TapAndDine

Industry Rivalry – Very Low
• There are no direct competitors of
TapAndDine in the Philippines.
• OpenTable and Table Manager are
the well-known applications and
websites for restaurant reservation
management. However,
both of them are only
applicable in the United States.
• ClickTheCity is the indirect
competitor of TapAndDine here in
the Philippines. ClickTheCity is an
online directory and browser varying
from entertainment, travelling, arts
and culture, events, food and drink.
• TapAndDine would be the pioneer in
the Philippines as an online
restaurants, bars, cafes and hotels
reservation management application
and website which also serves as a
browser.
• There is also high differentiation
among the competitors by offering
various kinds of features and valueadded
services in the application
and website. TapAndDine combines
both Open Table and Click the City’s
best features.
Barriers to Entry – Moderately High
• The cost of capital in setting up a
mobile application and website is
high. It also takes a lot of time and
effort in order for TapAndDine to
reach its full completion and
potential successfully.
• TapAndDine is a completely creative
concept, which has not been done
in the Philippine industry. Other
entrepreneurs and developers
cannot just simply copy
TapAndDine’s full features and
concept, without the consent of the
founders and legal proceedings.
Supplier
Power
(MODERATE)
Barriers to
Entry (MOD.
HIGH)
Industry
Rivalry
(VERY
LOW)
Threat of
Substitute
(LOW)
Porter’s Five
Forces Model
Buyer Power
(WEAK)
Bargaining
Power of
Suppliers
– Moderate
• There are considerable
number of software
providers and
developers who would
provide exceptional service
for the execution of TapAndDine.
• Resources in developing TapAndDine
would also compose of software and
hardware requirements where the IT
industry segment has competitive suppliers.
Bargaining Power of Buyers – Weak
• Since the application and website of
TapAndDine is totally free, buyers would not
seek to lower the price of TapAndDine.
• With the added-value service of
TapAndDine by providing reward points,
promos, discounts and great convenience
through easy browsing and online
reservation service, buyers would prefer
TapAndDine over the substitutes.
Threat of Substitutes – Low
• TapAndDine can be substituted with the
actual activity of manually reserving a
table via telephone, email and physical
store visit. However, convenience, costs
associated with travelling and time are
greatly sacrificed.
• Switching costs for buyers to substitutes
would be associated with costs and
reduced opportunities for them to
accumulate reward points, discounts and
promos without TapAndDine.