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ARE YOU PRACTICING<br />

BUSINESS INSANITY?<br />

BY BOB KEPLINGER, ACTION COACH<br />

sn't it amazing how we know that we must change as the<br />

I business climate around us experiences change yet we continue<br />

to follow a daily, weekly or monthly routine that is so predictable?<br />

As I work with business owners, we constantly discuss the<br />

need to create an environment that fosters change so that true<br />

growth can be realized. In most every case that business owner<br />

knows what they want to do; they just do not necessarily know how<br />

to do it. Since they are not confident in their abilities to try something<br />

new or invest money in something that does not have "guaranteed"<br />

results then they sit on the sidelines while other business<br />

are on the field competing.<br />

Does this sound like it describes your actions lately? If you<br />

believe that your business is going to grow but are not constantly<br />

testing new processes or growing your employee team then you<br />

need to ask yourself if you are practicing insanity!<br />

Think back to when you decided to open your business. Was<br />

there any guarantee that you would succeed? Did you know everything<br />

about creating your business before you began the endeavor?<br />

In most cases the answer for both of these questions is<br />

a big NO! So how do you embrace change and get you and your<br />

business out of the rut of being too busy or not having enough cash<br />

flow to make those investments necessary to perpetuate and<br />

actually grow your business?<br />

Here are a few things that you should consider in order to cross<br />

the chasm from surviving business to thriving business. From being<br />

a job owner to a business owner.<br />

ONE<br />

Find the original vision statement you<br />

had when you started your business.<br />

If you do not have a written version, then plan a day away from<br />

the office and create one. Nothing great was ever accomplished<br />

before the idea was first envisioned. Use your vision as your map.<br />

Constantly remind yourself where you are going and why it is important.<br />

This will keep you focused on who you need to be and<br />

what you need to do in order to have what you want. Setbacks and<br />

disappointments will seem less significant if you are passionate<br />

about obtaining your vision (goal).<br />

14 onthetown onthetowntexas.com<br />

OTT Texas Sept Oct FINAL.indd 14<br />

10/10/2013 12:56:11 PM

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