dermatologic conditions and dietary sensitivity - HillsVet
dermatologic conditions and dietary sensitivity - HillsVet
dermatologic conditions and dietary sensitivity - HillsVet
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d/d<br />
z/d z/d<br />
LOW ALLERGEN<br />
DERM<br />
Hypoallergenic<br />
Treats<br />
The most complete line of therapeutic nutrition for<br />
<strong>dermatologic</strong> <strong>conditions</strong> <strong>and</strong> <br />
<strong>dietary</strong> <strong>sensitivity</strong><br />
Treats<br />
● Adverse Reactions<br />
to Food<br />
● Atopic Dermatitis<br />
● Otitis Externa<br />
● Eosinophilic<br />
Granuloma Complex<br />
● Flea Allergy<br />
Dermatitis<br />
Clinical Nutrition to Improve Quality of Life
Easy solutions for all your itchy patients<br />
Kirby<br />
Diagnosis:<br />
Atopic dermatitis<br />
Tx plan: Antibiotics, anti-inflammatories, topical anti-pruritics <strong>and</strong><br />
Hill’s ® Prescription Diet ® d/d ® Canine Skin Support pet food <strong>and</strong><br />
Hill’s ® Prescription Diet ® Hypoallergenic Treats Canine<br />
● Clinically tested nutrition to manage severe<br />
pruritus <strong>and</strong> chronic dermatitis 1<br />
Kirby *<br />
● A multi-center study shows clinical improvements<br />
in erythema, lichenification, <strong>and</strong> excoriation in <br />
just four weeks 2<br />
Lucy<br />
Diagnosis:<br />
Chronic otitis externa<br />
Tx plan: Topical ear medications, anti-inflammatories <strong>and</strong><br />
Hill’s ® Prescription Diet ® d/d ® Feline Skin Support pet food<br />
<strong>and</strong> Hill’s ® Prescription Diet ® Hypoallergenic Treats Feline<br />
Lucy’s ear<br />
● High levels of omega-3 fatty acids help<br />
resolve inflammation quickly<br />
● Single, highly digestible novel proteins<br />
<strong>and</strong> carbohydrates help avoid common <br />
food allergens<br />
Lucy *<br />
Omega-3 fatty acids lead to faster resolution of inflammation<br />
Leukocytes<br />
Resolvin <strong>and</strong> protectin<br />
EPA & DHA<br />
STAGE 1: INFLAMMATION ONSET<br />
Inflammatory insults trigger activation<br />
of leukocytes<br />
STAGE 2: ACTIVE INFLAMMATION<br />
Leukocytes migrate into tissues <strong>and</strong><br />
produce proinflammatory mediators<br />
STAGE 3: RESOLUTION<br />
EPA <strong>and</strong> DHA are substrates<br />
for resolvin <strong>and</strong> protectin, the<br />
metabolites that deliver “braking<br />
signals” to end inflammation<br />
*Images courtesy of David Duclos, DVM, diplomate, ACVD, Animal Skin <strong>and</strong> Allergy Clinic, Lynnwood, WA. Case studies use fictitious names <strong>and</strong> are based on composites of various d/d ® <strong>and</strong> z/d ® user experiences.
Coco Brown<br />
Diagnosis:<br />
Eosinophilic granuloma complex<br />
Tx plan: External parasite control, anti-pruritics PRN <strong>and</strong><br />
Hill’s ® Prescription Diet ® z/d ® Feline Low Allergen pet food<br />
<strong>and</strong> Hill’s ® Prescription Diet ® Hypoallergenic Treats Feline<br />
● Highly digestible hydrolyzed proteins <strong>and</strong><br />
single-source carbohydrates to minimize <br />
the chance of allergic reactions to food<br />
Coco Brown *<br />
● The first <strong>and</strong> only vet exclusive hydrolyzed<br />
<strong>dermatologic</strong> treats for cats, with all the <br />
benefits of z/d<br />
Zeke<br />
Diagnosis:<br />
Facial <strong>and</strong> perineal pruritus with chronic<br />
intermittent diarrhea<br />
Tx plan: Anti-microbials, anti-pruritics PRN <strong>and</strong> Hill’s ® Prescription Diet ®<br />
z/d ® Canine ULTRA Allergen-Free pet food <strong>and</strong> Hill’s ® Prescription Diet ®<br />
Hypoallergenic Treats Canine<br />
● A clinical study showed that 19 of 21 dogs with<br />
concurrent pruritus <strong>and</strong> gastrointestinal symptoms <br />
experienced resolution of GI signs during <strong>dietary</strong> <br />
trial with z/d ULTRA 3<br />
● Clinical studies show z/d ULTRA is useful in the<br />
diagnosis of adverse food reactions in dogs when <br />
fed exclusively for at least six weeks, <strong>and</strong> may be <br />
a valuable alternative to home cooked recipes 3,4<br />
Zeke *<br />
The role of hydrolyzed proteins<br />
