dermatologic conditions and dietary sensitivity - HillsVet

d/d
z/d z/d
LOW ALLERGEN
DERM
Hypoallergenic
Treats
The most complete line of therapeutic nutrition for
dermatologic conditions and
dietary sensitivity
Treats
● Adverse Reactions
to Food
● Atopic Dermatitis
● Otitis Externa
● Eosinophilic
Granuloma Complex
● Flea Allergy
Dermatitis
Clinical Nutrition to Improve Quality of Life

Easy solutions for all your itchy patients
Kirby
Diagnosis:
Atopic dermatitis
Tx plan: Antibiotics, anti-inflammatories, topical anti-pruritics and
Hill’s ® Prescription Diet ® d/d ® Canine Skin Support pet food and
Hill’s ® Prescription Diet ® Hypoallergenic Treats Canine
● Clinically tested nutrition to manage severe
pruritus and chronic dermatitis 1
Kirby *
● A multi-center study shows clinical improvements
in erythema, lichenification, and excoriation in
just four weeks 2
Lucy
Diagnosis:
Chronic otitis externa
Tx plan: Topical ear medications, anti-inflammatories and
Hill’s ® Prescription Diet ® d/d ® Feline Skin Support pet food
and Hill’s ® Prescription Diet ® Hypoallergenic Treats Feline
Lucy’s ear
● High levels of omega-3 fatty acids help
resolve inflammation quickly
● Single, highly digestible novel proteins
and carbohydrates help avoid common
food allergens
Lucy *
Omega-3 fatty acids lead to faster resolution of inflammation
Leukocytes
Resolvin and protectin
EPA & DHA
STAGE 1: INFLAMMATION ONSET
Inflammatory insults trigger activation
of leukocytes
STAGE 2: ACTIVE INFLAMMATION
Leukocytes migrate into tissues and
produce proinflammatory mediators
STAGE 3: RESOLUTION
EPA and DHA are substrates
for resolvin and protectin, the
metabolites that deliver “braking
signals” to end inflammation
*Images courtesy of David Duclos, DVM, diplomate, ACVD, Animal Skin and Allergy Clinic, Lynnwood, WA. Case studies use fictitious names and are based on composites of various d/d ® and z/d ® user experiences.

Coco Brown
Diagnosis:
Eosinophilic granuloma complex
Tx plan: External parasite control, anti-pruritics PRN and
Hill’s ® Prescription Diet ® z/d ® Feline Low Allergen pet food
and Hill’s ® Prescription Diet ® Hypoallergenic Treats Feline
● Highly digestible hydrolyzed proteins and
single-source carbohydrates to minimize
the chance of allergic reactions to food
Coco Brown *
● The first and only vet exclusive hydrolyzed
dermatologic treats for cats, with all the
benefits of z/d
Zeke
Diagnosis:
Facial and perineal pruritus with chronic
intermittent diarrhea
Tx plan: Anti-microbials, anti-pruritics PRN and Hill’s ® Prescription Diet ®
z/d ® Canine ULTRA Allergen-Free pet food and Hill’s ® Prescription Diet ®
Hypoallergenic Treats Canine
● A clinical study showed that 19 of 21 dogs with
concurrent pruritus and gastrointestinal symptoms
experienced resolution of GI signs during dietary
trial with z/d ULTRA 3
● Clinical studies show z/d ULTRA is useful in the
diagnosis of adverse food reactions in dogs when
fed exclusively for at least six weeks, and may be
a valuable alternative to home cooked recipes 3,4
Zeke *
The role of hydrolyzed proteins
Intact protein
Receptor
Mast cell
Hydrolyzed proteins in Hill’s ® Prescription Diet ® z/d ®
Low Allergen, z/d ® ULTRA and Hill’s ® Prescription Diet ®
Hypoallergenic Treats are too small to bridge IgE
receptors — allowing these small proteins to escape
immune system detection, which helps to avoid
allergic reactions.
Histamine
Allergic reaction
Hydrolyzed
protein
No allergic reaction

Ensuring success at home
Client tips
● Hill’s ® Prescription Diet ® d/d ® or z/d ® should continue to be fed after signs disappear
Not all inflammatory skin conditions and dietary sensitivity can be cured, but proper nutrition can help
manage signs and make pets feel more comfortable.
● Feed only the recommended nutrition and be sure everyone in the household is aware of the pet’s needs
Table scraps, edible chew toys, another pet’s food, or treats other than Hill’s ® Prescription Diet ®
Hypoallergenic Treats may contain proteins that could compromise the success of your recommendation.
● All Hill’s ® Prescription Diet ® pet foods are backed by a 100% guarantee for quality,
consistency and taste
Handling common objections
“I’d rather feed a grocery brand lamb and rice pet food.”
Many grocery brand lamb and rice pet foods contain additional protein sources, such as beef or chicken,
which make these foods unsuitable for pets with skin problems and dietary sensitivity.
“This food is too expensive.”
Feeding Hill’s ® Prescription Diet ® dermatology pet foods costs as little as $0.92 per day, * which is less than
the cost of a bottle of water, newspaper or cup of coffee.
“Aren’t fatty acid supplements just as good?”
Hill’s ® Prescription Diet ® d/d ® pet food is a concentrated source of omega-3 fatty acids, and is easier to feed
than the equivalent number of fatty acid supplements.
Nutrition is therapy. Talk to your clients today.
#1 veterinarian recommended for
dermatologic conditions and dietary sensitivity
For more information, call Hill’s Veterinary Consultation Service (VCS) at 1-800-548-VETS (8387) or visit HillsVet.com.
*Daily serving of Hill’s ® Prescription Diet ® d/d ® Potato & Salmon Formula Canine Dry: $1.06
1
Knowles JO. Provocative exposure for the diagnosis and treatment of certain canine allergies. JAVMA. 1996;149:1303-1306.
2
Data on file. Hill’s Pet Nutrition, Inc.
3
Loeffler A, Lloyd DH, Bond R, et al. Dietary trials with a commercial chicken hydrolysate diet in 63 pruritic dogs. Vet Record. 2004;154:519-522.
4
Loeffler A, Soares-Magalhaes R, Bond R, Lloyd DH. A retrospective analysis of case series using home-prepared and chicken hydrolysate diets in the diagnosis of adverse food reactions in 181 pruritic dogs. Vet Dermatol. 2006;17:273-279.
®/ Trademarks owned by Hill’s Pet Nutrition, Inc. ©2010 Hill’s Pet Nutrition, Inc. P-9717

