around when I was going through it all”
Giuliana Rancic

Mercedes-Benz
Fashion Week
SPRING 2014
By Samantha Ramos
Academy of Art
Diane Von Furstenberg
Fallon
Naeem Khan
Photography by Mike Coppola, Frazer Harrison, Peter Michael Dills, Joe Kohen & Arun Nevader
Summer may have come and gone, but the fashion industry kicked
into high gear as the newest Collections made their debut at Lincoln
Center with the start of Mercedes-Benz Fashion Week, with a lineup
of over 100 designers showing their spring 2014 Collections.
Among the world's most renowned designers, Mercedes-Benz is
showing an icon of its own - the all-new 2014 S-Class. A benchmark
of automotive generations, the S-Class possesses a rare combination
of style, luxury and engineering which sets new standards
for others to follow.
The S-Class is the main attraction within The House of Mercedes-
Benz fashion boutique in the main lobby of Lincoln Center. Here,
the worlds of fashion and automotive design merge as the vehicle's
attributes come to life in a unique retail environment providing
guests with a complete sensory experience. Claire Distenfeld,
owner of famed fashion boutique Fivestory and curator of the fashion
looks displayed within The House of Mercedes-Benz, explains
"As a boutique owner myself, I realize the importance of creating an
environment that touches each of the customer's five senses. The
House of Mercedes-Benz depicts the amazing characteristics of the
all-new S-Class in a unique way which appeals to a fashion-minded
audience."
To highlight the first of the five senses and the vehicle's remarkable
stereo camera, giving the car "sight" like never before, Mercedes-
Benz and Oregon-based wooden eyewear company Shwood joined
forces to create an exclusive Shwood for Mercedes-Benz Sunglass
Collection. The limited-edition collection was on display in The
94 FOCUS of SWFL 2013
House of Mercedes-Benz boutique and is inspired by the illustrious
wood accompaniments featured in the 2014 Mercedes-Benz S-Class.
From what's new and chic, it’s all about special pieces inspired by
creativity that goes from runway-to-reality. From the perfect hairstyle,
accessories and footwear are essential to complete a look and
no one knows better than the top models and stylists of Fashion
Week. This season brings the authenticity of cultural elements to
the modern women around the world with sophistication, elegance
and seductive glamour.
Mercedes-Benz Fashion Week as always draws the attention of
thousands of fashion fans to New York City. The designer’s signature
use of color, custom prints, and unique fashion style, brings the
authenticity of cultural elements to the modern women around the
world with sophistication, elegance and seductive glamour.
“Mercedes-Benz Fashion Week truly embodies the global scale
of the fashion industry and highlights the limitless boundaries of
design. A leader in the global fashion event circuit; Mercedes-Benz
Fashion Week in New York has the highest number of international
designers who choose to make this Event the home for their Collection
debuts,” says Christina Neault, Executive Producer, IMG Fashion
Events and Properties. “As well, with three fashion schools and
numerous emerging designers presenting alongside their established
colleagues, Lincoln Center is the place to discover the next
rising star.”

Photos courtesy of Getty Images
Models Jessica White, Elena Kurnosova, and Julie Henderson
The Mercedes-Benz Fashion Week Spring 2014 Collections included:
NICHOLAS K, BCBGMAXAZRIA, RICHARD CHAI, SUPIMA, TADASHI
SHOJI, CANDELA, DESIGUAL, MARISSA WEBB, THE ART INSTITUTE
OF NEW YORK CITY, FASHION LAW INSTITUTE, ZIMMERMANN,
PROJECT RUNWAY, CARMEN MARC VALVO, NOON BY NOOR, NAU-
TICA, REBECCA MINKOFF, NICOLE MILLER, ARGENTINE DESIGNERS,
TODD SNYDER, ELLE FASHION|NEXT, ACADEMY OF ART UNIVER-
SITY, MARK + ESTEL, RUFFIAN, RAFAEL CENNAMO, LACOSTE, JILL
STUART, SON JUNG WAN, MARA HOFFMAN, MALAN BRETON, HERVÉ
LÉGER BY MAX AZRIA, KATYA LEONOVICH, CHARLOTTE RONSON,
MONIQUE LHUILLIER, VENEXIANA, LELA ROSE, DKNY, TRACY
REESE, CUSTO BARCELONA, TRINA TURK, DIANE VON FURSTEN-
BERG, JOANNA MASTROIANNI, Y-3, VIVIENNE TAM, ZAC POSEN,
RALPH RUCCI, RICARDO SECO, EMERSON BY JACKIE FRASER-SWAN,
MATHIEU MIRANO, RUBIN SINGER, CAROLINA HERRERA, TOMMY
HILFIGER, PAMELLA ROLAND, HACHE, CZAR BY CESAR GALINDO,
CONCEPT KOREA, DONNA KARAN NEW YORK, FALGUNI AND SHANE
PEACOCK, REEM ACRA, KAUFMANFRANCO, LIBERTINE, TORY
BURCH, J.CREW, STEVEN ALAN, BADGLEY MISCHKA, VERA WANG,
JENNY PACKHAM, DIESEL BLACK GOLD, ADEAM, NAEEM KHAN,
DENNIS BASSO, ALON LIVNÉ, ZANG TOI, MM6 MAISON MARTIN
MARGIELA, FASHION SHENZHEN, BIBHU MOHAPATRA, BRANDON
SUN, MICHAEL KORS, NANETTE LEPORE, RACHEL ZOE, J. MENDEL,
CLOVER CANYON, MILLY BY MICHELLE SMITH, BETSEY JOHNSON,
ANNA SUI, ANYA CALIENDO, OSKLEN, B. MICHAEL AMERICA, RALPH
LAUREN and CALVIN KLEIN COLLECTION.
“Mercedes-Benz Fashion Week in New York is internationally recognized
as the world’s stage to premier the latest developments in
cutting-edge fashion to the global fashion industry,” said Stephanie
Zimmer, Manager of Brand Experience Marketing for Mercedes-Benz
USA. “The excitement is building in anticipation of what will hit the
runways from both the well-known designers and emerging talent
showing this season."
Designers thrilled to celebrate the blossoms of spring with soft details,
vivid colors, along with hues of summer, nude natural tones and
exquisite modern elements. Exciting guest with hundreds of beautiful,
must-have pieces from each of the designers collections. Mercedes-
Benz Fashion Week had an indelible impression of beautiful pieces
that evoked a stunning yet relaxed mood of harmony, style and daily
wear ability. Fit for the style savvy women to discover cutting edge
collections for the discerning fashionista in you.
FOCUS of SWFL 2013 95

Badgley Mischka
Vera Wang
Venexiana
Osklen
Ellassay design
Tory Burch
Mara Hoffman
Jenny Packham
Zang Toi
Donna Karan
Falguni & Shane Peacock
Kaufmanfranco
96 FOCUS of SWFL 2013
Mercedes-Benz Fashion Week SPRING 2014

Dennis Basso
Anna Sui
Ralph Lauren
B Michael America
Zimmermann
Tommy Hilfiger
Pamella Roland
Diesel Black Gold
Zac Posen
BCBGMAXAZRIA
Nicholas K
Tadashi Shoji
FOCUS of SWFL 2013 97

DKNY
Models attend the Mercedes-Benz Star Lounge
Paris Hilton
Cindy Bae & Shereene Idress
Kenya Moore & Miss J. Alexander
Miss USA 2011 Alyssa Campanella
Reem Acra
Adriana De Moura Kelly Thomas Knicks Tyson Chandler & Kimberly Chandler
98 FOCUS of SWFL 2013
Mercedes-Benz Fashion Week SPRING 2014

The Greater Naples Chamber of Commerce
Visitor Information Center
Neil Schon & Michaele Salahi
Our Guest Book says it all...
Basketball Pro DeLisha Milton-Jones & Taj McWilliams-Franklin
“Thank you! Helpful - got lots to read! Very helpful and friendly smiles! So pretty!
See you next year! Very visitor friendly and lovely scenery! Help is fantastic! Danke!
Just moved into an older home so thanks for the info on services to my home!
OMG!
Merci Beaucoup! Wonderfully warm and helpful individuals! Great service! I love Naples!
Grazie! Our second visit here! Thanks for your valued advice! Excellent help from a local!
Volunteer was a wonderful help! Awesome staff! We love it here! You’re great people!
Very good advice and ideas! We want to live here! We’ll be back! Beautiful Center!
Excited to be here! One of the nicest and prettiest Visitor Centers we’ve seen on our trip!
I love Paradise! Fabulous place...wonderful people! Gracias! Wonderful information!
Thanks for helping me find things to do for my grandchildren’s visit! Gorgeous!
900 Fifth Avenue South, Suite 102
”
...to live, work and play in Greater Naples
239.262.6141
www.napleschamber.org
Open Monday - Saturday 9 a.m. - 5 p.m.
Stop in to see us and sign our Guest Book too!
FOCUS of SWFL 2013 99

Sweet
Dreamsby Daniel Fernandez
Down is nature’s best insulator and offers the sleep inducing benefits of warmth
without weight.
The wonderful softness of down and feather pillows feels great and is good for
you because it conforms to the body more naturally than many synthetic fibers or
foam pillows. This quality has led to the increase in non-traditional pillow shapes for
specific types of sleepers—such as those who sleep be st with a large pillow they can
“hug”, or the pillows designed for expectant mothers. In a more traditional bed pillow,
the neck and shoulder muscles are less strained as the head is naturally cradled
in the down and feather pillow.
Down and feather is a natural material that wicks moisture away and allows it to
quickly evaporate rather than trapping moisture. Waking up in the night having to
throw off a blanket because of feeling overheated is a thing of the past when your
pillow and comforter are made from down and feather.
Dust mite allergies plague at least 10 percent of the population and are a leading
contributor to developing asthma. Hypoallergenic down and feather is a good product
for allergy sufferers because the natural breathability means that moisture– which
dust mites need to live and thrive–is not trapped in the fibers.
Additionally, the fabrics that encase the down and feathers are tightly woven–possessing
a high thread count–in order to keep any feathers from escaping. This tightly
woven fabric also serves as a barrier to dust mites.
According to the U.S. Centers for Disease Control and Prevention (CDC), insufficient
sleep is a public health epidemic in the U.S. Further, the CDC says that a lack of sleep
makes a person more likely to suffer from other chronic diseases such as diabetes,
depression and obesity. How can people help create better sleep habits and lead
healthier lives?
The first step is to realize what is keeping them awake. Feeling too hot or too cold?
Restless and sore from fidgeting while sleeping? These seemingly trivial discomforts
can have adverse effects on sleep and health. Use these tips from the American
Down and Feather Council (ADFC) to pick out the right bedding for a night of deep
and refreshing sleep.
• Waking up Shivering or Sweating?
Down is nature’s best insulator and offers the
sleep inducing benefits of warmth without
weight. A down comforter with a fill power higher
than 500 will give added warmth, and a down
comforter with less than 500 will keep you snug
but cool.
• Fidgeting in your Sleep?
Look for bedding that is soft and will naturally
conform to your body – like down and feather.
Down and feather contours and moves with your
body as you shift positions, this will keep you
from getting tangled up in your sleep.
• Feeling Dirty and Gross?
Easily washable, down and feather products are
made from natural materials that wick moisture
away and allow it to quickly evaporate rather
than trapping it close to your body. Sleeping in
a moisture-free bed will help you retain a fresh
and clean feeling.
• Suffering from Allergies?
Plaguing at least 10 percent of the population,
dust mites thrive in humid locations and are one
of the leading contributors to asthma. Superior
construction and breathable materials allow
down and feather products to be dust mite free
and hypoallergenic.
FOCUS of SWFL 2013 101

"Team" CapriceBy Terry Profetto
Caprice is a German native who lives and works in beautiful
Cape Coral as a Realtor for Miloff Aubuchon Realty Group. Her
specialty is helping out-of-state and out-of-country clients find
or build their Florida dream home. As a result of her success,
she now has many happy clients who are excited to be living
the lifestyle they have always desired.
Miloff Aubuchon Realty Group is a division of Team Aubuchon,
which practices a very unique concept in real estate. This organization
offers a one stop shop for all real estate interests,
from buying or selling a home, building a custom dream home,
investing in a home to rent, commercial investing, remodeling
and interior design – this company offers everything real estate
under one roof, with no hassles and no worries.
Flexibility and diversity are the main components of their 2
building divisions. Each custom home offers its own unique
design that reflects the personality of the customer; from Key
West Style, to Mediterranean to Contemporary, the sky’s the
limit! Their in-house building team will transform your vision
into a beautiful home design. For those looking for affordable
luxury, there are many creative and open floor plans to inspire
you. All of their homes are built with high quality materials
and products, and to withstand inclement weather up to 150
mph winds.
Teamwork and communication are key to Caprice’s success.
She has many customers located throughout the US and Europe,
who are building their dream home.
Each client works with a team of professionals,
who continuously stay in touch
with weekly updates, including photos
showing the progress of their home, and
a building report detailing the current status.
CUSTOM VILLA
2808 SW 43 RD STREET CAPE CORAL FLORIDA 33914
$ 825,000
CUSTOM VILLA
2808 SW 43 RD STREET CAPE CORAL FLORIDA 33914
$ 825,000
Cape Coral is SW Florida’s” Venice” with
hundreds of miles of canals and waterfront
properties, offering amazing views!
And with quick access to Caribbean-like
islands, i.e. Sanibel, Captiva, Matlacha,
Pine Island, and Fort Myers Beach, it
doesn’t get much better than this! When
you’re ready to warm up from a cold winter
and refuel with sandy beaches, boating,
tropical breezes and palm trees, contact
Caprice Krumsick, 239.677.7141, or
ckrumsick@teamaubuchon.com.
102 FOCUS of SWFL 2013
SOUTHERN EXPOSURE WATERFRONT VILLA
THIS CUSTOM 2006 SAILBOAT GULF ACCESS 2-STORY HOME COMES WITH EXCEPTIONAL FINISHES

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Outdoor
Solutions
Photos courtesy of ©Disney
Family Features
In the warmer months, we find ourselves outside more often, enjoying
nature while playing with the kids and maintaining our lawns.
But this additional time spent outside means more home & garden
tools and more opportunity for a mess.
Here are some simple tips to keep your outdoor spaces cleaner and
more organized:
Storage Bench – Use a storage bench to keep your gardening
gloves, tools and children’s outdoor toys. Available in a wide variety
of sizes and styles, you can find the bench that fits your décor. Plus,
they offer an extra seating area when you have company.
Bundle Cords – No one likes the unsightly appearance or hazard
of cords. Before your gatherings, bundle together stereo and electronic
chords that are exposed, as well as any cords that run across
the lawn. Helpful products, such as Velcro One-Wrap ties, keep your
items bound tight and out of sight.
Paver Pots – Use old pavers to create plant containers. Simply
stack the pavers together making a square shape. The heavy
weight of the pavers keeps the dirt and plant contained together.
Repurpose Furniture – Turn old furniture pieces, such as old
filing cabinets, into instant garage storage solutions. Take out the
drawers of the cabinet and turn it on its side. Each empty drawer
area provides a spot for large items like brooms, shovels and rakes.
Fence Storage – Turn old coffee or paint cans into storage bins
for smaller gardening tools like hand shovels and pruning shears.
For easy access while in the garden, cut holes and use rope to hang
around a close-by fence post.
Tires – Stack old tires on top of each other for an outdoor toy
container that kids can easily access. Paint the outside to match the
color of your house or whatever color you fancy.
End of Season Storage – Keep your garage area tidy by organizing
similar tools together. Use One-Wrap ties to keep gardening
tools grouped together, or to keep hoses tightly coiled and out of
the way. This product also comes in a variety of colors and sizes so
that you can keep everything neat and organized.
Deck Space – Use the space under your deck for additional, outof-sight
storage. Tuck plastic lidded storage containers underneath
for easy access to children’s sporting goods and toys.
Mesh Bags – Pool toys, rafts and inner tubes need a space to dry
off. Use mesh bags so these summer toys properly are properly
dried, preventing mildew or molding.
Proper Plant Care – Stock up on essentials for a healthy garden,
including the tools to make plant seedlings thrive, such as Velcro
Peel Away seed pots. These pots make it easy to remove the pots
without disturbing the roots, making transitions from pot to flower
bed flawless.
www.velcro.com
FOCUS of SWFL 2013 105

Family Safe
security tips
With families squeezing in getaways to enjoy the last few weeks
of summer vacation, and kids heading back to school immediately
thereafter, the next couple of months will see your house sitting
empty and potentially vulnerable to break-ins.
While we may dutifully lock our doors and windows when we go
out or go to bed, too many people think burglaries and home
invasions are something that only happens to other people. That
is, until it happens to us.
“A lot of people just think that their home won’t be targeted by a
burglar and they don’t take enough safety precautions to protect
their homes,” says Gallen Tsui of SkyLink. “However, burglars are
always looking for easy targets. The fact is that with just a few
simple items and some knowledge, you can make your home
safer and less likely of being a victim of a burglary.”
Skylink, makers of the Skylink Alarm System and Internet Home-
Control System, recommend the following tips to help make your
home more secure.
Simple but effective:
• Plant thorny bushes and plants in front of main floor windows.
• Ensure your house numbers are visible and illuminated at night.
• Avoid discussing any vacation plans on social media networks.
• Turn on your vacation lock function on your garage door opener,
if available.
• If you were looking to get into your house how would you do it?
Think like a burglar and fix any potential weak points.
Get an alarm system:
• Put stickers from your alarm company in windows and doors
to show potential burglars that your home has an active alarm
system.
• Many alarm systems have a voice dialer that can be preprogrammed
to call your cell phone when a sensor triggers the
alarm. Some alarm systems, like Skylink’s, can call up to nine preprogrammed
phone numbers.
• Install a siren on the outside of your house.
Automate your home with a Wireless Home Control System:
• Buy light timers or consider investing in the Skylink Internet
HomeControl System to turn your lights on/off remotely from your
smartphone, tablet or computer.
• Or, set light timers in various rooms with the HomeControl System
App, making sure they are programmed to turn on and off at
times that match your usual pattern of room light usage.
• Use the Skylink HomeControl System App on your smartphone,
tablet or computer to monitor cameras in your home.
• Install motion detector lighting around your house to deter possible
burglars.
“The main point of protecting your house with these tips is to
make an attempted break in too much of a risk for the burglar.
If you make it hard for them to get in, and have an active alarm
system, they will be more likely to just move on to an easier
target,” says Tsui.
Skylink makes the Skylink Alarm System, a home alarm solution
that you can set up by yourself in less than an hour to confidently
secure your home from potential intruders.
www.skylinkhome.com
106 FOCUS of SWFL 2013

Providing "Full Time"
Award Winning
Real Estate Service
to discerning
sellers and buyers.
Chip Krespach, Realtor ®
Let me show you the difference.
Call for a confidential, no obligation consultation today.
www.LuxuryHomesSWFL.com
Chip@LuxuryHomesSWFL.com
Direct (239) 823-6768

