NEWS RELEASE - Girl Scouts in the Heart of Pennsylvania

NEWS RELEASE
Girl Scouts Kick-Off Cookie Season with Cookie Rally Event
CONTACT:
Ann Hughes
Executive Vice President
1.800.692.7816
ahughes@gshpa.org
January 5, 2013 (Harrisburg, PA) – GSHPA’s regional Cookie Rally and Cookie College events took place
on Saturday, January 5, 2013 at five different locations throughout our 30-county service area, with
nearly 1,200 girls in attendance. Each of the events focused on providing girls with the tools and selfconfidence
to be successful participants in the Cookie program.
The Cookie Rallies included activities that taught Daisies, Brownies and Juniors (girls in grades K – 6)
about customer service, sales and marketing techniques for both the order taking and booth sales
portions of the program. The Cookie Colleges offered a variety of interactive workshops for Cadettes,
Seniors and Ambassadors (girls in grades 7 – 12) that focused on goal setting, social media and
marketing tactics. GSHPA extends a special thank you to Dixon University sponsor, Susquehanna Bank,
for making the event such a success.
This year’s Girl Scout Cookie season introduces a new campaign with a fresh look to the packaging of
everyone’s favorite Girl Scout cookie line-up. The 2013 Girl Scout Cookie campaign, entitled ‘This Is
What A Girl Can Do!, focuses on spreading the word that there is more than just delicious cookies in
each box, each purchase helps teach Girl Scouts a lifetime of skills — such as goal setting, decision
making, money management, people skills and business ethics — skills essential to life and success.
The new and modern look of this year’s cookie boxes marks the first time since 1999 that all cookie
varieties have received a new look and a new purpose: To elevate the significance of the Girl Scout
Cookie Program, a $790-million girl-led business. The iconic Girl Scout Cookie package now has updated
photos and more specifically showcases the five financial literacy and entrepreneurship skills that the

Girl Scout Cookie Program teaches girls, skills that will last them a lifetime: goal setting, decision making,
money management, people skills and business ethics.
While there aren’t any new cookies in this year’s line-up, returning customers can continue to enjoy the
Savannah Smiles — the crisp, zesty lemon wedge cookies that are dusted with powdered sugar, they
were originally released in 2012 to celebrate the 100 th anniversary of Girl Scouts. And of course,
customers can continue to enjoy the traditional favorites — Thin Mints, Samoas, Tagalongs, Trefoils,
Dulce de Leches, Do Si Does and Thank You Berry Munches all for only $3.50 per box.
Girl Scouts in the Heart of Pennsylvania’s cookie season runs through March 17, 2013. Girl Scouts are
out and about taking initial orders now! Once those orders are filled, direct sales and cookie booth sales
will begin February 15, 2013. To find a cookie booth in your local area, please
visit www.findcookiesnow.org and go to our Cookie Booth Locator or download our free Girl Scout
Cookie App to your iPhone or Android smartphone.
About GSHPA
GSHPA serves nearly 27,000 girls in 30 counties in central and northeastern Pennsylvania. We welcome
all girls in grades K-12, as well as adults interested in volunteering, embracing every aspect of diversity.
For more information visit our Web site at www.gshpa.org or call 1.800.692.7816.
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