探討¹q¤l市集的經營成功 n素
探討¹q¤l市集的經營成功 n素
探討¹q¤l市集的經營成功 n素
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Coase, 1937<br />
2002<br />
2004 9<br />
8<br />
Business to business B2B 2004<br />
77 108<br />
7.29 2004 B2B 5<br />
B2B<br />
Public marketplace<br />
Private marketplace<br />
Dell<br />
97
B2B<br />
Aggregation<br />
Commerce One<br />
Ariba<br />
2000<br />
(e-Hub)<br />
B2B<br />
CommerceOne 2004<br />
engineering<br />
BOM<br />
CommerceOne 2005 B2B<br />
B2B<br />
CommerceOne B2B IT<br />
1996 EDI<br />
Tradevan 1998<br />
98
e-hub<br />
e-marketplaces<br />
exchanges<br />
e-Catalogue<br />
1 2 3<br />
1<br />
1<br />
2<br />
3<br />
1<br />
79<br />
99
extranet<br />
2<br />
bias<br />
1 seller-oriented one-to-many marketplace<br />
2 buyer-oriented one-to-many marketplace<br />
3<br />
(Bid) B2C B2B<br />
(Auction)<br />
Gosain Palmer 2004 B2B shape emergent<br />
value chain structures 1<br />
catalyzing business relationships 2 partner discovery<br />
loosely coupled Brown, 2002<br />
market-makers (Merrill Lynch, 2000)<br />
(Day et al. 2003)<br />
2<br />
3<br />
100
Dyer, 2002<br />
value chain<br />
Porter, 1985<br />
Barney, 1991<br />
1<br />
2<br />
3<br />
Malone et al. (1987) IT information technology<br />
IT<br />
1 communication effect<br />
2 brokerage effect<br />
3 integration effect<br />
Gosain Palmer 2004 Malone et al. (1987)<br />
Orchestration<br />
1 orchestration of information linkages<br />
2 orchestration of value linkages<br />
3 orchestration of<br />
relational linkages<br />
Gosain Palmer 2004<br />
101
1<br />
2<br />
3 1<br />
1 6<br />
2 7<br />
3 8<br />
4 9<br />
5<br />
1<br />
1 5<br />
102
VerticalNet<br />
Chemdex<br />
2 2<br />
(2000)<br />
B2B<br />
Kaplan and Sawhney<br />
1<br />
2 maintenance,<br />
repair, and operating, MRO<br />
103
Kaplan and Sawhney (2000)<br />
1 MRO MRO hubs<br />
2 Yield managers<br />
3 exchanges<br />
4 catalog hubs<br />
MRO<br />
Kaplan and Sawhney (2000)<br />
aggregation<br />
matching<br />
2<br />
104
105
EDI<br />
B2G<br />
B2B<br />
B2B<br />
integrating<br />
EDI<br />
EDI<br />
1<br />
2<br />
3<br />
4<br />
5<br />
B2G<br />
106
87 B2G<br />
B2B<br />
1998 11<br />
200 2001<br />
2001 1<br />
2002<br />
ERP<br />
4<br />
ASP<br />
4<br />
5<br />
107
ERP<br />
5 ERP<br />
92<br />
2<br />
92<br />
400 1,820 / 2,200 /<br />
(ADSL)<br />
33 152 / 2,200 / 367<br />
108
90<br />
50<br />
6<br />
OLAP<br />
109
6<br />
110
Gosain Palmer 2004<br />
Kaplan and Sawhney (2000)<br />
1<br />
2<br />
(Time to Market)<br />
(JIT<br />
Just In Time)<br />
3 /<br />
4 ERP<br />
5<br />
6<br />
3<br />
2001 2500<br />
23.7 %<br />
$ 55,476<br />
45 %<br />
1 NT 10,332<br />
111
2 NT 6,780<br />
3 NT 38,364<br />
1 3<br />
2 26%<br />
4<br />
3 33%<br />
33%<br />
20<br />
23.7 %<br />
7<br />
7<br />
112
Kaplan and Sawhney (2000)<br />
Kaplan and Sawhney (2000)<br />
Kaplan and Sawhney (2000)<br />
3 8<br />
Kaplan and Sawhney (2000)<br />
113
1 2 3<br />
Quinn, 1992<br />
Gosain Palmer 2004<br />
Gosain Palmer 2004 9<br />
Ariba<br />
Commerce One<br />
114
Commerce One<br />
Ariba<br />
B2B<br />
Kaplan and Sawhney (2000)<br />
Gosain and Palmer, 2004<br />
20<br />
23.7 % 33%<br />
9<br />
Commerce One<br />
Ariba<br />
B2B<br />
115
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117
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