Theme Park Industry Food Trends 2009 - IAAPA

Meal with Admission
• Promotion aimed at leveraging value of a
meal versus the traditional discount off
admissions promotion.
• Tickets are increasing. With $ 50.00 or
more admission fees, it is harder to get folks
attention unless the discount is $ 5.00 +
• Guests receive value by eliminating meal
costs up front…..they save more $ than a
normal discount as meals often cost $ 10.00