Intact protein<br />
Receptor<br />
Mast cell<br />
Hydrolyzed proteins in Hill’s ® Prescription Diet ® z/d ®<br />
Low Allergen, z/d ® ULTRA <strong>and</strong> Hill’s ® Prescription Diet ®<br />
Hypoallergenic Treats are too small to bridge IgE<br />
receptors — allowing these small proteins to escape<br />
immune system detection, which helps to avoid<br />
allergic reactions.<br />
Histamine<br />
Allergic reaction<br />
Hydrolyzed<br />
protein<br />
No allergic reaction
Ensuring success at home<br />
Client tips<br />
● Hill’s ® Prescription Diet ® d/d ® or z/d ® should continue to be fed after signs disappear<br />
Not all inflammatory skin <strong>conditions</strong> <strong>and</strong> <strong>dietary</strong> <strong>sensitivity</strong> can be cured, but proper nutrition can help<br />
manage signs <strong>and</strong> make pets feel more comfortable.<br />
● Feed only the recommended nutrition <strong>and</strong> be sure everyone in the household is aware of the pet’s needs<br />
Table scraps, edible chew toys, another pet’s food, or treats other than Hill’s ® Prescription Diet ®<br />
Hypoallergenic Treats may contain proteins that could compromise the success of your recommendation.<br />
● All Hill’s ® Prescription Diet ® pet foods are backed by a 100% guarantee for quality,<br />
consistency <strong>and</strong> taste<br />
H<strong>and</strong>ling common objections<br />
“I’d rather feed a grocery br<strong>and</strong> lamb <strong>and</strong> rice pet food.”<br />
Many grocery br<strong>and</strong> lamb <strong>and</strong> rice pet foods contain additional protein sources, such as beef or chicken, <br />
which make these foods unsuitable for pets with skin problems <strong>and</strong> <strong>dietary</strong> <strong>sensitivity</strong>.<br />
“This food is too expensive.”<br />
Feeding Hill’s ® Prescription Diet ® dermatology pet foods costs as little as $0.92 per day, * which is less than<br />
the cost of a bottle of water, newspaper or cup of coffee.<br />
“Aren’t fatty acid supplements just as good?”<br />
Hill’s ® Prescription Diet ® d/d ® pet food is a concentrated source of omega-3 fatty acids, <strong>and</strong> is easier to feed<br />
than the equivalent number of fatty acid supplements.<br />
Nutrition is therapy. Talk to your clients today.<br />
#1 veterinarian recommended for<br />
<strong>dermatologic</strong> <strong>conditions</strong> <strong>and</strong> <strong>dietary</strong> <strong>sensitivity</strong><br />
For more information, call Hill’s Veterinary Consultation Service (VCS) at 1-800-548-VETS (8387) or visit <strong>HillsVet</strong>.com.<br />
*Daily serving of Hill’s ® Prescription Diet ® d/d ® Potato & Salmon Formula Canine Dry: $1.06<br />
1<br />
Knowles JO. Provocative exposure for the diagnosis <strong>and</strong> treatment of certain canine allergies. JAVMA. 1996;149:1303-1306.<br />
2<br />
Data on file. Hill’s Pet Nutrition, Inc.<br />
3<br />
Loeffler A, Lloyd DH, Bond R, et al. Dietary trials with a commercial chicken hydrolysate diet in 63 pruritic dogs. Vet Record. 2004;154:519-522.<br />
4<br />
Loeffler A, Soares-Magalhaes R, Bond R, Lloyd DH. A retrospective analysis of case series using home-prepared <strong>and</strong> chicken hydrolysate diets in the diagnosis of adverse food reactions in 181 pruritic dogs. Vet Dermatol. 2006;17:273-279.<br />
®/ Trademarks owned by Hill’s Pet Nutrition, Inc. ©2010 Hill’s Pet Nutrition, Inc. P-9717
The cost-effective solution for<br />
added omega-3s<br />
20 pound dog<br />
(600 calories per day)<br />
Omega-3 content<br />
Hill’s ®<br />
Prescription Diet ® Hill’s ®<br />
Prescription Diet ®<br />
OTC dry<br />
food plus<br />
d/d d/d<br />
Potato & Salmon<br />
Canine Dry<br />
(27.5-lb. bag)<br />
supplement<br />
125<br />
mg/gelcap<br />
Salmon Canine<br />
Canned<br />
2,100 mg * 4,350 mg †<br />
OTC canned<br />
food plus<br />
supplement<br />
125<br />
mg/gelcap<br />
Number of<br />
additional<br />
supplements<br />
per day ‡<br />
0 15 0 29<br />
Cost per day<br />
for supplements<br />
$ 0.00<br />
$ 2.40<br />
$ 0.00<br />
$ 4.64<br />
Cost per day<br />
for food<br />
$ 0.92<br />
$ 0.33<br />
§ $ 3.90<br />
$ 2.20<br />
††<br />
Total cost per day $ 2.73<br />
$ 6.84<br />