Light Up
Your Home
Family Features
Common myths related to CFL bulbs
As the lighting industry shifts to provide more energy-efficient
lighting options, more and more homeowners are giving CFLs
a try. However, a variety of myths about CFL lighting still exist
today, many of which are no longer true, including:
1. CFLs produce an unattractive blue light.
Today’s CFLs can produce a soft white color similar to incandescent
bulbs. Check the packaging for Kelvin numbers within a
range of 2,700 to 3,000 for a warmer light appearance.
2. CFLs take a long time to get bright
While many CFLs takes up to a minute to reach full brightness,
there are now more advanced options. GE’s hybrid-halogen CFL,
uses a Brightness Booster, or a halogen capsule, for instant
brightness, eliminating to wait for bright light.
3. CFLs are only available in corkscrew shapes.
Many options are now available that mirror the traditional shape
of incandescent bulbs for a variety of applications. One option
is a 100-watt replacement bulb for table or floor lamps, as well
as globe lights commonly used for bathroom vanity lighting and
recessed lighting in kitchen, living and dining rooms.
When adding energy-efficient upgrades to your home, it’s important
to ensure even the most fundamental of enhancements
– such as lighting – offers the ease of use, reliability and value
expected from traditional, incandescent options.
Advancements in bulb technology
Though they have had a presence in homes for the last three
decades, the compact fluorescent (CFL) light bulb has greatly
improved since its infancy. Some enhancements include reduced
price, availability in standard warm tones and “A-line” shaped
bulbs that mimic the look and feel of traditional incandescent
bulbs.
New technologies include GE’s Bright from the Start CFL. This
hybrid halogen-CFL light bulb provides instant brightness, and is
now available at Target in a 100-watt incandescent replacement –
in addition to other wattages – for table or floor lamps, as well as
globe lights for vanity lighting and floodlights for recessed lighting
used in rooms throughout the home.
Whether you’re using CFLs in your bathroom, kitchen or dining
room, these bulbs provide a similar soft, warm light like an incandescent.
Great for high-use table lamps and fixtures where you
want instant illumination and energy-efficient lighting, CFL bulbs
have the familiar shape of their incandescent counterparts – so
you won’t notice any difference.
“We really like the flow of our home – especially when entertaining
all of our family and friends – but we wanted to use energyefficient
lighting in the busy areas of our condo and create visual
separation from our kitchen to the dining room,” continued
Connie. “By using a mixture of CFL bulbs, we were able to have
functional lighting in the kitchen, while creating a more inviting
and relaxing environment in the dining room.”
While new lighting advancements bring a wealth of benefits to
many homeowners, there are still some mixed messages about
the value of CFL bulbs, as a whole. To see for themselves, Target
NASCAR driver, Juan Pablo Montoya, his wife, Connie, and their
three kids put these new bulbs to the test in their own home to
see if they could keep up with their fast-paced lifestyle.
“I love the energy savings that CFLs provide, but didn’t like the
amount of time it took to warm-up for full brightness,” said Connie.
“GE’s Bright from the Start bulbs are instantly bright, but use
a lot less energy than traditional bulbs.”
108 FOCUS of SWFL 2013
www.gelighting.com

AT LAST... A DOCK
THAT MATCHES THE DEVICE
Dock your iPod, iPhone or iPad in BeoSound 8. Or connect an MP3
player, PC or Mac and rediscover your music collection all over again -
only this time it will sound like you are sitting in the front row!
Start the experience at www.bang-olufsen.com or call
888 625 3414 for your closest showroom.
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iPod, iPhone and iPad are trademarks of Apple Inc., registered in the U.S. and other countries. Wall mount also available for BeoSound 8.

10 Solutions
for Home Organization
Everyone wants to start the year off well-organized. January is
around the corner and time for the obligatory New Year’s Resolutions.
If one of yours is to get your home organized, the home
organization specialists at Tailored Living offer these 10 solutions
to help you maximize your space and reduce clutter
1. Murphy Beds
Ideal for lofts, studios or multifunction rooms, murphy beds
provide a convenient solution to creating more open space and
organizing a room. Murphy beds can be effortlessly pulled down
from their wall units at bedtime and be raised and concealed in
the mornings to open up a room.
2. Under Bed Storage
Remove large storage furniture like armoires and dressers and
opt instead for a platform bed and add rolling under-bed storage
drawers that can hold clothes and other belongings.
3. Vertical shelving
Bathrooms and closets have notoriously underutilized vertical
spaces. Customized vertical shelving can allow placement of bins
and baskets to provide easy access to items and free up prime
horizontal space. Place everyday items at eye-level, and less used
items on the upper shelves, such as guest towels and bulk soap
packages.
110 FOCUS of SWFL 2013
4. Clothing Valets
Especially useful in narrow closets, clothing valets allow several
garments to be hung at once while consuming minimal real estate
on walls that cannot accommodate a standard hanging rod. Short
on wall space? Closet valets also work well on doors. There are
various options available like wall mount valets and retractable
valets.
5. Electronics Shelving
Large electronics such as printers, fax machines, and speakers
can eat up valuable real estate in small offices. Move everything
possible to wall storage. When installed professionally, mounted
shelving can hold a surprising amount of weight. Start the lowest
shelf 20 inches above the desk surface so items you use often are
within easy reach while working.
6. Pull-out Bins
Many an item has been lost in the dark abyss of deep shelves or
drawers. Pull-out bins allow maximum use of storage space while
maintaining the ability to bring all stored items into view when
needed. Ideal for small snack items in pantries or small toys in
children’s closets, pull-out bins help keep pile-prone items more
organized.

waxing for all
In 1993, Noemi Grupenmager envisioned a specialized hair
removal center that offered waxing for both men and women,
which would raise industry and marketplace standards. Noemi
imagined something new -- a center solely dedicated to waxing,
with a welcoming atmosphere that offered clean, quick and
professional services at affordable prices. She founded Uni K
Wax in 1993, making her mark as a pioneer in the category and
the first to open such a center. She opened her first location in
Miami Beach, FL using her own proprietary elastic wax, made
of natural beeswax, essential oils and a special pine tree resin,
which took three years of in-depth laboratory research to create.
Uni K Wax Centers are an established concept with a recognized
name and appeal and growing customer base. Today, Uni K Wax
Centers are located throughout New York, Florida and California
with plans to develop over 100 franchises and affiliates across
the country by the end of 2015.
www.unikwax.com
7. Under Desk Cabinets
Small dorm or office spaces can be difficult to organize. Make your
job easier with under desk cabinets. These smaller sized cabinets
neatly tuck in under a desk to take advantage of the extra space
found there. They also come with wheels for easy maneuvering.
Use them to store school supplies, files and other appropriate
articles.
8. Shoe Cubbies
Shoes can create a lot of clutter and can sometimes be hard to
find. Space-saving shoe cubbies solve both problems by gathering
your shoe collection in a centralized location and displaying them
in easy to access slots. Shoe cubbies are versatile, being able to
accommodate athletic shoes or boots, and are small enough to
place either in the closet or entryway.
9. Ceiling Storage
Garage ceilings are vastly underused storage spaces, perfect for
sports equipment or seasonal items. A bike hoist stores bikes off
the ground utilizing a pulley system that maintains easy access
for everyday use. Overhead storage safely holds boxes for less
frequently used items like holiday decorations.
10. Pull-out Canvas Hamper
There are few things that produce more clutter than scattered
clothing. An easy fix is a drawer with a pull-out canvas hamper
that can be used to store dirty clothes until it’s time to do laundry.
Drawers can be neatly tucked away in closets and pull-out hampers
have two handles that allow you to easily carry your clothes
to the laundry room.
www.tailoredliving.com
FOCUS of SWFL 2013 111

Easy
Clean Up
Photos courtesy of Getty Images
Family Features
From rushed morning breakfasts to hurried dinners, the kitchen is
often the busiest room in the home.
But with all of this activity comes a world of messes. For busy
moms, cleaning up spills and splatters can be a job in itself,
especially when kids are involved. From installing kitchen features
that make it easier for kids to help clean up, to easy ways to
keep pans bright, these tips offer simple solutions for a range of
kitchen mishaps and messes.
• Line the refrigerator: Hardened mustard or sticky soda spills can
be hard to remove from inside the refrigerator. For quick clean up,
line the drawers with plastic placemats. When a mess happens,
just pull out the mat, scrub it off and place it back in. As a bonus,
these mats often come in fun colors or patterns to help jazz up
kitchen décor.
• Clean with baking soda: Backsplashes and tile flooring can be
cleaned in a breeze with a simple solution made from things you
may already own. Just mix a half cup of baking soda into a two
gallon bucket of water and scrub those splatters away.
• Brighten brass and copper: To clean up tarnish on pots and
pans made with brass or copper, use a small amount of ketchup
on a soft cloth and rub. Once the tarnish is gone, rinse with warm
water and towel dry.
• Outfit with smudge-free features: With all the upkeep required
in a kitchen, cleaning build up on the faucet can be a bothersome
task. The new smudge-free Slate finish from Pfister retains its
shine after being handled, even after little hands. Plus, its warm,
grey metallic color blends perfectly with other appliance finishes.
• Remove countertop stains: Kids love their juice with breakfast
just like mom loves her coffee, but little spills happen. To remove
such stains, simply add a little hydrogen peroxide to water and a
few small drops of ammonia and scrub with a soft cloth.
• Let the kids help clean: Many kitchen and bath manufacturers,
such as Pfister, offer faucets with flexible, pull down spouts for
kids to help clean and rinse dishes after dinner. Just be sure to
invest in a sturdy step stool to keep your little helpers safe while
they’re at work.
112 FOCUS of SWFL 2013
www.pfisterfaucets.com
With a few simple tools you’ll be able to keep your kitchen
squeaky clean so it can continue to be the favorite hang-out for
the entire family.

Paint
Like a Pro
Family Features
The task of home painting projects may seem daunting, but by
following a few helpful steps you can give your home a fresh,
clean appearance and incorporate some of your favorite new
home décor trends.
“Whether your painting projects call for sprucing up your indoor
space or freshening up outdoor trim, a little advance planning,
sweat equity and the right tools can go a long way in ensuring a
professional looking result,” said Carmen De La Paz, designer and
former host of HGTV’s Hammer Heads.
De La Paz offers these tips to help you paint like a pro.
Start with the Right Tools
Whether working on interior or exterior projects, be sure to use
the right tools – especially the appropriate tape – to ensure a professional
looking result. For indoor projects, make sure you read
the label to find a tape that is appropriate for the surface you are
working on and that has EdgeLock technology to ensure sharp,
clean lines. For exterior projects, ScotchBlue has an Exterior
Painter’s Tape specifically designed for exterior paint jobs and is
resistant to sun, wind and moisture.
Tips for Exquisite Exteriors
With its exposure to the elements and various surface types, exterior
painting has its list of challenges. Here are a few tips to make
outdoor painting a breeze:
• Always use the appropriate nap, or thickness of a roller, for the
surface you are painting. Some surfaces, like stucco, tend to have
a rougher texture, so be sure to use a thick nap roller to help pull
paint in and out of crevices. This will save time and frustration.
• Remember to pick paint designed for the surface being painted.
For example, choose masonry or stucco paint for outdoor projects,
or paint that is compatible with wood or metal when painting
other exterior surfaces. Remember, outdoor elements will influence
how well paint sticks to a surface; some surfaces will even
reject the wrong paint. You can avoid this by using the right paint
from the start.
• Be sure to “back prime” any newly installed woodwork. This
means you should prime and seal the whole board before installing
it. This will protect the backboard from moisture and prevent
bloating and cracking once new woodwork is applied.
Ideas for Impressive Interiors
When approaching interior projects, use these tips to make them
flawless:
• When painting big surfaces, such as a wall, use a roller and
paint in “X” and “W” patterns for even distribution of paint. This
helps you avoid “lap marks” where paint builds up thicker in some
areas due to overlapping.
• When using a brush, load your brush and start by painting
strokes in the middle of the paint area – working your way to the
edges. The goal is to lightly whisk the paint on. The brush has
more paint on it than you think, so let the brush do the work.
• If your painting job is ongoing, don’t wash the brushes. Instead,
put them back in their bags and keep in the freezer overnight.
Then, pull the brushes out about 15 minutes before you plan to
use them again and you’re ready to go. This saves time and water
for brushes that are already in great working condition.
You’ll be amazed by how beautiful your home can be when you
take the time to tackle those painting projects and do it right.
Incorporating these tips into your painting routine will get you
painting like a pro in no time.
www.scotchblue.com
FOCUS of SWFL 2013 115

Designer
Profile
Mariapia Malerba
Photography by Indi Franco
Maria Pia Malerba was born in the Puglia region in
Southern Italy. She studied Art in high school and
then went on to study at Accademia di Belle Arti
a fine art institute. After earning her degree specializing
in scenography: set design and costume
history she went to Lake Como to become a text
tile designer. Maria Pia had the opportunity to
create textile designs for big fashion stylists like
Dolce Gabana, Versace and Cavalli. This was an
extraordinary time for her to grow as an artist.
For 12 years, she was continually inspired by new
trends. At the same time when she wasn’t creating
art on fabric, she was still painting Hyperrealism &
abstract artwork on canvas, stone or wood.
Here in Florida Maria Pia came into contact with
Dore whom is the business leader in ballroom dance
gown design. She was fascinated and inspired by
this new world. Maria Pia was born with this strong
per pension to research the beauty in life. Every
morning she would wake up with enthusiasm to
bring to life her ideas and create new things. Color,
objects and shapes fascinate her and she likes
to associate ideas and concepts that are very different
and put them together.
Maria Pia was in kindergarten when she started
painting. Her first oil painting was at age 12. She
painted almost every day of her life. Twenty years
later she was hired by a company to paint a Madonna
on stone for a gift for the Pope that now
is being displayed at the Vatican. She has been
showcased at various galleries all over Italy and
America. Winning 1st prize the “Raffaello Sanzio
award” in Rome in 2006. She's very eclectic; she
loves to paint abstractism as well as hyperrealism.
Her favorite Stylist/artist is Alexander McQueen.
She is in love with his theatrically extraordinary
gowns and genius vision. Right now she is creating
a collection on couture gowns that are made with
recycled materials like paper, plastic, foam etc.
www.maria-pia-art.com
116 FOCUS of SWFL 2013

Geishabeauty
FOCUS of SWFL 2013 117

Graff Diamonds Iconic Hair & Jewels
$500M of Stunning Jewels Used in Celebration
In 1970, world renowned diamantaire Laurence
Graff OBE created Hair & Jewel – an ornate coiffure
comprising one million dollars of diamonds and
precious gems.
To mark the success of Graff Diamonds globally
and to celebrate Laurence Graff’s 60th anniversary,
they have recreated the famous Hair & Jewel
in celebration –featuring 22 extremely rare and
unique jewels with a value of half a billion dollars.
Incorporated into the recreation are a number of
record breaking diamonds that have been cut and
polished by Graff, namely the Graff Sweethearts; a
magnificent pair of earrings featuring 51.53ct and
50.76ct D color Flawless type IIA heart shape diamonds;
and a selection of jewelry crafted from the
550ct Letšeng Star, the 14th largest white rough
diamond ever discovered.
www.graffdiamonds.com
It is more than 40 years since the original image of
Hair & Jewel was captured. The recreation marks
an important milestone in Graff Diamonds’ history
and coincides with the opening of its 40th store
globally.
118 FOCUS of SWFL 2013

The Geisha beauty/fashion concept shoot was inspired
out of art and my admiration for Asian culture. As a
visual artist I sometimes draw, design and create all sorts
of artistic creations. I drew a concept for the big hair
avant-garde Geisha and collaborated with a local stylist
in Omaha, Nebraska on the shoot. Omar Rodriguez is
phenomenal when it comes to control of hair and know
exactly how he will structure a hair design. Nothing is
too difficult for Omar to style. My part in the process
was the idea as well as the actual photographs from the
shoot.
The model used for the shoot is named Nancy Pham
and she is originally from Vietnam; she is neither Chinese
nor Japanese. In coordinating the shoot I ordered
an actual Japanese kimono all the way from , Holland,
Netherlands but it arrived the day after the actual shoot.
Luckily I had the red Vietnamese top as a backup to
make the shoot happen.
There will be a sequel shoot that will be even more dramatic
to follow this first one. The creative coordinator
for the first shoot was Raechel Dennis and we have been
communicating regarding the next concept, which will
certainly top the first creative collaboration.
www.kenalsworld.com
Photographer: Kenal Louis
Makeup & Hair Styled By: Omar Rodriguez
Studio: O STYLES
Creative Coordinator: Raechel Dennis
Model: Nancy Pham
FOCUS of SWFL 2013 119

120 FOCUS of SWFL 2013

Tipsfor Looking
fabulous
Family Features
With each new season comes the familiar urge to shop and stock
up on the latest fashion trends. Whether you’re dreaming of the
looks heading down the runway or shopping at your local thrift
store for fabulous finds, it can be hard to get everything you want
without breaking the bank.
So, how do you keep up with the latest fashion trends on a budget?
The fashion experts at Hanes offer some affordable tips and
tricks:
Start with the basics - Select a few staple pieces that coordinate
well together and can be mixed and matched with other items in
your closet. Think black and grey pencil skirts paired with white,
grey and black tops. These timeless and traditional basics can
be mixed and matched with pants, cardigans, sweaters and accessories
in a variety of colors and provide the perfect canvas to
build an outfit.
A little legwear can go a long way – For an elegant finish to your
look, add stylish legwear from Hanes. Whether you’re looking
for a silky sheer nude or a seasonless black tight, Hanes
offers a variety of styles that offer a comfortable fit for
all body types at an incredibly affordable price, thanks
to their exclusive availability at Walmarts across the
country. Perfect for year-round wear, Hanes legwear
worn with a dress, skirt or even shorts can really
elevate your look. Pair them with chic, highheeled
boots or pumps to be ultra on-trend this
season. If you plan on sporting the chunky,
lug-soled shoes or boots appearing on the
runways, go for Hanes’ opaque tights
which provide heavier coverage.
Classics are always on-trend – Love every look that goes down
the catwalk but don’t know where to start? Choose an inexpensive
trend or two each season to add a little flair to your existing
look and over time your wardrobe will build as the seasons
change. This year, everyone is wearing bold, monochromatic
colors, like cobalt blue and glamorous gold. Complement these
trends with affordable Hanes legwear in contemporary sheers,
lace or opaque for a complete look. Find the latest styles for under
$6 exclusively at select Walmart locations in your area.
Always accessorize – The ultimate accessory worth a little splurge
is always the handbag. Filled with your daily must-haves and part
of your everyday routines, handbags are one area of your wardrobe
that may just be the most splurge-worthy but make sure
to invest in something that is designed to last. The latest look in
handbags are structured bags with an old Hollywood feel inspired
by the looks of the silver screen. Shiny metal chains, clasps and
handles are also all the rage but just make sure to select a color
that complements your everyday wardrobe.
The key to building a great wardrobe is keeping it updated with
a few affordable trendsetting pieces each season. But before
you go shopping, sort through your clothes to determine what
still works and what should be given away to charity or sold at
your favorite consignment store. After all, any money earned on
things you no longer need can be reinvested in new fashions to
keep you looking and feeling your best.
SAINT LAURENT
Saint Lauren ‘Leaf Buckle’ moto boot, leather upper, lining, and sole, black, $1,395. In Salon
shoes at Nordstrom and nordstrom.com.
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122 FOCUS of SWFL 2013
KELSI DAGGER
Kelsi Dagger leather tote with expandable sides to zip
open or closed, detachable shoulder strap, black; also in
red or taupe, $328. In Handbags at Nordstrom and online
at nordstrom.com.

