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Bemis Company 2007 Annual Report - IR Solutions

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BUSINESS STRATEGY<br />

Our long-term business strategy continues to strengthen our competitive position in each of the markets<br />

we serve. Our innovative packaging products promote our customers’ latest ideas with extended shelf<br />

life, new opening and closing features, and better shelf appeal. Our unique expertise in polyester<br />

technology offers consumers freshness and convenience in one high-performance package.<br />

We customize many of our products for a particular application, such as a barrier cheese package<br />

that needs to allow gas to escape as the cheese naturally ages, or a label that must adhere<br />

to a porous surface in adverse weather conditions. Our customer-focused solutions<br />

address specific package and adhesive performance needs, and we work side<br />

by side with our customers’ marketing and product development teams. As a<br />

result, we are often involved early in the product development process,<br />

allowing our research and development efforts to remain relevant and efficient.<br />

Customer<br />

Focus<br />

Technology & Innovation<br />

Manufacturing<br />

Excellence<br />

As we continue to strengthen our competitive advantage through technology and innovation,<br />

we simultaneously increase the complexity of our manufacturing processes. In this environment,<br />

manufacturing excellence is essential, ensuring that our core products deliver improving profitability<br />

and our new products remain affordable. In order to maintain these high standards, our business<br />

teams have implemented a variety of cost management and process improvement programs over the<br />

past several years. We are pleased with the progress that we have observed throughout the business,<br />

and we anticipate continued improvement each year as our efforts gain momentum.<br />

INVESTMENTS SUPPORT NEW TECHNOLOGY AND MARKETS<br />

In <strong>2007</strong>, we completed several multiyear investment projects that will create growth opportunities<br />

beginning in 2008. We developed a platform for rigid polyester packaging, a unique product that<br />

utilizes <strong>Bemis</strong>’ technical expertise to maximize performance. We also completed the expansion of our<br />

medical device packaging operations. With additional capacity in our Northern Ireland, Malaysian, and<br />

Wisconsin locations, we are well prepared to accommodate double-digit growth in this market. The<br />

new equipment installed in our Wisconsin medical device packaging facility in <strong>2007</strong> will also support<br />

packaging for the pharmaceutical market. In 2008, we are continuing to expand our capabilities for<br />

the medical device packaging market by constructing a converting plant in Suzhou, China. This facility<br />

will import our proprietary materials for conversion in close proximity to our existing customers in<br />

that region.<br />

7<br />

Celebrating 150 Years<br />

Many of the proprietary <strong>Bemis</strong> film structures that have boosted our competitive position in the United<br />

States over the past decade are now being produced in Europe, on the new extrusion lines that we<br />

have installed there over the past several years. This provides our European customers with unique

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