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July - AmericanRadioHistory.Com

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never mentioned along with the players ?"<br />

-GEORGIA VALENTINE, Rochester, N. Y.<br />

"Five years of depression but not of<br />

idleness. Five years of intellectual enlightenment<br />

for most of us- thanks to Radio!"<br />

-Wm. A. OLDFIELD, Montreal, Canada.<br />

"Musical comedies on the air -the mis-<br />

take of overstressing the musical background.<br />

A good plot is often interfered<br />

with by too much musical atmosphere,<br />

making it difficult to hear the dialogue."<br />

-MRS. J. B. SHorr, Long Beach, Calif.<br />

"Perhaps the ambition of the radio<br />

sponsors to seek continually for something<br />

new should be lauded, but I'm of<br />

the opinion that radio listeners do not demand<br />

new stuff all the time. Why try for<br />

new ideas? Rather try and handle the<br />

old ideas better." -Mrs. Margaret Atwell,<br />

Annapolis, Md.<br />

"Let's have more full length hour programs<br />

like Town Hall Tonight, The Palmolive<br />

Beauty Box, and the Showboat. Such<br />

programs present a wealth of varied entertainment<br />

capable of pleasing listeners<br />

of every type." -NEIL GRAY, Niagara<br />

Falls, N. Y.<br />

"Beatrice Lillie cannot sustain her role<br />

as comedian over a long period of time.<br />

I venture to predict that she will not remain<br />

a favorite for very long unless she<br />

makes some radical changes in her show."<br />

-E. STEWART, Montreal, Canada.<br />

"I do not agree with listeners who cannot<br />

appreciate Beatrice Lillie. " -HAROLD<br />

MOLYNEAUX, Southbridge, Mass.<br />

"Something should be done about the<br />

persistent use on the part of Louis A.<br />

RADIO MIRROR<br />

Whitten on the Ed Wynn program, of the<br />

word 'inimitable.' " -N. WEST Scorr,<br />

Chestertown, Maryland.<br />

"I wonder if people realize that radio<br />

is making us 'music conscious'." -OLGA<br />

WEISS, Philadelphia, Pa.<br />

"A big oske -wa -wa for radio advertisers<br />

and a sis -bom -bah for great American<br />

radio programs. "- RoLLIN P. KING,<br />

Springfield, Ill.<br />

"At last, something 'new and different'<br />

has 'arrived' on the air. I am speaking of<br />

the new Coty program with Ray Noble's<br />

orchestra. "-HERBERT C. ADLINGTON, Baltimore,<br />

Md.<br />

"What I object to now is that a few, a<br />

very few stations begin the program with<br />

a wild flourish and blare of shrill trumpets<br />

that crash so loudly that it almost makes<br />

one shudder." -MARY BELLE WALLEY, Butler,<br />

New Jersey.<br />

"Operas to be fully appreciated must<br />

be seen in person." -Jos. KOROSEC, Somerset,<br />

Pa.<br />

"These so- called contests on the air are<br />

getting to be a pest. Every time we turn<br />

the radio on, somebody is "giving away a<br />

thousand dollars as first prize." -Alice E.<br />

Ridgeway, Nutley, N. J.<br />

"Stop squawking about the programs<br />

you don't like because enough squawks<br />

put them off the air while many enjoy<br />

them. " -Mildred K. Chambers, Portland,<br />

Maine.<br />

"But pet peevishness is induced by the<br />

adaptation of Daylight- wasting time by<br />

Major stations, causing a Waterloo of con -<br />

fusion. "- CouRsiN BLACK, Phila., Pa.<br />

Your Announcer Is:<br />

B E R T R K S<br />

He's CBS's youngest announcer.<br />

Was born in Atlanta, Georgia, in<br />

1913. Educated at Marist and Emory<br />

University. Imitated celebrities as a<br />

child. Sang a turn in vaudeville. Is<br />

five feet, eleven inches tall. Weighs<br />

140 pounds. Has black hair and<br />

brown eyes. Likes to play tennis and<br />

attend football games. Sings on<br />

"Dear Columbia" as well as announces<br />

on "Five Star Jones," "Jimmy, June &<br />

Jack," "Voice of Romance," and "Fascinating<br />

Facts."<br />

"HAS DONE WONDERS<br />

FOR MY DAUGHTER'S SKIN"<br />

"My Daughter Suffered for Months with a<br />

bad Eruption on her Face"<br />

"She went to Specialists andtried Everything<br />

we heard of"<br />

Every quotation in this advertisement<br />

is a true copy from an actual letter.<br />

Subscribed and sworn to before me.<br />

aleC/<br />

NOTARY PUBLIC<br />

"Till Finally, seeing your Ad in Magazines,<br />

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Highly of Yeast Foam Tablets"<br />

THE story told here isn't just<br />

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taken from an actual letter, one of thousands<br />

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Mail the coupon right away<br />

fora generous 10- tablet sample.<br />

NORTHWESTERN YEAST COMPANY<br />

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Please send free introductory package of Yeast<br />

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RG7 -35<br />

Name<br />

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