PRESENTATION OF THE GORENJE GROUP
PRESENTATION OF THE GORENJE GROUP
PRESENTATION OF THE GORENJE GROUP
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Strategy by brands – Brand profiles<br />
Gorenje Group will serve all (price) segments of the market with multi-brand strategy<br />
Full range of premium BI selective expansion to<br />
WE, 2014 EE, high-end KRT<br />
NEW focus: premium WET, other products<br />
supportive role , selective expansion EE, global<br />
Full range of mid+ BI products, introduced<br />
D,A,CZ,SLO,UA,RU;SCAN, new markets 2013<br />
KRT specialist,<br />
12<br />
Main pan-European brand in portfolio, strong<br />
focus to Concepts, focus growth in mainstream<br />
(focus to BI segment, reducing cost in FS,<br />
implementing selective design driven<br />
innovations, reduction of complexity), develop<br />
sales of accessories<br />
Budget platforms, protective brand for SEE<br />
Adjusted product portfolio, brands will be<br />
developed&supported only if they can perform<br />
long-term sustainable profit
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