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The 2013 iPad + iPad mini Buyers' Guide, From iLounge.com

The 2013 iPad + iPad mini Buyers' Guide, From iLounge.com

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WELCOME<br />

Less than three years ago, Apple released the<br />

first <strong>iPad</strong>. Today, with over 120 million <strong>iPad</strong>s<br />

and 300,000 <strong>iPad</strong>-specific applications in the<br />

marketplace, Apple’s tablet is the clear leader in<br />

both sales and software. Why? As <strong>com</strong>petitors<br />

keep churning out products with confusing<br />

form factors and software, Apple has stuck to a<br />

simple lineup of devices, giving its <strong>com</strong>puters,<br />

tablets, and pocket devices optimized<br />

interfaces and apps. People love them.<br />

Yet Apple hasn’t been perfect. Strong sales of<br />

the <strong>iPad</strong> <strong>mini</strong> and 7” rivals demonstrated that<br />

people wanted smaller tablets. Pricing has also<br />

presented challenges. <strong>iPad</strong>s dropped from<br />

$499 to $329 in 2012, but Apple’s now entering<br />

developing countries that demand even<br />

lower price points. Today’s fourth-generation<br />

“Retina <strong>iPad</strong>” and <strong>iPad</strong> <strong>mini</strong> could be kept as<br />

low-end models after their sequels debut.<br />

Apple itself is working through a rough patch.<br />

CEO Tim Cook sacked his iOS software and<br />

retail chiefs late last year, just before the<br />

somewhat odd debut of the fourth <strong>iPad</strong>. An<br />

“iTV” television project was put on hold after<br />

failed negotiations with content providers.<br />

Apple’s stock tumbled as investors questioned<br />

its ability to innovate. And recent ads have<br />

<strong>com</strong>e across as unpolished. So is it wise to<br />

invest in an <strong>iPad</strong> or accessories right now?<br />

Our latest Buyers’ <strong>Guide</strong> answers that question<br />

in depth, but the short answer is “yes,” so long<br />

as you pick the right <strong>iPad</strong> and accessories.<br />

That’s why we’re here. You can decide for<br />

yourself what to purchase - our job is to show<br />

you the best of what’s available, give you<br />

the most accurate information we have on<br />

what’s <strong>com</strong>ing next, and help you spend your<br />

money in the wisest way possible. We look<br />

forward to doing exactly that in the <strong>iPad</strong> +<br />

<strong>iPad</strong> <strong>mini</strong> Buyers’ <strong>Guide</strong> pages that follow.

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