PRESS BOOK Monaco International Clubbing Show - Grimaldi Forum

PRESS BOOK
Monaco International Clubbing Show
www.mics.mc

Summary
I. Monaco
1. The Principality………………………………………………………………………………….....2
2. The Grimaldi forum …………………………………………………………………………....3
II.
MICS
1. The exhibition .....…………………………………………………………………………………4
2. The MICS DJ line-up ……………………………………………………………………..……...6
3. The exhibition area ..……………...……………………………………………………..….…...8
4. Ora-Ïto ………………………………………………………….………………………………..10
5. Incognito Art Club...…………………………………………………...………………………...11
6. MICS World Tour …………………………………………………………………………………12
7. Bacardi World Flair Championship 2010 …………………………………………………......18
8. MICS partners activities………………………………………………………………………..16
9. Fashion Gallery MICS………. ……………………………………………………………………..…22
10. Sponsoring ………………………………………………………………………………………..…..23
III.
Partnership........…………….…..….…………………………………………………….…..……....25
IV.
Practical information.….…………………………………………………………………………….28
V. Contacts….…………………………………………………………………………………………….29
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Monaco
1. The Principality
The Principality of Monaco is
a world of dreams and
prestige and remains the
essential summer meeting
point for the international jet
set.
With its exceptional location
between the sea and
mountains, its Mediterranean
climate and gardens, its
sporting and cultural events, Monaco is one of the world‟s most ideal destinations.
The Principality invites you to discover all of its uniqueness, including the finest hotels on the planet, exquisite
gastronomy and restaurants of international reputation such as The Louis XV Alain Ducasse, Fuji, Joël Robuchon
at the Métropole, etc.
Monaco is a place where luxury meets leisure with the Monte-Carlo Casino, the Monte-Carlo Golf Club, the
Monte-Carlo Country Club and global events such as the Formula 1 Grand Prix of Monaco and the Monte Carlo
Rolex Master.
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2. The Grimaldi Forum
The Grimaldi Forum has built its reputation through
dynamic, original, creative décor, representing the
soul of the building and its vocation. Its multiple
faces ensure that the real personality of each
event comes to light.
The Principality of Monaco's conference and
exhibition centre offers you space, but also air, the
fluidity of an intelligent building, openness and
reactivity. The extreme modularity of the Grimaldi
Forum Monaco is at your disposal: 3 auditoriums,
22 conference halls, 10,000 m² of exhibition space
and 2 dining areas, on the edge of the
Mediterranean and with direct links to the main
European capitals.
A true third-millennium conference centre, the Grimaldi Forum Monaco is extremely multifunctional. Professional
and cultural events with an average of 3,000 attendees are organized there throughout the year. For these events,
the most advanced technology makes each space fully modular. It transforms and adapts to every kind of show or
professional exhibition.
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The Monaco International Clubbing Show
1. The exhibition
The world‟s most exclusive brands and international talents from the nightlife industry will gather in the prestigious
Grimaldi Forum. The aim of this show is to anticipate the demand and fluctuations of the clubbing industry by
proposing the latest innovations, uncovering new talents and gathering the professions of the nightlife world.
An exhibition platform of 12,000m 2 will host activities, conferences and networking opportunities for all related
sectors, from nightclubs, bars & restaurants, DJs to architects, light & sound distributors and much more. Each
brand and venue will display their know-how, proposing targeted solutions for clubbing establishments and decision
makers in the nightlife scene.
For 3 days, from 2pm to 9pm, these service providers will be able to propose their products, innovations and latest
creations to an international panel of 8,000 buyers. Exhibitors are handpicked based on the innovations they are
capable of proposing. The focus is put on the importance of design, coherence and functionality of the products
presented in order to give visitors products that are of quality and suited to their needs.
From 6PM onwards, Monaco will become the center of the clubbing universe as the world's most renowned clubs
will take over the Principality's venues to make you dance to the rhythm of their country: United States, Russia,
Ibiza, Dubai (...) An incredible musical lineup composed of high-class residents and superstars DJs will take you on
a magical journey from dawn to sunrise.
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Exhibition Plan
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2. The DJ line-up
For the first time ever in Monaco, you will have the privilege to see incredible live performances by the world‟s most
famous DJs such as German sensation Boys Noize and New-York based Dennis Ferrer. Veteran French
superstars DJs such as Bob Sinclar and Joachim Garraud are also confirmed for the event. The MICS will also
be the opportunity to discover rising young talents such as:
- Avicii, aka Tim Berg, the 21-year-old Swede who conquered the charts in 2010 with hits “Bromance” and
“My Feeling For You”.
