TapAndDine

Our mission is to deliver quality and excellent service to our clients
by taking their online reservation experience to the next level. We
aim to provide high standards of service by ensuring their
reservations would be unforgettable through providing a safe,
easy, fast and reliable service to the customers.
To be the leading site in this industry by making the difference
through our values involving our people of dedicated professionals
that delivers their respective functions well and through our high
value for our customers.
Product/Service
Differentiation Strategy
Since the company have
just started its operations,
TapAndDine will use a
product/service
differentiation strategy.
Through the features of the
site and application, we will
be able to deliver to the
customer a superior quality
of service that might enable
us to gain competitive
advantage. Therefore, it will
set us apart from our
competitors and help us
build brand loyalty to the
consumers.
Growth Strategy
TapAndDine will also make
use of the growth strategy
as the company would
certainly exert huge effort in
expanding our consumer
base. Through the course of
the business, TapAndDine
seeks to develop more
features and concepts that
shall attract more
customers. Additionally, the
company will look for other
new market opportunities
that shall match our
business operations in order
to generate a higher profit.
Combination Strategy
As we gain more clients,
TapAndDine will now make
use of the combination
strategy. The focus strategy
is actually a combination of
both the cost and
differentiation strategies. For
TapAndDine, we will make
use of the supposed bigger
consumer base and brand
loyalty to be able to gain
greater power when it
comes to controlling prices
of our product/services.