$ 0.92<br />
$ 3.90<br />
*<br />
For a 20-lb. dog fed recommended daily amount from a 27.5-lb. bag of Hill’s ®<br />
Prescription Diet ® d/d ® Canine Dry at suggested retail price.<br />
†<br />
For a 20-lb. dog fed recommended daily amount from a 13-oz. can of Hill’s ®<br />
Prescription Diet ® d/d ® Salmon Canine Canned at suggested retail price.<br />
‡<br />
Derm Caps ES $39.99/250 capsules from Healthypets.com website. Accessed<br />
September 1, 2009.<br />
§<br />
Purina ® Dog Chow ® $18.49/20-lb. bag from petfooddirect.com. Accessed<br />
October 23, 2009.<br />
††<br />
Pedigree ® Healthy Skin & Coat Choice Cuts in Gravy Food for Dogs $1.29/13-oz.<br />
can from petfooddirect.com. Accessed October 23, 2009.<br />
Dermatology pet foods<br />
d/d<br />
● Single, novel protein sources<br />
help avoid common food<br />
allergens<br />
● Increased omega-3 <strong>and</strong> -6 fatty<br />
acids manage inflammation<br />
<strong>and</strong> nourish skin<br />
z/d<br />
LOW ALLERGEN<br />
z/d<br />
● Hydrolyzed animal proteins<br />
help eliminate potential for <br />
allergic response<br />
● Added antioxidants help<br />
maintain a healthy immune <br />
system <strong>and</strong> skin barrier <br />
function<br />
Hypoallergenic<br />
Treats<br />
Treats<br />
● All the benefits of z/d in<br />
a tasty treat<br />
● Compatible with the full<br />
line of Hill’s ® dermatology<br />
pet foods<br />
®/ Hill’s, Prescription Diet, d/d <strong>and</strong> z/d are trademarks owned by Hill’s Pet Nutrition,<br />
Inc. Purina <strong>and</strong> Dog Chow are registered trademarks of Société des Produits Nestlé S.A.<br />
Pedigree is a registered trademark of Mars, Incorporated. ©2010 Hill’s Pet Nutrition, Inc.
Dermatology pet foods<br />
d/d<br />
● Single, novel protein sources<br />
help avoid common food<br />
allergens<br />
● Increased omega-3 <strong>and</strong> -6 fatty<br />
acids manage inflammation<br />
<strong>and</strong> nourish skin<br />
z/d<br />
LOW ALLERGEN<br />
z/d<br />
● Hydrolyzed animal proteins<br />
help eliminate potential for <br />
allergic response<br />
● Added antioxidants help<br />
maintain a healthy immune <br />
system <strong>and</strong> skin barrier <br />
function<br />
Hypoallergenic<br />
Treats<br />
Treats<br />
● All the benefits of z/d in<br />
a tasty treat<br />
● Compatible with the full<br />
line of Hill’s ® dermatology<br />
pet foods<br />
®/ Hill’s, Prescription Diet, d/d <strong>and</strong> z/d are trademarks owned by Hill’s Pet Nutrition,<br />
Inc. Purina <strong>and</strong> Dog Chow are registered trademarks of Société des Produits Nestlé S.A.<br />
Pedigree is a registered trademark of Mars, Incorporated. ©2010 Hill’s Pet Nutrition, Inc.<br />
The cost-effective solution for<br />
added omega-3s<br />
20 pound dog<br />
(600 calories per day)<br />
Omega-3 content<br />
Hill’s ®<br />
Hill’s ®<br />
Prescription Diet ® Prescription Diet ®<br />
OTC dry<br />
food plus<br />
d/d d/d<br />
Potato & Salmon<br />
Canine Dry<br />
(27.5-lb. bag)<br />
supplement<br />
125<br />
mg/gelcap<br />
Salmon Canine<br />
Canned<br />
2,100 mg * 4,350 mg †<br />
OTC canned<br />
food plus<br />
supplement<br />
125<br />
mg/gelcap<br />
Number of<br />
additional<br />
supplements<br />
per day ‡<br />
0 15 0 29<br />
Cost per day<br />
for supplements<br />
$ 0.00<br />
$ 2.40<br />
$ 0.00<br />
$ 4.64<br />
Cost per day<br />
for food<br />
$ 0.92<br />
$ 0.33<br />
§ $ 3.90<br />
$ 2.20<br />
††<br />
Total cost per day $ 0.92<br />
$ 2.73<br />
$ 3.90<br />
$ 6.84<br />
*<br />
For a 20-lb. dog fed recommended daily amount from a 27.5-lb. bag of Hill’s ®<br />
Prescription Diet ® d/d ® Canine Dry at suggested retail price.<br />
†<br />
For a 20-lb. dog fed recommended daily amount from a 13-oz. can of Hill’s ®<br />
Prescription Diet ® d/d ® Salmon Canine Canned at suggested retail price.<br />
‡<br />
Derm Caps ES $39.99/250 capsules from Healthypets.com website. Accessed<br />
September 1, 2009.<br />
§<br />
Purina ® Dog Chow ® $18.49/20-lb. bag from petfooddirect.com. Accessed<br />
October 23, 2009.<br />
††<br />
Pedigree ® Healthy Skin & Coat Choice Cuts in Gravy Food for Dogs $1.29/13-oz.<br />
can from petfooddirect.com. Accessed October 23, 2009.