Presentation - ICCA
Presentation - ICCA
Presentation - ICCA
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Bye bye, Baby Boomers<br />
“We are moving away from the values,<br />
attitudes and lifestyles of the once<br />
influential Baby Boomers (born(<br />
1943 to<br />
1960) toward the values, attitudes and<br />
lifestyles of the younger generations”.<br />
(Hira, 2007)<br />
Rob Davidson<br />
Centre for Tourism Research
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