LEITH
Leith chambray field jacket, cotton, green sedona, $74. Cold-shoulder
sweatshirt, cotton, charcoal combo, $54. Side-stripe pants, cotton/
spandex, black-grey phantom, $56. Available in Savvy at Nordstrom
and Nordstrom.com
FOCUS of SWFL 2013 123

INC International Concepts
Dress $79.50
Available at select Macy's and at macys.com
124 FOCUS of SWFL 2013

Charter Club
Cape 99.00
Top 49.00
Pants 64.00
Available at select Macy's and at macys.com
FOCUS of SWFL 2013 125

Women's Trista Slingback Espadrille, $85
Women's Pop Leather Chino Belt, $30
Women's Wovern Surplice Back Dress, $90
126 FOCUS of SWFL 2013

Women's Enamel Woven Metal Bangle, $35
Women's Enamel Knot Stud Earring, $20
Women's Long Sleeve Fine Guage Supima Crew Cardigan, $50
Women's Wide Nylon/Leather Dress Belt, $45
FOCUS of SWFL 2013 127

PANDORA’s collection of outstanding jewelry features
raw, elegant designs inspired by rock style with a hint
of vintage and a bit of attitude.
PANDORA bracelets give women the freedom to
capture the unforgettable moments that make life extraordinary
and the new charms of the fall season
offer a twist on what has become the hallmark of the
PANDORA brand. Two elegant sterling silver bracelets
are also new–one is designed to hold one traditional
or new decorative clip, the other as many as
five. Mix, match and combine the clips and bracelets
in any combination, creating pieces that are unique
to your personal style. It’s an idea inspired by PAN-
DORA’s popular charm bracelet.
Create and combine looks with other new additions to
the PANDORA universe, including a line of 14k solid
gold earrings, pendants and dangle charms with intricate
lace details and diamonds; and large cocktail
rings, featuring amethyst or grey moonstone, that
are perfect for stacking. Stunning earrings inspired
by delicate lace patterns in 14K gold with freshwater
pearls and diamonds can be worn on their own,
layered or combined with other pieces from the Compose
collection. Rings in 14K gold, sterling and black
oxidized silver have florally inspired designs with an
unpredictable twist that is raw yet feminine.
Large cocktail rings in amethyst or grey moonstone
are perfect for stacking with this season’s more delicate
pieces. New LovePod rings in white, yellow and
rose 18K gold with brilliant-cut diamonds or colorful
gemstones work beautifully with other pieces of PAN-
DORA jewelry and interlock when stacked together.
The spirit of nostalgic rock infuses the collection, especially
our new sterling silver decorative clips in raw,
sculptural shapes. The other standouts include a starshaped
pendant and charm in black oxidized silver,
an alluring finish that runs through the collection.

Beach
Day
at
The
D'Ora Tokai is an innovative couture
house founded in Monte-Carlo, the
heart of Monaco. Using the latest technology
we deliver tailored pieces to
those who value intelligent luxury.
The founder & creative director Dora
Tokai couples her background in architecture,
engineering and business, with
her love for arts & design. Under Dora's
passionate direction sketches are taken
from paper and turned into exquisite
designs. D'Ora Tokai's pieces capture the
essence of the Monegasque heritage
and the Principality's passion for driving.
With skill and traditional knowhow, European
craftsmen turn fine leathers, tender
wools, flawless pearls and precious gemstones
into timelessly beautiful garments
and accessories.
www.doratokai.com
This season’s Heritage pieces use a mix
of pastel colors on leather and silk, with
a focus on the Royal family’s close bond
with the sea and love for elegant events.
Whereas, the Drivers’ collection is made
of fine leather and cottons poplin, using
dynamic shapes, deep reds and greens
inspired by dream cars of yesteryear.
Designer, Dora Tokai gives in-sight: “The
Principality has a rich cultural heritage
which is not as well known as the yachts
and F1 race cars. I’ve made it my personal
mission to bring Monaco style to
the world.”
130 FOCUS of SWFL 2013

"
Lying on a beach of the Riviera, she stares out to the sea. The
wind caresses her skin, her hair, her dress. The waves sway
easily before her. As she stands up to leave, she sees her
shape in the sand disappearing slowly. Some bright fragments
remain on the sand.
"
D’Ora Tokai Monaco
Photographer: Shutter ART, www.faizalshutterart.com
Model: Patricia
Designs: Flüidü dress, Vaga boots, Mundu weekender
FOCUS of SWFL 2013 131

Racing through life requires attention, patience and wit.
Elegance, grace and style are virtues. The Orchidée dress highlights
these attributes of a woman. It has the bold and delicate quality
like an orchid, makes her bloom into a ravishing lady.
132 FOCUS of SWFL 2013
D’Ora Tokai Monaco
Photographer: Shutter ART, www.faizalshutterart.com
Models: Dasha & Patricia
Designs: Orchidée dress & hat, Tülipan dress & cap, Mille Perle heels,
Vaga boots

“Curvy, wavy and precious: pearls of the Mediterranean sea.”
D’Ora Tokai Monaco
Photographer: Shutter ART, www.faizalshutterart.com
Models: Patricia & Dasha
Designs: Vaga suit, fascinator & boots, Stissa suit & hat
FOCUS of SWFL 2013 133

“A sunny day in the principality. Sand and white pearls surround the lady in corset.”
D’Ora Tokai Monaco
Photographer: Shutter ART, www.faizalshutterart.com
Models: Giles & Dasha
Designs: Sabia shirt, shorts, shoes & corset
134 FOCUS of SWFL 2013

FOCUS of SWFL 2013 135

D’Ora Tokai Monaco
Photographer: Shutter ART, www.faizalshutterart.com
Models: Dasha & Patricia
Designs: Alegria coat, dress & touch screen gloves, Orchidée hat
136 FOCUS of SWFL 2013

“Red for passion. Red for excitement. Red celebrating a vibrant quality, like the blood
running or racing through our veins, at full speed, keeping us alive. Isn’t life a race in
itself? The Alegria dress is for a fierce and confident woman.”
FOCUS of SWFL 2013 137

© Bryon McCartney
rt & Fashion Collide for the 3rd Annual “Art
Walks the Runway: Weekend of Fashion”
taking place in downtown Fort Myers at
the beautiful and historic Sidney & Berne
Davis Art Center, Friday and Saturday,
December 13 and 14, 2013.
The weekend will include two tasteful
evenings of fashion. Proceeds will benefit the restoration
of the upper floors of this historic architectural gem.
Keeping it Local
The Friday night December 13th, Art Walks The Runway
Fashion Show will feature this season’s local fashions
from some of the downtown River District boutiques...
and a special performance Art Runway Show by artist
Lily Hatchett. Model hairstyles for Friday evening will be
by Blue Dahlia Salon.
Last year Mrs. Hatchett wowed the audience
with her incredible visual art performance piece “Paper
Grotto.” “It was an interesting and unique way to reveal
her fashion” says organizer, Melissa Tschari DeHaven.
“Visually stimulating groovy images were projected onto
the wall, interesting music played, beautiful models and
dancers exotically danced their way down the runway
wrapped in paper, they danced breaking through the
paper and then Hatchett’s fashions were revealed. It was
a beautiful combination of art meeting fashion. It’s also
138 FOCUS of SWFL 2013
always great to see the new trends of the season that will
be showcased by the local boutiques.”
Haute Couture Fashion
Saturday night December 14th, Haute Couture
and Art collide, stimulating all of the senses. This year’s
“Art Walks the Runway” will feature Helen Gerro’s Art
Couture and Day Glow Collections, Mariapia Malerba’s
Recycled Fashion Collection, Paoni Designs Evolution
of Fashion Performance and Fashion Show, along with
special art performance pieces by John Dedo Cristina Art
to Wear, and Babs Couture Accessories and Handbags
partnering with the Dance Alliance.
Art will walk the runway not only as fashion but
body art as well! “Elements of Body Art “ Adriana Gomez
who participated last year, and added so
much to the overall show, has partnered
up with artistic genius Jeff Simon of
917ink.com and will be creating some
amazing works of Body Art. Their art
lives and breathes…literally. It is an
amazing visual to those who experience
it. It is exciting to see unique imaginative
works of art using the human form as a
canvas and it is the perfect ingredient to
Art Walking the Runway.

© © Mila Mila Bridger
Saturday night’s show
Saturday night’s show
will open up with Artists
will open up with Artists
Cesar Aguilera & Danielle
Cesar Aguilera Danielle
Branchaud with Paioni Designs:
Their runway show
Branchaud with Paioni Designs:
Their runway show
segment will showcase
segment will showcase
the evolution of fashion,
the evolution of fashion,
as well as that of mankind
as well as that of mankind
and its relationship to the
and its relationship to the
environment. This theme
environment. This theme
will be folded into the
will be folded into the
performance as well, and
performance as well, and
will capture the attention
will capture the attention
and imagination of every
and imagination of every
audience member.
audience member.
Helen Gerro helped launch Art
Helen Gerro helped launch Art
walks The Runway and was there
walks The Runway and was there
from the start. Helen’s statement
from the start. Helen’s statement
making bold range of designer
making bold range of designer
women’s wear and hand-painted
women’s wear and hand-painted
dresses are a unique example of
dresses are unique example of
“art couture.” “We are honored
“art couture.” “We are honored
that she will be here again for
that she will be here again for
the 3rd Annual Fashion Show”
the 3rd Annual Fashion Show”
says DeHaven.”It’s truly beautiful
to see her designs grace the runway, and showcase her
says DeHaven.”It’s truly beautiful
to see her designs grace the runway, and showcase her
art-inspired fashion. Her special finale Haute art couture
art-inspired fashion. Her special finale Haute art couture
Gerro Glow collection is a popular favorite and one not to
Gerro Glow collection is popular favorite and one not to
be missed.”
be missed.”
© © Nyla Nyla D. D. Photography
© © Nyla Nyla D. D. Photography
Italian artist and
Italian artist and
fashion designer
fashion designer
Mariapia Malerba
Mariapia Malerba
has created a unique
has created unique
collection of couture
collection of couture
creative fashions that
creative fashions that
are made with recycled
materials like
are made with recycled
materials like
paper, plastic, foam,
paper, plastic, foam,
and more. Her unique
and more. Her unique
and artful masterpieces
are so beautiful, one
and artful masterpieces
are so beautiful, one
would never believe
would never believe
what materials they
what materials they
are made from. After
are made from. After
20 years of experience in fashion design, Mrs. Malerba
20 years of experience in fashion design, Mrs. Malerba
decided she wanted to do something unique and out of
decided she wanted to do something unique and out of
the ordinary creating her incredible Couture Recycled
the ordinary creating her incredible Couture Recycled
Fashion Designs.
Fashion Designs.
© © Nyla Nyla D. D. Photography
Along with couture style fashion,
Along with couture style fashion,
Couture Style Hair is a must have!
Couture Style Hair is must have!
Saturday’s couture hairstyles will be
Saturday’s couture hairstyles will be
created by Red Salon & Spa.
created by Red Salon Spa.
December 13 TH TH & 14 TH TH , 2013
Both
Both
Friday
Friday
and
and
Saturday
Saturday
night
night
shows
shows
will
will
be
be
spectacular
spectacular
so
so
be
be
sure
sure
to
to
join
join
the
the
designers,
designers,
stylists,
stylists,
and
and
models
models
for
for
the
the
VIP
VIP
Glow
Glow
after
after
party
party
following
following
Saturday’s
Saturday’s
runway
runway
show.
show.
For
For
Fashion
Fashion
Show
Show
tickets
tickets
or
or
more
more
information
information
visit:
visit:
2301
2301
First
First
Street
Street
Fort
Fort
Myers,
Myers,
FL
FL
33901
33901
www.sbdac.com
www.sbdac.com
or
or
call
call
239-333-1933
239-333-1933
© © Robert Hayman
FOCUS of SWFL 2013 139

Designer
Profile
Anna Dudzinska
By Susana Sueldo
Anna Dudzinska, the fashion mastermind behind
Dud-zin-ska, was trained in Poland where she
has made a name of her architectural pieces
of intricate and sharp designs inspired by her
avant guarde approach to knitwear design.
The DISTILLATION collection refers to Diane
Tuft’s photographs documenting the fragility
and the extraordinary ever-changing environment,
showing structures and forms which
cannot be seen through naked eye. These
transitory moments are caught once giving no
chance for repetition and prove that nature is
not constant.
In her works we’ll find a fascination of enormous
glaciers, which Diane has photographed
for several years. This constantly moving body
of dense ice conceals plenty of colors and
forms – from transparent water drops shining
in the sun to the massive blocks of ice. The
collection relates to these forms by combining
see-through fabrics with fleshy, hand knitted
sweaters with irregular structures.
Photography: Michał Andrysiak
Model: Alexa/ AMQ
MUA: Anna Stykała
Hair: Robert Bigus
140 FOCUS of SWFL 2013

FOCUS of SWFL 2013 141

Defining Moment
By Sandra Yeyati
Cradle Command 60" w x 30" h - Mixed-media oil painting 2012 © Renée Rey, artist
Last year, Renée Rey reached a turning point in her artistic career
when she completed Cradle Command, a piece she affectionately
calls “the blue painting.” It took her 14 days to complete, but she
has been preparing for it all of her life.
Moved by the 2011 tsunami in Japan, Rey’s birthplace, she studied
photographs of the devastation and was inspired to depict the
children caught in the ruins. Four of them are featured prominently
in the painting. “They are huddled together so they have each other,
but at the same time there’s a disconnect,” she says.
The figures are separated from the buildings on the other side of
the canvas, which is certainly what happened to many victims of the
tsunami who lost their homes and everything they owned. Rey suggests
that the separation also can be viewed from a more universal
perspective. “It could be personal disconnect from yourself or other
people, or from where you live or your culture. Maybe you don’t feel
comfortable. Women in certain cultures feel out of place,” she says.
The buildings may represent home or society—the establishment.
Rey likes to play with perceptions so that the viewer is unsure where
things begin and where they end. She blurs edges, accentuating
the space and distance between things. In Cradle Command, two
hands are holding strings, but the hands seem disengaged from the
person’s body and the strings fade away before they actually attach
to anything.
Rey sees the figure pulling the strings as the spiritual leader. “She’s
young, but there’s a maturity there. She’s looking right at you saying,
‘I know the answer. Do you?’ She may not know all the answers,
but she’s connected to what’s out there,” Rey says.
From a very early age, Rey was fascinated by her Jewish heritage.
Her favorite bedtime story was the story of Moses. “I connected
with the concept of the hero. He saved people, and I always thought
I was going to change the world,” she says. The story taught Rey
another lesson: “Jews were enslaved for 400 years, and they were
able to get out. The underdog wins,” she says. Rey’s passion for her
heritage propelled her to obtain a master’s degree in Jewish education.
Cradle Command portrays a struggle, but it also suggests that we
must stick together and protect everybody, especially the innocent.
“It has to do with a belief in Jewish tradition that at any given
time there are 36 righteous people on Earth, but you don’t know
who they are, so you have to defend and protect everyone,” Rey
explains.
The soldiers in the painting are defending the children. But in a surreal
twist, they are toy soldiers. Although the kids are dealing with
devastation and separation, they also are playing with toys. “Why
do we give children army people to play with anyway? What is that
teaching them?” Rey asks, enjoying the fact that the painting offers
so much to discuss.
142 FOCUS of SWFL 2013

