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MediaMind - IAB UK

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US Online Ad Growth (Billions)<br />

12<br />

10<br />

Rich Media Online Video Standard Ads<br />

8<br />

6<br />

4<br />

2$7.7bn<br />

0<br />

2010<br />

2011<br />

2012<br />

2013<br />

2014<br />

2015<br />

• Rich Media growth is stagnating<br />

• Online video is set to explode!!<br />

eMarketer Q3 2011<br />

© 2012 Digital Generation Inc. All rights reserved.<br />

Friday, September 7, 12

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