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mississippi builder magazine - Home Builders Association of ...

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Mississippi<br />

BUILDER+<br />

MARKETING PACKAGES<br />

Mississippi Builder+ Marketing Packages are the newest and most innovative advertising <strong>of</strong>ferings<br />

from the <strong>Home</strong> <strong>Builders</strong> <strong>Association</strong> <strong>of</strong> Mississippi. Combining advertising in our cutting-edge<br />

Mississippi Builder <strong>magazine</strong> (which now boasts a new, digital format as well as a tablet edition)<br />

with other, never before <strong>of</strong>fered print advertising opportunities - all geared<br />

exclusively to reach home <strong>builder</strong> members.<br />

MISSISSIPPI BUILDER MAGAZINE<br />

One Ad. One Magazine. Statewide Reach.<br />

2013 Editorial Calendar<br />

ISSUE<br />

Cover Topics<br />

Ad Reservation<br />

Deadline<br />

Art<br />

Deadline<br />

Mar/Apr 2013<br />

May/ Jun 2013<br />

Aug/Sep 2013<br />

Nov/Dec 2013<br />

Interior Color & Design Trends Issue: Latest from IBS, President<br />

Pr<strong>of</strong>ile, Grand Award Pr<strong>of</strong>ile, Best in MS Features, Legislative<br />

Update, State Convention, News from NAHB<br />

Outdoor Living / Remodeling Issue: National Remodeling<br />

Month, National Membership Day, Best in MS Features, Associate<br />

<strong>of</strong> the Year, News from NAHB<br />

Going Green: Inside & Out: Best in MS Features, State<br />

Convention Photos, Builder <strong>of</strong> theYear, Hall <strong>of</strong> Fame, News from<br />

NAHB<br />

Kitchen & Bath Issue: Special Financing Section, Best in MS<br />

Features, News from NAHB, Year End Review<br />

Feb. 10, 2013 Feb. 25, 2013<br />

Apr. 10, 2013 Apr. 25, 2013<br />

Jul. 10, 2013 Jul. 25, 2013<br />

Oct. 10, 2013 Oct. 25, 2013<br />

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Mississippi Builder Ad Dimensions<br />

