mississippi builder magazine - Home Builders Association of ...
mississippi builder magazine - Home Builders Association of ...
mississippi builder magazine - Home Builders Association of ...
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Mississippi<br />
BUILDER+<br />
MARKETING PACKAGES<br />
Mississippi Builder+ Marketing Packages are the newest and most innovative advertising <strong>of</strong>ferings<br />
from the <strong>Home</strong> <strong>Builders</strong> <strong>Association</strong> <strong>of</strong> Mississippi. Combining advertising in our cutting-edge<br />
Mississippi Builder <strong>magazine</strong> (which now boasts a new, digital format as well as a tablet edition)<br />
with other, never before <strong>of</strong>fered print advertising opportunities - all geared<br />
exclusively to reach home <strong>builder</strong> members.<br />
MISSISSIPPI BUILDER MAGAZINE<br />
One Ad. One Magazine. Statewide Reach.<br />
2013 Editorial Calendar<br />
ISSUE<br />
Cover Topics<br />
Ad Reservation<br />
Deadline<br />
Art<br />
Deadline<br />
Mar/Apr 2013<br />
May/ Jun 2013<br />
Aug/Sep 2013<br />
Nov/Dec 2013<br />
Interior Color & Design Trends Issue: Latest from IBS, President<br />
Pr<strong>of</strong>ile, Grand Award Pr<strong>of</strong>ile, Best in MS Features, Legislative<br />
Update, State Convention, News from NAHB<br />
Outdoor Living / Remodeling Issue: National Remodeling<br />
Month, National Membership Day, Best in MS Features, Associate<br />
<strong>of</strong> the Year, News from NAHB<br />
Going Green: Inside & Out: Best in MS Features, State<br />
Convention Photos, Builder <strong>of</strong> theYear, Hall <strong>of</strong> Fame, News from<br />
NAHB<br />
Kitchen & Bath Issue: Special Financing Section, Best in MS<br />
Features, News from NAHB, Year End Review<br />
Feb. 10, 2013 Feb. 25, 2013<br />
Apr. 10, 2013 Apr. 25, 2013<br />
Jul. 10, 2013 Jul. 25, 2013<br />
Oct. 10, 2013 Oct. 25, 2013<br />
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Mississippi Builder Ad Dimensions<br />
1/2 Page<br />
Vertical<br />
3.75” x 10”<br />
1/3 Page<br />
Vertical<br />
2.5” x 10”<br />
Full Page<br />
8.5” x 11”<br />
2/3 Page<br />
Vertical Only<br />
5” x 10”<br />
1/2 Page<br />
Horizontal<br />
7.5” x 5”<br />
1/3 Page<br />
Horizontal<br />
5” x 5”<br />
1/4 Page<br />
Vertical<br />
3.75” x 5”<br />
1/3 Page<br />
Horizontal 2<br />
7.5” x 3”<br />
Mississippi Builder Advertising Rates<br />
Ad Size 1x 2x 4x<br />
Outside Back Cover (4-Color) $550 $525 $500<br />
Inside Front Cover (4-Color) $500 $475 $450<br />
Inside Back Cover (4-Color) $450 $425 $400<br />
Center Spread (4-Color) $750 $725 $700<br />
Full Page<br />
Black & White $350 $325 $300<br />
4-Color $400 $375 $350<br />
2/3 Page, (Vertical)<br />
Black & White $300 $275 $250<br />
4-Color $350 $325 $300<br />
1/2 Page (Horizontal or Vertical)<br />
Black & White $200 $175 $150<br />
4-Color $250 $225 $200<br />
1/3 Page (Horizontal or Vertical)<br />
Black & White $150 $125 $100<br />
4-Color $200 $175 $150<br />
1/4 Page (Vertical)<br />
Black & White $100 $75 $50<br />
4-Color $150 $125 $100<br />
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MISSISSIPPI BUILDER+ PACKAGES<br />
Back Cover+ Package<br />
4-Color Outside Back Cover <strong>of</strong> MS Builder (4x)<br />
$2,200 value<br />
Logo on front page <strong>of</strong> newsletter (4x)<br />
$2,000 value<br />
Text email blast to HBAM membership (3x)<br />
$1,500 value<br />
Newsletter sponsor with link to website (12x)<br />
$1,500 value<br />
Video email blast to HBAM membership (1x)<br />
$1,000 value<br />
Legislative Bulletin banner ad (12x)<br />
$1,000 value<br />
Logo with link to website on HBAM website (year) $250 value<br />
Link on HBAM app directly to your website $250 value<br />
Full page article in MS Builder (1x) $200 value<br />
$9,900 Total Value<br />
Package Cost: $4,000<br />
Inside Front Cover+ Package<br />
4-Color Inside Front Cover <strong>of</strong> MS Builder (4x)<br />
$2,000 value<br />
Logo on front page <strong>of</strong> newsletter (4x)<br />
$2,000 value<br />
Newsletter sponsor with link to website (12x)<br />
$1,500 value<br />
Text email blast to HBAM membership (1x) $500 value<br />
Logo with link to website on HBAM website (year) $250 value<br />
Link on HBAM app directly to your website $250 value<br />
Full page article in MS Builder (1x) $200 value<br />
$6,700 Total Value<br />
