Annex Magazin
Offi cially reaching its paper anniversary celebrating 1 year, Monika Chiang helmed by its namesake Monika Chiang is the rebel child that everyone wants. Launching fall of 2011, Chiang with the help of the billionaire businessman behind Tory Burch, C Wonder and many more Christopher J. Burch. The brand, a refl ection of Mon- ika’s own personal style echoing a wanderlust and appreciation for exotic cultures is making major leeway in a seemingly crowed industry. Shortly after launching Chiang’s full debut collection back in 2011 the brand rolled out two beautifully crafted and designed stand- alone location both located in central shopping destinations for eachs respected locals and the worldwide traveler. The fi rst locat- ed on the famed Robertson Boulevard in Los Angeles, California alongside the likes of Alice Olivia, Kitson, Chanel and Ted Baker, with the other nestled in New York City within the ever so chic SoHo. Both consisting of the labels entire product assortment from shoes, ready to wear, accessories, handbags, and lingerie season after season. All this being no small feat for a brand barely blowing out it’s one year candle, a feat in which many new and up and com- ing designers long for.
Offi cially reaching its paper anniversary celebrating 1 year, Monika
Chiang helmed by its namesake Monika Chiang is the rebel child
that everyone wants. Launching fall of 2011, Chiang with the help
of the billionaire businessman behind Tory Burch, C Wonder and
many more Christopher J. Burch. The brand, a refl ection of Mon-
ika’s own personal style echoing a wanderlust and appreciation
for exotic cultures is making major leeway in a seemingly crowed
industry.
Shortly after launching Chiang’s full debut collection back in 2011
the brand rolled out two beautifully crafted and designed stand-
alone location both located in central shopping destinations for
eachs respected locals and the worldwide traveler. The fi rst locat-
ed on the famed Robertson Boulevard in Los Angeles, California
alongside the likes of Alice Olivia, Kitson, Chanel and Ted Baker,
with the other nestled in New York City within the ever so chic SoHo.
Both consisting of the labels entire product assortment from shoes,
ready to wear, accessories, handbags, and lingerie season after
season. All this being no small feat for a brand barely blowing out
it’s one year candle, a feat in which many new and up and com-
ing designers long for.
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eakfast at<br />
monika chiang<br />
Offi cially reaching its paper anniversary celebrating 1 year, Monika<br />
Chiang helmed by its namesake Monika Chiang is the rebel child<br />
that everyone wants. Launching fall of 2011, Chiang with the help<br />
of the billionaire businessman behind Tory Burch, C Wonder and<br />
many more Christopher J. Burch. The brand, a refl ection of Monika’s<br />
own personal style echoing a wanderlust and appreciation<br />
for exotic cultures is making major leeway in a seemingly crowed<br />
industry.<br />
Shortly after launching Chiang’s full debut collection back in 2011<br />
the brand rolled out two beautifully crafted and designed standalone<br />
location both located in central shopping destinations for<br />
eachs respected locals and the worldwide traveler. The fi rst located<br />
on the famed Robertson Boulevard in Los Angeles, California<br />
alongside the likes of Alice + Olivia, Kitson, Chanel and Ted Baker,<br />
with the other nestled in New York City within the ever so chic SoHo.<br />
Both consisting of the labels entire product assortment from shoes,<br />
ready to wear, accessories, handbags, and lingerie season after<br />
season. All this being no small feat for a brand barely blowing out<br />
it’s one year candle, a feat in which many new and up and coming<br />
designers long for.<br />
ABOUT THE COLLECTION:<br />
Designed as a refl ection of Monika’s own signature<br />
style, the collection evokes modern glamour steeped<br />
in an elegant nonchalance. Seemingly disparate<br />
and contradictory sensibilities combine in the most<br />
unexpected ways – deep sensuality and confi dence<br />
exist alongside a subtle vulnerability, the softness of<br />
feathers set against steely metal studs, bursts of rich<br />
pigment mingled with soft earth tones and tough<br />
black leather paired with sensual sheer knits. This<br />
fi nely wrought tension is at the heart of the MONIKA<br />
CHIANG brand.<br />
Yet, with so much steam behind the label will it fi nd its niche, here’s<br />
to hoping once they truly fi nd their legs it’ll take off running? With<br />
an ever growing and faithful clientele the brand is sure to keep<br />
move in the right direction. Along with their trending wedged<br />
sneakers and their edgy detailed twist on classic pieces like pencil<br />
skirts and sheath dresses the brand has a fi rm grasp on trend<br />
development, allocation, and placement along with a real massmarket<br />
appeal to every stylish woman willing to make a fi erce yet<br />
glamorous statement.
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