- Since the release of his global hit “Let The Bass Kick in Miami Bitch”, Dutch superstar Chuckie continues
to conquer clubs and charts around the world.
- Australian duo Yolanda Be Cool, authors of the smashing summer tune “We No Speak Americano”
Alongside the music festival, the MICS is proud to be presenting the following side events:
- The Monte-Carlo Fashion Forum will be hosting a prestigious fashion show during the three days.
- Thursday 11 th November: FG DJ Awards ceremony that will honour this year‟s most prominent artists.
- Friday 12 th November: Bacardi is presenting a bartending flair competition, which will occur at the heart of
the exhibition with the world‟s most talented bartenders.
- From 9PM, Monster Energy will be hosting a mind-blowing motocross FMX show on the port of Monaco.
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The Monaco International Clubbing Show, the world‟s first exclusive international nightlife rendezvous is very proud
to present the following DJ line up that is set to rock dance floors throughout the Principality on the 11 th , 12 th and
13 th November 2010.
Boys Noize
Bob Sinclar
Avicii
Dennis Ferrer
Joachim Garraud
Chuckie
Dimitri Vegas
Like Mike
Toolroom Knights with Tocadisco
Feadz
Yolanda Be Cool
To all partygoers and music-lovers: you've been warned!
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MICS Schudle :
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3. The Exhibition Area
Les MICS is a selection of the most innovative international companies over 6 major sectors:
The exhibition costs consist of the following:
Registration Fees : 550 euros excl tax
Communication Pack: 750 euros excl tax
Bare Surface Area : 290 euro excl tax/m 2
Pre-equipped stand : 580 euro excl tax/m 2
Stand 9m 2
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Stand 18m 2
The Village Premium is the gathering place of the 100 most beautiful and largest institutions clubbing in the World.
You may experience among its patrons, but also managers or DJs, of the famous clubbing establishment: clubs or
bars.
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3. Ora Ito
World famous designer Ora-Ïto will be present at the MICS.
To his real name Ito Morabito, Ora-Ïto launched his
career by designing unofficial brand products such as
Nike trainers, Louis Vuitton backpack and a laptop
case for Apple.
In 2002, Heineken hires Ora-Ïto. His task was to
modernize the legendary glass bottle and "reconcile
the women with beer". Subsequently, he receives the
„Oscar for the best packaging‟ for his aluminium
Heinkenen bottle. From then, he designed the Ogo
oxygen-enriched water bottle, the Adidas and Joop
perfume bottles, advertising campaigns for Alain Mikli,
Levi‟s, etc.
“Simplyxity" is the word he invented to describe his work.
Advertising, illustration, architecture, conception of objects
and logos, the creator knows no limit. He fame is partly due
to collaborations with major, symbolic and influential
brands.
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4. Incognito Art Club
In collaboration with :
In line with the musical diversity, which is at the root of today‟s club culture, an artistic exhibition will be showcased
next to the MICS exhibition. This will put forward a range of artworks that give prominence to the sound and
aesthetic qualities, which are specific to clubbing.
The exhibition will show how visual artists perceive and translate the current musical scene onto various forms of
media (canvas, photography, installations, videos, etc.).
A place will also be given to audio objects; sometimes these will be in the form of prototypes and at other times in
the form of surreal objects. This presentation of unique machines will allow the spectator to discover a new form of
audio and visual poetry.
Finally, graphic and graffiti artists will offer happenings and live performances throughout the event.
An art academy is being set up to allow new talents to bloom:
It‟s open to those of you who are painters, photographers or graphic artists but above all, crazy about music:
Send 3 pieces of work to us by email including a description (title, format, technique) to: art@mics.mc. You just
might get the chance to be part of this unique artistic journey.
Yasmina ALAOUI et Marco GUERRA
Courtesy of Opera Gallery
Yasco 34 - Trio
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5. The MICS World Tour
The MICS is also the friendliness, the exchange and sharing.
three virtues are found in the promotional events of MICS.
The first MICS party in London MADDOX was a real success. This party
was a real opportunity to meet the greatest industry for special nightlife
events (Monster, Chivas, Unibet, Heineken UK, Alvinta, Remy Martin,
Belvedere ...).
And this evening, the MICS wish particularly thanks the team of Maddox,
George Calisto, Max de la Torre and the staff of Nozomi Bar for their
hospitality.
