03.01.2014 Views

The Art of Planning - Columbia University Graduate School of ...

The Art of Planning - Columbia University Graduate School of ...

The Art of Planning - Columbia University Graduate School of ...

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

28<br />

NEIGHBORHOOD REVITALIZATION STUDIO<br />

Pr<strong>of</strong>essor: Stacey Sutton<br />

Central City, New Orleans<br />

Leslie Alba<br />

Marc Bleyer<br />

Leigh A. Harvey<br />

Samantha Magistro<br />

Minna Ninova<br />

Sandy Padilla<br />

Hye Jung Park<br />

Dana Waits<br />

Pepper Watkins<br />

Lien Wong<br />

<strong>The</strong> members <strong>of</strong> the New Orleans<br />

Neighborhood Revitalization Studio (more<br />

fondly remembered as Team NOLA) began<br />

spring semester with a few basic facts: they<br />

were going to New Orleans and their mission<br />

involved neighborhood revitalization. By the<br />

end <strong>of</strong> February, Team NOLA also knew where<br />

to go for the best c<strong>of</strong>fee in New Orleans (keep<br />

it local), that there’s almost no limit to eating<br />

fried foods (…almost), that minivans mean<br />

business, and that Tulane students are not<br />

to be left alone with unopened bottles <strong>of</strong> wine<br />

(isolated incident.) Most importantly, Team<br />

NOLA knew what they had to do in the next<br />

few months.<br />

<strong>The</strong>ir client, <strong>The</strong> Idea Village, a New Orleans-based non-pr<strong>of</strong>it focusing on entrepreneurial<br />

development, tasked them with developing a feasibility study for a small business<br />

incubator on Oretha Castle Haley Boulevard in NOLA’s Central City neighborhood. <strong>The</strong><br />

project aimed to influence the economic and physical revitalization <strong>of</strong> Oretha Castle<br />

Haley Boulevard and <strong>of</strong> the neighborhood <strong>of</strong> Central City more broadly. OC Haley (as the<br />

Boulevard is more commonly known) was once a thriving racially-mixed retail hub. Though<br />

largely spared by the floodwaters <strong>of</strong> Hurricane Katrina, the Boulevard and its surrounding<br />

neighborhood found itself isolated and in poor condition after years <strong>of</strong> disinvestment and<br />

demographic change. Team NOLA’s goal was to create a sustainable model for business<br />

development, job creation, and workforce training along the corridor, taking into account<br />

existing businesses, neighborhood organizations, and physical assets. A secondary<br />

objective was to create an exportable framework for urban neighborhood revitalization,<br />

based on the idea that clusters <strong>of</strong> small businesses have potential for stimulating demand<br />

in (and for) inner-city areas, potentially transforming neighborhoods into “destinations” for<br />

city residents and tourists alike.<br />

For several weeks in January <strong>of</strong><br />

2007, Team NOLA struggled with the<br />

incubator concept, which made for<br />

several spirited conversations around<br />

the basic theme <strong>of</strong> “but what does it<br />

LOOK like?!”<br />

With the indispensable guidance<br />

<strong>of</strong> Pr<strong>of</strong>essor Stacey Sutton, Team<br />

NOLA eventually got with it and<br />

their research led to a proposal for<br />

<strong>The</strong> Dryades Center for the Building<br />

Image from the Neighborhood Revitalization Studio<br />

Trades (DCBT), a small business<br />

incubator and educational workforcetraining<br />

program specializing in construction and specialty building trades. Inspired by<br />

the City’s rich tradition <strong>of</strong> craftsmanship, paired with the urgent rebuilding needs <strong>of</strong> New<br />

Orleans, the members <strong>of</strong> the studio believe that their project is the right-time-right-place<br />

Big Idea that <strong>The</strong> Idea Village was looking for. Team NOLA envisions that the DCBT will<br />

stimulate new investment and help to increase Central City’s vibrancy, while also promoting<br />

the education and training <strong>of</strong> New Orleanians in the building trades. In the long term, they<br />

see the DCBT as a catalyst for neighborhood revitalization; as an attempt to create more<br />

equitable redevelopment in the City and to cultivate a sustainable workforce; and as a<br />

strategy for preserving the historical character <strong>of</strong> New Orleans. Team NOLA would like to<br />

thank the fine people <strong>of</strong> Café Rue de la Course for taking care <strong>of</strong> them every morning <strong>of</strong><br />

their site visit. This project wouldn’t have been the same without them (and their lemon<br />

bars.)<br />

URBAN

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!