What's New - HillsVet

p Fourth ISSUE p Fall SEASON p 2009 YEAR
What’s New
The latest news in products and
programs from Hill’s Pet Nutrition, Inc.
P1
VCS Case Management
VCS offers nutrition advice to help
a cat in gastrointestinal distress
P2
Myth-ology
Examining the facts about some
common pet nutrition myths
P3
Proven in Practice
Hill’s ® Prescription Diet ® k/d ® helps
give an old friend a new lease on life
P4
What’s New
Same great value, new bag sizes
At Hill’s, we want the precisely formulated, premium nutrition in our products to make a difference for every pet, every day.
So, in response to today’s economic challenges, Hill’s has reduced prices and bag sizes on select products. Effective Sept.1,
2009, Hill’s decreased the list prices and sizes of select SKUs of Science Diet ® Canine 40 lb. bags and Feline 20 lb. bags by
12.5%. Effective Oct.1, 2009, we decreased the price and size of select SKUs of Hill’s ® Prescription Diet ® d/d ® and z/d ®
pet foods an average of 8.6%. Since both the bag size and price are being reduced, the price per pound will remain the same.
Also effective Sept. 1, 2009, we reduced prices on all Hill’s ® Science Diet ® Puppy and Kitten Healthy Development
formulas to help you introduce your new clients to a lifetime of premium nutrition. On these SKUs, the average decrease is
11.6%. We hope these changes will help to ensure your continued support and recommendation.
For more information, contact your Hill’s Territory Manager.

What’s New (continued)
Information about Hill’s ®
Prescription Diet ® s/d ® Canine
Dogs with a predisposition for, or a history
of, pancreatitis are not candidates for
nutritional management with Hill’s ®
Prescription Diet ® s/d ® Canine. Breeds
predisposed to pancreatitis include, but are not
limited to, miniature schnauzer, Yorkshire terrier, Chihuahua, Jack
Russell terrier, Japanese spaniel, Maltese, miniature poodle, sheltie
and Lhasa Apso. Prescription Diet s/d aids in the dissolution of
struvite uroliths and crystals, and is intended for short-term feeding
only. Before feeding s/d Canine to dogs with other risk factors
including hyperlipidemia, obesity, concurrent disease, those receiving
administration of certain drugs such as corticosteroids, or over 7 years
of age, call Hill’s Veterinary Consultation Service (VCS) at 1-800-548-
VETS (8387) for a nutritional recommendation. Please note: Any
patient being considered for treatment with s/d Canine should be
evaluated as described in the complete product information, found
on HillsVet.com and the Hill’s Key to Clinical Nutrition.
Hill’s ® Science Diet ® launches
new line of canine treats
New Hill’s ® Science Diet ®
Simple Essentials Treats are
available in seven varieties to provide
pet owners with a wide range of
healthy options for rewarding their dogs.
New varieties include:
IMMUNITY SUPPORT
Powerful antioxidants help support immunity
TRAINING
Perfect for training and rewarding
SKIN & COAT ADULT JERKY STRIPS
Vital fatty acids promote a healthy, shiny coat
SKIN & COAT PUPPY & ADULT BISCUITS
Vital fatty acids help prevent dry, flaky skin
LIGHT
Low calories help maintain healthy,
trim body weight
MOBILITY
Naturally occurring glucosamine and
chondroitin sulfate help support mobility
ORAL CARE
Patented fiber matrix helps freshen
breath and clean teeth
VCS Case Management
Caller:
Carolyn Levitz, DVM
Thickwood Veterinary Clinic
Fort McMurray, Alberta, Canada
Patient:
Pounce, a 9-year-old female,
domestic cat
Weight: 5.12 kg
Presentation:
Pounce suddenly developed
megacolon. Defecation was
difficult and extremely painful.
Issue:
What is the best nutrition for
Pounce, who is suffering from severe
gastrointestinal problems?
Hill’s VCS Team Members:
Mary DeBey, DVM, PhD, DACVM
Vicky Ograin, MBA, RVT
Advice:
Dr. DeBey recommended Hill’s ®
Prescription Diet ® g/d ® Feline
canned for Pounce. With reduced
sodium, high levels of omega-3
fatty acids and added soluble
fiber, g/d helped improve Pounce’s
gastrointestinal health.
Outcome:
Within three weeks of starting Hill’s Prescription Diet g/d and cisapride,
Pounce returned to normal litter box habits, and appeared to be pain
free. With the continued help of g/d, Pounce is doing remarkably well.
She has maintained her gastrointestinal health, and is back to being an
active indoor cat.