Package Cost: $3,500<br />
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Inside Back Cover+ Package<br />
4-Color Inside Back Cover <strong>of</strong> MS Builder (4x)<br />
$1,800 value<br />
Logo on front page <strong>of</strong> newsletter (4x)<br />
$2,000 value<br />
Newsletter sponsor with link to website (12x)<br />
$1,500 value<br />
Text email blast to HBAM membership (1x) $500 value<br />
Logo with link to website on HBAM website (year) $250 value<br />
Link on HBAM app directly to your website $250 value<br />
Full page article in MS Builder (1x) $200 value<br />
$6,500 Total Value<br />
Package Cost: $3,000<br />
Full Page+ Package<br />
4-Color Full Page <strong>of</strong> MS Builder (4x)<br />
$1,600 value<br />
Newsletter sponsor with link to website (12x)<br />
$1,500 value<br />
Logo with link to website on HBAM website (year) $250 value<br />
Link on HBAM app directly to your website $250 value<br />
$3,600 Total Value<br />
Package Cost: $2,000<br />
Two-Thirds Page+ Package<br />
4-Color 2/3 Page <strong>of</strong> MS Builder (4x)<br />
$1,200 value<br />
Newsletter sponsor with link to website (12x)<br />
$1,500 value<br />
Logo with link to website on HBAM website (year) $250 value<br />
Link on HBAM app directly to your website $250 value<br />
$3,200 Total Value<br />
Package Cost: $1,500<br />
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Half Page+ Package<br />
4-Color 1/2 Page <strong>of</strong> MS Builder (4x)<br />
$1,000 value<br />
Newsletter sponsor with link to website (12x)<br />
$1,500 value<br />
Link on HBAM app directly to your website $250 value<br />
$2,750 Total Value<br />
Package Cost: $1,000<br />
Quarter Page+ Package<br />
4-Color 1/4 Page <strong>of</strong> MS Builder (4x)<br />
$600 value<br />
Newsletter sponsor with link to website (12x)<br />
$1,500 value<br />
Link on HBAM app directly to your website $250 value<br />
$2,350 Total Value<br />
Package Cost: $500<br />
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THE PLUS+<br />
App<br />
HBAM is saying “Hello 2013” in a huge way! Keeping our members abreast <strong>of</strong> the latest news is a must &<br />
the new HBAM App helps do just that. From housing industry news and updates from the state capitol to<br />
the perks <strong>of</strong> the many benefits and the latest Mississippi Builder <strong>magazine</strong> at their fingertips - the HBAM<br />
App is the latest and greatest in member communication. The +: A Sponsor/Advertiser section on the app<br />
will list our 2013 sponsors and advertisers and will also link directly to the sponsor/advertisers website.<br />
Legislative Bulletin<br />
Ranked near the top <strong>of</strong> the priority list for HBAM is monitoring legislation to keep the housing industry stable<br />
and protect home <strong>builder</strong>’s interests. During the legislative session, each Friday a Legislative Bulletin is<br />
emailed to all HBAM members to keep them abreast <strong>of</strong> any bills coming forth that could affect the housing<br />
industry in Mississippi. Additionally, members with the HBAM App will be alerted that a new Legislative Bulletin<br />
is available. The +: With our top 2 advertising packages, the advertiser will be featured on each <strong>of</strong> the<br />
twelve issues on the Legislative Bulletin with a banner ad.<br />
Newsletter<br />
HBAM’s “<strong>Builders</strong>’ News” is a monthly newsletter emailed out to the entire HBAM membership and available<br />
through the new HBAM App and lets <strong>builder</strong>s know the latest in housing industry news and news from<br />
HBAM. The +: Find your business’s logo on the front <strong>of</strong> each issue <strong>of</strong> “<strong>Builders</strong>’ News” with the top news<br />
stories or find your logo inside the issue listed with other sponsors that also links to your website.<br />
Text & Video Email Blasts<br />
The preferred method <strong>of</strong> communication these days, HBAM boasts an email distribution list <strong>of</strong> 4,000+ email<br />
addresses and an email program that can send out ads, articles, pictures and even videos. The +: Ever<br />
wish you could send an email promoting your business directly to every HBAM <strong>builder</strong> member in the state?<br />
Now you can!<br />
Website<br />
The #1 source for everything HBAM - hbam.com hosts everything from current news, awards, all publications,<br />
