Appendixes - Department of Finance and Deregulation

332 Appendixes
Appendix D: Advertising and market research
Under section 311A of the Commonwealth Electoral Act 1918, Finance is required
to disclose payments of $11,900 or more (including GST) for advertising and
market research.
During 2011–12 Finance’s total expenditure for advertising and market research
over the reporting threshold was $793,203.75 (see Table 26). Of this, $600,289.01
was for ‘Outcome 3—Support for parliamentarians, others with entitlements and
organisations as approved by government through the delivery of entitlements and
targeted assistance’. This compares with $1,210,783 in 2010–11, of which $708,245
related to Outcome 3.
Table 26: Advertising and market research expenditure 2011–12
Organisation Purpose Expenditure
(including GST) ($)
Market research organisations
Roy Morgan Research Pty Ltd Business advisory services
36,652.86
in relation to research and
analysis for measuring
e­government services
Media advertising organisations
Australian Public Service
Commission
Unimail Pty Ltd
Adcorp Australia Ltd
Public Service Gazette
2011–12 subscription
2013 graduate program
advertising and marketing
Information notices,
recruitment, tender and
office relocation advertising
($600,289.01 for Outcome 3)
24,113.71
26,960.78
705,476.40
Total payments over $11,900 $793,203.75
Appendixes
Finance did not undertake campaign advertising during 2011–12.
The department manages whole-of-government campaign and non-campaign
advertising contracts. Finance does not report these expenditures because they
are reported by the agency responsible for the campaign.