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How Adults Learn (Ramsborg and Tinnish, 2008) BABY BOOMERS Structure Worker as instrument Work as labour intensive Hierarchical structures Education completed Flexibility GENERATION Y Worker as a human resource Work as knowledge intensive Participatory structures Lifelong learning Rob Davidson Centre for Tourism Research
Communicating with Generation Y about events “Generation Y depends on visual learning. All their lives, they were raised on graphics, games, the Internet and online games. This is a generation whose marketing has been pictorial and graphic … to attract them, you need to be dynamic in your use of graphics and pictures” Lynch, 2006. qu. Dr. Rach of New York University Rob Davidson Centre for Tourism Research
Page 1 and 2: The Future of the Meetings Industry
Page 3 and 4: The Future of the Meetings Industry
Page 5 and 6: Bye bye, Baby Boomers “We are mov
Page 7: Generation Y Characteristics • Te
Page 11 and 12: More - and better - use of technolo
Page 13 and 14: Corporate Social Responsibility •
Page 15 and 16: Designing events that will attract
Page 17 and 18: From speakers, they want - • Info
Page 19 and 20: Meetings destinations for Generatio
Page 21 and 22: OUR CHALLENGES • The continuing s
Page 23 and 24: Rob Davidson Centre for Tourism Res

Presentation - ICCA

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