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A powerful booking & performance booster<br />
for your hotel<br />
With <strong>Accor</strong> Distribution Solutions, improve both occupancy and rates while<br />
optimizing your distribution costs<br />
37 Million Room Nights 49 % <strong>of</strong> <strong>Sales</strong><br />
via <strong>Accor</strong> channels<br />
28 % <strong>of</strong> <strong>Sales</strong><br />
generated on line<br />
1 booking every 2 sec.<br />
<strong>Accor</strong> Central<br />
Distribution System<br />
63%<br />
DIRECT SALES<br />
17%<br />
Web <strong>Accor</strong><br />
13%<br />
Calls & mails<br />
Le Club<br />
<strong>Accor</strong>hotels<br />
14%<br />
ACCOR RESERVATIONS SYSTEMS 49%<br />
11%<br />
Online Travel<br />
Agencies<br />
8%<br />
(OLTAs)<br />
Global<br />
Distribution<br />
Systems (GDS)<br />
INDIRECT SALES<br />
Hotel PMS<br />
37%<br />
Figures as <strong>of</strong> December 2012
Two Powerful Indirect<br />
Optimize your distribution costs by strengthening your direct sales share and by managing efficiently the third parties<br />
contribution thanks to <strong>Accor</strong><br />
Today, hoteliers have to face two major challenges:<br />
<br />
<br />
The digital revolution is reshaping relationships between hotels and consumers. Hotel distribution is being<br />
completely transformed<br />
There are more and more online distribution players. They are more concentrated , more global and every day<br />
also, more modern<br />
To meet this daily operational challenge, <strong>Accor</strong> has hired and trained pr<strong>of</strong>essional teams all around the world and<br />
has developped an array <strong>of</strong> multichannel tools<br />
Companies<br />
Individuals<br />
s<br />
(1) The <strong>Accor</strong> Central Distribution System
& Direct <strong>Sales</strong> Platforms<br />
Direct<br />
<strong>Sales</strong><br />
Increase the share <strong>of</strong> Direct Revenues through<br />
<strong>Accor</strong> Direct Channels.<br />
WEB<br />
ACCOR<br />
A multibrand portal with<br />
28 versions & 14 languages.<br />
15 Brand sites representing<br />
50% <strong>of</strong> direct web sales.<br />
CALLS<br />
& MAILS<br />
9 Call center platforms,<br />
handling over<br />
3 million contacts<br />
& 300,000 mails & fax<br />
in 15 languages.<br />
SOCIAL<br />
MEDIA<br />
Follow your Brand<br />
& book on Facebook.<br />
MOBILE<br />
APPS<br />
1 million IPhone downloads.<br />
Award for best mobile<br />
commerce app.<br />
<strong>Accor</strong> pr<strong>of</strong>essional Sites make booking easier for B2B Clients<br />
Indirect<br />
<strong>Sales</strong><br />
Connect your hotel to the most powerful global<br />
& regional partners at the best conditions.<br />
ONLINE<br />
TRAVEL<br />
AGENTS<br />
(OLTAs)<br />
<strong>Accor</strong> has strategic worldwide<br />
agreements with major online<br />
travel agencies.<br />
GLOBAL<br />
DISTRIBUTION<br />
SYSTEMS<br />
(GDS)<br />
<strong>Accor</strong> has over<br />
21,000 travel agencies<br />
as partners.<br />
Visibility <strong>of</strong> <strong>Accor</strong> hotels through major Tradeshows<br />
Figures as <strong>of</strong> December 2012
-<br />
-<br />
-<br />
-<br />
A strong Distribution Platform to entirely benefit from the two <strong>Sales</strong> Platforms<br />
With the “best-In-Class” technology solutions optimize your room occupancy, increase your average income per room<br />
and ease your life!<br />
The 4 benefits <strong>of</strong> your Distribution Platform:<br />
<br />
<br />
<br />
<br />
Direct access to all Industry Distribution channels<br />
Effective management <strong>of</strong> the Distribution channels<br />
Real-time update <strong>of</strong> rates and availabilities<br />
Mastered and coherent rate policy<br />
<strong>Sales</strong><br />
Platforms<br />
Indirect<br />
<strong>Sales</strong><br />
TARS (1)<br />
iPMS<br />
Distribution<br />
Platforms<br />
are s ubject to varia tion.<br />
Direct<br />
<strong>Sales</strong><br />
RMS<br />
purpos e and<br />
December<br />
T he<br />
fi gures<br />
for<br />
inform a tion<br />
iPMS<br />
2 PMS (FOLS, Opera) integrated to<br />
the <strong>Accor</strong> solutions, interfaced with<br />
TARS, Le Club, RMS & other tools<br />
RMS<br />
The revenue optimization tool<br />
(EZ RMS or Amadeus), totally<br />
interfaced with TARS<br />
s how n are given<br />
2012<br />
TARS (1)<br />
The 8 TARS modules<br />
W ang<br />
Detalle.<br />
©<br />
S erge<br />
RESA Web<br />
Web application for<br />
bookings used by hotels<br />
APOL<br />
Web application allowing<br />
secure online payments<br />
for accorhotels.com &<br />
brand websites<br />
FAST COM<br />
Web application to<br />
manage intermediaries’<br />
remunerations<br />
Le Club<br />
Le Club HotelLink, the<br />
tool to manage Le Club<br />
Loyalty Program<br />
REPORT HOTEL<br />
Web application<br />
giving access to TARS<br />
production statistics<br />
ASA<br />
The <strong>Accor</strong> <strong>Sales</strong><br />
Application (ASA) to<br />
manage B2B commercial<br />
<strong>of</strong>fers<br />
DATA Web<br />
Web application<br />
integrating<br />
the hotels’ database<br />
TRACKING<br />
<strong>Accor</strong> clients commercial<br />
segmentation<br />
© Philippe<br />
© Pierre-E m m anuel R as toin<br />
Photos : © B ryce Carleton<br />
(1) The <strong>Accor</strong> Central Distribution System
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