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July - AmericanRadioHistory.Com

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RADIO MIRROR<br />

THE CRITIC ON THE HEARTH<br />

MAJOR BOWES' AMATEURS -The<br />

soft -spoken, quick -on- the -uptake Major<br />

didn't invent Amateurs, but he's made<br />

them the most popular fad since bustles.<br />

What if the "gong acts" are booked as<br />

such, and properly spaced through the<br />

program? He puts on a heck of a good<br />

show and his banter with the participants<br />

is more kindly and entertaining than the<br />

wisecrack introductions which his contemporaries<br />

rely on. The unerring Bowes<br />

showmanship is partial to Amateurs with<br />

famous or royal forbears (preferably 110 -<br />

year old Princesses). And of course such<br />

naturals as the grand -opera- singing garbage<br />

collector. Winners, selected by the<br />

listeners (Bowes is the answer to a telephone<br />

company's prayer), get immediate<br />

stage engagements -and then oblivion -<br />

perhaps -until they change their names<br />

and try again.<br />

NBC Sun. 8:00 P. M. 60 min.<br />

By Weldon Melick<br />

Brief Reviews of the New Programs<br />

AL JOLSON -It seems to me he takes<br />

his studio audience too seriously, for during<br />

the broadcast he pleads for applause<br />

by frenzied gesticulations and prearranged<br />

signals. Seems to think the forced<br />

laughter more important than the jokes.<br />

However, Al has the makings of a good<br />

show, works hard, plugs Warner Brothers<br />

at every opportunity and generously<br />

procures, or at least permits, guest talent<br />

(each week a different screen star, sport<br />

star and comedian) of such calibre as to<br />

dim his own importance. Vic Young's<br />

Orchestra, Jack Stanton and Peggy Gardner<br />

are the permanent assets.<br />

NBC Sat. 9:30 P. M. 60 min.<br />

JOHNNY AND HIS FOURSOME -<br />

This quartet (from "Anything Goes ") is<br />

going to be<br />

mighty busy if the boys<br />

maintain the standard of originality in<br />

arrangements that has marked their first<br />

broadcasts. The commercials are a bit<br />

cleverer than the usual ciggie blurbs.<br />

CBS Wed. 8:00 P. M. 15 min.<br />

PATHE NEWS OF THE AIR -<br />

Mutual has scooped the larger networks<br />

on this item -an actual newsreel, consist-<br />

ing mainly of statements by people in the<br />

limelight. Cut and edited especially for<br />

radio from the same sound track that<br />

supplies theater noise.<br />

MBS Mon and Wed. 9:45 P. M. 15 min.<br />

WLW Tue. and Thu. 7:00 P. M. 15 min.<br />

TRUE GHOST STORIES -A short,<br />

unpretentious program, but Louis K.<br />

Anspacher's recitals will give you the<br />

creeping jitters. As an antidote, Brodsky<br />

and Triggs twist a couple of pianos around<br />

their twenty fingers.<br />

NBC Sun. 10:15 P. M. 15 min.<br />

HOUSE OF GLASS -Padded continuity,<br />

but the same kind of human interest<br />

material that won such a following for<br />

the "Rise of the Goldbergs." By the<br />

same author, Gertrude Berg, who again<br />

plays the lead -this time a hotel proprietress<br />

with a hard -as -glass manner but<br />

a heart of Cellophane. Billy Artzt's Orchestra.<br />

NBC Wed. 8:30 P. M. 30 min.<br />

HIT PARADE -You won't hear much<br />

on this program that you haven't heard<br />

before -since the big idea is to play the<br />

fifteen tunes that have already been<br />

played the most millions of times during<br />

the week. Radio could conceivably have<br />

done without this incentive to madness,<br />

but Lennie Hayton's interpretations are<br />

