探討¹q¤l市集的經營成功 n素

Coase, 1937
2002
2004 9
8
Business to business B2B 2004
77 108
7.29 2004 B2B 5
B2B
Public marketplace
Private marketplace
Dell
97

B2B
Aggregation
Commerce One
Ariba
2000
(e-Hub)
B2B
CommerceOne 2004
engineering
BOM
CommerceOne 2005 B2B
B2B
CommerceOne B2B IT
1996 EDI
Tradevan 1998
98

e-hub
e-marketplaces
exchanges
e-Catalogue
1 2 3
1
1
2
3
1
79
99

extranet
2
bias
1 seller-oriented one-to-many marketplace
2 buyer-oriented one-to-many marketplace
3
(Bid) B2C B2B
(Auction)
Gosain Palmer 2004 B2B shape emergent
value chain structures 1
catalyzing business relationships 2 partner discovery
loosely coupled Brown, 2002
market-makers (Merrill Lynch, 2000)
(Day et al. 2003)
2
3
100

Dyer, 2002
value chain
Porter, 1985
Barney, 1991
1
2
3
Malone et al. (1987) IT information technology
IT
1 communication effect
2 brokerage effect
3 integration effect
Gosain Palmer 2004 Malone et al. (1987)
Orchestration
1 orchestration of information linkages
2 orchestration of value linkages
3 orchestration of
relational linkages
Gosain Palmer 2004
101

1
2
3 1
1 6
2 7
3 8
4 9
5
1
1 5
102

VerticalNet
Chemdex
2 2
(2000)
B2B
Kaplan and Sawhney
1
2 maintenance,
repair, and operating, MRO
103

Kaplan and Sawhney (2000)
1 MRO MRO hubs
2 Yield managers
3 exchanges
4 catalog hubs
MRO
Kaplan and Sawhney (2000)
aggregation
matching
2
104

105

EDI
B2G
B2B
B2B
integrating
EDI
EDI
1
2
3
4
5
B2G
106

87 B2G
B2B
1998 11
200 2001
2001 1
2002
ERP
4
ASP
4
5
107

ERP
5 ERP
92
2
92
400 1,820 / 2,200 /
(ADSL)
33 152 / 2,200 / 367
108

90
50
6
OLAP
109

6
110

Gosain Palmer 2004
Kaplan and Sawhney (2000)
1
2
(Time to Market)
(JIT
Just In Time)
3 /
4 ERP
5
6
3
2001 2500
23.7 %
$ 55,476
45 %
1 NT 10,332
111

2 NT 6,780
3 NT 38,364
1 3
2 26%
4
3 33%
33%
20
23.7 %
7
7
112

Kaplan and Sawhney (2000)
Kaplan and Sawhney (2000)
Kaplan and Sawhney (2000)
3 8
Kaplan and Sawhney (2000)
113

1 2 3
Quinn, 1992
Gosain Palmer 2004
Gosain Palmer 2004 9
Ariba
Commerce One
114

Commerce One
Ariba
B2B
Kaplan and Sawhney (2000)
Gosain and Palmer, 2004
20
23.7 % 33%
9
Commerce One
Ariba
B2B
115

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