These
Richard Borfiga and Andy Butts (Monster)
Monster team
Marc Duvauchel (MICS‟ UK
Ambassador) et Peter Ryber (DQ
Vodka)
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After the party I Love Monaco to Maddox, the MICS has continued its world tour in Miami.
On the occasion of the FG White Garden Party at Klutch, the MICS was able to conquer the Atlantic.
More than 1,500 people had privilege attend a phenomenal live show of the greatest moment of French DJs: Bob
Sinclar, David Guetta, Joachim Garraud, Martin Solveig, Antoine Clamaran, Arno Cost Sebastien Benett ...
David Guetta, Chris Willis, Antoine Clamaran
David Vendetta and Sébastien Benett
Caroline Borfiga and Jean-Albert Vergnaud (MICS team)
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On May 16 last, the MICS team, in collaboration with
Radio FG, Bismarck Vodka, Monster, Fashion TV
and the nightclub Blue Marlin, held at the Monaco
Grand Prix a private lounge on one of the finest
Monaco terraces.
Harbor View, Grand Prix in Live, buffet, grab for special nightlife events,
everything was there to spend an unforgettable moment.
Pernod Ricard, DQ Vodka, Leddivision, Champage Deutz ... and many
journalists, were represented during the day of Grand Prix.
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The Monaco International Clubbing Show has continued its travel: MICS World Tour, and made a stop in August in
Tallinn, capital of Estonia.
After a press conference, and presentations more than ceremonial, the MICS has made his famous night "I Love
Monaco" in Tallinn.
The first party « I Love Monaco » of September took place at ByPass in Geneva.
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The first MICS party of October was held at the Roof Gardens in London, where we enjoyed presenting an
exceptional show of our Monaco DJ.
The next World Tour party will be held mid-October at the Spazio Noveciento in Roma in Italy.
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6. Bacardi World Flair Championship 2010
The world‟s top 12 FLAIR BARTENDERS will be attending the event, including:
Rodrigo DELPECH – LAS VEGAS- USA (multiple World Champion)
Danilo ORIBE – LAS VEGAS- USA (2007 World Champion)
Tom DYER – UK (2008 World Champion)
Sebastien OGUIC – France
Rafael ARCE- France (4-times France Champion)
Tomek MALEK – POLAND (World Champion 2009)
Marco CANOVA- ITALY
Marek POSLUSNY- POLAND
Gianluigi BOSCO- UK
Non-exhaustive list
The competition will start at around 2PM/3PM - QUALIFICATIONS
MC: Laurent GRECO- FFFB Chairman (Fédération Française de Flair Bartending)
The jury:
Andy COLLINSON (UK) – WFA Chairman – WORLD FLAIR ASSOCIATION
Tug VANDERBERG (SOUTH AFRICA) – WFA CO-FOUNDER
BAR ACADEMY PARIS Representative
BACARDI Representative
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All 12 participants will each have 5 minutes on stage accompanied with music (or live DJ) and are asked to prepare
1 BACARDI MOJITO with the application of WORKING FLAIR + 1 BACARDI cocktail applying EXHIBITION FLAIR.
The remaining 6 will go through the final round.
FINAL around 6PM
All 6 competitors will each have 7 minutes to perform.
PRIZES:
1 st : 10 000 euro + BACARDI WORLD FLAIR CHAMPIONSHIP 2010 trophy
2nd: 3 000 euro + trophy
3rd: 1000 euro
4th: 500 euro
5th: 500 euro
Video available on : http://www.youtube.com/watch?v=KSVDC5hPXPI
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7. The activities around the MICS
- FMX Show
During one of the MICS evenings, you can admire in the magnificent Port Hercules, in Monaco, a FMX show
organized by the energy drink: MONSTER.
Freestyle Motocross (also known as FMX) is a variation on the sport of motocross in which motorcycle riders
attempt to impress judges with jumps and stunts.
- MCFF: Monte Carlo Fashion Forum
This prestigious action will be entirely part of the MICS exhibition and will take place in the Grimaldi Forum from
November, 11 th till November, 13 th .
There will be about 20 displays of design collections in the program including Fashion Designers from Moscow, St.
Petersburg, London, New York, Paris, Tallinn, or Tokyo.
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On the occasion of the Monaco International Clubbing Show, The Société des Bains de Mer of Monaco is pleased
to announce that it will host a poker tournament from November 11th to 14th.