better than some of the many others.<br />

And Charles Carlisle, Gogo de Lys and<br />

Kay Thompson have nice voices.<br />

NBC Sat. 8:00 P. M. 60 min.<br />

WELCOME VALLEY -Whether you<br />

like this sentimental hodge -podge will depend<br />

on whether you like Edgar Guest,<br />

since there are no guest stars -only Guest<br />

stars. There is something about getting<br />

out a newspaper -after everything else<br />

has been attended to.<br />

NBC Tue. 8:30 P. M. 30 min.<br />

I'M HAVING LUNCHEON TODAY<br />

WITH -Thomas Stix interviews some interesting<br />

personality at the Algonquin,<br />

between the olives and cocktail. Some<br />

of the personalities are more interesting<br />

off the air than on, and Stix asks a stilted<br />

list of questions, but don't let that discourage<br />

you. They may get really informal<br />

sometime and broadcast the soup<br />

course.<br />

MBS Thu. 12:30 P. M. 15 min.<br />

Also WOR Tue and Wed.<br />

THE WITCH'S TALE -The new<br />

witch isn't as effective as the old one, but<br />

Alonzo Dean Cole's dramatized mystery<br />

story (sometimes in two instalments)<br />

which follows the eerie witch- and -cat prologue<br />

is more than apt to keep you awake<br />

during the program, if not all night.<br />

MBS Thu. 10:30 P. M. 30 min.<br />

PALMER HOUSE ENSEMBLE -This<br />

string quintette directed by Ralph Ginsberg<br />

is very soothing -if you happen to<br />

need a little soothing at three o'clock any<br />

Thursday.<br />

MBS Thu. 3:00 P. M. 15<br />

min.<br />

BASQUE ENSEMBLE -New and old<br />

Spanish songs by a chorus and stringed instruments.<br />

Not outstanding, but slightly<br />

different.<br />

NBC Sun. 3:00 P. M. 30 min.<br />

FIBBER McGEE AND MOLLY -Announcer<br />

Harlow Wilcox laughs at them,<br />

but then he gets paid for his trouble. Personally,<br />

1 don't like Marion and Jim Jordan's<br />

new characters any better than their<br />

"Smackout" ones.<br />

NBC Tue. 10:00 P. M. 30 min.<br />

P. S. -I listened to another Fibber<br />

broadcast after writing the above and it<br />

was better than the first one.<br />

STORY OF MARY MARLIN -Mawkish,<br />

hysterical serial about a woman in<br />

love with her divorced husband.<br />

Program<br />

is also divorced -from NBC, but is starting<br />

life anew with Columbia.<br />

CBS Mon.-Fri. 11:15 A. M. 15 min.<br />

PAN -AMERICANA -String ensemble<br />

and Jose Ramirez, tenor, do popular sings<br />

with a Spanish accent. Between ze<br />

moosickal noombers zey have talk like zis.<br />

Eef it make you seek, why not twis' ze<br />

dial?<br />

NBC Thu. 6:00 P. M. 30 min.<br />

BANDBOX REVUE -Very pleasing<br />

musical concoction with a lot of yesterday's<br />

favorite tunes. Carl Rupp directs.<br />

Russell Neff, tenor, girls' quartette and<br />

ensemble of eight.<br />

MBS Michigan Network, and Canadian<br />

Radio Federation Sun. 8:30 P. M. 30 min.<br />

-it takes more than these glorious vacation<br />

days to keep me gliding along the<br />

main stream to health. I keep a sharp<br />

eye on diet, too. Shredded Wheat is my<br />

favorite breakfast because I discovered<br />

how it helps build lasting energy and<br />

strength." f I if<br />

Each tasty, nut -brown biscuit contains<br />

a natural balance of the vital health elements<br />

-the minerals, carbohydrates and<br />

vitamins so necessary to well- being.<br />

Ask for the Package<br />

showing the Picture of<br />

Niagara Palls and the<br />

red N.B.C. Uneeda Seal.<br />

"Uneeda Bakers"<br />

NATIONAL BISCUIT COMPANY<br />

83

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