legislative news and everything in between. The +: Have your business’s logo prominently displayed<br />
while also linking to your website.<br />
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Mississippi<br />
BUILDER+<br />
MARKETING PACKAGES<br />
ADVERTISING CONTRACT<br />
<strong>Home</strong> <strong>Builders</strong> <strong>Association</strong> <strong>of</strong> Mississippi P. O. Box 3556 Jackson, MS 39207 Phone (601) 969-3446 Fax (601) 969-1285<br />
Advertiser:____________________________________<br />
Contact:______________________________________<br />
Phone: (____) _________________________________<br />
Website: __________________________<br />
Email: ___________________________<br />
Fax:(____) ________________________<br />
Billing Contact:________________________________________________________________________________<br />
Billing Address:_________________________________________________________________________________<br />
Package Choice: ________________________________<br />
Issue(s) to Run: _________________________________<br />
Package Rate: $________________________________<br />
Ad Size: ____________________<br />
Ad Position: _________________<br />
Ad Rate: $___________________<br />
Total Amount Due: $ _____________________________<br />
Please sign and fax to HBAM at (601)969-1285. The Terms & Conditions (provided separately) are expressly incorporated<br />
in and made a part <strong>of</strong> this contract. I have read and understand these Terms &Conditions and by my signature<br />
below, I agree to abide by them and guarantee payment <strong>of</strong> all amounts required under this contract.<br />
Advertiser’s Signature: ____________________________________________<br />
Date: _________________<br />
Print Name: ________________________________________<br />
Title: _____________________________<br />
HBAM Ad Representative: __________________________________________<br />
Date: _________________<br />
Credit Card Type: Mastercard Visa AMEX Discover<br />
Card Number: ________________________________________<br />
Authorized Signature: __________________________________<br />
Expiration Date: ______/_______<br />
Security Code: _______________<br />
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Mississippi<br />
BUILDER+<br />
MARKETING PACKAGES<br />
TERMS & CONDITIONS<br />
The term “publisher” should refer to <strong>Home</strong> <strong>Builders</strong> <strong>Association</strong> <strong>of</strong> Mississippi.<br />
General Policy<br />
The publisher, reserves the right to cancel or reject an advertisement at any time. The publisher reserves the right to<br />
add the word “advertisement” at the top <strong>of</strong> any copy which, in the publisher’s opinion, might mislead the reader as<br />
editorial matter. The publisher will not be bound by any conditions, printed or otherwise, appearing on order blanks<br />
or copy instruction when such conditions conflict with the regulations set forth in the rate sheet.<br />
Editorial Plan<br />
To assure timely editorial coverage that meets industry and reader needs, Mississippi Builder reserves the right to<br />
change issue and/or article topics at any time.<br />
Payment Terms<br />
Payment for any advertisement shall be due and payable at the publisher’s <strong>of</strong>fice: HBAM, P. O. Box 3556, Jackson,<br />
MS 39207-3556. Payment is due 30 days from date <strong>of</strong> invoice. Balances can be billed quarterly. Credit card payments<br />
are accepted.<br />
Discounts<br />
Package rates listed are net discount figures and will be invoiced accordingly.<br />
Cancellation<br />
Cancellations are not accepted after space reservation closing date.<br />
Deadlines<br />
Deadlines are listed on page one under “Editorial Calendar”.<br />
Ad/Artwork<br />
Ads must be submitted in digital format only. Press-quality PDF is the preferred file format for ads. All digital files<br />
and photos must be supplied at 300-dpi resolution JPG, GIF, TIF or EPS. File name should include advertiser’s name.<br />
Submission<br />
Upload your file to: ms<strong>builder</strong>@hbam.com<br />
Mail a CD (along with hard-copy pro<strong>of</strong>) to: HBAM, P. O. Box 3556, Jackson, MS 39207-3556.<br />
Contact Information<br />
For advertising information, contact Coral Edelen, cedelen@hbam.com or Lisa Townsend, ltownsend@hbam.com or<br />
601-969-3446.<br />
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