Feeding iS belieVing
Hill’s ® Prescription Diet ® and
Hill’s ® Science Diet ® pet foods
can make an incredible difference
in your patients’ quality of life.
See for yourself today.
MyTH-ology
Your clients need your help in separating myth from
fact when it comes to choosing the right nutrition
for their pets.
Discover real-life results and share
your own success story at
Feedingisbelieving.com.
MyTH:
Cooking destroys
nutrients
FaCT:
Cooking foods makes certain nutrients more digestible and
it kills bacteria and parasites. The heat used to process pet
foods may destroy some vitamins, but more vitamins are lost
while the product sits on the shelf in the store. To make up for
expected losses, manufacturers add extra vitamins to the food.
Your FREE resource for case
management and nutritional support
MyTH:
Preservatives
cause cancer
FaCT:
There is no scientific evidence to support this claim. Preservatives
in food protect fats from becoming rancid and inhibit the growth
of mold. Actually, certain molds that grow on food can cause
liver disease and cancer. Rancid fats (fats that have been oxidized
when exposed to air) are also potentially toxic.
VCS
If you would like a second opinion on
a challenging case or would like more
information about Hill’s ® pet foods, call
Hill’s Veterinary Consultation Service
at 1-800-548-VETS (8387)
or visit HillsVet.com.
MyTH:
Calcium and
vitamin C
supplements
help prevent hip
dysplasia
FaCT:
Extra calcium, protein and fat in pet food can predispose a
pet to orthopedic conditions such as hip and elbow dysplasia.
Large breed puppy foods contain restricted amounts of these
nutrients to prevent bone diseases related to rapid growth.
There is no scientific evidence that vitamin C supplementation
will prevent hip dysplasia.

Proven in Practice
Submitted by Gabrielle Radford, Veterinary Territory Manager
A February 2009 checkup confirmed what Harley’s
more normal behavior suggested: no decrease in
kidney function in over a year and a half.
He’s maintaining very well. He still
has his six-month checkups and
the news is always good — no
decrease in kidney function. He’s
turned back into the ‘old’ Bud
Kitty, my good friend.
When Alex Christensen’s good friend of 16 years, a male
domestic shorthair named Harley Davidson (a.k.a. Bud Kitty),
started losing weight and appeared listless, Alex suspected the worst.
A trip to Iron Mountain Animal Hospital for an examination and blood
work confirmed that the kidney problems Harley had been diagnosed
with a year earlier had worsened. Harley’s veterinarian, Pauline Schroeder,
DVM, recommended Hill’s ® Prescription Diet ® k/d ® Feline.
To help diagnose kidney disease in the
early stages, the team at Iron Mountain
recommends regular geriatric kidney
screening tests. Clients with pets at risk
for the disease are sent home with a Hill’s kidney disease pet owner
guide and a geriatric testing pamphlet, and are recommended to log
on to HillsPet.com for more information.
Dr. Schroeder explained that Harley was
putting out more fluid than he was taking
in, so we changed his food from 100% dry
to a mix of k/d ® dry and k/d ® canned to
help with hydration.
Dr. Schroeder and the health care team at Iron Mountain also
suggested that Alex put a water dish in every room in the house
to provide extra hydration and bring Harley back every six
months for a checkup. According to Dr. Schroeder, since Harley
has been on k/d,
he has put weight back on and is much
‘brighter.’ He is active and vocal, and he
interacts with his humans again.
Iron Mountain Animal Hospital, 315 Kent Street, Iron Mountain, MI 49801
www.ironmountainanimalhospital.com
Contact your Hill’s Territory Manager to find out more information about the featured product.
®/ Trademarks owned by Hill’s Pet Nutrition, Inc. ©2009 Hill’s Pet Nutrition, Inc.
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