27.10.2012 Views

From Mind To Market - Boehringer Ingelheim

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Finding the best-fit strategy for your product<br />

Projects, where the expectation of success in<br />

clinical trials is high, can be developed with a<br />

time to market strategy. In this approach, key<br />

phases are conducted in parallel, allowing<br />

the shortest possible timeline and the earliest<br />

possible return on investment.<br />

For highly innovative projects, carrying a certain<br />

development risk during pre-clinical and clinical<br />

evaluation, we are open to a step-by-step<br />

approach. However, this strategy necessarily<br />

requires a longer development phase for the<br />

manufacturing process and consequently delays<br />

entry to the market and return on investment.<br />

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