Drawing from another aspect of her past—an interior design degree
from Parsons New School for Design, in New York City, where she
ran a design business in the 1990s—the string and the lines extending
out from the buildings in Cradle Command are suggestive of the
grid lines of a floor plan. “I love the geometry of interior design and
often incorporate it in my paintings,” Rey says.
Creating lines of a different type, the people in the painting appear
under a barrage of dripping paint, which seems appropriate within
the context of a wet, chaotic tsunami. But from the artist’s perspective,
it also represents freedom—the permission she gives herself to
let accidents happen. “It’s letting the paint do what it wants to do,”
Rey says.
Is Cradle Command a dark painting? On one hand, it depicts devastation
and struggle. But its message and the artist’s intention are
positive. “Sometimes you have to go through the bad to know that
you’re connected to people. Look at 9/11 and how it brought everybody
together in this country. When things go bad we can rally,” Rey
says.
Faced with adversity, we must cling to each other and protect everyone.
As Rey puts it, “I can be better, you can be better and we can
be better together. It’s that higher purpose. It may be messy and
dark to get there, but that’s part of it. And people are going through
it at different times; you help bring someone up, and when you’re
down, someone will pull you back up.”
Bringing together elements and techniques from past work, her
Jewish studies, interior design and her childhood, Rey creates a
meaningful work of art with a healing message. Never before has
one of her paintings felt so personal and yet so universal. It goes a
long way toward her principal goal: making a difference in the world
through her art.
Sandra Yeyati is a writer and photographer in Naples, Florida. Reach her at
SandraYeyati@gmail.com
2013 ©Renée Rey, Artist - Reverse the Rules
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National Museum
Exhibition
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The Sidney & Berne Davis Art Center in Fort Myers Florida
is excited to announce the international exhibition Punctum
Contra Punctum II, American Edition, at the Sidney & Berne
Davis Art Center. The show will open December 11th, 2013
and will run through December 30th, 2013. This international
exhibition project, which originated at The Georgian National
Museum’ National Gallery in Tbilisi, Georgia, first took place
September 2013 and was curated by the American curator
Richard L. Tooke, MFA., a retired director at the Museum of
Modern Art (MoMA), New York.
This is the first time an exhibition and cultural exchange of
this magnitude originating at a national museum will be seen
in Southwest Florida.
The project’s mission is to reveal the main focus of global
culture. Culture has a unique identity, which is determined by
its traditions. At the same time, culture expresses the distinct
ways that people living in different parts of the world classify
and represent their experiences, and act creatively. It makes
one nation’s artistic language understandable for the others.
Globalization provides the opportunity for all national cultures
to become equal participants of a universal system of values.
PUNCTUM CONTRA PUNCTUM II’s goal is to harmonize cultural
diversity by use of technology and esthetics.
The world where the modern artist exists and creates is
very contradictive. The emotions and reactions of the artists
confront the conditions of today’s political and socio-cultural
environment. The project PUNCTUM CONTRA PUNCTUM II is
a means of bringing together these contradictive ideas, which
American, Georgian, European, Asian and Latin American
artists offer to the public, using different media technologies
(painting, photography, digital art, multimedia and music).
Twenty-two artists from different parts of the world were
selected:
Grimanesa Amoros (Peru), Alex Berdysheff (Georgia), Nicholas
Berdysheff (Georgia), Patricia Frida (Austria), Antonio Guerrero
(Cuba), Marco Nicolas Heinzen (Switzerland), Hollis Jeffcoat
(USA), Edouard Mortec (France), Evelin Juen (Austria),
Stephen Knapp (USA), Maria Fernanda Lairet (Venezuela),
Rainer Lagemann (Germany), Michael Vincent Manalo (Philippines),
Emilio Merlina (Italy), Andreas Oetker-Kast (Germany),
Gega Paksashvili (Georgia), Maka Razmadze (Georgia), Michael
St. Amand (USA), Steven Tobin (USA), Guram Tsibakhashvili,
(Georgia), Nino Jvania (Georgia), and Kat Epple (USA).
To underline the cultural exchange as the main focus of the
project, a wide program of activities encompassing artists’
lectures, workshops, studio visits, concerts and more will accompany
the exhibition. All of these events will be open to the
public.
Opening Night Festivities Include a Short Concert By Nino
Jvania (Georgia) & Kat Epple (USA) Light Installation Artist Jim
Takas displays His awesome outdoor installation during the
opening. The events starts @ 7:PM
Punctum Contra Punctum II, American Edition, is organized by
the Sidney & Berne Davis Arts Center, with support by the City
of Fort Myers, the Ministry of Culture and Monument Protection
of Georgia and the US Embassy in Georgia. The project
director is the American painter and Fort Myers resident
Michael St. Amand, the project curator is Richard L. Tooke,
formerly Museum of Modern Art, New York.
www.sbdac.com
bt:st verlag
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Point
Point
Against
Harmonically Interdependent
By Jade Dellinger
Jade DELLINGER: Following our "Things Not Seen Before: A
Tribute to John Cage" installation at the Tampa Museum of Art and
the Bob Rauschenberg Gallery at Edison State College (where you
performed with Sonic Combine and I have very recently assumed my
new post as Director), we travelled the exhibition to the National Gallery
of Art-Tbilisi. A highlight of my first trip to Georgia (former Soviet
Union) last May was having the great pleasure of co-lecturing on
John Cage with the much-celebrated pianist and musicologist Dr. Nino
Jvania and witnessing her charismatic presentation of the composer's
(still often misunderstood) 4'33" - Cage's so-called "silent" piece. Kat,
how did you first learn about her work, and what attracted you to the
idea of performing with Nino?
Kat EPPLE: I heard about musician Nino Jvania from visual artist
and "Punctum Contra Punctum II" director, Michael St Amand, who
met Nino, and attended her concert when he was in Tbilisi. After
hearing about her music, I looked for Nino on the internet, found her
on YouTube, and immediately became a fan. She is an accomplished
pianist, and I also appreciate the contemporary compositions which
she performs in concert.
Jade DELLINGER: Nino, when first we met to discuss John Cage
on your popular Radio MUZA broadcast/program in Tbilisi you proudly
shared a bootleg copy with me of Kat Epple's "Strategic Structures"
CD (a collaboration with her dear late friend Robert Rauschenberg,
the sculptor Lawrence Voytek and her longtime collaborator Bob
Stohl). It is a story that Kat really loved hearing upon my return, but
what drew you to her and how did you first learn about her work?
Nino JVANIA: Well, it was also Michael St. Amand who brought
the CD to radio MUZA, when I invited him to participate in the same
radio show you were interviewed for a year later. I was absolutely
fascinated by the music, by the amazing concept of the piece and of
course, by the performers themselves. Kat was one of them.
Like Kat, I used the web to get more information about her, and
listened to some of her recordings. Can you imagine how glad I was
to hear that I would have the opportunity to perform with her? It is
quite an extraordinary project. I am primarily a performer of academic
music… Kat is a composer and improviser, playing original music in
an amazing variety of musical styles – World Music, Jazz, Electronic
Space Music, etc. But I play mostly contemporary art music. And, as
you know, contemporary “serious” music (I hate that definition, but
still, it exists…) has already crossed those “academic” borders and is
embracing the most important achievements of other musical directions…
So, I am sure, Kat and I, we will both show, how universal
and globalized the music world is today…
JD: Kat, to date your exchanges with Dr. Jvania have been limited by
the geography (and 20-plus hours of flights) that have divided you.
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What can we expect when you are united "in-person" to perform at
the Sidney & Berne Davis Art Center? How has the process differed
(if at all) from previous collaborations, and will this be reflected in the
live performances you two are planning?
Kat EPPLE: It will be a pleasure to meet Nino in person, and to collaborate
with her musically. Because we just recently met via phone
a few days ago, we have not yet created a plan for what we will play
together. As Nino suggests, part of the fun will be finding our musical
common ground, our different esthetic perspectives, and bringing all
of that to the table. My previous collaborations have included a wide
variety of musicians, for example, a Heavy Metal Band, artist Robert
Rauschenberg, Mayans, dolphins, birds, and a Tuvan throat singer. I
always enjoy learning about the collaborator's unique artistic perspective,
and creating a way to add my music to create something new
together. I think working with Jvania will be fun and inspiring.
JD: Although you have travelled extensively and both have performed
around the world, Nino has yet to come to Florida and, Kat,
you have yet to get to Georgia. So, you can imagine my surprise
to be presented with a scarce bootleg of your "Strategic Structures"
CD by Nino Jvania when I joined her to record an interview at Radio
MUZA in Tbilisi. Is it true that you have discovered bootlegged copies
of your work in other unexpected places, and how did you feel in
learning of your popularity and radio-play in a country you have yet
to visit?
Kat EPPLE: I always appreciate when I arrive somewhere to find
that my music has preceded me there. I was in Russia for a concert
tour many years ago, and noticed a "New Age Fair" near the concert
venue. As I walked into the fair, I saw vendors selling typical items
like crystals, Tarot Cards, candles, and music. I stopped at the musicseller's
booth, and noticed that they were selling one of my early
albums titled "Traces of Time" by Emerald Web, on cassette. Instead
of a full-color album cover, it included a black and white photocopy
of the cover, and a hand written label. With a combination of broken
Russian, sign language, and English, I explained to the music vendors
that this album was my music. When they eventually understood
what I was trying to say, they began "gushing" about how much they
loved my music, and that their customers bought a lot of that album.
I asked to see what they used to duplicate the tapes from, and they
showed me another bootleg cassette. I decided to give them a CD of
that album so that they could produce a better quality bootleg product
in the future………..at least my music would sound closer to what I
wanted people to hear.
That album you mentioned that you found in Tbilisi, "Strategic Structures",
is a musical collaboration with visual artist, Robert Rauschenberg,
musician Bob Stohl, and me. We performed on musical metal
sculptures that were co-designed with artist Lawrence Voytek. I am
very happy to hear that Radio MUZA has it on their playlist!

JD: The title of the exhibition that unites you is "Punctum Contra
Punctum II" and the forthcoming performance in Ft. Myers, Florida
follows a visual art exhibition first presented in your home - the
(former Soviet) Republic of Georgia. Nino, how did you get involved
in the project, and what interests you most about working with Kat
now?
Photo Credits: Lee Horton, Adam Tardif, Ed Chappell
Nino JVANIA: It was Michael’s idea… After I interviewed him, we
became friends…So, next time he visited Georgia, to organize his own
exhibition in Tbilisi, I invited Michael to my concert. He was already
working on the idea of "Punctum Contra Punctum II", together with
Richard Tooke, whom I also interviewed on Radio MUZA. So, after
the concert Michael called me and said, it would be great to hear Kat
and me together on stage, in the framework of the visual arts festival
in Florida. I hope I will not disappoint him… I have to thank him and
Richard for the opportunity they gave to me – the opportunity to
present the music culture of my home country at such a prominent
event.
JD: I think of "punctum" as Roland Barthes defines it in his book,
Camera Lucida (1980), but it clearly has musical connotations as
well. As an anatomical term, "punctum" is a point or sharp tip...
However, I understand that it is also associated with the "neume" or
basic element of Western and Eastern systems of musical notation
(prior to the invention of more standard five-line staff notation). Did
you discuss the show title "Punctum Contra Punctum II" with Kat to
determine what to play?
Nino JVANIA: It does have quite a lot to do with music. The
term counterpoint originates from the Latin punctus contra punctum,
which, as you perfectly know, means point against point. Counterpoint
in music is the relationship between voices that are harmonically
interdependent, but independent in rhythm and contour. This definition
perfectly describes our show, in a metaphorical way, of course…
So, we did not even have to discuss this issue… I have already told
you, we are quite different artists (independent in a rhythm and
contour)…But we will certainly create the counterpoint on the stage,
interacting with each other!
Kat Epple
Ms. Epple is a captivating concert performer worldwide, playing high-tech synthesizers, primitive
flutes, EWI (Electronic Wind Instrument), and jazz flute. Some of her concert venues
have included: The United Nations, National Gallery, London's Union Chapel, Guggenheim
Museums, Hollywood Palace, and The Museum of Modern Art, as a solo artist, with Symphony
Orchestra, The Merce Cunningham Dance Company, Heavy Metal, New Age, and Electronic
bands. For twenty years, legendary visual artist, Robert Rauschenberg commissioned her to
perform for his art openings internationally. Kat Epple is a founding member of the vintage
electronic music ensemble, "Emerald Web". She also travels the globe, collecting indigenous
flutes from various cultures, and often incorporates their unique sounds in her original compositions.
Ms. Epple has released 28 albums internationally, in music styles including New Age, Electronic,
Contemporary, Jazz, and World Music. Kat Epple has created a huge variety of music
for film, including diverse subjects from dinosaurs to outer space; from The Metropolitan
Museum of Art to "WWE Smackdown", and everything in between. Her current project is
composing music for a film for The Hong Kong Science Museum's dinosaur exhibit projected
onto their 60-foot wide movie screen. For many years, she worked with Astronomer Carl
Sagan on his documentary films about space travel. Other film music credits include: National
Geographic, Nova, CNN, The Travel Channel, History Channel, The Guiding Light, PBS, Apple
Computers, and NASA. www.katepple.com
JD: I realize your performance together is titled "Border Crossings"
(perhaps for obvious reasons), but how did you interpret the
larger theme? Did you think much about the visual art presented in
the exhibition? I understand that Nino will perform some seminal
Georgian works and pieces she mastered directly under the guidance
of Karlheinz Stockhausen in Germany, but precisely what influenced or
informed the musical selections you are planning to perform?
Nino JVANIA: "Punctum Contra Punctum II" presents contemporary
Georgian visual art in the context of international cultures…
That’s how I understand the concept of the festival. So, I have decided
to present several contemporary Georgian piano pieces, juxtaposing
them with piano pieces by one of the significant representatives of
contemporary music – German composer K. Stockhausen. Of course,
in order to literally follow the concept, I should have included into the
program composers of other nationalities too… But I have tried to
build rather a homogenous program… These are the pieces that just
sound good together. They “build” a perfect punctum. The concert
itself will be quite diverse, as Kat is going to continue the program
with her own punctum… And then we will unite ourselves, improvising
together… So, it will be punctum contra punctum on different levels. I
hope the public will like our interpretation of a larger theme.
Jade Dellinger is Director of the Bob Rauschenberg Gallery at Edison State College.
Nino Jvania
Pianist, musicologist, Doctor of Sciences. After the successful graduation from V. Saradjishvili
Tbilisi State Conservatoire in 2000 Nino Jvania went to Germany to study at the
R. Schumann-Hochschule Düsseldorf. She used the opportunity of studying in Europe to
get acquainted with some new interesting expressions of musical thinking. Her particular
interest in contemporary music led her to the prizewinning performance at the Orléan
International Piano Competition of 20th Century-Music, followed by the participation in international
festivals, courses and symposia, dedicated to contemporary professional music.
During her studies in Germany she was the grant holder of the Alfred Toepfer Stiftung, the
Heinrich Boell Foundation and the International Ensemble Modern Academy.
The interest in modern music determined also her scientific work. Upon returning to Georgia,
she took the Doctor’s Degree. Her doctoral dissertation observes the piano work by
K. Stockhausen and some issues on interpretation of New Music. The author of several
scholarly works and a monograph on Contemporary Piano Music, she works as an Associate
Professor at the Special Piano Faculty of V. Saradjishvili Tbilisi State Conservatory.
In 2011 she joined the staff of classical music radio station “Muza” as a programme manager,
but left the position in 2013 to participate in an exchange program, enabling her to spend a
year at the Department of Music at NYU as a Visiting Scholar.
www.zhvaniasisters.com
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Richard L. Tooke
Curator
When I was asked to be the curator for the 2013 edition of PUNCTUM
CONTRA PUNCTUM II I was given a set of guidelines to continue the
goals and mission to focus on the cultural exchange and one-one-one
connections through the visual arts on an international scope. It was
an exciting challenge that I willingly accepted. Working for a year
to gather twenty world class artists to interact on this scale seemed
daunting, but by working with a group of Georgian artists, plus artists
from Germany and the United States we put together an exemplary
group of participants. There were to be five Georgian and five from
the United States. The others were to be from other nations. We all
gathered together in Tbilisi in August 2013 at the Georgian National
Museum’s National Gallery to make this exhibition a reality.
Having selected the artists and the works of art to be exhibited, I
came prepared with floor plans and had a clear idea of where each
work of art was to be positioned. Even though I was fully prepared to
install the exhibition, knowing that the reality of seeing the works of
art placed in the specific gallery that I had chosen would need some
fine tuning. I arrived five days early to assemble the works of art in
the galleries. As the artists arrived and the works of art were uncrated
and put in place, it became clear from the beginning that this cultural
exchange idea would work perfectly. Here we had twenty artists from
thirteen different nations, with our own cultures and languages working
closely together with the same goal. When small and large problems
arose they were discussed. Various alternatives were suggested.
Within a minimum amount of time the solution was clear. We acted
accordingly. The problem was solved and we moved on. When the
opening reception occurred on Sunday, 1 September 2013 my concept
had been realized but it could not have been so without the assistance
of the National Museum’s staff and the participating artists.
To exemplify the cultural exchange and one to people connection, the
opening gallery exhibited works of art by two Georgian artists: Nicholas
Berdysheff and Gega Paksashvili; two American artists: Steve Tobin
and Michael St. Amand; plus an Italian: Emilio Merlina. Moving to
the right into a large dimly lit gallery with works of art that dealt with
water and light. American artist Hollis Jeffcoat’s paintings inspired
by the Gulf Coast of Florida; Georgian artist Guram Tsibakhashvili’s
WATER MEMORY digital prints: American Stephen Knapp’s: Lightpainting:
NO BOUNDARIES and the video art of Grimanesa Amoros:
MIRANDA, photographed on the coast of her native Peru. This was
a quite contemplative gallery with lots of space. Going back through
the opening gallery to the next gallery you enter a large brightly lit
gallery with many disciplines (sculpture, digital art, photographs, and
paintings) on display here. Bright colors and images that make you
look from one artist’s work to another and back again. The works
of art here represent: Georgia (Maka Razmadze), Germany (Rainer
Lagemann & Andreas Oetker-Kast), Cuba (Antonio Guerrero), France
(Edouard Mortec), Austria (Patricia Frida), and The Philippines (Michael
Vincent Manalo). The last gallery has two artists, Maria Fernanda
Lairet (Venezuela) and Marco Nicolos Heinzen (Switzerland) with
multiple images that fill entire walls, and two artists Alex Berdyheff
(Georgia) & Evelin Juen (Austria) whose images bring to mind the Surrealists
and offer a contrast.
We are now in the process of replicating the Georgian exhibition:
PUNCTUM CONTRA PUNCTUM II, in a different location: The Sidney
& Berne Davis Art Center, Fort Myers, Florida, USA. I know that my
plan and vision will only happen with the same kind of comradely, mutual
respect and by working together in the same way that occurred
in Tbilisi, Georgia. And it will be the same in the USA too. You are
invited to experience this visual dialogue between diverse cultures.
Photo Credit: Nicholas Berdysheff
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Maria Fernanda Lairet
Venezuela
LAIRET BOLIVIA SALAR DE UYUNI 7 2013
Born in Caracas, Venezuela. She did
drawing studies in Newman Design
Foundation 1982- 1984. After, she
graduates of Graphic Design Studies
Caracas Institute of Design 1984- 1987.
During her career, she has studied graphic
design, drawing, photography, painting,
and other art disciplines that she
combines in her recent works, a result of
mixed techniques and new technology.
She has participated recently in several
international and national art fairs:
Museum of Heng Lu in Hangzhou 2011,
Shanghai - China; Museum of Contemporary
Art in Caracas, Venezuela 2011; ETNIA 2010- 2011, 2012
Belgica, Luxembourg, and Holland); MIA Art Fair 2011, Miami
Beach; Shanghai Art Fair 2011- 2012; PINTA London Art Fair
2011-2012; PINTA New York Fair 2011; Base Paint Auction
2011, Miami; Iberoamerican Art Fair FIART 2011, Dominican
Republic; Iberoamerican Art Fair FIA 2010- 2011- 2012-2013
Venezuela, Bienal del Sur in Panamá 2013, Collective at the
Museum of Naples – USA 2013, Collective Little Treasure in
the Gallery Marchi in Boloña – Italy 2013, Collective ,Georgian
National Museum/National Gallery 2013
and others.
The most important and latest exhibitions where she
had participated are: International Biennale Artists Exhibition
Miami, Florida, USA 2012 - 2013; Installation of art in 200
mts of the second floor of the Exterior Bank, headquarter
in Caracas 2012-2013; OPEN GALLERY EDITIONS 2, 3 & 4
Milagros Bello, Ph.D. Director/Chief Curator Curator’s Voice
Art Projects Contemporary Art Gallery Wynwood Art District,
Miami, USA 2012; 35 & 37 Salón Nacional
Arte Aragua, Maracay, Venezuela(2010
- 2012- 2013; BASE PAINT, Auction
in profit of the school L’Athletique D’Haiti,
Miami, USA(2011);Museum of Contemporary
Art,group show of "Waves of
history, legends and purposes",
Caracas, Venezuela 2011; Art Shanghai
2011- 2012, Solo show, China; Group
Show in Heng Lu Art Museum de Hangzhou
2011; Latin American Art Museum
of Amersfoort, Utrecht 2011 . "Reliefs
and Sculptures" in Art Nouveau Gallery,
Miami, USA 2011; Solo show “Global Narratives”
in Estudio Arte 8 Gallery 2010;
“Identities“ Espacio MAD Caracas 2010;
Venezuela 2010; "Reliefs and Sculptures" in Art Nouveau
Gallery, Maracaibo, Venezuela; The Art to the Rescue in the
Artists Foundation Animal Protectors, BOD Corp Banca
Bank, PH,Caracas, Venezuela 2012; 66 Bienal Salón Arturo
Michelena, Valencia, Venezuela 2012; V, VI, VII Fundana Auction
2009- 2012; I Commerce and Art Event: COMARTE
2012. Baruta Municipality, Caracas, Venezuela 2012.
She is represented by many galleries: Milagros Bello, Ph.D.
Director/Chief Curator Curator’s Voice Art Projects Contemporary
Art Gallery Wynwood Art District 2012; Art Nouveau Gallery.
Miami 2010- 2011- 2013; Bandi Trazos Gallery, Korea
2011- 2012- 2013: Galería Estudio Arte 8, Caracas- Venezuela
2009- 2010- 2011- 2012; Galería Parenthesis, Caracas-
Venezuela 2010- 2011- 2012; Espacio MAD, Caracas- Venezuela
2011; Art Nouveau, Maracaibo- Venezuela 2010- 2011.
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Michael St. Amand
United States of America
St. Amand (Born 1958) uses a multi-disciplined approach to his art making – painting,
printmaking, digital art, video, sculpture, installations, and mixed media constructs.
The artist’s work cannot be classified within a particular generation of art movements.
St. Amand’s style is a combination of Avant-Garde, Abstract Expressionism, Modernism,
and Color-Field Painting. The artist focuses on the basic elements of an artwork
– color, shape, and composition and chooses materials to psychologically evoke certain
kinds of feelings.
St. Amand’s paintings affect the space in which they hang. His use of multi-layered
raw, vibrant color and fluorescent pigments put the viewer on the spot. His paintings
vibrate with energy and light causing the art to interact with the audience. The
artwork reflects glaring bursts of color back at the viewer, necessitating a multi-angled
tour of the canvas in order to form a complete image of it. Because of the way light
reacts to the fluorescent pigments, as ones physical relationship to them changes so
does the artwork.
Repicant 2012
There is nothing “quick” about St. Amand's work. His art needs time to be ingested,
digested, and contemplated. Messages are coming from all sides -- political, social,
cultural, sexual, and aesthetical. St. Amand juxtaposes the sacred with the profane
and leaves the viewers to determine where on the continuum their perceptions lie.
“All the objects are just objects. As with all art, it is what the viewer brings to it,” St.
Amand says of his work. “It is the viewer’s own – very personal – reactionary emotion
or self-analysis. Whether it is disdain or shock, passion or compassion, every
person will create his or her own truth attached to the work.” This is at the heart
of St. Amand’s work. As art, his pieces are unique and visually engaging. As social
commentary, they are thought evoking and provoking. His work inspires conversation
and insight into three worlds: the artist’s, the one in which we all share, and the very
personal one within each individual.
Michael St. Amand, with the endorsement of the United States Embassy and The
Georgian Ministry of Culture, had two solo exhibitions: Myths and Mayhem exhibited
at the Tbilisi History Museum and the Signagi Museum in the Republic of Georgia in
2013. In addition he has earned numerous awards for his work. The artist has been
listed in Art in America Magazine’s Who’s Who in American Art. He has exhibited
his art nationally and internationally, including Paris, Bordeaux, New York City, The
Republic of Georgia, Germany, Dallas, New Zealand, Washington, D.C., and throughout
Florida. His work can be found in many corporate and private collections.
Photo Credit: Michael St. Amand by Nicholas Berdysheff
Tipping Point 2013
www.michaelstamand.com
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ALEX BERDYSHEFF
The Republic of Georgia
There were several steps or periods in my artistic career. They depended on skills
I developed, my vision in particular life period and the possibilities that existed.
I began to work in three-dimensional collages using found objects. It allowed
me to take an object and change its qualities the way I wanted. It was also an
exploration of color, texture and the substance of painting. Finished with that,
I started working on paper, experimenting with collage, water-based colors and
any materials I could find. At the same time I started using natural rust in my
work, droping some iron into water for few days or weeks to develop this pigment.
I still use this method. As so often happens, the decision to stretch canvas
and start painting in oils was a spontaneous one. Now I prefer this medium. My
palette became more varied, it’s always fascinating to discover a new color. It
was interesting to push myself to use digital art and photography too. I have no
idea where I get ideas for my pictures. Maybe, it is the ability to enter a state
of mind where images and concepts appear and transform themselves. I won’t
reject a sudden idea, even if it is markedly different from my usual style, after
all, who knows where this door may lead? Many of my best works are the direct
result of mistakes, and each mistake makes a painting unique and closer to real
life. Influence? From Prehistoric cave art to Russian Avantgarde and Surrealism.
My artwork, oil painting, digital art and photography is a combination of figurative,
often distorted objects with pure abstract forms and textural components.
They coexist beyond any physical or logical limits, revealing the invisible tension
and eternal struggle between or inside all forms of matter and giving rise to
doubt in the reality of the visible. Chaos and deformation on the one hand and
sharp lines and precisely rendered details on the other remain my basic aesthetic
concepts, no matter I get representative or abstract results.
Chamber
Choice Point
www.arundelartroom.com
Photo Credit: Nicholas Berdysheff
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Photo Credit : Andreas Oetker-Kast_by_Angelika Oetker-Kast
Lemberg
Andreas Oetker-Kast
Germany
www.andreasok.com
Coney Island - Brooklyn, NY
Andreas Oetker-Kast (*1964) is a freelance photographer based in Kiel, Germany. Following his studies in sociology he pursued a career
in international public relations, for six years in Germany followed by two years in the United States. Upon his return to Germany in
2003 he turned to professional photography, specializing in documentary style and music photography. He was participating in seminars
at the Ostkreuz School of Photography, Berlin from 2006-2009, first under the guidance of Michael Trippel (2006) followed by Werner
Mahler (May 2007-2009). Since 2006 his work has been exhibited in solo and group exhibitions in Germany and internationally, was
published in books and catalogs and selected works can be found in private and institutional collections.
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A M E R I C A N
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INTERNATIONAL EXHIBITION OF VISUAL ART
frozen memories
Nicholas Berdysheff
The Republic of Georgia
Since an early age my life has been focused around art and the drive to create it.
In my work, I combine my passion for photography and the skills of digital imaging
techniques, in order to create a world that appears habitual, yet obviously an interpretation
of the physical reality that encircles us. I begin with a concept in mind,
yet I may not know exactly how the artworks will correspond with one another
at the end. Because I like a high level of detail, I work very slowly, usually taking
several weeks per piece.
I want the pieces I create to echo and resonate with the viewer. Many of my works
are inspired by a fabulous range of textures and colors. Working with digital media
allows for exploring many alternate paths for one artwork. In photography I don't
want to limit myself to one particular theme. I take pictures of various genres - urban,
portraits, nature, etc. Basically I do digital art and Motion Graphics. However,
I enjoy photography because I like capturing things that interest me both from
artistic and documentary sides. It’s my choice of media to reflect the outer world.
Photo by: Nino Keshelava
wind
156 FOCUS of SWFL 2013
www.multimediaart.wix.com/nicholasberdysheff

