MediaMind - IAB UK

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Dual Screen Activities Yahoo / Razonrfish Q4 201125% Consumers go online after seeing TV ad © 2011 <strong>MediaMind</strong>. A division of DG Friday, September 7, 12
automaticACR content recognition Friday, September 7, 12 © 2011 <strong>MediaMind</strong>. A division of DG
Page 1 and 2: @Tej Rekhi Innovation Strategist, I
Page 3 and 4: TV | PC © 2011 MediaMind. A divisi
Page 5 and 6: lean back | forwards off on TV | PC
Page 7 and 8: Friday, September 7, 12 © 2011 Med
Page 11 and 12: 10 years 5 years © 2011 MediaMind.
Page 13 and 14: Connected TV “!we see an increasi
Page 15 and 16: 63% iPad TV consumed in home © 201
Page 17 and 18: GLOBAL MOBILE DATA 6Eb Internet = 6
Page 19 and 20: creative impact 4x© 2011 MediaMind
Page 21 and 22: dwell time is the average number of
Page 23 and 24: Effect on search 40 30 20 10 0 3x 3
Page 25 and 26: Focus on inStream “Video advertis
Page 27 and 28: US Online Ad Growth (Billions) 12 1
Page 29 and 30: InStream Video 200% 200x 1.74% 150%
Page 31 and 32: Quality & Engagement Friday, Septem
Page 33 and 34: lean forwards? © 2011 MediaMind. A
Page 37 and 38: social interaction © 2011 MediaMin
Page 39 and 40: SD (NTSC) 720 H v 480 V 345,600 pix
Page 43 and 44: assumed audience measurement © 201
Page 45 and 46: BlueTooth 2-way Comms Audio Visual
Page 47: Dual Screen Activities What are Tab
Page 51 and 52: audio watermarking © 2011 MediaMin
Page 55 and 56: 115,282 17.4% WATCHED FULL 4 MIN VI
Page 59: thank you! tej.rekhi@mediamind.com

MediaMind - IAB UK

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