D. IFAD on the internet

<strong>IFAD</strong> on the internet
Remember that the internet is permanent.
Once information is published online, it
becomes a permanent record. Everything
stays on Google!
Respond to constructive criticism. Turn a
negative comment into a positive discussion.
Thank the commenter and engage them in a
conversation. When responding, remember
that you are representing <strong>IFAD</strong>. Take time to
read between the lines and understand the
arguments. Be respectful, sincere, confident
and honest when correcting factual errors. If you
are not sure how to respond, please consult the
Communications Division.
Safeguard <strong>IFAD</strong> content. Staff are encouraged
to share <strong>IFAD</strong> content through their personal
social media accounts. When using your
personal accounts to share original <strong>IFAD</strong>
content – text, audio, video and photographs
produced by <strong>IFAD</strong> and shared on <strong>IFAD</strong>’s
website or social media channels – make
sure you attribute it to <strong>IFAD</strong>. When posting
<strong>IFAD</strong> content on personal or third-party sites,
indicate the source. If in doubt, contact the
Communications Division. Do not publish
content produced for internal <strong>IFAD</strong> use.
Copyrighted <strong>IFAD</strong> content can be made
available on request.
Safeguard <strong>IFAD</strong>’s name. You may not use
<strong>IFAD</strong>’s name to endorse or promote any
product, opinion or political party. <strong>IFAD</strong> is
seeking to consolidate its brand and boost its
web and social media channels. Please avoid
fragmenting our brand and identity by creating
pseudo-<strong>IFAD</strong> accounts. If you need to create
web and/or social media channels for <strong>IFAD</strong>,
please consult the Communications Division.
Separate opinions from facts. State clearly
what is fact and what is opinion.
Spread the word and connect with people.
Do not just talk about yourself; share the
successes of your colleagues and peers
and <strong>IFAD</strong> as a whole. Make sure you are
connected with <strong>IFAD</strong>’s social media channels
(see list below).
Think of CNN, your mother and your boss.
Do not say anything online that you would not
be comfortable seeing quoted on television,
discussing with your mother or explaining to
your boss. Remember, there is nothing private
on social media – all your posts and comments
may be traceable.
Use a disclaimer. If you publish on a third-party
website or a personal blog, use a disclaimer
similar to: “The information posted on this
[blog/website] is my personal opinion and does
not necessarily represent <strong>IFAD</strong>’s positions,
strategies or opinions.”
Write what you know. When writing about
agriculture and rural development-related
issues, write in the first person and stick to
your areas of expertise. When writing about
an <strong>IFAD</strong>-related topic on which you are not the
topic expert, make it clear to your readers, or
co-author the piece with the topic expert.
When in doubt, ask!
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D - 7
Using social media