1/2 Page<br />

Vertical<br />

3.75” x 10”<br />

1/3 Page<br />

Vertical<br />

2.5” x 10”<br />

Full Page<br />

8.5” x 11”<br />

2/3 Page<br />

Vertical Only<br />

5” x 10”<br />

1/2 Page<br />

Horizontal<br />

7.5” x 5”<br />

1/3 Page<br />

Horizontal<br />

5” x 5”<br />

1/4 Page<br />

Vertical<br />

3.75” x 5”<br />

1/3 Page<br />

Horizontal 2<br />

7.5” x 3”<br />

Mississippi Builder Advertising Rates<br />

Ad Size 1x 2x 4x<br />

Outside Back Cover (4-Color) $550 $525 $500<br />

Inside Front Cover (4-Color) $500 $475 $450<br />

Inside Back Cover (4-Color) $450 $425 $400<br />

Center Spread (4-Color) $750 $725 $700<br />

Full Page<br />

Black & White $350 $325 $300<br />

4-Color $400 $375 $350<br />

2/3 Page, (Vertical)<br />

Black & White $300 $275 $250<br />

4-Color $350 $325 $300<br />

1/2 Page (Horizontal or Vertical)<br />

Black & White $200 $175 $150<br />

4-Color $250 $225 $200<br />

1/3 Page (Horizontal or Vertical)<br />

Black & White $150 $125 $100<br />

4-Color $200 $175 $150<br />

1/4 Page (Vertical)<br />

Black & White $100 $75 $50<br />

4-Color $150 $125 $100<br />

2


MISSISSIPPI BUILDER+ PACKAGES<br />

Back Cover+ Package<br />

4-Color Outside Back Cover <strong>of</strong> MS Builder (4x)<br />

$2,200 value<br />

Logo on front page <strong>of</strong> newsletter (4x)<br />

$2,000 value<br />

Text email blast to HBAM membership (3x)<br />

$1,500 value<br />

Newsletter sponsor with link to website (12x)<br />

$1,500 value<br />

Video email blast to HBAM membership (1x)<br />

$1,000 value<br />

Legislative Bulletin banner ad (12x)<br />

$1,000 value<br />

Logo with link to website on HBAM website (year) $250 value<br />

Link on HBAM app directly to your website $250 value<br />

Full page article in MS Builder (1x) $200 value<br />

$9,900 Total Value<br />

Package Cost: $4,000<br />

Inside Front Cover+ Package<br />

4-Color Inside Front Cover <strong>of</strong> MS Builder (4x)<br />

$2,000 value<br />

Logo on front page <strong>of</strong> newsletter (4x)<br />

$2,000 value<br />

Newsletter sponsor with link to website (12x)<br />

$1,500 value<br />

Text email blast to HBAM membership (1x) $500 value<br />

Logo with link to website on HBAM website (year) $250 value<br />

Link on HBAM app directly to your website $250 value<br />

Full page article in MS Builder (1x) $200 value<br />

$6,700 Total Value<br />

Package Cost: $3,500<br />

3


Inside Back Cover+ Package<br />

4-Color Inside Back Cover <strong>of</strong> MS Builder (4x)<br />

$1,800 value<br />

Logo on front page <strong>of</strong> newsletter (4x)<br />

$2,000 value<br />

Newsletter sponsor with link to website (12x)<br />

$1,500 value<br />

Text email blast to HBAM membership (1x) $500 value<br />

Logo with link to website on HBAM website (year) $250 value<br />

Link on HBAM app directly to your website $250 value<br />

Full page article in MS Builder (1x) $200 value<br />

$6,500 Total Value<br />

Package Cost: $3,000<br />

Full Page+ Package<br />

4-Color Full Page <strong>of</strong> MS Builder (4x)<br />

$1,600 value<br />

Newsletter sponsor with link to website (12x)<br />

$1,500 value<br />

Logo with link to website on HBAM website (year) $250 value<br />

Link on HBAM app directly to your website $250 value<br />

$3,600 Total Value<br />

Package Cost: $2,000<br />

Two-Thirds Page+ Package<br />

4-Color 2/3 Page <strong>of</strong> MS Builder (4x)<br />

$1,200 value<br />

Newsletter sponsor with link to website (12x)<br />

$1,500 value<br />

Logo with link to website on HBAM website (year) $250 value<br />

Link on HBAM app directly to your website $250 value<br />

$3,200 Total Value<br />

Package Cost: $1,500<br />

4


Half Page+ Package<br />

4-Color 1/2 Page <strong>of</strong> MS Builder (4x)<br />

$1,000 value<br />

Newsletter sponsor with link to website (12x)<br />

$1,500 value<br />

Link on HBAM app directly to your website $250 value<br />

$2,750 Total Value<br />

Package Cost: $1,000<br />

Quarter Page+ Package<br />

4-Color 1/4 Page <strong>of</strong> MS Builder (4x)<br />

$600 value<br />

Newsletter sponsor with link to website (12x)<br />

$1,500 value<br />

Link on HBAM app directly to your website $250 value<br />

$2,350 Total Value<br />

Package Cost: $500<br />

5


THE PLUS+<br />

App<br />

HBAM is saying “Hello 2013” in a huge way! Keeping our members abreast <strong>of</strong> the latest news is a must &<br />

the new HBAM App helps do just that. From housing industry news and updates from the state capitol to<br />

the perks <strong>of</strong> the many benefits and the latest Mississippi Builder <strong>magazine</strong> at their fingertips - the HBAM<br />

App is the latest and greatest in member communication. The +: A Sponsor/Advertiser section on the app<br />

will list our 2013 sponsors and advertisers and will also link directly to the sponsor/advertisers website.<br />

Legislative Bulletin<br />

Ranked near the top <strong>of</strong> the priority list for HBAM is monitoring legislation to keep the housing industry stable<br />

and protect home <strong>builder</strong>’s interests. During the legislative session, each Friday a Legislative Bulletin is<br />

emailed to all HBAM members to keep them abreast <strong>of</strong> any bills coming forth that could affect the housing<br />

industry in Mississippi. Additionally, members with the HBAM App will be alerted that a new Legislative Bulletin<br />

is available. The +: With our top 2 advertising packages, the advertiser will be featured on each <strong>of</strong> the<br />

twelve issues on the Legislative Bulletin with a banner ad.<br />

Newsletter<br />

HBAM’s “<strong>Builders</strong>’ News” is a monthly newsletter emailed out to the entire HBAM membership and available<br />

through the new HBAM App and lets <strong>builder</strong>s know the latest in housing industry news and news from<br />

HBAM. The +: Find your business’s logo on the front <strong>of</strong> each issue <strong>of</strong> “<strong>Builders</strong>’ News” with the top news<br />

stories or find your logo inside the issue listed with other sponsors that also links to your website.<br />

