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ARE YOU PRACTICING<br />
BUSINESS INSANITY?<br />
BY BOB KEPLINGER, ACTION COACH<br />
sn't it amazing how we know that we must change as the<br />
I business climate around us experiences change yet we continue<br />
to follow a daily, weekly or monthly routine that is so predictable?<br />
As I work with business owners, we constantly discuss the<br />
need to create an environment that fosters change so that true<br />
growth can be realized. In most every case that business owner<br />
knows what they want to do; they just do not necessarily know how<br />
to do it. Since they are not confident in their abilities to try something<br />
new or invest money in something that does not have "guaranteed"<br />
results then they sit on the sidelines while other business<br />
are on the field competing.<br />
Does this sound like it describes your actions lately? If you<br />
believe that your business is going to grow but are not constantly<br />
testing new processes or growing your employee team then you<br />
need to ask yourself if you are practicing insanity!<br />
Think back to when you decided to open your business. Was<br />
there any guarantee that you would succeed? Did you know everything<br />
about creating your business before you began the endeavor?<br />
In most cases the answer for both of these questions is<br />
a big NO! So how do you embrace change and get you and your<br />
business out of the rut of being too busy or not having enough cash<br />
flow to make those investments necessary to perpetuate and<br />
actually grow your business?<br />
Here are a few things that you should consider in order to cross<br />
the chasm from surviving business to thriving business. From being<br />
a job owner to a business owner.<br />
ONE<br />
Find the original vision statement you<br />
had when you started your business.<br />
If you do not have a written version, then plan a day away from<br />
the office and create one. Nothing great was ever accomplished<br />
before the idea was first envisioned. Use your vision as your map.<br />
Constantly remind yourself where you are going and why it is important.<br />
This will keep you focused on who you need to be and<br />
what you need to do in order to have what you want. Setbacks and<br />
disappointments will seem less significant if you are passionate<br />
about obtaining your vision (goal).<br />
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