The Poker Night Fever will be held at the Monte-Carlo Sun Casino and will begin on November 11th at 5pm.
Poker Night Fever
Buy-in : 2,000 € + 200 € + 100 € (buffets included)
From 11 to 14 November at 5pm
You might not be a professional Poker player but still loving it?
Thanks to the Satellites and “Sit&Go”, take your chance and participate to the Poker Night Fever tournament.
Satellites and Sit&Go
Buy-in : 320 € + 30 €
5 and 6 November at 9pm
8,9 and 10 November at 9pm
For more information contact:
+377 98 06 12 30
+336 99 08 68 14
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8. Fashion Gallery MICS
The fashion gallery is a prestigious display of the finest names of today‟s booming luxury industry.
You will find a prominent selection of refined brands of all various sectors: haute couture, watches, jewelry,
accessories and much more.
Located at the heart of the Grimaldi Forum, this fully dedicated area will welcome approximately 40 unique
brands, where each of them will have the opportunity to sell their products on location or invite their customers to a
nearby retail store.
The inspiration to conceptualize a luxury attraction came from our desire to integrate a list of prestigious
signatures and international names of the luxury industry into the MICS.
Our goal is to envision the gallery as a whole new experience, a unique voyage into today‟s luxury world where
participants will become the main protagonists.
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9. Sponsoring
Freediving requires extreme physical and mental preparation, worthy of any top athletes. Aurore Asso
was selected in the France team for the Freediving World Championships that occurred in Japan from
June 30 to July 11 2010. The MICS decided to support and sponsor Aurore for the Championships in
Okinawa, Japan.
The MICS is proud to announce that Aurore Asso has beaten the French freediving record, after plunging
72 meters deep.
She recently told us by phone: "I am very pleased to announce that the colours of the MICS brought me
luck in the competition since I just reached 72 meters deep, a new French record. This also represents
the third global female performance record."
Record video on: http://vimeo.com/13745786
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PARTNERSHIP
Institutions
Venues
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Medias
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INFORMATIONS
GRIMALDI FORUM
11, avenue Princesse Grace
98000 Monaco
Tel: (+377) 99 99 20 00
Fax: (+377) 99 99 20 01
www.grimaldiforum.mc
ACCESS to GRIMALDI FORUM MONACO
Built on the seafront and adjacent to the Japanese Gardens, the Grimaldi Forum Monaco, is situated in the Larvotto
quarter (in the eastern part of the Principality).
By plane: The Grimaldi Forum Monaco is located 25km from Nice Côte d'Azur International Airport with
connections to the main European capitals and international cities:
Paris - Nice: 90 minutes
Rome - Nice: 80 minutes
London - Nice: 2 hours
Frankfurt - Nice: 1 hour and 40 minutes
New York - Nice: 7 hours and 15 minutes
Dubai - Nice: 7 hours and 45 minutes
Moscow - Nice: 4 hours
By train: The Grimaldi Forum is 10 minutes on foot from the Monaco rail station and 5 minutes by bus (no. 4 -
towards Larvotto).
By car: Take the Monaco exit on the A8 motorway.
Parking: A 600-place public car park with space for buses is located beneath the Grimaldi Forum.
By sea: The Principality's two harbors, Port Hercules and Port Fontvieille, are equipped to receive private yachts
and large-capacity cruise ships.
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CONTACTS
MICS
« Le Panorama »
57 Grimaldi Street
98000 Monaco
+377 935 060 11
info@mics.mc
www.mics.mc
General Manager
BORFIGA Richard
info@mics.mc
Artistic Directors
BORFIGA Caroline
caroline@mics.mc
McNAMARA Alan
alan@mics.mc
Marketing Director
VERGNAUD Jean-Albert
jean-albert@mics.mc
Commercial Manager
DUGAST Pierre-Cyril
pierre-cyril@mics.mc
DUPIN Aurore
aurore@mics.mc
DUMAS Raphaël
raphael@mics.mc
Communication Managers
VOLPATTI Lucille
lucille@mics.mc
GRIFFIN Farah
fgriffin@monaco.mc
Press Manager
BATTISTINI Audrey
audrey@mics.mc
Administrative Manager
PIETRI Anne-Virginie
anne-virgine@mics.mc
Eastern Europe Market Manager
AGHAJANYAN Tatiana
tatiana@mics.mc
Italian Market Manager and
Fashion Gallery Manager
CARNIEL ROMA Carolina
carolina@mics.mc
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