Text & Video Email Blasts<br />

The preferred method <strong>of</strong> communication these days, HBAM boasts an email distribution list <strong>of</strong> 4,000+ email<br />

addresses and an email program that can send out ads, articles, pictures and even videos. The +: Ever<br />

wish you could send an email promoting your business directly to every HBAM <strong>builder</strong> member in the state?<br />

Now you can!<br />

Website<br />

The #1 source for everything HBAM - hbam.com hosts everything from current news, awards, all publications,<br />

legislative news and everything in between. The +: Have your business’s logo prominently displayed<br />

while also linking to your website.<br />

6


Mississippi<br />

BUILDER+<br />

MARKETING PACKAGES<br />

ADVERTISING CONTRACT<br />

<strong>Home</strong> <strong>Builders</strong> <strong>Association</strong> <strong>of</strong> Mississippi P. O. Box 3556 Jackson, MS 39207 Phone (601) 969-3446 Fax (601) 969-1285<br />

Advertiser:____________________________________<br />

Contact:______________________________________<br />

Phone: (____) _________________________________<br />

Website: __________________________<br />

Email: ___________________________<br />

Fax:(____) ________________________<br />

Billing Contact:________________________________________________________________________________<br />

Billing Address:_________________________________________________________________________________<br />

Package Choice: ________________________________<br />

Issue(s) to Run: _________________________________<br />

Package Rate: $________________________________<br />

Ad Size: ____________________<br />

Ad Position: _________________<br />

Ad Rate: $___________________<br />

Total Amount Due: $ _____________________________<br />

Please sign and fax to HBAM at (601)969-1285. The Terms & Conditions (provided separately) are expressly incorporated<br />

in and made a part <strong>of</strong> this contract. I have read and understand these Terms &Conditions and by my signature<br />

below, I agree to abide by them and guarantee payment <strong>of</strong> all amounts required under this contract.<br />

Advertiser’s Signature: ____________________________________________<br />

Date: _________________<br />

Print Name: ________________________________________<br />

Title: _____________________________<br />

HBAM Ad Representative: __________________________________________<br />

Date: _________________<br />

Credit Card Type: Mastercard Visa AMEX Discover<br />

Card Number: ________________________________________<br />

Authorized Signature: __________________________________<br />

Expiration Date: ______/_______<br />

Security Code: _______________<br />

7


Mississippi<br />

BUILDER+<br />

MARKETING PACKAGES<br />

TERMS & CONDITIONS<br />

The term “publisher” should refer to <strong>Home</strong> <strong>Builders</strong> <strong>Association</strong> <strong>of</strong> Mississippi.<br />

General Policy<br />

The publisher, reserves the right to cancel or reject an advertisement at any time. The publisher reserves the right to<br />

add the word “advertisement” at the top <strong>of</strong> any copy which, in the publisher’s opinion, might mislead the reader as<br />

editorial matter. The publisher will not be bound by any conditions, printed or otherwise, appearing on order blanks<br />

or copy instruction when such conditions conflict with the regulations set forth in the rate sheet.<br />

Editorial Plan<br />

To assure timely editorial coverage that meets industry and reader needs, Mississippi Builder reserves the right to<br />

change issue and/or article topics at any time.<br />

Payment Terms<br />

Payment for any advertisement shall be due and payable at the publisher’s <strong>of</strong>fice: HBAM, P. O. Box 3556, Jackson,<br />

MS 39207-3556. Payment is due 30 days from date <strong>of</strong> invoice. Balances can be billed quarterly. Credit card payments<br />

are accepted.<br />

Discounts<br />

Package rates listed are net discount figures and will be invoiced accordingly.<br />

Cancellation<br />

Cancellations are not accepted after space reservation closing date.<br />

Deadlines<br />

Deadlines are listed on page one under “Editorial Calendar”.<br />

Ad/Artwork<br />

Ads must be submitted in digital format only. Press-quality PDF is the preferred file format for ads. All digital files<br />

and photos must be supplied at 300-dpi resolution JPG, GIF, TIF or EPS. File name should include advertiser’s name.<br />

Submission<br />

Upload your file to: ms<strong>builder</strong>@hbam.com<br />

Mail a CD (along with hard-copy pro<strong>of</strong>) to: HBAM, P. O. Box 3556, Jackson, MS 39207-3556.<br />

Contact Information<br />

For advertising information, contact Coral Edelen, cedelen@hbam.com or Lisa Townsend, ltownsend@hbam.com or<br />

601-969-3446.<br />

8

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