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From speakers, they want - • Infotainment / Edutainment • ‘The adult learners of today expect "infotainment," the delivery of information in an entertaining format… There aren't many places that people go where they are not treated to a ‘show’ - and meetings are no exception’. Ramsborg G and Tinnish S S, , How Adults Learn, Part 2, from Convene magazine (PCMA), February 2008. Rob Davidson Centre for Tourism Research
From speakers, they want - • Information that can help them advance in their current jobs or become better prepared when they move on. Motivational speakers don’t motivate them. • Information they cannot get off the Internet or from a book. • Speakers who are in a position of power. They want to know how the ‘game’ is played. • PowerPoint to be used correctly: (Ann Fishman www.annfishman.com) Rob Davidson Centre for Tourism Research
Page 1 and 2: The Future of the Meetings Industry
Page 3 and 4: The Future of the Meetings Industry
Page 5 and 6: Bye bye, Baby Boomers “We are mov
Page 7 and 8: Generation Y Characteristics • Te
Page 9 and 10: Communicating with Generation Y abo
Page 11 and 12: More - and better - use of technolo
Page 13 and 14: Corporate Social Responsibility •
Page 15: Designing events that will attract
Page 19 and 20: Meetings destinations for Generatio
Page 21 and 22: OUR CHALLENGES • The continuing s
Page 23 and 24: Rob Davidson Centre for Tourism Res

Presentation - ICCA

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