HOLLIS JEFFCOAT
United States of America
Rebis VI
Hollis Jeffcoat studied at the Kansas City Art Institute
and the New York Studio School with some of the
great painter/teachers of our time, and apprenticed
with Joan Mitchell in France for three years. She has
lived, worked and taught in France, Canada, New York
and had her own painting school in Naples, Florida.
She now lives and works on Sanibel Island, Florida.
Mr. Yellowtail's Journey
Painting for me is not about illustrating an idea, but rather
finding the essence through experimentation even if it means
losing a painting altogether, better that than leaving something
partially realized. I’m willing to go back – scraping, washing
down, to re-see it. It’s this process that led me to understand
that my work is about finding the light.
I know what I’m looking for when I start a painting, but as the
process goes along I lose control of it – there is no solid footing.
I want to take the viewer with me on this journey.
At the end of a painting or when I feel there’s nothing more to
change, it’s as though all the emotion that was in me is now in
the painting – I’ve been relieved of it.
www.Hollisjeffcoat.com
Grande Meduse I
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INTERNATIONAL EXHIBITION OF VISUAL ART
Michael Vincent Manalo
The Philippines
Michael Vincent Manalo is a photographer and a photo-manipulator. His work is inspired by the imagined memories of nostalgic
and dream-like environments; his works documents their decline into post-apocalyptic and nightmarish creations.
The themes seen on his work revolve around surrealism, magic realism and realism. Most of his work is inspired by
melancholy, nostalgic memories, dreamy landscapes, sentimental and warm emotions to dark and brooding atmospheres;
weird and nightmarish dreams; medieval fantasy to post-apocalyptic scenes; memories of being away from home and the
concept of home; subjective and objective views on society and supernatural and paranormal themes. The works that he
creates tries to confront the modern rules and implications of the today’s fast-paced society.
Artist Statement:
Life has always been a fascination to me. From those inevitable school fights during the elementary years to those wild
days of puberty. From the lonesome people in the parks to the 8-inched mohawked people during concerts. From feeling
someone else's warmth to dealing with the blackness within.
There were a lot of emotions - pain, happiness, love and warmth, glory, success, failures, torture, jealousy, excitement,
rage, pride. All these converged and met at a common point in time and space and created who I am, what I want to
explore and what I hope to achieve.
Vast images come to my mind each day as a result of the radical emotions that fill me in each heartbeat. I try to recreate it
as soon as I could by combining photographs and techniques in illustration to recreate those concepts in mind.
I forge these images and try to relate them to the popular tales of human drama. I try to recreate these stories by illustrating
my own interpretations of these emotions or sometimes literally creating the picture wherein the emotion can be
distinguished.
When I started, I wasn't aware that I started a quest: so for now, until I decide to stop, I will try to free people's minds,
and allow them to withdraw from reality and give them the opportunity to dig into a wild roller coaster of a vivid dream.
158 FOCUS of SWFL 2013
www.theflickerees.wix.com/michaelvmanalo

The Story Teller II
The Fisherman
The Remembrances of the Soul 2
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INTERNATIONAL EXHIBITION OF VISUAL ART
Bad weather is coming up 48 x 44
Emilio Merlina
Italy
I was born in 1950 in the North East of Italy from a polish mother and a Sicilian father.
I toured the world until I was 35, then I returned to Italy and picked up again my old passion: painting and sculpture.
The human being leaves its signs, graffiti, indian dreams and imagination.
Now I only have left a few more possibilities to express the colors which are not.
Only the sign, scratched, angry or brushed is the witness.
The sign has passed from there and there it has lived.
Emilio Merlina
leftovers 14 x 24
160 FOCUS of SWFL 2013
www.absolutearts.com/emiliomerlina

Grimanesa Amorós
Peru
Grimanesa Amorós is an interdisciplinary artist with diverse interests
in the fields of social history, scientific research and critical
theory, Through her art Amoros convey an ephemeral wonder,
entrancing the viewers from all different backgrounds and communities
to become agents of empowerment. She makes use of
sculpture, video, and lighting to create works that illuminate our
notions of personal identity and community. Light is one of her
primary materials because it creates presence without physicality.
In many occasions, it can be easily taken for granted, since much
of what humans perceive comes from light, yet even that which is
apparent can be mysterious.
Amoros is always looking for the instance when light, is in its
changing forms, makes us contemplate and experience an ordinary
circumstance in a different way. In many occasions, it can
be easily taken for granted, since much of what humans perceive
comes from light, yet even that which is apparent can be mysterious.
Amorós uses her art as an agent for empowerment to involve
viewers from all different backgrounds and communities. She was
born in Lima, Peru and lives and works in New York City.
Amorós is the recipient of several grants, which include the National
Endowment for the Arts Visual Artist Fellowship (Washington,
DC), The Travel Grant Fund for Artists, NEA Arts International,
(New York, NY), The Bronx Museum for the Arts: Aim Program
(Bronx, NY) and The Louis Comfort Tiffany Foundation “Participant
Biennial Competition” (New York NY). Awards also include
the X Tumi USA Award (Miami, FL) and artist residency fellowships
by Art Omi (Columbia County, NY), Santa Fe Art Institute (Santa
Fe, NM), The Virginia Center for the Creative Arts (Amherst, VA),
Artspace (Raleigh, NC) and Centrum Arts (Port Townsend, WA).
Additionally, her works have been selected for the Art in Embassies
Program of the U.S. Department of State in Ankara, Turkey
(2001) and Lima, Peru (2003).
Exhibition list: Amorós has exhibited in the United States,
Europe, Asia and Latin America.
Amoros Fortuna
Most recent exhibitions and public works include:
La Fragua Tabacalera, Madrid, Spain, 2013; Georgian National
Museum’s National Gallery, Tbilisi, Georgia, 2013; CAFA Art Museum,
Beijing, China, 2013; Harper’s Bazaar Art / Art Basel HK,
Hong Kong, China, 2013; LITVAK Gallery, Tel Aviv, Israel, 2013;
The INNOV8 Festival, “Uros House”, The Lite Center, Lafayette,
Louisiana, 2013; Voyager Video Retrospective, Yuan Space, Beijing,
China, 2012; Huanchaco, La Torre De Los Vientos, Mexico
City, Mexico, 2012; 21c Museum Hotel, “Uros”, Cincinnati, Ohio,
2012; The Route of Friendship Patronage, World Monuments
Fund, Nina Menocal Gallery, Mexico D.F. 2012; Breadboard and
PECO building, Art in the Air “UVASIS”, Philadelphia, PA 2012;
The Flag Art Foundation “Watch Your Step”, New York, NY 2012;
Seoul National University Museum of Art, Seoul, South Korea,
2012; 54th Biennale di Venezia, Illuminazioni – Illuminations Collateral
Event Future Pass, Venice, Italy.
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INTERNATIONAL EXHIBITION OF VISUAL ART
Carried to the shores of another life
Yesterday believed to be gone
But where to is it disappeared
On the border of tomorrow found itself again
In the voice of the siren
Carried into glimmering of the red cheeked day
Sprinkled from the shadow wickerwork of the night
Everything is only time
The questions that pile up to babel
Tumble into floating
And go away
Eternal Change of tide is the answer find out the question
Bringing me up
Evelin Juen - Artist
Evelin Juen
Austria
Tiffanis
Neptunes vision
www.evelinjuen.at
162 FOCUS of SWFL 2013

Stephen Knapp
United States of America
Formed at the intersection of painting,
sculpture, and architecture lightpaintings
are intangible, multi-dimensional
compositions of pure radiance.
Stephen Knapp is an American artist
best known as the creator of lightpaintings,
which have been called
the first new art medium of the
twenty-first century. Dispensing
with traditional media and narrative
content, Knapp is one of a small group
of artists who work with light. His
lightpaintings make visible the light
that surrounds us and transforms it
into something physical yet inherently
transcendental.
Deriving inspiration from his studies
of light, color, dimension, space and
perception, artist Stephen Knapp has
been creating art that interacts with
and is transformed by light for over
thirty years. He began his career as
a photographer and evolved his own
specialized processes through research
and experimentation. He progressed
to building large metal panels
and glazed ceramic murals that are
reflective and responsive to changing
light conditions. What followed was
the fabrication of kiln-formed glass
walls and glass and steel sculpture, all
leading up to his more recent focus on
lightpaintings, a word Knapp coined to
describe his light-based installations.
Called the first new art medium of the
twenty-first century, lightpaintings are
created with light, glass, and stainless
steel and exist at the intersection of
painting, sculpture, and technology.
In speaking about his work, Stephen
Knapp states, “I have been fascinated
with light all my life, both for what it
can do and for the effect it has on us.
In all my prior mediums I’ve used light
in ways that are not always apparent.
When I found a way to uniquely
express myself in light, I embraced it
fully. With my lightpaintings I separate
white light into pure color and
‘paint’ with light. Each piece has a
presence that far exceeds its physical
dimensions. At once both physical
objects and illusions, they remind us
that dreams, hopes and aspirations
are the center of art’s ability to touch
the human spirit.”
Knapp has gained an international
reputation for large-scale works of art
held in museums, public, corporate
and private collections, in media as
diverse as light, kiln formed glass,
metal, stone, mosaic and ceramic. He
has had solo museum exhibitions at
the Boise Art Museum, the Chrysler
Museum of Art, the Naples Art Museum,
the Butler Institute of American
Art, the Dayton Art Institute and the
Flint Institute of Arts, among others.
His work has appeared in many international
publications including Art and
Antiques, Architectural Record, ARTnews,
Ceramics Monthly, The Chicago
Sun Times, Interior Design, The New
York Times, Progressive Architecture,
and Sculpture Magazine.
What Isn't Is
False Prophet-detail
www.lightpaintings.com
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Rainer
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INTERNATIONAL EXHIBITION OF VISUAL ART
Lagemann
Germany
Rainer Lagemann is a notable sculptor, born in Düsseldorf,
Germany in 1959. He received his formal education at the FH
Lippe University in Detmold, Germany, specializing in Design and
Architecture.
In 1988, Rainer moved to the San Francisco Bay Area to open his
first retail store committed to selecting and importing the finest
of modern European furniture. His work with European manufacturers
and artisans resulted in developing a successful retail
gallery with a dedicated clientele of modern design connoisseurs.
In 2007 he sold his share of the business to concentrate on his
lifelong passion: sculpture.
Rainer is fascinated by the human body, the classic theme of
artistic expression and struggle, depicted in all shapes, materials
and mediums since the existence of mankind.
The hollow squares strip away distractions, leaving a powerful
vision and exploration of the human body, adding an element of
mystery and abstraction.
This technique adds a spiritual dimension to the human shapes
and forms and gives Rainer’s sculptures a universal quality.
With all of Rainer's sculptures there is a secondary layer of
beauty, abstraction and mystery. When darkness falls and the
lights come on, the exquisite shadows of form, squares, body and
spirit cast themselves upon the walls creating a second sculpture
of light and shadow.
Rainer’s sculpture captures the human body in motion--a freeze
frame of classic, timeless gestures and emotions. The sculptures
are both ethereal and concrete. The forms he creates are how
one imagines a Nureyev or Baryshnikov would look in mid-flight.
Rainer uses hollow metal squares to sculpt the human form, creating
works that elicit both the strength and delicacy of the body.
Each square represents the trials and tribulations of life. The
four corners are the intellectual, emotional, physical and spiritual
dimension of human being. They are the framework of the spirit
and the image of the body.
Diving
www.RainerLagemann.com
164 FOCUS of SWFL 2013

Escape
FOCUS of SWFL 2013 165

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Foules
Edouard Mortec
France
My series always start with some experimentation. I like to
experiment with the cameras and to explore their limits as
a recording system of the “real”. It allows me to find and
integrate new form to the photographic language that will
resonate with our own difficulties as human being to approach
the “real”.
It is important for me to make so that when we are in front
of one of my photograph we know at once that we are in the
representation domain. And what allows this knowledge it is
the fact that the recording system will have left its trail in the
recording itself.
Hereafter
I confront the abstract and the figurative and thus evoke the
internal world and the outside world to make the frontier
blur. This abstract-realistic research in photography is also
the better way I found to evoke material and spiritual world
and find out how to marry them.
166 FOCUS of SWFL 2013
www.edouardmortec.com

Antonio
Guerrero
Cuba
by Estrella Eguino.
Photo Credit: Antonio Guerrero by Leticia Del Monte
Antonio Guerrero was born in Matanzas, Cuba. On March 31, 1992 feeling increasingly oppressed
by Cuba’s government, and unhappy with the worsening living conditions, Antonio, along with two
other men, climbed into a raft they had secretly designed and built and left the island. Floating off
from the coast of Matanzas, they were at sea for five days before being rescued by Brothers to
the Rescue a humanitarian organization dedicated to rescuing rafters fleeing Cuba. He lives now
in Miami Beach, Florida.
There’s a curious connection between a person’s name and their personality. It can be more or
less described as a match or mismatch of the name of a person, with their profession, talent, or
some other obvious connotation. “Warrior” is the English translation of his last name, obviously
of close Spanish descent. Some who study the significance of names consider this trait to carry a
bit of a special half unit sort to speak; a power or energy that just like the rest of us, also seeks
universal outlet. In the case of Antonio Guerrero, his identity becomes as much an intricate part
of the revelation contained in his work, as the symbolism itself. It is the kind of work to be stared
at, and guess what? That’s exactly what this warrior wants you to do. Come on in.
Me fui con todo
His art has been hailed as having ‘Dali-esque’ undertones. Other names like Hieronymus Bosch,
and Picasso have also been tossed about with absurd disregard to style and expression. He
doesn’t consider his work anything like that of these men and rightfully so because it isn’t. It is,
like the work of true artists, a personal form of expression filled with symbolism and themes that
resonate with an inner conscience. It is perhaps in this mission that he is an equal to the surrealist
masters. The vibrant color red, the subtlety of glimmering gold backgrounds, or the black
birds that sometimes speckle his creations are some of the personal glimpses into the subliminal
conversations with a deeper state of being. The perspectives may be mystical to some, others
may recall humor, but the result will be riveting.
Antonio grew up in Matanzas, a province of Cuba, according to the artist Matanzas is known
among many other things, for being the home of a type of black birds that flap their wings noisily
to warn of the approach of people or other animals. Antonio confesses a deep connection with,
and reverence for nature, the kind that is developed by long periods of constant admiration. Due
to the isolation from the trends of the outside world, his formative years were for the most part
spent outdoors, in open fields, and in communion with nature.
Cuba the key of gulf
There is a particular type of oneness that unites those who assimilate the platform of what is
called reality. Its visualization takes many forms and Antonio Guerrero’s perspective offers limitless
variations of concepts drawn from revelations arrived after an inexhaustible search for the
human quest of self-identity. A look at some of Antonio’s pieces, from the modern iconic image of
‘Jose Marti, El Gran Poeta’ – Cuba’s greatest hero – to ‘I Universe’ from I Live in a Red Planet, will
prove there is no escaping the inexplicable pull inspired by his work.
There is plenty to satisfy the minds that demand the thrill in discovering interlocking dreams,
and for those that enjoy journeys of art expression, or those who simply find beauty in color and
balance. Be certain of one thing, this artist is an ever-evolving revelation. His pictorial tales may
haunt, pacify, upset, or simply pass one by, but the flowing source of creativity lurking in the deep
recesses of the imagination of a good artist moves on.
i Universe
www.guerreroart.com
FOCUS of SWFL 2013 167

