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探討¹q¤l市集的經營成功 n素

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extranet<br />

2<br />

bias<br />

1 seller-oriented one-to-many marketplace<br />

2 buyer-oriented one-to-many marketplace<br />

3<br />

(Bid) B2C B2B<br />

(Auction)<br />

Gosain Palmer 2004 B2B shape emergent<br />

value chain structures 1<br />

catalyzing business relationships 2 partner discovery<br />

loosely coupled Brown, 2002<br />

market-makers (Merrill Lynch, 2000)<br />

(Day et al. 2003)<br />

2<br />

3<br />

100

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