The cost-effective solution for
added omega-3s
20 pound dog
(600 calories per day)
Omega-3 content
Hill’s ®
Prescription Diet ® Hill’s ®
Prescription Diet ®
OTC dry
food plus
d/d d/d
Potato & Salmon
Canine Dry
(27.5-lb. bag)
supplement
125
mg/gelcap
Salmon Canine
Canned
2,100 mg * 4,350 mg †
OTC canned
food plus
supplement
125
mg/gelcap
Number of
additional
supplements
per day ‡
0 15 0 29
Cost per day
for supplements
$ 0.00
$ 2.40
$ 0.00
$ 4.64
Cost per day
for food
$ 0.92
$ 0.33
§ $ 3.90
$ 2.20
††
Total cost per day $ 2.73
$ 6.84
$ 0.92
$ 3.90
*
For a 20-lb. dog fed recommended daily amount from a 27.5-lb. bag of Hill’s ®
Prescription Diet ® d/d ® Canine Dry at suggested retail price.
†
For a 20-lb. dog fed recommended daily amount from a 13-oz. can of Hill’s ®
Prescription Diet ® d/d ® Salmon Canine Canned at suggested retail price.
‡
Derm Caps ES $39.99/250 capsules from Healthypets.com website. Accessed
September 1, 2009.
§
Purina ® Dog Chow ® $18.49/20-lb. bag from petfooddirect.com. Accessed
October 23, 2009.
††
Pedigree ® Healthy Skin & Coat Choice Cuts in Gravy Food for Dogs $1.29/13-oz.
can from petfooddirect.com. Accessed October 23, 2009.
Dermatology pet foods
d/d
● Single, novel protein sources
help avoid common food
allergens
● Increased omega-3 and -6 fatty
acids manage inflammation
and nourish skin
z/d
LOW ALLERGEN
z/d
● Hydrolyzed animal proteins
help eliminate potential for
allergic response
● Added antioxidants help
maintain a healthy immune
system and skin barrier
function
Hypoallergenic
Treats
Treats
● All the benefits of z/d in
a tasty treat
● Compatible with the full
line of Hill’s ® dermatology
pet foods
®/ Hill’s, Prescription Diet, d/d and z/d are trademarks owned by Hill’s Pet Nutrition,
Inc. Purina and Dog Chow are registered trademarks of Société des Produits Nestlé S.A.
Pedigree is a registered trademark of Mars, Incorporated. ©2010 Hill’s Pet Nutrition, Inc.

Dermatology pet foods
d/d
● Single, novel protein sources
help avoid common food
allergens
● Increased omega-3 and -6 fatty
acids manage inflammation
and nourish skin
z/d
LOW ALLERGEN
z/d
● Hydrolyzed animal proteins
help eliminate potential for
allergic response
● Added antioxidants help
maintain a healthy immune
system and skin barrier
function
Hypoallergenic
Treats
Treats
● All the benefits of z/d in
a tasty treat
● Compatible with the full
line of Hill’s ® dermatology
pet foods
®/ Hill’s, Prescription Diet, d/d and z/d are trademarks owned by Hill’s Pet Nutrition,
Inc. Purina and Dog Chow are registered trademarks of Société des Produits Nestlé S.A.
Pedigree is a registered trademark of Mars, Incorporated. ©2010 Hill’s Pet Nutrition, Inc.
The cost-effective solution for
added omega-3s
20 pound dog
(600 calories per day)
Omega-3 content
Hill’s ®
Hill’s ®
Prescription Diet ® Prescription Diet ®
OTC dry
food plus
d/d d/d
Potato & Salmon
Canine Dry
(27.5-lb. bag)
supplement
125
mg/gelcap
Salmon Canine
Canned
2,100 mg * 4,350 mg †
OTC canned
food plus
supplement
125
mg/gelcap
Number of
additional
supplements
per day ‡
0 15 0 29
Cost per day
for supplements
$ 0.00
$ 2.40
$ 0.00
$ 4.64
Cost per day
for food
$ 0.92
$ 0.33
§ $ 3.90
$ 2.20
††
Total cost per day $ 0.92
$ 2.73
$ 3.90
$ 6.84
*
For a 20-lb. dog fed recommended daily amount from a 27.5-lb. bag of Hill’s ®
Prescription Diet ® d/d ® Canine Dry at suggested retail price.
†
For a 20-lb. dog fed recommended daily amount from a 13-oz. can of Hill’s ®
Prescription Diet ® d/d ® Salmon Canine Canned at suggested retail price.
‡
Derm Caps ES $39.99/250 capsules from Healthypets.com website. Accessed
September 1, 2009.
§
Purina ® Dog Chow ® $18.49/20-lb. bag from petfooddirect.com. Accessed
October 23, 2009.
††
Pedigree ® Healthy Skin & Coat Choice Cuts in Gravy Food for Dogs $1.29/13-oz.
can from petfooddirect.com. Accessed October 23, 2009.