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INTERNATIONAL EXHIBITION OF VISUAL ART
Steve Tobin
United States of America
by Thomas Connors
Miss USA 2011 Alyssa Campanella
No matter what narrative Steve Tobin implies, the work is not
contained by it--the viewer is not obliged to see what he sees.
And no matter what one does see in Steelroots, the quality of
our engagement arises from two opposing experiences. On
the one hand, these forms appear familiar, recognizable, nearly
natural. But the industrial steel pipes of which they are made
and their surface treatments--smoothly enameled; rusty, with
vein-like striation; marked with pits as big as olives--leave no
doubt that these objects are constructed, fabricated, not sprung
from the earth. Unlike traditional open-air work, historically
commemorative (the equestrian statue in the park) or utterly
decorative (the draped urn terminating a garden view), outwardly,
Tobin’s Steelroots evince no didactic purpose, no specific
agenda other than to function as works of art, to occupy space
meaningfully, imaginatively, encouraging a dialogue between
themselves and the environment.
And what is it that makes these sometimes massive steel pieces
so compatible with their surroundings? The essential absence of
a straight line, that most rational yet unforgiving of geometries.
While Tobin’s Earth Bronzes and tree roots posited a conflict
between the natural world and the built environment, criticizing
our inability to focus on whatever exists that humankind did not
manufacture, the Steelroots strike a less rigid attitude. Yes, the
curving, flowing stretches of steel coalesce to form windows on
the land and sky, reframing our perception of the environment,
but the pieces also operate as sculpture often does, as media
through which we understand our place in the world, our status
as inhabitants of a wildly diverse planet
168 FOCUS of SWFL 2013
www.stevetobin.com

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170 FOCUS of SWFL 2013
Photographer: Aurélie Raidron
Model: Justine @ Gladys Models
Make-up and hair: Aurélie Raidron
Stylist: Stephanie Cappellini
Bird Sculpture: Aurélie Raidron

evolve
Stephanie Cappellini
www.13eme-lune.com
FOCUS of SWFL 2013 171

Photographer : Yann Malotti-Photographe
Model : Raphaël Toureille
Make Up : Aurélie Ormeno
Hairdresser : Belaman Cyril
Stylist : Alen Kekic and 13ème Lune by Stéphanie Cappellini
(dress : Alen K - crown: 13ème Lune)
Bijoux : Nessren Vanessa
Assistants : Laurent Baldovino & Alex Vallégant
172 FOCUS of SWFL 2013

Photographer : Yann Malotti
Assistant : Alexandra Vallégant
Model : Tifany Bly @ Roxane Vipmodels
Make-up & Hair : Eve Mak'up
Stylist : 13ème Lune
harness : Atelier Sylphe Corset
FOCUS of SWFL 2013 173

Photographer : Yann Malotti-Photographe
Model : Raphaël Toureille
Make Up : Aurélie Ormeno
Hairdresser : Belaman Cyril
Stylist : Alen Kekic and 13ème Lune by Stéphanie Cappellini
(dress : Alen K - crown: 13ème Lune)
Bijoux : Nessren Vanessa
Assistants : Laurent Baldovino & Alex Vallégant
174 FOCUS of SWFL 2013

FOCUS of SWFL 2013 175

Exploring
Worlds
HeikeSuhre
176 FOCUS of SWFL 2013

Chinagirl by Heike Suhre
Photo/Edit: Heike Suhre www.hsfotografie.com
Model: Jolien Derycke
Visagie/hair/ styling : Citty van Aart
Designer: Sebastian den Herder
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178 FOCUS of SWFL 2013
Red dress By Heike Suhre
Photography: Heike Suhre www.hsfotografie.com
Designer: Lish Jecinta www.bellalinda.nl
Hair and make-up: Anna Wojnarowska
Model: Lish Jecinta

Jolien by Heike Suhre
Photo/Edit: Heike Suhre www.hsfotografie.com
Model: Jolien Derycke
Visagie/hair/ styling : Citty van Aart
Designer: Sebastian den Herder
FOCUS of SWFL 2013 179

White dreams by Heike Suhre
Photography: Heike Suhre www.hsfotografie.com
Designer: Monique Désar www.desardesign.nl
Hair and make-up: Nanette Montizaan www.nanettemontizaan.nl
Model: Lish Jecinta
180 FOCUS of SWFL 2013

Back to the Future by Heike Suhre
Photo/Edit: Heike Suhre www.hsfotografie.com
Model: Jolien Derycke
Visagie/hair/ styling /design : Citty van Aart
FOCUS of SWFL 2013 181

Attitude
Roxana Enache
182 FOCUS of SWFL 2013

photography and concept Roxana Enache
styling Daniela Mihailescu
models Lorena, Georgiana ( Face2face Model Management)
make up Natalia Kiselev
hair Elena Ionita
lingerie Jolidon
bijoux Mioara Fulga Buda (Molecule F)
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184 FOCUS of SWFL 2013
photography and concept Roxana Enache
styling Cristina Feather
design ID Sarrieri
model Andreea Mattei (IMC Models Agency)
make up and hair Alex Ifimov

photography Roxana Enache
fashion designer Natalia Vasiliev
model Daria Cocos
make up Roxana Armeana
hair Lucian Zoltan
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186 FOCUS of SWFL 2013
photography and concept Roxana Enache
styling Cristina Feather
design Andra Andreescu
model Andreea Mattei (IMC Models Agency)
make up and hair Alex Ifimov

photography Roxana Enache
fashion designer Natalia Vasiliev
models Andreea Ciupitu; Raluca Bidian(One Models Agency)
make up Natalia Kiselev
hair Elena Ionita
FOCUS of SWFL 2013 187

Designer
Profile
Julie Verfaillie
By Susana Sueldo
Created in 2012 by Julie Verfaillie, Femme Mécanique
Designs stands out with its design ethics and quality:
each piece is a unique and wearable work of art that
is 100% hand made. From a background in music and
visual art, Verfaillie decided to pursue a parallel career
in jewellery to fulfil her passion for technical challenges.
She is 100% self-taught as a metalsmith/jeweller,
of which she is very proud. Her techniques are
unique, creative and she always strives for the utmost
professionalism. Wrought from fine and sterling silver,
bronze and brass, these creations are inspired by four
distinct stylistic concepts: Urban, Tribal, Rustic and
Inspired by Nature.
Everyday a design is born, from a found pebble on the
ground that becomes a bronze ring to a minimal architectural
silver double ring. By wearing them, each
piece will be tested for its durability, its comfort and
aesthetic before putting it into the market.
Furthermore, Julie produces each piece of jewellery
she designs autonomously and is directly involved in
every aspect of production from start to finish. She
does not have her pieces produced in series or cast
from moulds by a third party.
She instead constructs her creations from an assortment
of wires that she bends, shapes, hammers and
solders together. She also works with precious metal
clay of the bronze and silver varieties, in which case
she moulds in silicone an assortment of found objects
or sculpts the piece directly in the clay. She then dried
the clay and fires in a kiln to sinter the metal particles
together for hours. Once the pieces have been handfashioned
or fired in the kiln, they are sanded to perfection
and subsequently polished and work-hardened
in a tumbler.
It is very important to Julie that her work is ecofriendly.
Thus, every piece of scrap metal is melted
into pebbles to create her famous Asteroid Earrings.
188 FOCUS of SWFL 2013

PETUNIASOFNAPLES.COM
852 5th Ave South | Naples, FL 34102 | 239.262.2128

Maternity
Tips and Trends
By Olivia Capone Myers
Wear Stripes
Stripes are a trend that is
still going strong! Despite
common misconception,
stripes are actually flattering
to your figure during
your pregnancy. The side
ruching on this top helps
create definition for your
bump. Pair the top with
a destructed denim jean
and you have the perfect
weekend look. The jeans
contain our patented Secret
Fit Belly® which keeps you
comfortable and adjusts to
your changing figure so you
can wear them throughout
your pregnancy and
beyond.
Nursing Cardigan, $36.98; Side Ruched Clip-Down Nursing Cami, $24.98
¾ Sleeve Scoop Neck Side Ruched Tee, $29.98; Celebrity Pink Secret Fit Belly Destructed Jeans, $49.98
Cozy Up in a Cardigan
Cardigans are a great layering
piece and can be worn
over anything from pants to
dresses and skirts. Pairing a
knit cardigan with skinny jeans
that feature our patented
Secret Fit Belly® is the perfect
way to be both on-trend and
super-comfortable. Smoky
grey is the color to crave this
season and the cascading cut
is both flattering and feminine.
Layer your cardigan with a
side ruched tee or a clip down
nursing tank which is great for
after baby!
Dress It Up
Dresses are always a staple
during your pregnancy: they’re
comfortable, stylish, and versatile.
The feminine detailing and
sophisticated brocade fabric of
this dress make it perfect for
a holiday gathering or a more
formal occasion such as your
baby shower. The belt creates
an ultra-flattering effect when
placed above your bump, providing
shape, and also is adjustable
so you can wear it later on
throughout your pregnancy and
even after your baby is born.
Add some bangles and you are
ready to go!
Motherhood Maternity, features Jessica Simpson Maternity collection. Jessica Simpson Maternity collection
beautiful summer lightweight maxi dresses, skinny leg denim, feminine tunics, etc.
Motherhood has a local store at the Brandon Town Center in Brandon and Lakeside Village in Lakeland.
Jacquard Dress with Removable Belt, $44.98
Button Front Convertible Sleeve Tunic, $34.98; Velvet Under Belly Legging, $24.98
Go Graphic!
This season, it’s all
about the graphic tee
and this one really says
it all! You’ll want it for
yourself and it makes
a great gift for a fellow
mom-to-be. Paired
with our soft and cozy
velour set, this look will
keep you feeling both
comfortable and stylish
when you’re on the
couch or on-the-go.
Try A Tunic
One of the most flattering
and versatile
pieces for mom-to-be,
the tunic is on-trend
this season! Tunics can
easily be dressed up—
over a pair of coated
denim-- or down with
our velvet Secret Fit
Under Belly® leggings.
The waist-cinching tie
really helps to show off
your baby bump. Tunics
can be worn all three
trimesters and even
post pregnancy. This
look is pictured with
flats but I love it with
booties, too!
Sleeveless Scoop Neck Jingle Bellies Tank, $24.98; Velour Zip Jacket and Velour Under Belly Pant, $29.98/each
FOCUS of SWFL 2013 191

Designer
Profile
Maguelonne Toissant-Samat
By Susana Sueldo
"
Ambiguous and indecipherable. Enclosed,
into custody, masked, covered, veiled,
falsified. Something is hidden.
This is the body dressed
"
This collection explores the light and ethereal
side of our imaginary world. Making a contrast
between the enclosed concept of winter, this
spring/summer collection 2013-2014 deals
with the idea of dismantling and our taste for
fragility, the minimalism and the slightest and
tiniest gesture.
The collection builds up on the mystery of
a half dressed body and travels through the
process of dressed and naked.
The designer focuses on the areas that are
covered against the ones that are not, highlighting
the senses of a near sensuality. The
collection deals with the feminine universe,
sometimes boxed, dividing the natural from
the manufactured, looking for those signals
women need to express themselves. The body
is always present, protected by 3D layers,
just insinuating through the transparencies.
QUIER is an Eco Friendly brand that focuses
on functionality, sustainability, durability and
deconstruction.
192 FOCUS of SWFL 2013

Rejuvenated
Feel Refreshed and
By Shiri Sarfati
I recommend adding a little aromatherapy
to your morning routine.
Wake up and smell the energy with
a wonderfully invigorating shower
coupled with a powerful dose of
aromatherapy. A shower gel laced
with stimulating peppermint and
spearmint will energize your senses
and get you in the holiday spirit.
Grapefruit aroma is also said to
help kick start your metabolism
(just what you need to get through
your busy party schedule) and is oh
so refreshing. Try Repêchage Vita
Cura Triple Action Shower & Bath
Gel ($28).
Follow your morning shower with a stimulating 5 minute body
massage. Using your fists, knead into targeted areas like hips
and buttocks and then use upward movements with your hands
on your legs to help improve your circulation. Finish your massage
with some tapotement movements (rhythmic percussionlike
movements with the edge of your hand) on your hips and
buttocks. Massage the rest of your body with gentle effleurage
movements (gentle massage strokes that warm up the body).
Use a body cream that has stimulating benefits for your skin like
caffeine, herbs, and essential oils like peppermint. Try Repêchage
Vita Cura Body Contouring Cream ($52).
Starting your morning off with an aromatic shower and stimulating
at-home body massage can help you get through the
holiday season stress-free and energized. Happy Holidays!
The holidays are often a fun and joyous time but it can also
wreck havoc on your diet and even your mood. Holiday gift
shopping, airport delays and family drama can all create stress
increasing cortisol levels and affecting not only your mood but
also your waist. In fact cortisol levels are said to be higher in
the morning, so a great way to relieve stress is right from when
you wake up – and that siren-sounding alarm clock is not helping
you relax by the way.
www.Repêchage.com
FOCUS of SWFL 2013 193

Insight into
Designer
Osvaldo Montalbano is an Italian designer who put together
incredible mix of Italian tailor and oriental atmosphere coming
from Japan, the country that he loves a lot. That’s why in his
collection blue, bluette, white, gray color will never miss such
as pois and volumes combine together to give the most original
product you can imagine.
Osvaldo Montalbano
by Kamila Domagala
Photography by Oscar Bernelli
As a person Osvaldo reflects, or vice versa, his creations: eccentric,
creative, unique in everyday life, a true artist. The only
difference between him and his creations is that he prefers to
stay behind the wing and let his work speak for him.
The last S/S 2014 Collection is inspired to the Mary Poppins
character. For sure it was a surprise for everyone that saw his
clothes at Milan and Paris Showroom. Two distinguished Collection
he wanted to create: blue for Milan and white for Paris.
Blue blouses with great volumes every women can feel great
in. Particular cone back shirts, mile long skirts gather in refined
form, long- short skirts with loop to play with.
White pants with laces everyone can make them own, marvelous
gray raincoats with inside pockets to be more mended. And the
incredible dress made by kilometers of cloth to be recognizable
everywhere.
His career started in far 1981 with his beautiful and elegant
shop in Cuneo, northern Italy, and never stops since that. His
creativity is in continuous evolution and it seems to have no limit
that’s why he collaborated in many creative environment making
clothes for theaters, ballets and many events all around the
world. For the most courageous and eccentric brides he is also
making beautiful wedding dresses which are unique because
tailored. His skilled hands and out of common imagination with
great fabrics he using, create surprise collections that every
Montalbano’s admirers waiting with bated breath to be never
disappointed. And how anybody be disappointed if to his natural
minimalist strictness he is always adding the other face of his
nature: irony. Wearing his dresses means not just have something
unique but also have fun with the volume, length and color
combination than everyone can play with.
And of course something that have to connect and close the two
collections: Mary Poppins’ inspired and Osvaldo’s imagination
created umbrella, must be seen in person to appreciate.
www.osvaldomontalbano.com
194 FOCUS of SWFL 2013

“Between
the Myth
and the
Beauty”by Simone Vera Bath
Collaboration by Kamila Domagala
Photography by Elisabetta Tassan Toffola
I was born in Berlin. Growing up in a divided city, broken in
two, so strongly characterized by the desire to heal the fractures
of history, has certainly influenced the way I create. The
perfection of imperfection, the transformation and playing are
the recurring elements in my jewelry.
My creations are on wood which I like to make it milder, combining
it with gold, or diamonds with bronze. Poor materials
together with precious materials in a continuous redefinition of
balances and combinations. The result is that my jewels seem
to have been created long time ago even if they are newborn.
The myth and antique stories are the true inspiration for my
creative mood. There is always formal and conceptual researches
which tie, weld and melt together materials, words, lights
and emotions.
In the act of creation there is not minimalism stressed by the
perfect shapes, on the contrary, there is knowledge that the imperfect
things are the most complete, irregular, unique, never
the same, never serial.
The ‘Fedone’, a part of the Collection, made to be a sort of
modern talisman. The materials are silver, bronze and gold.
There are incision, mounting or combination of different sizes
and cuts of diamonds, rubies, sapphire, opals or semi precious
stones. Sometimes they are made with wood joint using ebony,
briar-root and paduk in different shapes. They can be wear
separately or combine together, also great as unique gift for
precious person.
There is also a collection of wedding rings made on request
and realized in silver, bronze and gold to reflect the personality
of who’s wearing them.
Rings, necklaces, bracelets and earrings are made to carry
people to another worlds and make them protagonist of it. It’s
up to you which one do you want to jump in.
www.simoneverabath.com
196 FOCUS of SWFL 2013

events
&affairs
Ralph Lauren
in Paris
Celebrity guests including Princess Charlene of Monaco, Catherine Deneuve, Cherie‎
Chung and Alexandra Shulman came together to celebrate Ralph Lauren’s pledge to
restore the elite Ecole des Beaux-Arts in Paris, one of the world’s oldest, most influential,
and beautiful art schools.
To mark the patron sponsorship, the fashion brand hosted a special presentation of the
Ralph Lauren Fall 2013 Collection, the first time the designer has showcased outside of
the US. The evening also featured an exclusive gala dinner in the picturesque courtyard
within L’Ecole des Beaux-Arts.
Models
Photography by Julien Hekimian
Emmanuelle Alt, Xavier Romatet and Virginie Mouzat
Lauren Bush Lauren, David Lauren, Ricky Lauren, Lambert Wilson, Dylan Lauren, Andrew Lauren and Alice Taglioni
Princess Charlene of Monaco Cherie Chung US Ambassador to France Charles H.
Rivkin (R) and his wife Susan Tolson
198 FOCUS of SWFL 2013
Olivier Royant and his wife Delphine

