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Town of Brighton Smart Growth Plan - New York State Department of ...

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F. X. Browne, Inc.<br />

environmental, cultural, and historical resources. The alternatives have been prioritized in<br />

this <strong>Smart</strong> <strong>Growth</strong> <strong>Plan</strong>.<br />

● Public Meetings – Held two public meetings as part <strong>of</strong> this project, one at the beginning<br />

and one at the end, to allow local residents to voice their opinions about smart growth<br />

topics in the <strong>Town</strong> <strong>of</strong> <strong>Brighton</strong>.<br />

1.7 <strong>Brighton</strong> <strong>Smart</strong> <strong>Growth</strong> Community Survey<br />

As part <strong>of</strong> the <strong>Brighton</strong> <strong>Smart</strong><br />

<strong>Growth</strong> project, the <strong>Town</strong> <strong>of</strong><br />

<strong>Brighton</strong> solicited information<br />

from town residents and<br />

business owners via a<br />

community survey regarding<br />

community issues, businesses,<br />

energy efficiency needs, and<br />

the town’s overall identity.<br />

The goal was not a scientific<br />

survey <strong>of</strong> resident perceptions,<br />

but rather a method for<br />

soliciting interest and<br />

facilitating connections<br />

between residents and<br />

businesses within the town. In<br />

order to reach all <strong>of</strong> the<br />

interested small business<br />

owners and residents within the town to gather information about green building, small<br />

businesses cooperatives, high-speed internet access, and other issues related to smart growth, a<br />

paper survey was mailed to every household in the town using a fire department mailing list.<br />

The survey was also advertised to residents via ads in the newspaper, announcements on the<br />

radio, flyers at the stores and post <strong>of</strong>fices in town, email lists, and word <strong>of</strong> mouth. The survey<br />

was posted online using SurveyMonkey.com, and all responses, both paper and online, were<br />

entered and compiled using the online service.<br />

A total <strong>of</strong> 151 surveys were returned, with a return rate <strong>of</strong> approximately 25 percent. The survey<br />

results are discussed throughout this plan. A summary <strong>of</strong> the survey data is included in Appendix<br />

B.<br />

<strong>Brighton</strong> <strong>Smart</strong> <strong>Growth</strong> <strong>Plan</strong> 7<br />

July 2009

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