Annexes - IFAD

Annexes
J Annex I
Template for standard press release
[Headline] – Keep it short, keep it catchy, keep
it accurate. It should sum up the main theme of
the story. Use action verbs that do not repeat
the wording of the lead paragraph.
[Sub-heading, if applicable].
[City, date] – The lead paragraph should sum
up the story and grab the reader’s attention
and should spell out IFAD’s name on the first
reference. See example at: www.ifad.org/media/
press/2011/65.htm .
The second paragraph should provide
supporting details: when, where, how, who.
See example at www.ifad.org/media/
press/2011/65.htm .
The third paragraph should provide more
background detail and supporting facts and
statistics. (See above link.)
The fourth paragraph should be a quote from
the President or other senior official. Quotes
should stand alone – not be embedded in
a paragraph – and include name and title,
without using honorifics such as Mr, Mrs or Dr.
(See above link.)
Other paragraphs should provide more
supporting information, including any historical
information about the project or programme.
[IFAD boilerplate text].
For more information, please contact [Contact
Name, Title, Tel/e-mail].
###
the hashtag sign indicates the end of
the document.
Additional information that may be included
(all of the following can be tailored to specific
requirements):
Social media. IFAD encourages participants
and journalists to use social media channels
and report live from events. Join IFADNews
on Twitter (www.twitter.com/ifadnews) and
on Facebook (www.facebook.com/pages/
ifad/107399332627995?ref=ts). When tweeting,
please use the following hashtags:
––
#agriculture, #agchat, #ifad
––
When quoting IFAD President, use @knwanze
––
When quoting other IFAD officials, use #ifad
and the person’s last name .
For queries on IFAD’s social media channels,
please contact Roxanna Samii, r.samii@ifad.org
or webteam@ifad.org ; Tel: +39 06 5459 2375 .
Videos. For video footage and packages,
please contact James Heer, j.heer@ifad.org
or video@ifad.org ; Tel: +39 06 5459 2550 .
Images. For images of IFAD’s work, please
visit the IFAD image bank (http://photos.ifad.
org). For queries, please contact Susan Beccio,
s.beccio@ifad.org or gds@ifad.org .
For more information on IFAD’s work, please visit
www.ifad.org .
Press Release No: IFAD/xx/2012 (Press releases
issued by headquarters are numbered. Numbers
are assigned by the Media Relations and External
Communications Unit, ifadnewsroom@ifad.org).
Country Offices issuing press releases may wish to
develop a similar numbering system.)
G - 1
Annex I