Ralph Lauren Corporation pledges its commitment to help
restore the elite Ecole des Beaux-Arts in Paris, one of the
worlds oldest and most influential, and most beautiful art
schools. Founded in 1648, the school has been a breeding
ground for exceptional artistic talent ever since, with illustrious
alumni including Renoir, Degas, Monet and Matisse.
Ralph Lauren will dedicate funding for a two-year project
that will oversee the restoration and modernization of the
listed building, as part of a broader Beaux-Arts preservation
campaign.
In keeping with bringing the institution’s teaching capabilities
into the 21st century, while also preserving the
classical Beaux-Arts style for future generations, Ralph
Lauren will be restoring the Amphitheatre d’honneur, the
semi-circular lecture theatre at the heart of the school.
The theatre will be fully updated to include state-of-theart
audio-visual equipment and improve stadium seating.
Money will also be used to modernize the school’s website
with a series of digital content providing global audiences
with access to a multitude of conferences, workshops,
symposiums and new online classes, placing the institution
at the forefront of the contemporary art world.
The corporation has a rich connection with French heritage
and a long standing commitment to philanthropy
with a love of Paris. To celebrate the patron sponsorship,
the brand hosted an exclusive gala dinner in the picturesque
courtyard surrounding the L’Ecole des Beaux-Arts.
The event featured a special presentation of the Ralph
Lauren Fall 2013 Collection, the first time the designer
has showcased his line outside of the US.
FOCUS of SWFL 2013 199

200 FOCUS of SWFL 2013
Photography by Vincenzo Lombardo & Jacopo Raule

events
&affairs
by Tatiana Zherebkina
Photography by Benjamin Lozovsky
SERGIO ROSSI COLLECTION
Sergio Rossi's Spring-Summer 2014 Collection
represents the culmination of a creative
approach, starting with the Cruise Collection,
explores the design and decorative arts of the
early seventies and interprets them in a contemporary
way.
Angelo Ruggen, Collections and Design Director,
applied to the eclecticism of those years
the signature style of the brand based on refinement,
artisan tradition, and a keen eye
for detail, creating a multifaceted collection in
which pure shapes are accentuated through
the choice and combination of different materials
and colors.
A symbol of this exercise in style is the season's
new pyramid-shaped stiletto that blends
curved lines and striking geometric shapes,
cleverly using contrasts to create balance and
harmony.
Also evoking nature are the animal prints renewed
in an optical illusion created by luxurious
soutage embellishments or the abstract version
of a camo patchwork in pony skin leather inspired
by a famous creation of Gio Ponti and
made with a skillful intarsia technique.
The kaleidoscope is the idea behind the vibrant
color combinations similar to those in
the works of Russian painter Sergei Poliakoff or
the playful blends of patterns that pay tribute
to the world of interior designer David Hicks
and are reproduced on a more natural "Vienna
straw'' woven material.
The same light is reflected and rearranged
into original geometric shapes in 3D jacquard
macro-print suede sandals or it shines in the
tiny jewel embellishments used for dressy evening
shoes that cover the foot with dazzling
sparkles.
The collection has two universal themes inspired
by the versatile aesthetic of those years:
the organic world with its rich variety of elements
and the kaleidoscope as a filter that creates
amazing shapes and reflections.
Natural elements are bamboo, which is used
for sculptural sandals with contrasting metallic
details, and giraffe or zebra-print gladiatorstyle
sandal boots made of stingray leather.
The sandal with fougere 'climbing vines' made
of shaded rhinestone pave that surround the
ankle and are suspended without any support
is a conceptual synthesis of the two inspiring
themes and the maximum expression of the
brand's artisan skill and expertise.
Sergio Rossi's Spring-Summer 2014 Collection
exclusive event was held in the striking setting
at the historical Milanese mansion where,
thanks to the Vintage decor from the period
and live performance, recreated a vibrant atmosphere
of the international jet-set lifestyle.
FOCUS of SWFL 2013 201

events
&affairs
World
PeaceDay
Staff, students and Hodges University honored World Peace Day with a special ceremony
on the school’s Fort Myers campus. The ceremony will began at 12:30 pm on
Friday, September 20. The event was supported by the Hodges English as a Second
Language (ESL) department, the office of Student Development and the Office of Diversity
and Inclusion.
The founder convinced the United Nations to declare September 21st as an official day
of peace and it is on this day that the global events take place. The Peace One Day
event is an international event, with well over 450,000 participates and growing. To find
out more details, please visit www.peaconeday.org.
Lee Smith and the Veterans Services also joined the celebration by committing to creating
a rock garden at the base of the Peace Pole in honor of veterans who have served
in the name of peace and freedom. Mitra Shaffy a local artist, created a painting to
symbolize the spirit of peace.
During the ceremony, a Peace Pole constructed by the Naples Gulf Shore Rotary was
planted on campus. The 7-foot tall wooden pole is a hand-crafted monument that
displays the message “Let there be peace on Earth, Let it begin with me” on each of its
six sides in different languages. To date there are 200,000 Peace Poles in 180 countries
worldwide, have been translated into 300 different languages and are dedicated
as monuments to peace.
“When you plant a Peace Pole in your community, you are linking with people all over
the world who have planted Peace Poles in the same spirit of peace,” said Hodges Professor
Renée Newell. “The Peace Pole is an internationally-recognized symbol of the
hopes and dreams of the entire human family, standing vigil in silent prayer for peace
on earth. People of all faiths and nationalities worldwide are striving for a better world,
and by planting this Peace Pole on our campus, we are leaving a fingerprint behind for
peace.”
The Peace Pole Project was founded in 1975 in Japan by Masahisa Goi, founder of The
World Peace Prayer Society. The official Peace Pole Project is located at The World
Peace Sanctuary in Wassaic, New York, which is the International Headquarters of The
World Peace Prayer Society.
www.hodges.edu
202 FOCUS of SWFL 2013

events & affairs
204 FOCUS of SWFL 2013
RENOWNED AREA LEADERS IN NAPLES
Vistage Group 2046, an executive leadership program, recently
hosted internationally recognized motivational speaker Jay
Rifenbary, at their invitation-only “Vistage Values Forum” in
Naples on Wednesday, September 18th. Approximately 80
people attended, gaining powerful insights that can be applied
in the workplace and personally.
President of Rifenbary Training & Development, Rifenbary
graduated from West Point and has since led a diverse career,
providing valuable perspectives that he readily shared with attendees.
His presentation included recommendations for incorporating
core values into businesses large and small, getting
back to the basics of human, professional interaction. Also,
as the best-selling author of No Excuse! – Incorporating Core
Values, Accountability and Balance into Your Life and Career,
he incorporated tips differentiating excuses from reasons and
how to effectively integrate work life with personal life while
protecting one’s self and core values.
Helena Dabrowski of Sunshine Ace Hardware and Carol Papesh
of Conditioned Air.
Scott Robertson, a 17-year Vistage group 2046 member, of
The Villages Insurance Partners, LLC participates in the Vistage
Values Forum presentation.
Dr. Kamela Patton, Superintendent of Schools for Collier County
and Tom Donahue of Hilton Naples.
Following Rifenbary’s presentation, a panel of Vistage Group
2046 members spoke on their experiences with the group.
Panelists included Michael Wynn of Sunshine ACE Hardware,
Samira Beckwith of Hope Healthcare Services and Russell
Budd of PBS Construction and were led by Vistage 2046 chair,
Barbara Monti.
By Samantha Scott
ABOUT VISTAGE
Vistage, a CEO membership organization was founded in 1957. Its
mission is to increase the effectiveness and enhance the lives of
members. Vistage has 15,000 members in 16 countries who meet
in small groups of up to 18 non-competing companies. A Chair
leads each group; Barbara Monti leads Vistage 2046, which she
launched in Southwest Florida in 1996. Members help one another
to become better leaders, make better decisions, and achieve better
results. Vistage membership is by invitation only. For more
information, contact Barbara Monti at (239) 949-4400.
International best-selling author and speaker, Jay Rifenbary
presenting at the Vistage 2046 Values Forum.
Panel members speak during part of the presentation, (from
left to right) Michael Wynn of Sunshine Ace Hardware, Samira
Beckwith of Hope HealthCare Services and Russell Budd of PBS
Construction, Inc. - all members of Vistage group 2046.
Rey Pezeshkan of PK Studios, Inc. and a Vistage group 2046
member with Brenda Iliff of Hazelden listen to the presentation
at the Vistage Values Forum.

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Wet-Rock Innovations
(941) 237-1626 wetrockinnovations@gmail.com

events
&affairs
By Ann Gordon
The Riddim Runway Festival held it’s annual reggae concert and fashion
extravaganza showcasing Caribbean music and fashion. For the first
time in the festival’s history, the 6th Annual Riddim Runway Festival
taken place on the campus of Florida Gulf Coast University (FGCU) As
this was a FREE event, attendees were asked for a donation of canned
goods to help stock FGCU’s food pantry.
Last year, Riddim Runway went carnival style and produced the first
Caribbean Carnival in Southwest Florida adding the infamous parade
of costumes similar to those worn across the Caribbean islands during
their own carnival celebrations. Carnival parades in the islands celebrate
freedom with colorful costumes, lots of music and people dancing
in the streets to the tunes. Riddim Runway is excited to announce that
this year’s festival will continue with this theme showcasing Jewelz of
the Islands dazzling costumes.
Riddim Runway has historically taken place in downtown Fort Myers.
While the support from the City of Fort Myers and neighboring downtown
businesses has always been outstanding, the organizers of the
festival made the tough decision to move the festival to FGCU’s campus.
“We feel that by being on (FGCU) campus, we will reach a larger
part of our target audience. We are also excited to work with the Office
of Multicultural Student Affairs, Caribbean Student Association,
Programming Board and Office of Community Outreach for this year’s
festival,” explains Stacy Lee-Williams, founder of the Riddim Runway
Festival.
Festival attendees danced into the evening to some of the best live
artists in reggae and soca music. The headliner was world-renowned
reggae artist, Mr. Vegas who first gained international fame with his
album Heads High in 1998. Mr. Vegas has released several additional
hit-containing albums such as Pull Up in 2004 and Hot it Up in 2007. Mr
Vegas is in heavy rotation with his hot new singles Bruk It Down and
Party Tun Up and is also featured on Beyonce’s hot new to be released
single, Standing On The Sun. Other top reggae artists such as Ky-Enie,
Kehv and Keisha Martin kept the crowd rockin’ on FGCU’s campus. Designers
Jewel Shannon, Mystic Creationz and Cooyah will also be showcasing
the best of fashion.
Stacy Lee-Williams of King Leo Promotions did a fantastic job in putting
the event together. Many others are to be congratulated for orchestrating
an event in bringing music and fashion together.
206 FOCUS of SWFL 2013
Sponsors of this year’s event are King Leo Promotions, Florid Gulf Coast
University, All American Alarm, LaMotta’s Italian Restaurant, Sphinx
Hookah Lounge, Spazz LLC and Happy Life Media Group. Costume
sponsors Team Willis Boxing and Family Fitness, Treasure Chest, Trinflo
Posse, Twin Cutz, and Acoustic Affairs. Media Partners Lee Pitts Live, Fox
Fuse, Whats Up SWFL and WGCU. In kind sponsors, Indulgence Salon,
Favors Couture, Holiday Inn, LaBraJay Beauty Services and MochaMintality.
The Riddim Runway Festival relies solely on sponsorship from
community partners. These partners join the festival at various levels
of sponsorship covering all areas required to ensure an amazing event.
www.riddimrunway.com

FOCUS of SWFL 2013 207

WELLNESS 5K
RUN/WALK
RAISES $9,000
for SalusCare
and NAMI
By Susan Bennett
Nearly 200 runners and walkers participated in the Third
Annual Path to Wellness 5K Run/Walk October 5, raising
$9,000 to help residents with mental health disorders in
Southwest Florida..
The event benefited the Lee County Chapter of NAMI (National
Alliance on Mental Illness) and SalusCare, the new
not-for-profit formed by the merger of Lee Mental Health
and Southwest Florida Addiction Services (SWFAS).
The race was won by John Halas, 35, of Fort Myers, who
ran the 3.1-mile course at Lakes Park in 18 minutes, 42
seconds. The top female finisher was Jennifer Fagan, 38,
of Estero with a time of 22 minutes, 52 seconds. The top
three finishers were awarded trophies or medals in nine
age groups, for both men and women.
Baseball players of the Gulf Coast League Red Sox, the
Rookie Level minor league affiliate team of the Boston Red
Sox, also participated in the walk/run with Jose Vinicio, 20,
of Fort Myers setting a new record for males 20 to 24 years
old at 23 minutes, 10 seconds.
Roland Kraemer, 61, of Suhl, also set a new record for
males ages 60 to 64, with a time of 21 minutes, 25 seconds.
Race results and timing were provided by 3D Racing,
Inc., of Cape Coral. Complete race results are available
at
Jennifer Fagan of Estero accepts the award from SalusCare CEO Kevin B. Lewis as the top female finisher in the Third Annual Path
to Wellness 5K Run/Walk.
www.3dracing.com.
Major sponsors of the Path to Wellness were the Fort Myers
Police Department and Park Royal Hospital with support
from Genoa Healthcare, Lee Memorial Health System and
Susan Bennett Marketing & Media.
NAMI is the nation’s largest grassroots mental health organization
dedicated to improving the lives of persons living
with serious mental illness and their families. Founded in
1979, NAMI has become the nation’s voice on mental illness,
a national organization including NAMI organizations
in every state and in over 1100 local communities across
the country who join together to meet the NAMI mission Members of the Gulf Coast League Red Sox, the Rookie Level
through advocacy, research, support, and education. For minor league affiliate team of the Boston Red Sox, participate in
more information, visit www.namilee.org
the Third Annual Path to Wellness 5K Run/Walk;
SalusCare was formed July 1 with the merger of Lee Mental
Health and Southwest Florida Addiction Services into
one new non-profit organization. SalusCare offers outpatient
and residential treatment for individuals with mental
illness and substance use disorders from seven locations
in Lee County and one in Hendry County. The multi-faceted
agency also offers detoxification services for adults,
prevention programming and an Employee Assistance
Program for about 60 area companies. The majority of
programs are accredited by CARF, the Commission on Accreditation
of Rehabilitation Facilities. SalusCare is a United
Way agency. For more information, call 239-332-6937 or
Rachel Lee of 3D Racing, Inc., in Cape Coral prepares to start
visit www.SalusCareFlorida.org.
the race.
208 FOCUS of SWFL 2013
SalusCare Board Members Mark Atkins of Cape Coral and Ed
Kleinow of Sanibel participated in the Third Annual Path to Wellness
5K Run/Walk.
SalusCare CEO Kevin B. Lewis and psychiatrist Dr. Omar Rieche
enjoy the morning at Lakes Park.

FOCUS of SWFL 2013 209

Family Features
Holiday entertaining is all about food, wine and quality time with family and
friends. This year, try a new approach to holiday get-togethers by hosting an
hors d’oeuvres party.
Skip the hassle of preparing a full meal by serving a number of small bites,
dips and spreads for your guests to enjoy. Most hors d’oeuvres can be prepared
ahead of time so you can spend more time with your guests instead of
in the kitchen, making it easy to entertain flawlessly.
The best part is you don’t have to break the bank to host a fabulous holiday
gathering. By switching from national name brands to a grocer like ALDI,
party essentials and seasonal must-haves, such as holiday gifts and baking
necessities, can be as much as 50 percent less. Manufactured by many of the
nation’s leading food producers, these exclusive brand items often meet or
exceed the quality and taste of the national name brands.
210 FOCUS of SWFL 2013

Try these hors d’oeuvre serving tips from food stylist
and loyal ALDI shopper Janice Stahl:
• Rethink the regular: Surprise guests and get creative
with classic recipes by changing the presentation.
Square pizza bites, circular tea sandwiches or
star-shaped fruit make entertaining fun.
• Keep hors d’oeuvres simple: Serve foods that are
bite-sized and easy to pick up. Try skewers to create
festive kabobs, which are perfect for nibbling.
Photos courtesy of Getty Images
• Presentation is everything: Experiment with serving
pieces like vases, champagne glasses or appetizer
cups that add special interest to bite-sized snacks
from chips and dip to shrimp cocktail.
With these simple tips and recipes, you’ll be ready
to throw a festive holiday hors d’oeuvres party that’s
easy and affordable. Visit www.aldi.us for more entertaining
ideas.
Cranberry Shrimp Ceviche Cups
$0.58 per serving at ALDI
Recipe courtesy of Chef Alyssa, ALDI Test Kitchen
Prep time: 20 minutes, plus 1 hour to chill
Cook time: 3 minutes
Yields: 16 ceviche cups
1 1/2 teaspoons iodized salt, divided
16 ounces medium raw shrimp, thawed
1 cup dried cranberries
1/2 red onion, roughly chopped
1/2 cup fresh parsley
1/2 jalapeno, roughly chopped
1/4 cup fresh lemon juice
1/4 cup fresh lime juice
1/4 teaspoon crushed red pepper or ground black pepper
1 teaspoon oregano
16 ounces tortilla chips
2 limes cut into wedges
Fresh cranberries, optional
Bring medium pot of water to a boil. Season with 1 teaspoon salt. Add shrimp and cook for 3
minutes. Immediately plunge cooked shrimp into ice water bath. Peel shrimp and place in flat
dish.
In food processor, combine cranberries, red onion, parsley and jalapeno. Pulse until finely
chopped.
Add cranberry mixture to shrimp. Add lemon juice, lime juice, remaining salt, crushed red pepper
and oregano. Stir to combine ingredients thoroughly. Refrigerate for 1 hour.
To assemble, spoon ceviche, about 4 to 5 shrimp each, into small clear cups or glasses. Garnish
with tortilla chips and lime wedges.
FOCUS of SWFL 2013 211

Make
Holiday
Meals Better
The only thing harder than passing up a delicious dish at a party is trying to talk yourself out of eating holiday leftovers the next day. While
everyone is entitled to a little indulgence now and then, it’s possible to have your traditional turkey and cranberry sandwich and eat better
too.
The trick is to cut calories whenever you can, and that means making simple swaps. Here are a few ideas to get you started:
• The day after a festive meal, stack your sandwich high with leftover turkey, lettuce and cranberry sauce. But don’t blow it by adding a big
smear of mayonnaise. Instead, top this traditional sandwich with delicious, smooth Sabra® Hummus to save fat and calories.
• If you want to cut a lot of extra carbs out of your holiday diet, skip the stuffing. Instead, try wild or brown rice with your turkey.
• Once you’ve filled your plate with crudité instead of a high-calorie appetizer, don’t dip carrots and celery sticks in a vat of ranch dressing. Try
a dip made from Greek yogurt, like Sabra Cucumber & Dill Greek Yogurt Vegetable Dip.
• Cut the fat and calories in mashed potatoes by making a dairy free option with creamy hummus instead of butter or milk.
• It’s easy to drink a lot of extra calories during the holidays. Fancy coffee drinks, eggnogs and sugary cocktails can really pack on the
pounds. Stick with seltzer-based drinks, sugar-free hot chocolate or herbal teas.
• On very special occasions, enjoy a bite or two of a truly decadent dessert. Then, switch to fruit-based sweets or treat yourself to a sugarfree
beverage.
You may even find yourself a little lighter and healthier after the holidays. For more great snack and recipe ideas, visit www.sabra.com.
Family Features
Holiday Turkey Sandwich with Hummus and Cranberry
Recipe provided by www.smithbites.com
Prep time: 10 minutes
Total time: 10 minutes
2 slices sourdough or hearty country bread
1/4 cup Sabra hummus
2 leaves bibb or Boston lettuce
2 thin slices purple onion
2-3 slices leftover turkey, sliced about 1/4-inch thick
1/4 cup cranberry sauce
Salt and pepper to taste
Spread both pieces of bread with hummus, then layer lettuce, purple
onion, turkey, cranberry sauce and another layer of lettuce, salt and
pepper; add top piece of bread, hummus side down.
Hummus Mashed Potatoes
Prep time: 15 minutes
Total time: 45 minutes
Yield: 6 servings
6 yellow potatoes, or about 5 cups peeled and cubed
1 1/3 cup Sabra hummus
2 tablespoon olive oil
Salt and fresh pepper to taste
2 tablespoon fresh parsley, finely chopped
1 lemon, cut into 6 wedges
Peel potatoes and place in bowl of water to cover to prevent discoloration.
Cut potatoes into 1 1/2-inch cubes and place in medium sized pot with
enough water to cover and 1/4 teaspoon salt.
Bring to boil and simmer over medium heat for about 30 minutes, or until
fork goes gently through potatoes.
Once cooked, drain potatoes and place back into pot over medium heat
for about 3 minutes, until moisture comes out of potatoes and they appear
dry.
Remove from heat. In same pot, start mashing potatoes with masher.
Add 1 1/3 cup hummus, oil, salt and pepper to taste. Top with sprinkling
of fresh parsley and serve with lemon wedge to squeeze over top.
212 FOCUS of SWFL 2013

