Theme Park Industry Food Trends 2009 - IAAPA
Theme Park Industry Food Trends 2009 - IAAPA
Theme Park Industry Food Trends 2009 - IAAPA
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EXECUTIVE SUMMARY<br />
• <strong>2009</strong> customers re-defined value as being<br />
more than the old quality versus price<br />
model. This has continued in 2010. With<br />
customization becoming an additional<br />
factor into the mix. Entertainment venues<br />
have embraced this concept with a myriad<br />
of internet offers, refill value offers and a<br />
return to old school product value upgrades,<br />
designed to maintain or increase market<br />
share and guest satisfaction.
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