TapAndDine

Marketing Plan
The target market of TapAndDine is composed of “foodies” or the socalled
“food enthusiasts”, bar hoppers, nightlife people, celebrants and for
all of those people who enjoy time indulging food, drinks and clubbing.
• TapAndDine is connected through social networking
sites such as facebook, twitter and foursquare. For
instance, when a table reservation is successful, users
have the option to share their status “Table reserved
in Viking’s Buffet Restaurant ☺” via twitter, facebook
and foursquare.
• TapAndDine will be partnered with several
restaurant/café/bar establishments in order to
advertise the mobile application and online website.
The application logo, name and brief application
information will be displayed in table tops of the
partnered restaurants. These advertisements are
displayed on top of tables and they may be in the
form of small sign frames, card holders and
placemats. The partnered restaurants/café/bar are
the establishments comprising the list of
restaurants/cafés/bars which allow discounts and
promos to be availed when the points have been
accumulated through successful reservations made
in TapAndDine.
• Word of mouth through recommendations of friends,
families and all users of TapAndDine. Testimonials are
still one of the best marketing tool that we can use
today especially from credible people. That is why
the TapAndDine app would be itself a marketing tool
to gain our target market.