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Dual Screen Activities<br />
What are Tablet and SmartPhone Users doing whilst watching TV?<br />
0% 15% 30% 45% 60%<br />
Checking Email<br />
60%<br />
Surfing for unrelated info<br />
46%<br />
Visiting Social Networking site<br />
Checking sports scores<br />
Looking up info related to content<br />
30%<br />
42%<br />
Looking up content related to Ad<br />
19%<br />
29%<br />
Looking for coupon/deal related to Ad<br />
13%<br />
Nielsen Q2 2011<br />
© 2011 <strong>MediaMind</strong>. A division of DG<br />
Friday, September 7, 12
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