Limited Whisky in U.S.
The Balvenie, the most handcrafted single malt Scotch whisky, is proud to introduce its latest
expression: Tun 1401, Batch 9. This release has been exclusively created for the U.S. market,
and follows the hugely successful ‘Batch 3’ and ‘Batch 6’, which were the only other Tun 1401
expressions released in the United States in 2011 and 2012 respectively.
Available in limited supply beginning this October, this rare batch includes exceptional and
precious liquid from a number of casks specially selected by the industry’s longest-serving Malt
Master, David Stewart. David’s first batch of Tun 1401 was released in 2010, for sale only at The
Balvenie’s Speyside Distillery.
Inspired by and produced in one of the oldest warehouses at The Balvenie Distillery, The Balvenie
Tun 1401, Batch 9 is a skillful marriage of some of the rarest treasures from the distillery’s
Warehouse 24. This latest batch of Tun 1401 represents an unrepeatable selection of spirits
sourced from eleven traditional whisky casks and three sherry butts, whose ages span a number
of decades, and which have all been hand-selected by Stewart. The whisky rested for several
months in Tun 1401 – one of the distillery’s unique marrying vessels – to create a single malt
that is greater than its already precious parts.
“We’ve identified what we believe to be an unprecedented range of liquids to comprise this
Tun 1401 batch from the vast library of very rare whisky currently maturing at The Balvenie
Distillery,” said David Stewart, Malt Master for The Balvenie. “The end result is a complex and
completely unique marriage characterized by dark fruits and marmalade on the nose. Its richness
and smoothness is underpinned with dark chocolate sweetness, delicate honey notes and a
distinctly long, spicy finish.”
The exceptional quality of The Balvenie is attributed to the unique craftsmanship retained by
The Balvenie Distillery. Nowhere else will you find a distillery that still grows its own barley, malts
in its own traditional floor maltings, employs a team of coopers to tend its casks, a coppersmith
to maintain its stills and has in its service the most experienced Malt Master in Scotland.
Hand-bottled at The Balvenie Distillery in Speyside, The Balvenie Tun 1401, Batch 9 is a limited
release with an RRP of $250. The Balvenie Tun 1401, Batch 9 has an ABV of 49.3%.
www.thebalvenie.com
Warm
Up To
Cocktails!
With the change of seasons in full force,
our cocktail taste buds are following suit:
summer months made us crave fruity
flavors, and the cooler autumn nights are
leaving us yearning for strong spices and
warm flavor notes. And what better way
to quell this craving than with fall-tastic
libations made with the brand new Grand
Marnier Raspberry Peach (SRP: $39.99) – a
limited edition liqueur that perfectly marries
Grand Marnier’s signature fine cognacs
laced with orange essence and natural
raspberry and peach flavors.
To kick off sweater weather, mix up the GM
Raspberry Peach and Ginger Ale, which is
simply made with GM Raspberry Peach,
your favorite ginger ale and a dash of plum
bitters – a tipple that’s a little bit sweet and
a little bit tart, but completely fall. Then
shake up GM Raspberry Peach with Manzanilla
sherry, cinnamon syrup and a vanilla
bean to create the GM Raspberry Peach
Cobbler – the perfect cocktail to sip while
cozying up by the fire.
GM Raspberry Peach and Ginger Ale
**Created by mixologist George Carney
2 oz Grand Marnier Raspberry Peach
Ginger Ale
Plum bitters
Add the Grand Marnier Raspberry Peach to a glass
of ginger ale. Top with two dashes of plum bitters.
GM Raspberry Peach Cobbler
**Created by mixologist George Carney
1 ½ oz Grand Marnier Raspberry Peach
1 ½ oz Manzanilla Sherry
1/2 oz Poor Man’s Kitchen Cinnamon Syrup (or
other cinnamon syrup)
1 vanilla bean
10 fresh raspberries
Combine all ingredients in a shaker and shake.
Pour contents into a Collins glass.
FOCUS of SWFL 2013 215

Quick
and Nutritious Breakfast
Photos courtesy of Getty Images
It’s easier than ever to provide great-tasting, nutritious, affordable and
ready-to-eat breakfast options for you and your family. Try these convenient
tips to make sure you have a nutritious breakfast before everyone
rushes out the door.
“Cereal is a convenient way for busy families to start the morning,” said
Lisa Sanders, Ph.D., registered dietitian and director of Global Nutrition
and Scientific Affairs at Kellogg. “In fact, nine out of ten moms agree that
cereal is a convenient breakfast choice. In addition, research shows sharing
three or more family meals per week can help children have healthier
eating habits.”
Here are simple ways to fit a cereal breakfast into your day:
Fill the pantry with quick options
For the many busy families who feel they don’t have time for breakfast,
choose a convenient breakfast option. Try stocking up on fresh fruit and
ready-to-eat cereals, for example, such as those from Kellogg’s, which
come in several varieties. Almost everyone can make a bowl of cereal.
It’s a great way to get kids involved during family breakfasts. For families
with milk allergies or those who prefer non-dairy options, give cereal an
extra boost of nutritious flavor by pairing it with almond or soy milk and
fresh fruit.
Prepare the night before
Before you turn the lights off for bed, be ready for the next day with
a virtual buffet of ready-to-eat breakfast options. Set out your cereal
boxes, prepare hard-boiled eggs or slice fruit for a nutritious meal. With
preparation, you can eat quickly and get the nutrients you need to start
your day.
216 FOCUS of SWFL 2013
www.kelloggs.com
Family Features
Choose wholesome, nutrient-packed foods
In a world of fast food and large portion sizes, not all breakfasts are created
equal. When grocery shopping, make sure the breakfast items you
place in the cart are nutritious ones. The average calorie count for bacon,
eggs and toast breakfast is 309 calories, while a breakfast of skim milk
and cereal is about 150 calories. And, for 150 calories, cereal and skim
milk can provide a powerhouse of nutrients that you may not be getting
enough of, including fiber, calcium, vitamin D and potassium. Studies also
show that children and adults who eat cereal regularly tend to have lower
BMIs than those who do not.
Create new options:
Choosing a cereal and milk breakfast is one of the easiest ways to get
nutrients to help start to the day. For variety, try some of the simple suggestions
below. Mix and match to fit your family’s tastes.
Whole grain, higher fiber cereal + yogurt + mixed berries = breakfast
parfait
Whole grain, higher fiber cereal + Ricotta cheese + nuts, raisins & cinnamon
= mid-morning protein snack
“Starting your day with a cereal breakfast is one of the smartest things
you can do,” said Sanders, the author of numerous studies examining the
nutritive benefits of cereal and fiber. “People who regularly eat cereal for
breakfast also tend to have higher nutrient intakes and weigh less than
those who skip breakfast or choose other breakfast options.”
Sanders recommends fiber and whole grains as a good foundation upon
which to build your bowl, adding low fat milk or yogurt which deliver
protein, vitamin D, calcium and other nutrients. Add fruit to make a
bowl even more delicious and nutritious. For more ways to build a better
breakfast, visit http://www.kelloggs.com/en_US/choose-my-bowl.html.

Thwart That Throat Tickle
As the weather cools, germs multiply at work and the kids reluctantly head
back to school, your house is bound to become host to a cold or flu. While pills
and cough syrups are good and dandy, nothing comforts quite as much as a
thoughtful home remedy.
This fall season, Golden Blossom Honey has the perfect serum that will appease
even the grouchiest patients. This lemony treatment is effective at soothing
mild sore throats and is easy to create even through a foggy head cold. Golden
Blossom Honey, the fourth generation iconic honey brand, uses 100% US honey
to create a blend composed of extra-white clover, sage buckwheat and orange
blossom. The result: a distinct flavor, color and fragrance possessed by no other
honey brand that is soothing and familiar.
www.goldenblossomhoney.com
Ginger & Honey Citrus Sore Throat Home Treatment
Ingredients
4 tablespoons GOLDEN BLOSSOM HONEY
Juice of 1 large lemon
3 teaspoons vegetable oil
1/4 teaspoon ground ginger
Directions
Mix all ingredients together in a small jar. Every hour, take 1 teaspoon
in your mouth and gargle. Then swallow the remedy.
Safety
Honey and Sage Cold Syrup
Relieve a sore throat and other cold symptoms
with this home treatment infused with sage.
Ingredients
1 teaspoon chopped fresh sage
1/3 cup, plus 1 tablespoon GOLDEN BLOSSOM
HONEY
1/4 cup apple cider vinegar
Directions
Steep sage in a cup filled with boiling water for
10 minutes. Strain out sage and allow the mixture
to cool. Place honey in a jar and add vinegar
and sage water. Shake well. Take 2 teaspoons
every hour.
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FOCUS of SWFL 2013 217

Reduce Food Waste
Family Features
Food waste is a major global issue that affects the environment, economy
and food security. According to a 2012 report by the National Resources
Defense Council, American families throw out 25 percent of the food they
buy. That’s roughly the equivalent of $1,500 wasted each year.
Chef Alex Guarnaschelli, who participated in Food Network’s “The Big
Waste” special and serves as a judge on “Chopped,” is encouraging food
enthusiasts to love food more and waste it less, one day at a time.
“One of the most important steps we can take in an effort to reduce food
waste is prepping ingredients properly right from the start,” Guarnaschelli
says. “Just take time on Sunday, the day when most people grocery shop
and prep for the week ahead, to wrap and protect foods to help keep food
fresh all week. This, combined with other steps like planning ahead and
using leftovers can go a long way in trimming food waste.”
According to Glad Food Protection’s recent Fridge to Fork report, twothirds
of Americans throw away food weekly or more frequently. Follow
these few easy preparation and protection tips to help save time, money
and the environment:
• Look beyond looks: Nothing’s perfect – fresh fruits and vegetables
included. Often, anything with bruises, bumps or oddities gets picked over.
But a misshaped tomato could end up being the firmest and tastiest of the
bunch. Don’t be afraid to buy something imperfect, you may be surprised.
• Prep and protect: Food spoils in homes due to improper or suboptimal
storage, poor visibility in refrigerators, partially used ingredients and misjudged
food needs, according to the National Resources Defense Council
report. Taking easy steps to prep and protect food before storing helps
keep food fresher longer. For example, keep kale crisp by wrapping in a
paper towel, storing in an airtight Glad Zipper bag and placing in the coldest
part of the fridge.
• Leftover do overs: Don’t scrap today’s leftovers or excess ingredients;
use them for tomorrow’s meals. Extra baked or rotisserie chicken? Debone
and shred what’s left, and store it in an airtight container to later make
chicken enchiladas the whole family will enjoy. Leftover cooked veggies?
Use them as the base for a slow cooker meal.
• Play musical shelves: When you purchase new food, shuffle the older
items to the front, putting the newer items towards the back. You’ll be
prompted to use these items first, before they go bad.
• Lead with the list: Plan meals ahead for a trip to the store. A detailed
list will help curtail impulse purchases and over-buying. Be realistic about
what you’re going to prepare, accounting for days you’ll eat leftovers or
go out.
You can find more food preparation and protection tips on SaveitSunday.
com, where you can take the #SaveItSunday pledge and check out other
ideas to help trim food waste at home. By pledging, you’ll be entered for
the chance to win a meal for you and your friends cooked in your home by
a personal chef.
.net
218 FOCUS of SWFL 2013

Photos courtesy of Getty Images
FOCUS of SWFL 2013 219

MOBILE
Go to FOCUSOFSWFL.com
on your mobile device.
Regional information at your fingertips!
Le Macaron
The macaron, perfected in France, has a long history dating
back centuries in Europe. Macarons are small round cakes
that fit in the palm of your hand. They are lightly crisp on
the outside, smooth and creamy in the center, filled with
ganache (chocolate), rich cream, home-made fruit jams or
other quality ingredients.
Each season and month, new flavors will be introduced to
complement the collection. Dine in or take - out, gift boxes,
favor boxes, and custom orders are available.
Like more information please contact: 941.552.8872.
www.lemacaron-us.com
382 St Armands Circle
Sarasota, FL
Audrey's
Jamaican Cuisine
4463-D Ashton Rd
Sarasota, FL 34233
941-928-3309
www.audreysrumcakes.com
iPad, iPhone, Android, BlackBerry and web enabled mobile device
where you live and work; it is who you are.
Service-provider fees may apply.
Availability varies by phone/network.
A simple way to indulge yourself!

Don't
Skip
Photos courtesy of Getty Images
the
Family Features
According to recent research, 95 percent of Americans admit it is important
to wash their hands after using a public restroom. This is particularly true
with women compared to men.
Suds
Stay healthy all year long
To keep you and your family healthy, Bradley recommends five simple steps
to effective hand washing:
What’s even more interesting is that a growing number of consumers admit
to simply rinsing their hands with water without using soap in public washrooms.
In fact, this number has increased from 54 percent to 70 percent
on the national level over the past two years. And just how long are they
“washing” their hands? Suds or no suds, a majority of Americans do not
wash their hands long enough. According to the Centers for Disease Control
and Prevention, the recommended time to wash one’s hands with soap and
water in order to kill bacteria is at least 20 seconds.
These findings are part of the fifth annual Healthy Hand Washing Survey
conducted by Bradley Corporation, a Milwaukee-based manufacturer of
commercial plumbing fixtures and washroom accessories. Bradley is dedicated
to innovating products that create more efficient washroom environments
and promote healthy hand washing.
Positive responses to media
The survey also revealed that increased media coverage or stories about
food-borne or airborne illnesses have an impact on hand washing habits.
More than half of consumers, 57 percent, claimed they wash their hands
more often and more thoroughly in response to news coverage. Sixty-six
percent also reported washing their hands more frequently in response to
news about seasonal flu outbreaks.
“These findings underscore the need for consumers to be mindful of good
hand hygiene,” said Jon Dommisse, director of global marketing and strategic
development for Bradley. “Everyone can play their part in preventing
the spread of viruses such as influenza during the winter months. Always
remember, it takes less than a minute to effectively wash your hands.”
1. Wash More Frequently – It’s important to wash your hands not only after
using the washroom, but, before and after preparing and eating food;
before and after treating a wound; after blowing your nose, coughing or
sneezing; and after touching the garbage.
2. Count to 20 – Proper hand washing means scrubbing with water and
soap for at least 20 seconds or the time it takes to sing “Happy Birthday”
twice. Be sure to scrub the backs of your hands, between your fingers, and
under your nails.
3. Don’t Forget to Dry – Smart hand hygiene should not only include washing,
but thoroughly drying hands as well. The most hygienic and sustainable
method is using an energy-efficient dryer such as the one found on the allin-one
touchless Advocate Lavatory System.
4. Hand Sanitizers Aren’t Enough – While 29 percent of consumers surveyed
use a hand sanitizer, it may not be as effective when hands are visibly dirty.
Anti-bacterial gel is not a substitute for soap and water, and should only be
relied upon if hand washing facilities are not available.
5. Clean Hands Means Healthy Kids – Hand washing among school-age children
is especially important because nearly 2.2 million children under the
age of 5 die each year from diarrheal diseases and pneumonia, according
to a 2011 study from the International Journal of Environmental Research
and Public Health. Kids should be taught healthy routines like hand washing
at an early age.
For further information on hand hygiene find Bradley on Twitter @bradleycorp,
Facebook/BradleyCorporation or visit http://www.bradleycorp.com/
handwashing.
FOCUS of SWFL 2013 221

Having Fun as
We Age
Regular physical activity at any age can help you live longer, feel
better and reduce health problems. But far too many people,
including baby boomers, don’t get the exercise they need. According
to the 2012 Participation Report from the Physical Activity
Council (PAC), 35 percent of Americans over the age of 55 are
physically inactive. Since regular exercise helps control blood
pressure, body weight, cholesterol and so much more, boomers
need to find ways to get their bodies moving so they can live
longer, healthier lives.
“Though any amount of exercise is beneficial, ultimately adults
should work up to getting at least 30 minutes most days of the
week, as long as they feel comfortable and pain-free,” said worldrenowned
nutritionist Joy Bauer. “From taking a Zumba class to
walking and stretching, getting regular physical activity helps the
joints stay loose, maintains muscle mass, and gets the blood flowing
– all of which make everyday tasks easier.”
The American Council on Exercise recommends older Americans
choose exercise programs that include cardiovascular, muscle
conditioning, and flexibility exercises. Low-impact, non-jarring
exercises such as walking and swimming are good options. A key
to sticking with a fitness program is making sure it’s enjoyable.
A fun new program for older adults is Zumba Gold, a low-impact
dance-based workout designed specifically for boomers and
seniors. Workout routines combine salsa, merengue, flamenco
and cumbia moves with fun music. For those that would prefer to
work out in the comfort of their own home, there is also a Zumba
Gold “Live it Up” DVD collection that offers 3 discs with workouts,
as well as advice from experts in the fields of nutrition, brain
health, enhancing your well-being and more.
The program was created by 71-year-old Joy Prouty, a veteran in
the fitness industry and a former Rockette. “From cardio to toning,
this collection brings together some of Zumba’s most popular
offerings in a format enabling older adults to rediscover the
energy of their youth,” said Prouty. To learn more about Zumba
Gold, purchase the Zumba Gold “Live it Up” DVDs and find a class
near you
Workout Safety Tips
Whenever beginning a new fitness activity or program, make
sure you do it safely.
• Wear comfortable shoes that fit well.
• Stay hydrated with plenty of fluids.
• Listen to your body. If it hurts or it feels like too much, stop.
You also need to be aware of danger signs while exercising.
Stop the activity and call your doctor or 911 if you experience
pain or pressure in your chest, arms, neck or jaw; feel lightheaded,
nauseated or weak; become short of breath; develop
pain in your legs, calves or back; or feel like your heart is
beating too fast or skipping beats.
“It’s important to see your doctor before beginning any
workout routine to receive a thorough cardiovascular evaluation,”
said Bauer. “Once you’ve been cleared by your doctor, I
recommend starting out slowly.”
Pick an Activity that You Will Enjoy
The best way to find a regimen that will stick is to choose
something that you enjoy. You’ll be more likely to stick with it
and reap all the benefits the physical activity has to offer.
Bauer adds that a program like Zumba Gold is great because,
if you enjoy dancing, it won’t feel like exercise and it can also
be a social outlet: “Combining physical activity with social
time is a total win-win.”
Family Features
www.zumbagold.com
222 FOCUS of SWFL 2013